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Articles 871 - 900 of 5172
Full-Text Articles in Public Relations and Advertising
Ua68/8 History Alumni Newsletter, Wku History
Ua68/8 History Alumni Newsletter, Wku History
WKU Administration Documents
WKU History Department alumni newsletter reporting activities of the department, faculty, staff and students.
Developing And Managing Personal Brands: Strategies In Marketing, Public Relations, And Entertainment, Julianna Barker
Developing And Managing Personal Brands: Strategies In Marketing, Public Relations, And Entertainment, Julianna Barker
Journalism
No abstract provided.
Social Media: The Use Of Facebook And Twitter To Impact Political Unrest In The Middle East Through The Power Of Collaboration, Sarah Danielle Goodman
Social Media: The Use Of Facebook And Twitter To Impact Political Unrest In The Middle East Through The Power Of Collaboration, Sarah Danielle Goodman
Journalism
The power of social media sites like Facebook and Twitter are often overlooked and unaccounted for. The revolutionary and unprecedented political changes in the Middle East have changed the way the world uses and now views these platforms. This study addresses the transformation of both the Middle East and social media, alongside each other. In addition, it discusses how young activists utilized these tools in order to unite and therefore produce radical alteration of Middle Eastern governments, what these governments did in an attempt to preserve control and how the United States got involved.
Selected Works: Creating Your Connection To The World, Connie Foster, Jennifer Wilson
Selected Works: Creating Your Connection To The World, Connie Foster, Jennifer Wilson
Faculty/Staff Personal Papers
Brochure created to promote the creation and use of SelectedWorks profiles by WKU faculty.
Public Utilities Commission Of Nevada: A Research Design For Data Collection, Mario Heresi, Jamie Stout, Brandy Davis, Cheyenne Pasquale
Public Utilities Commission Of Nevada: A Research Design For Data Collection, Mario Heresi, Jamie Stout, Brandy Davis, Cheyenne Pasquale
UNLV Theses, Dissertations, Professional Papers, and Capstones
The Public Utilities Commission of Nevada (PUCN) needs tools to develop a system by which reliable data can be collected in order to assist in the regulation of public utilities in Nevada. Their particular emphasis is on low-income and elderly populations. The PUCN needs to have reliable data they can utilize to make decisions that are fact based. Part of their needs is to have a thorough understanding of the factors that affect both low-income and elderly populations. Like so many other organizations, the PUCN does not have a set system to investigate all issues and makes decisions on a …
What Is Conservatism?, Heidi Peters
What Is Conservatism?, Heidi Peters
Graduate Research Symposium (2010 - 2017)
The re-branding of the right manifested itself in conservative movements and gatherings across the country in-between 2008 & 2010. One of those events included Glenn Beck's Restoring Honor Rally on August 28, 2010. This research project is a case study that illustrates how the conservative political ideology is defined and rejuvenated after massive defeat.
Facebook And The Police: Communication In The Social Networking Era, Mari Sakiyama, Deborah K. Shaffer, Joel D. Lieberman
Facebook And The Police: Communication In The Social Networking Era, Mari Sakiyama, Deborah K. Shaffer, Joel D. Lieberman
Graduate Research Symposium (2010 - 2017)
An increasing number of police departments are using Facebook to communicate with the public. As with any emerging communications technology, there is considerable variation in the usage of this medium. This study reports the results of a content analysis designed to determine how police departments are using Facebook.
Promoting A Benefit Concert With Digital Media, Aubrea Felch
Promoting A Benefit Concert With Digital Media, Aubrea Felch
Graphic Communication
The introduction of digital media in mass communication and advertising had a powerful impact on the event planning industry, specifically in the promotion of benefit concerts. Not only can digital media promote an event, but it can also help event coordinators establish an image for themselves, be used as a means of benefiting those who have donated to the cause, and enhance the event itself. All digital media can be put into several different classifications: digital audio, digital video, digital photography, Internet technology, and interactive Internet applications. This study asks the question: In what ways can an event planner use …
Find Oz And Lula Fundraising Event, Natalie Do, Rebecca Leong
Find Oz And Lula Fundraising Event, Natalie Do, Rebecca Leong
Communication Studies
No abstract provided.
Ua12/4 Stall Street Journal, Vol. 3, Wku Health Services
Ua12/4 Stall Street Journal, Vol. 3, Wku Health Services
WKU Administration Documents
Broadsides developed by WKU Health Services to convey public health information in students in bathroom stalls.
Ua19/16/1 Volleyball Media Information Guide, Wku Athletic Media Relations
Ua19/16/1 Volleyball Media Information Guide, Wku Athletic Media Relations
WKU Administration Documents
Athletic media guide for volleyball team.
Ua42/1 Wku Winter Term, Wku Summer Sessions & Winter Term
Ua42/1 Wku Winter Term, Wku Summer Sessions & Winter Term
WKU Administration Documents
Annual report of the WKU Winter Term giving a summery of course enrollments, college data, course section information and marketing efforts.
Advertising In Online Social Networks: A Comprehensive Overview, Silvia Stockman
Advertising In Online Social Networks: A Comprehensive Overview, Silvia Stockman
Honors Scholar Theses
This paper examines characteristics of online social networking sites and their implications on advertising. The application of well known interpersonal and mass communication theories to the field allows for an in-depth look at behavioral cues and responses. The interactivity inherent in sites like Facebook, MySpace, YouTube, and in other forums encourages advertisers to tap into engaging their consumers. Types of targeting and the success of word of mouth referrals are examined, as are many of the common stumbling blocks. To better understand the potential versus the problems, we conclude with an analysis of return on investment.
"Teaching Competitiveness In Advertising", Timothy Hendrick
"Teaching Competitiveness In Advertising", Timothy Hendrick
Faculty Publications
No abstract provided.
Selling Knowledge: A Sociological Analysis Of Attorney Advertisement In Las Vegas, Giselle Velasquez
Selling Knowledge: A Sociological Analysis Of Attorney Advertisement In Las Vegas, Giselle Velasquez
UNLV Theses, Dissertations, Professional Papers, and Capstones
I analyze how Las Vegas attorneys represent themselves, their associates and clients in televised law firm commercials. I use attorney commercials as a case to explore cultural beliefs in media representations. Using an inductive method, I analyze the textual, visual, and aural symbols that appear most frequently in television commercials to interpret how law firm advertisements convey themes of attorney expertise, knowledge, ethnic and gender stereotyping. I introduce this study with a historical evaluation of the rise of advertisement in the United States. I continue discussing how the media is an important realm of discourse that affects people's identity. Using …
Sexuality, Exoticism, And Iconoclasm In The Media Age: The Strange Case Of The Buddha Bikini, James Mark Shields
Sexuality, Exoticism, And Iconoclasm In The Media Age: The Strange Case Of The Buddha Bikini, James Mark Shields
Faculty Contributions to Books
No abstract provided.
Financial Literacy Explicated: The Case For A Clearer Definition In An Increasingly Complex Economy, David L. Remund
Financial Literacy Explicated: The Case For A Clearer Definition In An Increasingly Complex Economy, David L. Remund
College of Journalism and Mass Communications: Faculty Publications
This study explicates the concept of financial literacy, which has blossomed in use this century. Scholars, policy officials, financial experts, and consumer advocates have used the phrase loosely to describe the knowledge, skills, confidence, and motivation necessary to effectively manage money. As a result, financial literacy has varying conceptual definitions in existing research as well as diverse operational definitions and values. This study dissects the differing financial literacy definitions and measures, urging researchers toward common ground. A clearer definition should improve future research, in turn helping consumers better understand and adapt to changing life events and an increasingly complex economy.
The Need For Effective Visual Communication: How Website Design Can Further The Success Of The Cal Poly Women’S Lacrosse Team, Bonnie J. Burtis
The Need For Effective Visual Communication: How Website Design Can Further The Success Of The Cal Poly Women’S Lacrosse Team, Bonnie J. Burtis
Journalism
This paper argues that an efficient and successfully built website is crucial to the future success of college sports websites. By focusing on the Cal Poly Women’s Lacrosse team and its website, visual communication research gives insight into what works and what does not. The fundamental and design elements examined include: text elements, site navigation, accessible links, presence of news, communication and graphics (visual design). These are the elements that promote success and efficiency. Compared to other websites built and maintained by teams in the women’s lacrosse league, Cal Poly’s lacks foundational website material. General website research proves this and …
Cubesat Developers' Workshop 2010, Tracy Owens, Ryan Race
Cubesat Developers' Workshop 2010, Tracy Owens, Ryan Race
Communication Studies
This project is the narrative component of the 7th Annual CubeSat Developers' Workshop 2010 planning process. It reviews the steps and team dynamics over the seven months spent coordinating the conference for the Aerospace Department. It was the first time that students from the Communcation Studies Department were brought in to help with the event, and the gap between the College of Liberal Arts and the College of Engineering was bridged.
Ua68/8/1 History Alumni Newsletter, Wku History
Ua68/8/1 History Alumni Newsletter, Wku History
WKU Administration Documents
Newsletter created by the WKU History Department regarding activities in the department, students and alumni.
2010 March-December, Morehead State University. Office Of Athletics.
2010 March-December, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from March to December of 2010.
Image Restoration In Major League Baseball: An Analysis Of Apologia Strategies During The Steroid Era, Shareef C. Stratton
Image Restoration In Major League Baseball: An Analysis Of Apologia Strategies During The Steroid Era, Shareef C. Stratton
Communication Studies
No abstract provided.
Ua19/16/1 Wku Women's Basketball, Wku Athletic Media Relations
Ua19/16/1 Wku Women's Basketball, Wku Athletic Media Relations
WKU Administration Documents
2010-11 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.
Ua35/11 Wku Honors College Fact Book, Wku Honors College
Ua35/11 Wku Honors College Fact Book, Wku Honors College
WKU Administration Documents
Publication promoting WKU Honors College and highlighting activities of students Jennifer Dooper, Khalela Hatchett, Joe Chavarria-Smith, Rachel Reetzke and Jonathan Brantley.
Ua19/16/1 Volleyball Media Guide, Wku Athletic Media Relations
Ua19/16/1 Volleyball Media Guide, Wku Athletic Media Relations
WKU Administration Documents
Athletic media guide for volleyball team.
2010 January-February, Morehead State University. Office Of Athletics.
2010 January-February, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from January to February of 2010.
Ua11/1 Public Affairs Publications, Wku Archives
Ua11/1 Public Affairs Publications, Wku Archives
WKU Archives Collection Inventories
Publications created by and about WKU by the Public Affairs Department.
Ua37/29 Gary Ransdell - Fed. Reserve Board - Ben Bernanke Q&A Session, St. Louis Federal Reserve Board
Ua37/29 Gary Ransdell - Fed. Reserve Board - Ben Bernanke Q&A Session, St. Louis Federal Reserve Board
WKU Administration Documents
Email sent to members of the St. Louis Federal Reserve Board regarding the question and answer session following Bernanke's speech at the Washington Economic Club.
Source-Message-Receiver In Integrated Marketing Communication: A Study Of U.S. Institutional Advancement, Sharee Leblanc Broussard
Source-Message-Receiver In Integrated Marketing Communication: A Study Of U.S. Institutional Advancement, Sharee Leblanc Broussard
Dissertations
Because integrated marketing communication (IMC) research has traditionally been problematic, this study used an existing scale to determine that higher educational institutional advancement (alumni, marketing-communications, development) is an appropriate venue to study the process model. Responses from practitioners representing every department within advancement, every regional accrediting body and each of the baccalaureate to doctoral Carnegie Classification levels indicated the IMC process model is both understood and its tenets practiced by practitioners at all sizes and levels of institution. The study was of interest to the practitioners as more than half of the respondents requested a copy of the results. Additionally, …
Ua37/29 Gary Ransdell - Fed. Reserve Board - Right Reform For The Fed, St. Louis Federal Reserve Board
Ua37/29 Gary Ransdell - Fed. Reserve Board - Right Reform For The Fed, St. Louis Federal Reserve Board
WKU Administration Documents
Email sent to members of the St. Louis Federal Reserve Board regarding Ben Bernanke's Op-Ed "The Right Reform for the Fed" which appeared in the Washington Post.