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Articles 1 - 12 of 12
Full-Text Articles in Public Relations and Advertising
Implementing Stremii: A Practical Guide For Crisis Communication On Social Media During Hurricanes And Natural Disasters, Margaret Stewart, Cory Young
Implementing Stremii: A Practical Guide For Crisis Communication On Social Media During Hurricanes And Natural Disasters, Margaret Stewart, Cory Young
International Crisis and Risk Communication Conference
This paper details a practical series of recommendations to implement the two ongoing stages of the STREMII model – Social Listening and Responsive Engagement – during a crisis event. First, we outline the original STREMII model, then detail and discuss a revised and updated version of the model. Then, we describe steps for getting started using the STREMII model for social media crisis communication, and, finally, present suggestions for uses of best practice for the model.
Cultural Challenges When Memorializing Tragedies, Kjell Brataas
Cultural Challenges When Memorializing Tragedies, Kjell Brataas
International Crisis and Risk Communication Conference
After a tragedy, victims and survivors often desire to memorialize what happened. This can take many forms, and finding the right way often involves a number of challenges. There will usually be differences of opinion among the bereaved, the injured and the uninjured survivors, and cultural aspects and differences play a major role. This presentation provides examples from around the world and hints on bridging the culture gap when memorializing a tragedy.
Victim-Group Legitimacy: An Argument For Extending Our Understanding Of Legitimacy After Crisis, Cody Blake Wilson
Victim-Group Legitimacy: An Argument For Extending Our Understanding Of Legitimacy After Crisis, Cody Blake Wilson
International Crisis and Risk Communication Conference
Organizational legitimacy has been useful approach to studying relationship management in crisis. This presentation suggests an expansion of organizational legitimacy theory: victim-group legitimacy. Multiple recent cases of crisis involving historically marginalized groups (HMGs) suggest that organizations may not be fully prepared to respond to crises involving HMGs. Recent cases also suggest that publics now routinely see modern crises as chapters within larger marginalization narratives. Victim-group legitimacy acts as a framework for evaluating, interpreting, and responding to not only the crisis at hand, but the historical crisis between an organization and HMGs.
Building Bridges To Connect With Stakeholders: A Template For Success, Kimberly A. Reed
Building Bridges To Connect With Stakeholders: A Template For Success, Kimberly A. Reed
International Crisis and Risk Communication Conference
The modern age of communication, with the 24x7 news cycle and "information overload," can impact our ability to connect with stakeholders. Kimberly Reed, a Washington professional who has built bridges for more than 20 years both across the aisle and around the globe with non-profits, trade associations, government officials, and risk and crisis communication professionals, presented a case study on Expo Milano 2015: "Feeding the Planet, Energy for Life" (the "World's Fair," which was the world's largest gathering and discussion on the topic of food). She shared best practices that featured Drs. Deanna and Tim Sellnow and provided practical resources …
Targeting Internal Publics During The 2014 Ebola Outbreak: An Analysis Of Kaiser Permanente’S Crisis Communication Strategy, Ingrid S. Greene, Denise P. Ferguson
Targeting Internal Publics During The 2014 Ebola Outbreak: An Analysis Of Kaiser Permanente’S Crisis Communication Strategy, Ingrid S. Greene, Denise P. Ferguson
International Crisis and Risk Communication Conference
Issues management in today’s quickly changing world can be complex and unpredictable, and in the case of the spread of Ebola, carry lethal implications. Kaiser Permanente (KP) faced a potential internal crisis due to the involvement of medical staff during the spread of the disease in the United States. In addition, KP needed to ensure the safety of the patients the healthcare provider serves. This case study examines how the corporate communications team at KP in Southern California communicated the necessary messages during this crisis in the U.S. in the fall of 2014. The methodology of this case is a …
Reputational Threats Online: Social Media As A Simultaneous Agent Of Crisis And Tool For Response And Resolution In The Case Study Of An American Academic Library, Margaret C. Stewart, Maria Atilano
Reputational Threats Online: Social Media As A Simultaneous Agent Of Crisis And Tool For Response And Resolution In The Case Study Of An American Academic Library, Margaret C. Stewart, Maria Atilano
International Crisis and Risk Communication Conference
This paper details a reputational threat to an American academic library where a viral social media post and associated negative comments misrepresented the institution and brand’s values. Immediately, the marketing librarian responsible for social media responded to the threat by engaging directly with the library consumers, sharing content and information with the broader online community, and reinforcing the library’s values and commitment to consumers. While the resolution to the crisis was mostly favourable, the event was unanticipated and invited a keen learning opportunity that is documented in this case study. Reflections and takeaways from this incident are discussed in the …
Discourse Networks Of Emergency Response Communication: A Case Study Of Civilian Deliberation On The Reddit Platform, Cody Blake Wilson, Megan Kendall
Discourse Networks Of Emergency Response Communication: A Case Study Of Civilian Deliberation On The Reddit Platform, Cody Blake Wilson, Megan Kendall
International Crisis and Risk Communication Conference
Using discourse and network analysis, this research explores a reddit thread concerning an emergency situation in the U.S.V.I. after a 2017 hurricane. In particular, research seeks to gain greater understanding of deliberation and problem-solving behaviour of a crowdsourced, citizen group in response to a disaster. Findings support the use of network analysis and measures of centrality to isolate particularly important actors and contributions in a network. Furthermore, findings also depict seven archetypical roles played by users in the discourse. Further research is needed to understand how the tier structure of the reddit platform influences network structure and behaviour and normalize …
Risk And Crisis Communication In Colombia: A Case Study From Medellín, Michael Klafft, Pia Schreiber
Risk And Crisis Communication In Colombia: A Case Study From Medellín, Michael Klafft, Pia Schreiber
International Crisis and Risk Communication Conference
This paper analyses the state of the art of risk and crisis communication in Colombia with a focus on natural and man-made risks and disasters. Findings are based on a series of semi-structured interviews with risk and crisis communication experts, practitioners, and educational experts from the city of Medellín, and on a content analysis of teaching materials used for risk communication. The study reveals that a combination of different approaches is used to raise risk awareness in the population, combining education through entertainment, citizen sciences projects, and risk communication via the website and app of a regional alerting system.
Effects Of Crisis News On Intercultural Tolerance: An International Comparative Study, Anthony Eseke
Effects Of Crisis News On Intercultural Tolerance: An International Comparative Study, Anthony Eseke
International Crisis and Risk Communication Conference
Human beings are “cultural animals who know and see and hear the world through socially constructed filters.” [1]. Fundamental to these filters are identities. Through the frames of identity, people often negotiate the dialectics of the ‘self’ with/against ‘the other’. The media in their reportage of conflicts and crisis produce and reinforce these dialectics. However, to what extent and directions do these reports influence social tolerance in the audience? This study therefore examined the effects of crisis/conflict news on otherness. The study defined otherness as the appraisal attitudes of tolerance, apathy, or intolerance towards other bodies based on identity categories. …
Why Trivialising People’S Culture Can Be Catastrophic For The Effective Communication Of Extreme Weather Warnings: Lessons From The Delta State Of Nigeria, Eromose E. Ebhuoma
Why Trivialising People’S Culture Can Be Catastrophic For The Effective Communication Of Extreme Weather Warnings: Lessons From The Delta State Of Nigeria, Eromose E. Ebhuoma
International Crisis and Risk Communication Conference
Early weather warnings can save lives and minimise the loss of assets. The most accurate forecast, however, is useless if it fails to reach those anticipated to be affected by a predicted adverse weather condition, as this will impede their ability to act pro-actively. The 2012 flood disaster in Nigeria which had devastating consequences for 30 states in the country, for example, was forecasted a few months ahead by the Nigerian Meteorological Agency. However, data obtained from some rural communities in the Delta state that suffered severe implications courtesy of the flood revealed that the warning did not get to …
The Nfl As A Mega-Crisis: Applications Of Fractal Theory, Cory Young, Terry Rentner
The Nfl As A Mega-Crisis: Applications Of Fractal Theory, Cory Young, Terry Rentner
International Crisis and Risk Communication Conference
The National Football League (NFL) is facing a reputation crisis—a serious problem for a powerhouse institution that airs its Super Bowl in 180 countries. Public and media scrutiny for its handling of domestic abuse cases and denial of concussions leading to Chronic Traumatic Encephalopathy (CTE) have left the NFL with a mega-crisis. Television ratings are down, player injuries are up, and fewer youth are participating in the sport. This research, presented at the International Crisis and Risk Communication conference, addresses the CTE and domestic abuse scandals in the NFL and details the League’s responses to both high-profile cases. We provide …
A Close Look At The Role Of Regulatory Fit In Consumers’ Responses To Unethical Firms, Kwansik Mun, Ilgi Shin
A Close Look At The Role Of Regulatory Fit In Consumers’ Responses To Unethical Firms, Kwansik Mun, Ilgi Shin
International Crisis and Risk Communication Conference
Our knowledge is not enough to clearly explain how consumers respond to unethical firms, thereby forming attitudes toward unethical firms’ brand and buying their products. In this sense, we conduct a one-way experimental design to test regulatory focus theory when it comes to attitudes toward unethical firms’ brand and the purchase intention. Our findings reveal that promotion-oriented participants were more negative toward Mitsubishi, which violates achievement (e.g. fuel efficiency), than prevention-oriented participants. More importantly, promotion-oriented people were less likely to buy Mitsubishi automobiles than prevention-oriented people. In contrast, prevention-oriented consumers are negative toward Volkswagen which violates protection (e.g. carbon dioxide …