Public Relations and Advertising Commons^™

The Mouse Who Ruled His Kingdom: An Agenda Setting Analysis Of The Walt Disney World Company, Jacob Overbey

Masters Theses

People are seeking their news in more social environments, but very little research has been conducted on agenda setting and online environments. This thesis examined the agenda setting relationship between an organization on Twitter, @WaltDisneyWorld (i.e., The Walt Disney World) and public opinion on Twitter. The relationship was examined using Twitter's database of tweets to measure public opinion on Twitter. Since the news media is losing steam on the ability to break news, and social media is growing rapidly, this study tested the value of the agenda setting theory on social media. To this end, this thesis qualitatively examined the …

Ua12/2/32 Veterans Outreach Week, Wku Student Veterans Alliance, Danielle Adams

WKU Administration Documents

Electronic mail from WKU Student Veterans Alliance to faculty and staff regarding Veterans Outreach Week.

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU alumni magazine. Contents:

• Ransdell, Gary. President’s Letter
• Hilltoppers Go for the Gold – Olympics, Claire Donahue, Gavin Smellie, Raigo Toompuu
• Instruments that Shaped American History – Kentucky Museum
• WKU Students Shine When It Comes to National Scholarships
• Gatton Academy of Mathematics & Science
• Chuck Clark Named Director of WKU Student Publications
• Health Sciences Complex Will House Nursing, Physical Therapy Programs
• Paul Markham receives National Award for Leadership in Civic Engagement
• Todd Stewart Named WKU Director of Athletics
• All 19 WKU Athletic Teams Exceed NCAA-Required 925 APR Score
• 3 Students Receive Awards in Hearst Program’s National Championships
• WKU, USDA-ARS Open …

Ua51/1 Collections & Connections, Jennifer Wilson

Collections & Connections

This is the Fall-Winter 2012-13 issue of the bi-annual newsletter of the University Libraries at Western Kentucky University. This issue introduces the new Dean of WKU Libraries Connie Foster; a new Library System Office; a new service of iPad lending; and the on-going project of The Commons at Cravens, a brand new one-stop library service point where patrons can check out library materials and get professional help from the librarians and trained tech people in the same place. This issue features several award recipients, namely, the SOKY Book Fest, which has received Commendation from the KY School Media Association; Jim …

Social Learning Theory In The Frontline Documentary “The Merchants Of Cool”, Alixe A. Wiley

Faculty Curated Undergraduate Works

In the Frontline documentary The Merchants of Cool, the relationship between major media conglomerates and their hedonistic teenage customers is examined through exploring the different tactics industries use to discover and market the next “cool” thing. Industries maintain what the documentary refers to as a “feedback loop” with their customers, which is a cyclic, supply-and-demand relationship that blurs the line between fiction and reality. It has become impossible to tell which side is imitating the other: who do the products and trends that define popular youth culture belong to? What's more, are the sexual and aggressive hormone-fueled behaviors on …

Blind Trusts As A Model For Campaign Finance Reform, Perry Andrew Pirsch

College of Journalism and Mass Communications: Theses

In this thesis, I explore whether blind trusts present a viable option for campaign finance reform. More specifically, would either permitting (voluntary) or requiring (mandatory) anonymous donations for political campaigns allow for fully funded, yet privately funded, campaigns while preventing problems, whether real or perceived, such as buying influence (quid pro quo) or buying access, which are traditionally associated with large campaign donations? To study this question, I have examined the constitutional origins of the need to fund federal campaigns, Congress’ power to regulate campaigns under the Constitution’s Elections Clause, the constitutional protection of speech, and the concern of large …

Ua42/1 Summer Sessions Annual Report, Wku Summer Sessions & Winter Term

WKU Administration Documents

Annual report of the Summer Session demographics, enrollment trends, faculty stipends, tuition rates and marketing.

Ua68/8/1 History Alumni Newsletter, Wku History

WKU Administration Documents

Newsletter created by the WKU History Department regarding activities in the department, students and alumni.

A Study On Facebook Advertisement Strategies: Facebook Wall Posts Promote Higher Response Than Private Messages, Bria Park

Communication Studies

In this study, I focused on whether Facebook wall posts or private messages create a higher response rate from the receivers. First, I explain the background of internet communication and how certain strategies have created higher response in the past. Then, I present my method for discovering whether wall posts or private messages are more efficient in gaining response. Lastly, I reveal my results and discuss both what I could’ve done better to create more precise results and how this experiment is beneficial for modern day advertisement companies.

The Social Web: Utilizing Social Media To Expose And Provide Access To The Unlv Libraries Digital Collections, Amy Jo Hunsaker

Scholarship Colloquium

Why use Social Media?

Exposure

Access points

Promotion

Establish relationships

Promote discourse

The Impact Of Celebrity Endorser Type And Source Credibility On The Advertising Attitudes And Purchase Intentions Of Indian Rural Consumers, Sidharth Muralidharan

Dissertations

India is among the fastest growing economies in the world and has the second largest population out of which 70% are considered rural. The rural consumer has witnessed a lifestyle shift wherein they have become brand conscious, consumption of media content has increased and a rising income has opened up possibilities never experienced before. Understanding the love for cinema, celebrity endorsement has become a popular marketing strategy being employed by advertisers in India. The purpose of this study was to find out which celebrity endorser type (national, regional or non-celebrity) was the most effective on rural consumer’s attitude toward the …

Is It Sexy? A Semiotic Analysis Of Sexual Imagery In Japanese And United States Advertising, Marc P. Pereira

Northwest Communication Association Conference Papers & Presentations

This study presents a semiotic analysis of several magazine advertisements in an attempt to explore body image and sexuality as it is illustrated in marketing campaigns in both the United States and Japan. Each of the magazines from which the artifacts were drawn was published in 2011, and each presents a similar focus on fitness, fashion, and television in each country. A comparison of the sexuality portrayed in advertisements was conducted to explore similarities and differences. It was found that there is a difference in how sexual imagery was used between the United States and Japan, with the United States …

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

• Ransdell, Gary. President’s Letter
• Your Legacy – Frank Myers
• Gary Ransdell Attends Confucius Institute Conference, Visits Chinese Universities
• Talisman, WKU’s Yearbook, Receives 13^th National Pacemaker Award
• WKU, Elizabethtown Community & Technical College Expand Partnership
• Enrollment at WKU Passes 21,000 Sets Record for 14^th Consecutive Year
• Cheryl Stevens Named Dean of Ogden College of Science & Engineering
• WKYU-PBS Receives Grant for Digital Studio, Control Room Equipment
• WKU Public Relations Program Earns Renewal of International Certificate
• 5 Gatton Academy of Mathematics & Science Students National Semifinalists in Siemens Competition
• Ray Harper Tapped as Full-Time WKU Head …

Best Practices For Effective Corporate Crisis Management: A Breakdown Of Crisis Stages Through The Utilization Of Case Studies, Katelyn Smith

Journalism

In the most recent decade, there has been a shortage of effectively managed corporate crises. This study is meant to discover the reasons behind the ineffective crisis management responses through the inspection of past corporate case studies in crisis management, as well as what can be done to help corporations use crisis management more effectively. The best practices in effective corporate crisis management in the three different stages of a crisis were attained through the utilization of case studies and expert opinions. The recommendations for practice include making pre-planning and evaluation regarded as more important in crisis management plans, choosing …

Nonprofit Organizations And Social Media: Streamlining Communications To Build And Maintain Relationships, Kristin Ann Kenney

Journalism

No abstract provided.

Ua12/2/1 National Signing Day, Wku Student Affairs

WKU Administration Documents

Special athletics magazine issue of the College Heights Herald.

• Stephens, Brad. Toppers Address Needs, Build Depth with Signing Class – Football
• Wells, Jordan. Former University of Louisville Commit Ready for WKU Career – Anthony Wales
• Claybourn, Cole. Willie Taggart Looking for National Identity – Football
• Finding the Right Pieces
• Wells, Jordan. Louisville Becomes Pipeline for Toppers
• Stephens, Brad. Nick Sheridan Promoted to Quarterbacks Coach

Cultural Diabetes, Keri E. Noll

Electronic Theses and Dissertations

Diabetes has become a cultural problem across America, but particularly in the Midwest and Southern regions. For my film, I explored these two areas and compared the food and exercise culture to one of the healthier regions, the West. Having moved from Indiana to Colorado, I used my own personal experiences to analyze why people in the Midwest struggle with diabetes and obesity at such a higher rate than those nearer to the Pacific Ocean. Through a series of interviews with close friends and observational analysis of each state, I came to learn something very important about health: our food …

Ua11/2 Public Affairs Press Releases, Wku Archives

WKU Archives Collection Inventories

Press releases created about WKU by the Public Affairs Department.

Ua61/3 Wku Nursing & Physical Therapy - The Medical Center - Wku Health Sciences Complex, Wku Health & Human Services

WKU Administration Documents

Fundraising brochure regarding The Medical Center – WKU Health Sciences Complex constructed from 2012 through 2014. Features architectural renderings of each floor.

Ua19/16/1 Lady Topper 2012-13 Basketball, Wku Athletic Media Relations

WKU Administration Documents

WKU women's basketball media guide for 2012-13 season.

Ua12/4 Stall Street Journal, Vol. 4, Wku Health Services

WKU Administration Documents

Broadsides developed by WKU Health Services to convey public health information in students in bathroom stalls. Incomplete run.

Ua12/11/1 Downing University Center Board, Wku Archives

WKU Archives Collection Inventories

Records created by and about Downing University Center Board. Includes publications, governing documents, meeting minutes, reports and correspondence.

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

• The Spirit of Victory – Claire Donahue
• Ransdell, Gary. President’s Letter
• Your Legacy – Tom Redford
• Governor Steve Beshear Celebrates Gatton Academy of Mathematics & Science
• Animated Work of WKU Professor Part of Secret World of Espionage Exhibit – Keith Sylvester
• Kelly Autism Program Receives 15-Passenger Van from General Motors
• Alex Downing to Leave College Heights Foundation for Franklin Bank & Trust
• 3 WKYU-PBS Producers Honored with Emmy Awards for MainStreet
• Kentucky Folklife Program Moves to New Home at WKU
• WKU, Somerset Community College Sign Joint Admissions Agreement
• Gatton Academy of Mathematics & Science Students Top …

Ua12/2/2 Talisman, Vol. 83, Wku Student Affairs

WKU Administration Documents

2012 Talisman:

• Couch, Drew. Life Inside the Suit – Big Red
• Waggoner, Tabitha. Mike Nichols
• Plunkett, Amber. Rememberng 9/11
• Cherry, Lauren. Understanding Each Other
• Brown, Bianca. East Meets Western – Confucius Institute
• Heyne, Richard. Cage the Elephant Comes Home
• Clements, Kristin. Never Solo – Track & Field
• Spees, Monica. Out on the Water - Hilltopper Bass Club
• Simmons, Natasha. Kentucky’s Miss America – Ann-Blair Thornton
• Alleyne, Zirconia. The Hungriest Fans – Football
• Wood, Shane. The Making of a Game – Football
• Duke, Alex. Building Confidence – Football
• Henye, Richard. Clearing the Air – Cheerleading
• Florence, Sara. Two-Wheeled Freedom – Bicycling …

Ua1b2/1 Wku Glasgow, Wku Glasgow

WKU Administration Documents

Overview of WKU Glasgow campus.

The Effect Of Advertising-Focused, Short-Term Study Abroad Programs On Students’ Worldviews, Frauke Hachtmann

College of Journalism and Mass Communications: Faculty Publications

Global employers in the advertising industry are increasingly interested in hiring students with intercultural communication skills and cultural experience. While the benefits of long-term study abroad programs are well documented, this study focuses on advertising-specific, short-term study abroad programs. The purpose was to explore the effectiveness of such programs on students’ worldviews using a mixed methods design. The results show that students displayed lower levels of ethnocentrism after participating in short-term, advertising-focused study abroad programs. In addition, five qualitative themes emerged: an awareness of and appreciation for the out-group, an increased awareness of the in-group, the importance of communication, a …

Rtbs: Your Audio Companion, 3am, Cori Schwabe, Casey Mattison, Kathryn Kawa, Allea Grummert, Nick Holle, Gabbi Silke, Derrick Sloan, Brittany Guindon, Amanda Hinrichs

College of Journalism and Mass Communications: Student Advertising Projects

Radio Talking Book Service, a non-profit organization that assists the visually impaired by providing a free radio reading service, came to the University of Nebraska-Lincoln with a challenge: increase brand and service awareness throughout Nebraska.

We began by conducting both secondary and primary research, developing key insights and examining all possible target audiences. We investigated the day-to-day life of the visually impaired, learning that many who have experienced vision loss suffer from decreasing independence and increasing feelings of loneliness. Our primary research revealed that these individuals turn first to eye care professionals, resource organizations for the visually impaired and residential …

Ua12/2/1 Topper Extra - Basketball Season Preview, Wku Student Affairs

WKU Administration Documents

Topper Extra magazine, includes articles:

• Claybourn, Cole. This Season’s Toppers a Young Defensive-minded Team – Basketball
• Claybourn, Cole. Upperclassmen Ready to Teach Newcomers
• Preseason Sun Belt Conference Men’s Basketball Poll
• Preseason Sun Belt Conference Women’s Basketball Poll
• Stephens, Brad. Mary Cowles Hopes Young, Old Take WKU Back to NCAA Tournament
• Stephens, Brad. LaTiera Owens Becoming Vocal Leader for Lady Toppers
• Stephens, Brad. Micah Jones, Jalynn McClain Link with WKU Women

Ua12/2/1 Topper Extra, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald featuring athletics. Articles:

• Claybourn, Cole. Enough About the Logistics; Let’s Just Play Football
• Stephens, Brad. Fired Up Toppers Look for Milestone Win Over Kentucky in Nashville – Football
• Stephens, Brad. Bobby Rainey Looking to Improve on Record-Setting Season
• Players to Watch – Kawaun Jakes, Wes Jeffries, Quanterus Smith, Tyree Robinson
• Stephens, Brad. Willie Taggart’s First Recruits Now Looking to Lead WKU – Football
• Carson, Kurt. Students Making Plans for WKU – University of Kentucky – Football
• Lanter, Austin. Strong Start A Dream Come True for Freshman Leslie Chinn – Soccer
• Stephens, Brad. Defensive …

The Viral Fingerprint: A Content Analysis Of Popular Viral Advertisements, Thomas Grant Broadus Ii

Master's Theses

This paper presents an analysis of 280 online videos that appeared on the Advertising Age weekly chart of the top ten viral videos of the week; the videos appeared on the chart from March 23rd 2009 to March 9th 2011. The videos were analyzed along four areas of observation including the advertiser characteristics, the formatting characteristics of the video, the messaging strategies of each video, and the level of involvement the product would require for a consumer to make a purchase. Through examining the components of each video, a thread of commonality was revealed. Cumulatively, the dominant themes and characteristics …