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Joyce Wolburg

1999

Articles 1 - 4 of 4

Full-Text Articles in Public Relations and Advertising

Understanding The 'Social Gifts' Of College Drinking Rituals: An Alternative Framework For Psa Developers, Joyce Wolburg, Deborah Treise, Cele Otnes Dec 1998

Cognitive Restructuring As A Relapse Prevention Strategy: Teaching Alcoholics To Talk Back To Beer Ads, Joyce Wolburg, Roxanne Hovland, Ronald Hopson Dec 1998

Some Days Are Better Than Others: Beer Commercials And A Question Of Ethics, Joyce Wolburg, Roxanne Hovland, Ronald Hopson Dec 1998

Time: The ‘Silent’ Cultural Value In American Television Advertising, Joyce Wolburg Dec 1998