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Full-Text Articles in Public Relations and Advertising
"Selling Sin" In A Hostile Environment: A Comparison Of Ukrainian And American Tobacco Advertising Strategies In Magazines, Olesya Venger, Joyce Wolburg
"Selling Sin" In A Hostile Environment: A Comparison Of Ukrainian And American Tobacco Advertising Strategies In Magazines, Olesya Venger, Joyce Wolburg
Joyce Wolburg
Given that “sin” products must navigate different regulatory environments, it is important to compare cigarette advertising across cultures. Using text analysis, this study examined the message strategies and the ideological beliefs in cigarette advertising in American and Ukrainian magazines within the context of their different regulatory environments. The messages across the two countries differed in their use of creative appeals to ego, social needs, and sensory pleasure as well as their adherence to regulation. Many of the Ukrainian campaigns were reminiscent of earlier American campaigns and offer unique comparisons of cultures that are at different places historically, economically, and ideologically.
Teaching For Social Justice In The Engaged Classroom: The Intersection Of Jesuit And Feminist Moral Philosophies, Joyce Wolburg, Karen Slattery, Ana Garner, Lynn Turner
Teaching For Social Justice In The Engaged Classroom: The Intersection Of Jesuit And Feminist Moral Philosophies, Joyce Wolburg, Karen Slattery, Ana Garner, Lynn Turner
Joyce Wolburg
No abstract provided.
Advertising, Society And Consumer Culture, Joyce Wolburg, Roxanne Hovland
Advertising, Society And Consumer Culture, Joyce Wolburg, Roxanne Hovland
Joyce Wolburg
No abstract provided.
Regulating Sin Across Cultures: A Comparison Of Alcohol Ads In Ukrainian And American Magazines, Joyce Wolburg, Olesya Venger
Regulating Sin Across Cultures: A Comparison Of Alcohol Ads In Ukrainian And American Magazines, Joyce Wolburg, Olesya Venger
Joyce Wolburg
No abstract provided.
’Selling Sin’ In A Hostile Environment: A Comparison Of Ukrainian And American Tobacco Advertising Strategies In Magazines, Joyce Wolburg
’Selling Sin’ In A Hostile Environment: A Comparison Of Ukrainian And American Tobacco Advertising Strategies In Magazines, Joyce Wolburg
Joyce Wolburg
No abstract provided.
Readings In Advertising, Society, And Consumer Culture, Joyce Wolburg, Roxanne Hovland
Readings In Advertising, Society, And Consumer Culture, Joyce Wolburg, Roxanne Hovland
Joyce Wolburg
No abstract provided.
Selling Truth: How Nike’S Advertising To Women Claimed A Contested Reality, Joyce Wolburg, Jean Grow
Selling Truth: How Nike’S Advertising To Women Claimed A Contested Reality, Joyce Wolburg, Jean Grow
Joyce Wolburg
No abstract provided.
College Students’ Responses To Anti-Smoking Messages, Joyce Wolburg
College Students’ Responses To Anti-Smoking Messages, Joyce Wolburg
Joyce Wolburg
No abstract provided.
Service Learning Across The Curriculum: A Collaboration To Promote Smoking Cessation, Joyce Wolburg, Grow Grow
Service Learning Across The Curriculum: A Collaboration To Promote Smoking Cessation, Joyce Wolburg, Grow Grow
Joyce Wolburg
No abstract provided.
Drinking Rituals Among The Heaviest Drinkers: College Student Binge Drinkers And Alcoholics, Joyce Wolburg, Debbie Treise
Drinking Rituals Among The Heaviest Drinkers: College Student Binge Drinkers And Alcoholics, Joyce Wolburg, Debbie Treise
Joyce Wolburg
No abstract provided.
Double-Cola And Antitrust Issues: Staying Alive In The Soft Drink Wars, Joyce Wolburg
Double-Cola And Antitrust Issues: Staying Alive In The Soft Drink Wars, Joyce Wolburg
Joyce Wolburg
No abstract provided.
The ‘Risky Business’ Of Binge Drinking Among College Students: Using Risk Models For Psas And Anti-Drinking Campaigns, Joyce Wolburg
The ‘Risky Business’ Of Binge Drinking Among College Students: Using Risk Models For Psas And Anti-Drinking Campaigns, Joyce Wolburg
Joyce Wolburg
No abstract provided.
Preserving The Moment, Commodifying Time, And Improving Upon The Past: Depictions Of Time In U.S. Magazine Advertising, Joyce Wolburg
Preserving The Moment, Commodifying Time, And Improving Upon The Past: Depictions Of Time In U.S. Magazine Advertising, Joyce Wolburg
Joyce Wolburg
No abstract provided.
A Psychographic Analysis Of Generation Y College Students, Joyce Wolburg
A Psychographic Analysis Of Generation Y College Students, Joyce Wolburg
Joyce Wolburg
No abstract provided.
Advertising And Culture: Variations On The Theme Of Individualism In Korean And American Magazine Advertising, Joyce Wolburg, Hoh Kim
Advertising And Culture: Variations On The Theme Of Individualism In Korean And American Magazine Advertising, Joyce Wolburg, Hoh Kim
Joyce Wolburg
No abstract provided.
Understanding The 'Social Gifts' Of College Drinking Rituals: An Alternative Framework For Psa Developers, Joyce Wolburg, Deborah Treise, Cele Otnes
Understanding The 'Social Gifts' Of College Drinking Rituals: An Alternative Framework For Psa Developers, Joyce Wolburg, Deborah Treise, Cele Otnes
Joyce Wolburg
No abstract provided.
Cognitive Restructuring As A Relapse Prevention Strategy: Teaching Alcoholics To Talk Back To Beer Ads, Joyce Wolburg, Roxanne Hovland, Ronald Hopson
Cognitive Restructuring As A Relapse Prevention Strategy: Teaching Alcoholics To Talk Back To Beer Ads, Joyce Wolburg, Roxanne Hovland, Ronald Hopson
Joyce Wolburg
No abstract provided.
Some Days Are Better Than Others: Beer Commercials And A Question Of Ethics, Joyce Wolburg, Roxanne Hovland, Ronald Hopson
Some Days Are Better Than Others: Beer Commercials And A Question Of Ethics, Joyce Wolburg, Roxanne Hovland, Ronald Hopson
Joyce Wolburg
No abstract provided.
Time: The ‘Silent’ Cultural Value In American Television Advertising, Joyce Wolburg
Time: The ‘Silent’ Cultural Value In American Television Advertising, Joyce Wolburg
Joyce Wolburg
No abstract provided.
Messages Of Individualism In French, Spanish, And American Television Advertising, Joyce Wolburg
Messages Of Individualism In French, Spanish, And American Television Advertising, Joyce Wolburg
Joyce Wolburg
No abstract provided.