Open Access. Powered by Scholars. Published by Universities.®

Public Relations and Advertising Commons™

Open Access. Powered by Scholars. Published by Universities.®

Mass Communication

Institution
Keyword
Publication Year
Publication
Publication Type
File Type

Articles 361 - 390 of 5172

Full-Text Articles in Public Relations and Advertising

Ua19/16/2 Football Press Releases, Wku Athletic Media Relations Oct 2019

Ua19/16/2 Football Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's football team from August to December 2019.


Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations Oct 2019

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's basketball team from August to December 2019.


Ua12/2/1 College Heights Herald, Vol. 95, No. 5, Wku Student Affairs Sep 2019

Ua12/2/1 College Heights Herald, Vol. 95, No. 5, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Nutter, Abbey. Residence Halls See Increase in Police Presence
  • Dobbs, Jack. Housing Still Sees 10 Mold Reports Per Day
  • Rexing, Brody. Up in Smoke – Vaping
  • Williams, Matthew. Greeks Go Green to Get Organizations Helping Environment
  • Burris, Lily. WKU Helps Bring Baseball Back to Puerto Rico
  • Warner, Casey. Southern Rock Bands Impress at Tidball’s
  • United Auto Workers vs. General Motors
  • Steele, Emma. 100 New Friends – Danny Carothers, Mobile Grocery Store
  • Metcalf, Taylor. Floral Design Offers Unique Class Experience
  • Fletcher, Griffin. Survivor: Auditioning for a …


Ua12/2/1 College Heights Herald, Vol. 95, No. 4, Wku Student Affairs Sep 2019

Ua12/2/1 College Heights Herald, Vol. 95, No. 4, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Burris, Lily. WKU Discusses Confidence in Timothy Caboni
  • Nutter, Abbey. Parking & Transportation Services Changes Include Parking Meter Rate Increases for 2019-20
  • Burris, Lily. College Heights Herald Reporter Arrested for Public Intoxication – Alec Jessie
  • Williams, Matthew. WKU Plans to Shut Down Tate Page Hall
  • Interweb Woes – KentuckyWired
  • Mallon, Sam & Reed Mattison. Bienvenidos – Hispanic Americans
  • Kieser, Nick. Going for Gold – Larissa Franklin
  • Jessie, Alec. Hilltoppers Enter First Bye Week with Questions to Answer – Football
  • Gaylord, Kayden. WKU Volleyball Extends Winning …


Ua12/2/1 College Heights Herald, Vol. 95, No. 3, Wku Student Affairs Sep 2019

Ua12/2/1 College Heights Herald, Vol. 95, No. 3, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Nutter, Abbey. Meet WKU’s New Physical Therapy Chair – Beth Norris
  • Nutter, Abbey. Greek & Destroy – Lambda Chi Alpha
  • Rexing, Brody. Computer-less Students to be Given Opportunity for Free Desktop
  • Goodlett, Ryan. Exhibit Offers Unique Lenses on Kentucky Heritage – Kentucky Museum
  • Dobbs, Jack. New Perspective – Stacey Biggs, Marketing
  • Chisenhall, Jeremy. Why We’ve Decided to Resume Publishing Crime Reports
  • Every 40 Seconds – Suicide Prevention Day
  • Day of Dance
  • Mitchell, McKenna. Empower Your Health Comes to WKU’s Campus
  • Metcalf, Taylor. Hidden Gems – …


Ua12/2/1 College Heights Herald, Vol. 95, No. 2, Wku Student Affairs Sep 2019

Ua12/2/1 College Heights Herald, Vol. 95, No. 2, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Nutter, Abbey. WKU Police Announces Renovation Plans
  • Dobbs, Jack. Changes to WKU’s Retirement System Remain Undecided
  • Nutter, Abbey. Campus Safety is Focus with New Key Cards
  • Breu, Natasha. Construction Continues Across Campus
  • Williams, Matthew. A True Cupanion – Fill It Forward
  • ISEC’s Attention Leads to Retention – Intercultural Student Engagement Center
  • Broekema, Gabi. Cider Celebration – Jackson’s Orchard
  • Latture, Katelyn. English Major, Park Ranger – Eric Knackmuh
  • Holland, Kelley. Candle Making in 3 Steps at Wicks & Things
  • Sisler, Julie. Freshman Exhibit Helps Students Share …


Crafting The Message: The Complex Process Behind Presidential Communication In Higher Education, Jon Mcnaughtan, Patricia Ryan Pal Sep 2019

Crafting The Message: The Complex Process Behind Presidential Communication In Higher Education, Jon Mcnaughtan, Patricia Ryan Pal

Journal of Research on the College President

University presidents engage in formal and informal communicationthrough multiple modes of communication. While scholars have studied the content and motivations behind presidential communication, this study provides insight into the process that university presidents engage in when crafting public statements. Utilizing interviews with presidents (8) and vice-presidents of communication (4) at U.S. flagship universities, we employ the cognitive process writing theory to develop a process model of presidential communication,while highlighting how presidents describe their experiences crafting communication. Results highlight thepresident’sperception of theirroleas instigator of communication, the involvementof other senior leaders (e.g., legal counsel, chief of staff, etc.), andinsight into thecomplex process …


Ua12/2/1 College Heights Herald, Vol. 95, No. 1, Wku Student Affairs Aug 2019

Ua12/2/1 College Heights Herald, Vol. 95, No. 1, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Dobbs, Jack. WKU Launches Comprehensive Investigation Into Student Fees
  • Burris, Lily. A Persistent Force – Ann Mead
  • Burris, Lily. 4 Big Topics Students Missed This Summer – Reorganization, Construction, Administrators, Retirements
  • Same Money, More Problems – Terry Ballman
  • Freshman Frenzy – MASTER Plan
  • Fletcher, Griffin. Fit for Duty – Tim Gray, WKU Police
  • Deppen, Laurel. WKU Alumnus Fronts Narrative-driven Band – Jordan Allen
  • Kieser, Nick. Alumnus Helps Little League Team Honor Fallen Teammate – Matt Idlett
  • Wells, Elliott. WKU Shows Tenacity During Opening Weekend
  • Gaylord, …


Ua12/2/1 The Hill In Review, Wku Student Affairs Aug 2019

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.


Ua19/16/1 2019-20 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations Jul 2019

Ua19/16/1 2019-20 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Administration Documents

WKU track and field media guide for 2019-20 season.


Ua12/2/1 The Hill In Review, Wku Student Affairs Jul 2019

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.


Ua12/2/1 The Hill In Review, Wku Student Affairs Jul 2019

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.


Ua12/2/1 The Hill In Review, Wku Student Affairs Jul 2019

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.


Ua12/2/1 The Hill In Review, Wku Student Affairs Jul 2019

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.


Ua10/1 Vitality Report, Wku Suzanne Vitale Clinical Education Complex Jul 2019

Ua10/1 Vitality Report, Wku Suzanne Vitale Clinical Education Complex

WKU Administration Documents

Newsletter created by and about the WKU Suzanne Vitale Clinical Education Complex.

  • Moore, Mary. LifeWorks Groundbreaking Ceremony Announced
  • Hardin, Amy. Sensory Bags Avaiable at WKU Home Football Games
  • Kersting, Frank. LifeWorks Job Training & Placement
  • Sales, Shannon. Coffee & Conversation: Resources in the SOKY Area for Families with Special Needs
  • Hudson, Caroline. Renshaw Early Childhood Care Center Explores the Wonders of Nature Through Play
  • Hudson, Caroline. Dating Dos & Don'ts - Circle of Support
  • Elkins, Michelle. Building Leadership Skills with a New Kelly Autism Program Group
  • Elkins, Michelle. Kelly Autism Program Summer Camp Experience
  • Orndorff, Ericka. A Farewell Letter
  • Collins, …


Ua35/8 Reveille, Vol. 27, No. 1, Wku Veterans Upward Bound Jul 2019

Ua35/8 Reveille, Vol. 27, No. 1, Wku Veterans Upward Bound

WKU Administration Documents

Newsletter created by and about WKU Veterans Upward Bound.

  • Veterans Administration Community Suicide-Prevention Challenge
  • RallyPoint
  • PsychArmor Institute
  • Explore VA.gov to Learn About Your Benefits
  • Stone, Davy. The Director's Desk - Michelle Shutt


Ua52/1 Out Of The Box, Wku Archives Jul 2019

Ua52/1 Out Of The Box, Wku Archives

WKU Administration Documents

Newsletter created by and about WKU Archives and the records management program.


Ua12/2/1 The Hill In Review, Wku Student Affairs Jun 2019

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.


Ua12/2/1 The Hill In Review, Wku Student Affairs Jun 2019

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.


Ua12/2/1 The Hill In Review, Wku Student Affairs Jun 2019

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.


#Whyididntreport: Using Social Media Analysis To Inform Issues With Sexual Assault Reporting, Jordyn Warren Jun 2019

#Whyididntreport: Using Social Media Analysis To Inform Issues With Sexual Assault Reporting, Jordyn Warren

LSU Master's Theses

The #MeToo movement allowed victims of sexual assault to go public with their stories. When Dr. Christine Blasey Ford came forward with allegations against Supreme Court nominee Brett Kavanaugh in September of 2018, she was scrutinized by President Trump for not reporting the incident to authorities “when it happened nearly 30 years ago.” Promptly, #WhyIDidntReport came to fruition on Twitter, uncovering the shame victims feel and the complexities behind why so many individuals didn’t and still don’t report their assaults. Victim-service agencies “provide victims with support and services to facilitate their physical and emotional recovery, offer protection from future victimizations, …


Annual Report, 2018-19, University Of Mississippi. School Of Journalism And New Media, Will Norton Jr. Jun 2019

Annual Report, 2018-19, University Of Mississippi. School Of Journalism And New Media, Will Norton Jr.

Annual Reports

No abstract provided.


Engaging High School Students Towards A Career In Cybersecurity, Caroline Rose Ster Jun 2019

Engaging High School Students Towards A Career In Cybersecurity, Caroline Rose Ster

Journalism

The following study acknowledges the numerous jobs available in cybersecurity and searches for ways to use public relations efforts to engage high school students towards a career in cybersecurity. While the field of cybersecurity is growing and the amount of jobs are increasing, there is currently not enough people pursuing a career in cybersecurity. This lack of professionals is dangerous because there are simply not enough professionals that are seeking to progress the field, and there’s not enough people to fight the increasing number of cyberattacks. The main goal for this project was to discover public relations tactics that can …


How State Legislators Can Use The Media To Affect Policy Change In State Government Agencies: A Case Study With The Department Of Motor Vehicles, Alisha Gallon Jun 2019

How State Legislators Can Use The Media To Affect Policy Change In State Government Agencies: A Case Study With The Department Of Motor Vehicles, Alisha Gallon

Journalism

This study was done to understand how a member of the state legislature used the media to effect policy change. This subject is discussed using the California Department of Motor Vehicles as a case study. There is a long-standing and well-understood relationship between legislators and the media. It is common knowledge that legislators in the minority party use the media to pressure members of the majority party. Research shows those in the minority benefit from this kind of coverage. However previous studies are mostly silent about whether using the media to pressure the party in control of the government actually …


Ua12/2/1 The Hill In Review, Wku Student Affairs May 2019

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.


Ua12/2/1 The Hill In Review, Wku Student Affairs May 2019

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.


The Benefits Of Utilizing Earned Media For Emerging Pop Music Artists: A Case Study In Music Publicity, Brianna Bell May 2019

The Benefits Of Utilizing Earned Media For Emerging Pop Music Artists: A Case Study In Music Publicity, Brianna Bell

Seton Hall University Dissertations and Theses (ETDs)

Publicists play a significant role in achieving the short-term and long-term career goals of emerging pop music artists. Therefore, this study researches earned media within the pop music industry through a case study that analyzes the publicity strategies used by the teams of three successful pop music artists. This study finds that publicity is a cost-effective solution to the problems of declining music sales and the need to stand out in a saturated industry, and it provides seven best practices that are supported by industry professionals for publicists to use when creating campaigns that generate awareness and establish reputation.


Ua12/2/1 The Hill In Review, Wku Student Affairs Apr 2019

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.


Ua12/2/1 The Hill In Review, Wku Student Affairs Apr 2019

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.


Ua12/2/1 The Hill In Review, Wku Student Affairs Apr 2019

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.