Public Relations and Advertising Commons^™

Ua12/2/1 College Heights Herald, Vol. 76, No. 28, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Moore, Brian. Western Settles Reverse Discrimination Lawsuit – Virginia Pfohl, Tenure
• Dawes, Jennifer. Freshman Caught With Gun in Dorm – Tyress Zehner
• Walsh, Erica. New Faces new Land – Sophia Soberon, Talia Angulano, Paola Herrera, International Students
• Youngman, Sam. Censorship Case Overturned – Kentucky State University
• 15 Questions We Want Answered
• Grady, Brian. Editorial Cartoon re: Big Red College Student
• Karen, Mattias. The College Heights Herald’s 2001 Odyssey
• Shinall, Dave. Number of International Students Enrolled at Western Increasing
• Stricklin, Erica. Students May Find Uses for …

2001 January-September, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to September of 2001.

Harmonized Yet In Tune With The Local Conditions: An Investigation Of Global Advertising And The Inherent Challenges Of Reaching Broad Audiences Without Compromise, Alison Dye

MA TESOL Collection

In the field of advertising communications on a global scale seems to be largely driven and pulled by current trends of thought. And often times pushed through the pipelines of transnational, networked agencies in search of speedy, cost-efficient and unified solutions. Certainly, reaching a broad audience with the most economical route is a real concern of companies today and will continue to be the case. I beckon brand bearers, concept developers and advertisers to merely dare to consider a more nuanced set of factors prior to spinning out global campaigns. Those elements include: inquiry into the true existence of a …

A Content Analysis Of Value-Based Advertising Strategies On The Internet, Ali Caglar Kepekci

Theses Digitization Project

The purpose of this study is to analyze the contents of various web sites to determine whether they implement value-based advertising strategies relative to the level of buyer involvement.

Viewers' Perceptions Of Television Commercials' Influence Message Appeals, Product Commercials And Self-Reported Locus Of Control, Alan Bruce Satzger

Theses Digitization Project

In this study linkages between television viewers' perceived locus of control, message appeals in commercials, and types of commercial product were studied within the context of household television use.

Public Relations As A Marketing Strategy In The United Arab Emirates, Abdulla Butti Alqubaisi

Theses Digitization Project

The United Arab Emirates (UAE) became known to the world when oil was discovered. Since that tine, the country has modernized and developed into one of the largest trading centers in the world. The purpose of this research is to identify companies in the UAE who are currently using public relations, and those that would benefit from its use. The objective is to provide marketing managers with the knowledge of the benefits of public relations and how it could be used to advantage in their marketing plans. Primary and secondary data was selected for the study. Primary data consisted of …

The Case Of Food Lion Versus Abc News: The Anatomy Of A Public Relations Crisis And The Use Of Counter-Attack Strategies, Steven Duanef Case

Theses Digitization Project

As the popularity of news magazine format television programs increase, companies can find themselves in the middle of a public relations crisis. Although a very attractive alternative, counter-attack public relations can be very dangerous and have serious repercussions if not handled properly.

Integrating Public Relations Into Marketing Strategies In The State Of Qatar, Hamad Faleh Al-Hajri

Theses Digitization Project

This study investigates the prevalence of public relations in Qatar's private sector and assesses the marketing manager's awareness of and attitude towards public relations.

Wright State University Men's And Women's Swimming And Diving Media Guide 2001-2002, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2001-2002 Swimming and Diving team. This guide includes photographs, player stats, game results, and records.

Wright State University Baseball Media Guide 2001, Wright State University Athletics

Athletics Publications

A media guide that features information about the coaches and players of the Wright State University's 2001 Men's Baseball team. This guide includes photographs, player stats, game results, and records.

Wright State University Women's Soccer Media Guide 2001, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2001 Women's Soccer team. This guide includes photographs, player stats, game results, and records.

Wright State University Men's Soccer Media Guide 2001, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2001 Men's Soccer team. This guide includes photographs, player stats, game results, and records.

Creating An Affinity Card Program: Developing A Response For Proposal, Peter A. Gasparro

Seton Hall University Dissertations and Theses (ETDs)

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The Bison: 2001, Howard University

Howard University Yearbooks

This digital object was funded in part through a grant from the Andrew W. Mellon Foundation. The digitalization of this object was part of a collaborative effort with the Washington Research Library Consortium and George Washington University.

A Genre Analysis Of Advertisements In A Local Newspaper, Moi Moi Yong

Student Works (2000-2009)

This study attempts to investigate the organisation of advenisements on private institutions of higher learning taken from 'The Star' daily and to provide a descriptive account of how the advertisements are structured Twenty advertisements on different private institutions of higher learning are selected and analysed using the nine move structure analysis adapted by S. Kathpalia (1992). This genre based move structure is employed as a format to study the structure of these advertisements. It is revealed that there is a uniform pattern of organisation of the elements in the advertisements. An eight move structure is identified. It is also found …