Public Relations and Advertising Commons^™

Ua12/2/1 College Heights Herald, Vol. 77, No. 12, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hall, Rex. Identity of Donor Revealed – Mary Hutto, Scholarships
• Lord, Joseph. Problems Plaguing Paradise – McLean Hall
• Moore, Michael. Bowling Green 10K Returns with New Name – 10K Classic
• Physics & Astronomy to Host New Series – Robot Eyes, Hardin Planetarium
• Hoang, Mai. Gables Apartments Victims Get Aid
• Lord, Joseph. State Funding Sought for Renovation
• Falling Through Cracks
• Grady, Brian. Editorial Cartoon re: Renovations
• Hines, Kyle. Physics vs. History – 9/11 Attacks
• Yeager, Dorian. War Ain’t All Bad – 9/11 Attacks
• Holm, Hollan. Gary Ransdell Addresses Student Government …

Ua12/2/1 College Heights Herald, Vol. 77, No. 11, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hall, Rex. Insurance Premiums to Increase
• Shinall, Dave. Gables Apartment Fire Leaves 46 Homeless
• Hoang, Mai. Newest Ombudsman Appointed – Sonya Gray
• Dittmeier, Kate. TVs Removed from Dorm Lobbies to Cut Noise Level
• Lord, Joseph. Terrorist Attack may Alter Debate Topic – Forensics Team
• USA, Hilltoppers Are On in the Same – Homecoming
• Grady, Brian. Editorial Cartoon re: War Against Terrorism
• Glaser, Joe. War: What Is It Good For? – 9/11 Attack
• Tucker, Kyle. Beware: Sleeping Giant Now Awake – 9/11 Attack
• Brazley, Erin. Safety Walk Finds Poor Lighting …

Ua12/2/1 College Heights Herald, Vol. 77, No. 10, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hoang, Mai. Experts Discuss Tragedy – Terrorist Attacks on September 11, 2001
• Holm, Hollan. Faculty Sign Out for a Day – Faculty Authors
• Professor Named Doping Control Officer – Randy Deere
• Comedy Jam Brings Laughs – RJE Urban Comedy Cabaret
• Bands to Rock Capitol Arts Center
• Lord, Joseph. Recycling Program Revamped
• New Homecoming Theme to Reflect Patriotism
• Parents Weekend Starts Tomorrow
• Scholarship Recipients to Meet Donors
• Where Have You Gone, Leslie Bedo?
• Grady, Brian. Editorial Cartoon – Leslie Bedo
• New Suit Looks Good – Collegiate Health Care
• Ragan, Jason. …

Ua12/2/1 College Heights Herald, Vol. 77, No. 9, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hall, Rex. Western Files Suit Over Collegiate Health Care
• Clark, Ryan. Photographers Find Strength, Sorrow – 9/11 Attacks
• Hoang, Mai. International Students Still Feel Safe
• Science Day Scheduled for Friday
• Omega Phi Alpha Meeting Today
• Lord, Joseph. High School Scholars Day Friday
• Lord, Joseph. Response Team Created to Keep Wires Intact – Infrastructure
• Loyal, Taylor. Terrorist Attacks Affect Swimmers – Julia Van Antwerp
• Voices Carry from the Hill – 9/11 Attack Vigil
• Grady, Brian. Editorial Cartoon re: Why? 9/11 Attack
• Kirchmeyer, Richard. College Heights Herald Dropped the Ball – …

Ua12/2/1 College Heights Herald, Vol. 77, No. 8, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Ragan, Jason. Looking for Light – 9/11 Attack
• LaBelle, Charbonee. Coaches Cautious in Midst of Heat Waves
• Lynch, Caroline. Western Sees Record Enrollment
• Hoang, Mai. Western Plans to Clone Sign
• Warren, Brandy. University Senate to Fill Vacancies
• Maintaining the Western Way of Life – 9/11 Attack
• Grady, Brian. Editorial Cartoon re: United at WKU
• Communication Can’t Be a Luxury on Campus – Crimes
• Bessette, Phyllis. Love Amidst War – 9/11 Attack
• Curtis, Margaret. A Hill In Her Heart – 9/11 Attack
• Allen, Criag. An E-mail of Anguish – 9/11 …

Ua12/2/1 9.11.01, Wku Student Affairs

WKU Administration Documents

Special issue of the College Heights Herald regarding the 9/11 terrorist attacks on the United States. Articles:

• Twelve Hours of Terror
• It Breaks My Heart
• Hall, Rex. World Trade Center
• Bennett, Jacob & Lyndsay Sutton. Community Holds Midday Service
• Walsh, Erica. Students Recall Internships in Washington, DC, New York
• Clark, Ryan. Time Stood Still
• Finding Peace Through Pain
• Butorac, Rebecca. From Coffee to Questions
• Warren, Brandy. Stars & Stripes Are Flying Solo
• Moore, Brian & Mai Hoang. Administrators Say Campus Will Be Business as Usual
• Compton, Michael. For Some, It’s Not Life as Usual
• Lord, Joseph. Red Cross Needs Donors, …

Ua12/2/1 College Heights Herald, Vol. 77, No. 6, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Lord, Joseph. Tailgating Problem Free
• Corbin, Brett. Employee Faces Sex Charges – Charles Henson
• Hall, Rex & Jason Ragan. Western, City Join in Diddle Arena Financing
• Hoang, Mai. Campus Group Opposes Project – Kentucky Trimodal Transpark, Celebrate Activism Now
• Egypt Trip in the Works – Government
• Holm, Hollan. Kentucky Fairness Alliance to Hold Meeting
• Time to Write the Wrongs – Alcohol Policy
• Grady, Brian. Editorial Cartoon re: Alcohol Policy
• Anderkin, Tracey. The Kids Aren’t All Right – Alcohol
• Idle, Ben. Boo to a Bottom – Basketball
• Paquette, Rachel. Lecturer …

Ua12/2/1 College Heights Herald, Vol. 77, No. 5, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Warren, Brandy. Unwritten Guidelines Changing; Attempts at Written Policy Fail – Alcohol
• Hall, Rex. Administrators Will Try to Stop Underage Drinking at Tailgating – Alcohol
• Dawes, Jennifer. Western Takes Lead in Energy Conservation
• Compton, Michael. World Wrestling Federation Tags out, Fans Stunned.
• Lord, Joseph. Olive Garden Closes, Smokey Bones Coming
• Look Out Washington, D.C. the Toppers Are Coming – Lobbying
• Grady, Brian. Editorial Cartoon – Big Red Bucks
• Bold Teachers Make the Hill a Cooler Place – Shelly Arsneault
• Corbin, Brett. You Clean, I’ll Write
• Corbin, Brett. Parking Patrols …

Wright State University Volleyball Media Guide 2001, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2001 Volleyball team. This guide includes photographs, player stats, game results, and records.

Ua12/2/1 College Heights Herald, Vol. 77, No. 4, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Farner, Keith. Field of Dreams – Soccer
• Lord, Joseph. Big Red Cardholders Left Hungry for Snacks
• Corbin, Brett. Garrett Subway Set to Chill
• Dawes, Jennifer. Banner Getting Mixed Reviews
• Welcome to College: It’s Almost Nap Time – Alcohol
• Vandals Stole Honor – International Center Flags
• Loyal, Taylor. Campus Provides Ups, Downs, Pasta
• Dittmeier, Kate. Funding Uncertain for Shuttles Needing Repair
• Brazley, Erin. Student Government Association 25 Members Shorter & $4,200 Richer Than a Year Ago
• Hoang, Mai. Western Joins Forces to Fund Office – Lobbying
• Corbin, Brett. Student Arrested …

Ua12/2/1 Golden Years, Golden Gate, Wku Student Affairs

WKU Administration Documents

Special football issue of the College Heights Herald. Articles:

• Hightower, Kyle. Coach’s 40^th Season May Be His Most Defining – Jack Harbaugh
• Knox, Malcolm. Defense, The Best in 2000, Packs Speed, Maturity
• Farner, Keith. Lienmen Set to Clear Path
• Compton, Michael. Rushing Still Focus of Offense
• Moore, Michael. Bryan Cross: We Win Football Games with Special Teams
• Hightower, Kyle. Toppers See Lesson in 1998 Letdown
• Tucker, Kyle. Schedule Will Keep Team Looking Over Its Shoulder
• Clark, Ryan. Who’s That Guy? Topper Defensive Back Starting to Make Name – Mel Moffatt
• Tucker, Kyle. Hilltoppers Vow to Ignore Preseason Hype, Expectations

Ua12/2/1 College Heights Herald, Vol. 7 [77], No. 3, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Warren, Brandy. Drinkers to Report Bad News
• Ragan, Jason. Heat, Tempers Rise in Garrett Subway
• Hall, Rex. Disabled Man Files Discrimination Suit – Charles Whaley
• Corbin, Brett. Western Officer Gets FBI Training – Gordon Turner
• Lord, Joseph. Flag Heist Prompts Increased Security – International Center
• We’re Growing (Too Big for Our Britches) – Diddle Arena
• Grady, Brian. Editorial Cartoon re: Division I Athletics
• Baize, John. New Problems Meet Old Problems – Construction
• Carlock, Shannon. Printing DUIs Is Bad Business
• Dittmeier, Kate. Chief Public Affairs Officer Leaving for Michigan – …

Ua12/2/1 College Heights Herald, Vol. 77, No. 2, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hall, Rex. Diddle Arena Raises Concern
• Dawes, Jennifer. Hammering Out the Details – Construction
• Lord, Joseph. Kappa Sigma Fraternity Returning to Hill
• Warren, Brandy. Engineers Finding a New Home
• Hoang, Mai. Plans Underway for Performing Arts Center – Southern Kentucky Performing Arts Center
• Arsonists At-Large Be on the Lookout
• Grady, Brian. Editorial Cartoon re: Arsonists
• Cutting Through All the Big Red Hype – Mascots & Logos
• Shepherd, Justin. The Time for Self-Serving Is Now – Restaurant Work
• Hall, Rex. Five Diddle Arena Suites Still Open
• Holm, Hollan. Western Welcomes …

Ua12/2/1 College Heights Herald, Vol. 77, No. 1, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hall, Rex. Tuition Increase Boosts Faculty & Staff Pay
• Hightower, Kyle. Jack Harbaugh Signs New Contract
• Lord, Joseph. Super Size – McLean Hall
• Warren, Brandy. Two Students Arrested on Sexual Assault Charges – Derek Russell, John Hurley
• Warren, Brandy. Increased Enrollment Brings Excitement, Worries for Western
• If You Want to Learn, Then You Have to Pay – Tuition
• L&B. Editorial Cartoon re: New for 2002, Big Red
• Youngman, Sam. Hate Us? Love Us? Please, Write Us?
• Ragan, Jason. Small Changes Cause Big Complaints
• Hoang, Mai. Western to Negotiate for …

Ua12/2/1 View Of The Hill, Wku Student Affairs

WKU Administration Documents

Welcome to campus issue of the College Heights Herald. Articles:

• Ransdell, Gary. Letter to Students
• Campus Map
• Newcomer Information
• Shepherd, Justin. International Center Brings Worlds Together on the Hill
• Batcheldor, Matt & Kate Corcoran. To Hill & Back – Physical Fitness
• University Services
• Ashford, Tina. Packing for the Hill
• Associated Press Honors Broadcasters
• Steel Bridge Team 26^th – Engineering
• Loyal, Taylor. Freshmen Take on Loneliness but Hill Will Win in the End
• Compton, Michael. Win, Lose or Socialize
• Warren, Brandy. Be Patient: Construction is Here to Stay
• Shepherd, Justin. If You’re Passionate About It, Get Involved
• Local Churches
• Mills, …

Ua11/1 Great Expectations, Vol. 1, Issue 1, Wku Public Affairs

WKU Administration Documents

Newsletter published by WKU Public Affairs regarding Western Kentucky University news and achievements.

An Analysis Of Rowan University Fund Raising And Communication Practices, Karen D. Dunnington

Theses and Dissertations

Public colleges and universities need more income than government can provide. States now typically provide less than half the funding for public universities, like Rowan University. Alumni fund raising and other gifts bridge this gap. This study describes variables that affect donor motivation in other schools, and measures those variables among Rowan University subjects. The author applied a 16-question protocol to a purposive sample of 31. The sample was comprised of key fund raising personnel and target study subjects from students to college presidents in seven groups. Extensive individual commentary supplements the sample's small size. The major findings clearly support …

Study Of Small Businesses’ Need For, And Interest In, A Course On How To Produce Effective Publications, Lori Wagoner

Theses and Dissertations

With the advent of PageMaker and other user-friendly publications programs almost anyone can create publications, with or without an understanding of typography or layout and design. These publications represent the organization and affect its image, as well as its bottom line.

These software programs allow an organization to produce its own publications and handle its own publicity. This is a great advantage for small entrepreneurial businesses that may not be able to hire a professional to produce brochures, flyers or newsletters. The problem, however, is that unless the person has an understanding of typography and layout and design, the publication …

Recruiting And Retaining Healthcare Association Members, Ronette Wilson

Theses and Dissertations

The purpose of this study is to identify popular techniques used to recruit and retain members for healthcare and medical associations. The author compared and contrasted three medical associations and their membership benefits to show which benefits members value most.

Related research indicated recruiting and retaining members has become increasingly competitive among healthcare and medical associations. A new-member survey was conducted for three healthcare associations. Research indicated people primarily join organizations for specialized information, but they also hope to fulfill status-seeking needs.

A successful recruiting and retaining plan involves more than attractive benefits. Members' motivational needs must be included. Based …

Amusement Park Crisis Management, Joe Costal

Theses and Dissertations

This thesis attempts to establish a benchmark for amusement park crisis management through the careful examination of two contrasting crisis response case studies.

The first study, a deadly fire at Six Flags Great Adventure, in Jackson Township, New Jersey, exemplifies the causes, components and effects of improper crisis planning. Analysis of the study closely examines all events leading to and resulting from the fire, with most content coming from the memories of professionals directly involved in the tragedy. Designations of the Six Flags case provided the basis of every amusement crisis plan written since.

The second study, a deadly boat …

Communication Planning : An Integrated Approach By Sherry Devereaux Ferguson, New Delhi: Sage Publications, 1999., Asha Kaul

IIMB Management Review

No abstract provided.

The Implications Of The Financial Services Modernization Act On Life Insurance Industry Communications, Michael A. Weinberg

Theses and Dissertations

This study's purpose was to assess the effects of legislation known as The Financial Services Modernization Act on life insurance industry communicators. The November, 1999 legislation effectively broke down the barriers separating the major financial services industries in the U.S. - life insurance, banking, and securities.

An email survey of a random sample of the Life Communicators Association (LCA) U.S. membership was conducted. The LCA is a professional organization of marketing communications, advertising, and public relations professionals working for life insurance and other financial services firms. 242 surveys were emailed.

The results indicated that most of the LCA members were …

Rutgers Camden Center For The Arts Audience Study, Meridith Auerbach

Theses and Dissertations

The Rutgers Camden Center for the Arts strives to serve the regional community with diverse types of programming and to promote a love for the performing arts. The center wants to program events people are interested in attending. Audience likes and dislikes need to be studied and considered when choosing events for a season. The audience's opinion is important because they bring in revenue and therefore play a key role in the success of a theater.

There are factors that may persuade people to attend programs at the Rutgers Camden Center for the Arts. Likewise, audiences may have negative perceptions …

Development Of A Course Of Study For An Undergraduate Course In Global Communication, Kim Lynn Mullikin

Theses and Dissertations

This thesis studies the components of successful undergraduate global communication courses. The thesis examines curriculum of American and European colleges and universities' global communication courses and programs. The author analyzed syllabi and course textbooks and surveyed Rowan University College of Communication staff members to develop a course of study for an undergraduate course in global communication.

The study determined that the top 10 topics to be included in a global communication course are: culture, globalization, politics, adaptation, race, television and film, business, conflict and culture shock.

Culture and globalization were covered in more than 50% of the syllabi studied. Adaptation, …

Branding For Nonprofit Organizations, Shannon Cogan

Theses and Dissertations

In the world, 546,000 nonprofit organizations all compete for the same thing: time and money. With the ease of Internet philanthropic giving, traditional nonprofit organizations must change with the times or be left in the wake. In an age of constant message bombardment, nonprofits must continually reinvent themselves to avoid getting lost in the crowd. Today, many nonprofits have found branding is the answer.

To determine the importance of nonprofit branding, the author reviewed all available literature and interviewed a senior-level manager at United Way of America. In addition, the author performed a literature review of all materials obtained from …

Public Relations Efforts To Promote New Graduate Programs, Joe Chambers

Theses and Dissertations

The purpose of this thesis was to accumulate information relative to the various public relations practices, methods, and procedures utilized by Rowan University, a state institution of higher learning, and comparing and contrasting them with that of a private institution of higher learning. The differences and similarities between public and private institutions of higher learning were examined and a survey of Undergraduate Accounting students at Rowan was evaluated quantitatively.

Twenty-four questions were on the survey that covered the universe of undergraduate Accounting I and Accounting Il students at Rowan University during the fall semester 2000. Of these twenty-four questions, thirteen …

Ua12/2/1 Cashing In, Wku Student Affairs

WKU Administration Documents

No abstract provided.

Ua12/2/1 College Heights Herald, Vol. 76, No. 55, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Walsh, Erica. Fraternity Kicked Off Campus for Hazing Violation – Kappa Alpha Psi
• Moore, Brian. Regents to Approve Budget
• Almost Home – International Students, Sofia Soberon
• New Ombudsman Named for WKU Glasgow Campus – Dianna Miller
• Walsh, Erica. Kappa Sigma Want Back on Campus
• Marsupials: Chumps & Champions
• Grady, Brian. Editorial Cartoon re: Marsupial Awards
• Bogard, Matt. Evaluating Evaluations
• Corbin, Brett. Football Team Finally Gets Its Championship Rings
• Corbin, Brett. Arts Center to be Built Next to Campus – Kentucky Performing Arts Center
• Hall, Rex. …

Ua12/2/1 College Heights Herald, Vol. 76, No. 54, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Compton, Michael. City Plans to Recount Students
• Brown, Abbey. Sunrise of Survival – Relay for Life
• Dawes, Jennifer. Much Like Stale Beer, Banshee Goes Flat
• Brown, Abbey. Gary Ransdell Has High Job Approval
• Dawes, Jennifer. Male Claims Sexual Abuse in Dorm
• Extinguish Fear, Spark Investigation – Arson, Schneider Hall
• Grady, Brian. Editorial Cartoon re: Arson
• Jack Harbaugh Deserves Extension, Respect
• Rembold, Ryan. A Response from Ryan . . . re: I Agree With Campaign – Christianity
• Charalambous, Mary. . . . And a Ryan Supporter …

Ua12/2/1 College Heights Herald, Vol. 76, No. 53, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Hoang, Mai. Dancing the Night Away – Theatre & Dance
• Moore, Brian. Meningitis Patient Improving
• Corbin, Brett. Banshee Returning Saturday?
• Moore, Brian. Jack Harbaugh Waiting for Contract Extension
• Hall, Rex. Renovations Will Cost $16 Million – Student Life Foundation
• Even Drinking Games Need Rules
• Public Safety Ignored – Meningitis, Public Health
• Grady, Brian. Editorial Cartoon re: Drinking
• Williams, Craig. Disagreeing with Ryan – Christianity
• Walsh, Erica. Fraternity Hazing Incident Still Under Investigation – Kappa Alpha Psi
• Hall, Rex. Diversity Coalition Getting Ready to Rock Tomorrow …