Public Relations and Advertising Commons^™

Ua12/2/1 Topper Extra, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald featuring athletics. Articles:

• Claybourn, Cole. Enough About the Logistics; Let’s Just Play Football
• Stephens, Brad. Fired Up Toppers Look for Milestone Win Over Kentucky in Nashville – Football
• Stephens, Brad. Bobby Rainey Looking to Improve on Record-Setting Season
• Players to Watch – Kawaun Jakes, Wes Jeffries, Quanterus Smith, Tyree Robinson
• Stephens, Brad. Willie Taggart’s First Recruits Now Looking to Lead WKU – Football
• Carson, Kurt. Students Making Plans for WKU – University of Kentucky – Football
• Lanter, Austin. Strong Start A Dream Come True for Freshman Leslie Chinn – Soccer
• Stephens, Brad. Defensive …

Ua68/8 History Alumni Newsletter, Wku History

WKU Administration Documents

WKU History Department alumni newsletter reporting activities of the department, faculty, staff and students.

Developing And Managing Personal Brands: Strategies In Marketing, Public Relations, And Entertainment, Julianna Barker

Journalism

No abstract provided.

Social Media: The Use Of Facebook And Twitter To Impact Political Unrest In The Middle East Through The Power Of Collaboration, Sarah Danielle Goodman

Journalism

The power of social media sites like Facebook and Twitter are often overlooked and unaccounted for.  The revolutionary and unprecedented political changes in the Middle East have changed the way the world uses and now views these platforms.   This study addresses the transformation of both the Middle East and social media, alongside each other.  In addition, it discusses how young activists utilized these tools in order to unite and therefore produce radical alteration of Middle Eastern governments, what these governments did in an attempt to preserve control and how the United States got involved.

Ua19/16/1 Volleyball Media Information Guide, Wku Athletic Media Relations

WKU Administration Documents

Athletic media guide for volleyball team.

Ua68/9/1 Potter College Of Arts & Letters Music Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by the department of Music, includes recordings.

An Integrated Marketing Communications Plan For Nebraska’S Centennial Mall, B. Bach Advertising, Brian Muhlbach, Crystal Wulfekuhl, Bryce Wergin, Kelsey Nowka, Colin Clifford, Tyler Vaughan, Stacy C. James

College of Journalism and Mass Communications: Student Advertising Projects

Built in 1967 to commemorate the state’s Centennial year, Lincoln’s Centennial Mall is the open pedestrian mall area spanning from the Capitol Building on K Street north to the Nebraska State Historical Society on R Street. Managed by the Lincoln Parks and Recreation Department, the Mall has been the site for many important political and social events, including Robert Kerry’s announcement for his candidacy for President as well as local festivals and functions like Rib Fest and World Day on the Mall. But, as of 2010, the once-grand fountains have been mostly filled in, the steps are not handicapped accessible, …

Financial Literacy Explicated: The Case For A Clearer Definition In An Increasingly Complex Economy, David L. Remund

College of Journalism and Mass Communications: Faculty Publications

This study explicates the concept of financial literacy, which has blossomed in use this century. Scholars, policy officials, financial experts, and consumer advocates have used the phrase loosely to describe the knowledge, skills, confidence, and motivation necessary to effectively manage money. As a result, financial literacy has varying conceptual definitions in existing research as well as diverse operational definitions and values. This study dissects the differing financial literacy definitions and measures, urging researchers toward common ground. A clearer definition should improve future research, in turn helping consumers better understand and adapt to changing life events and an increasingly complex economy.

The Need For Effective Visual Communication: How Website Design Can Further The Success Of The Cal Poly Women’S Lacrosse Team, Bonnie J. Burtis

Journalism

This paper argues that an efficient and successfully built website is crucial to the future success of college sports websites. By focusing on the Cal Poly Women’s Lacrosse team and its website, visual communication research gives insight into what works and what does not. The fundamental and design elements examined include: text elements, site navigation, accessible links, presence of news, communication and graphics (visual design). These are the elements that promote success and efficiency. Compared to other websites built and maintained by teams in the women’s lacrosse league, Cal Poly’s lacks foundational website material. General website research proves this and …

Image Restoration In Major League Baseball: An Analysis Of Apologia Strategies During The Steroid Era, Shareef C. Stratton

Communication Studies

No abstract provided.

Ua19/16/1 Wku Women's Basketball, Wku Athletic Media Relations

WKU Administration Documents

2010-11 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Advertisers' Adherence To The Ftc's Green Guides: A Content Analysis Of Environmental Marketing Claims, Charlotte Muse

Inquiry: The University of Arkansas Undergraduate Research Journal

In 1992, the Federal Trade Commission created the Guides for Use of Environmental Market Claims, with revisions made in 1996 and 1998. The Guides designate how the Commission applies Section 5 of the FTC Act, which prevents unfair or deceptive practices, to environmental claims. Based on the increased proliferation of environmental marketing claims, the FTC has decided to again revise the Guides. The purpose of this study was to examine whether the environmental claims present in print advertisements are included in the current FTC Guides and whether the qualifying language surrounding claims is acceptable, poorly explained, not explained, or meaningless. …

Ua19/16/1 Volleyball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

Athletic media guide for volleyball team.

Ua37/29 Gary Ransdell - Fed. Reserve Board - Ben Bernanke Q&A Session, St. Louis Federal Reserve Board

WKU Administration Documents

Email sent to members of the St. Louis Federal Reserve Board regarding the question and answer session following Bernanke's speech at the Washington Economic Club.

Nipomo Toys For Tots Drive Public Relations Campaign: To Gain Media Coverage For Holiday Toy Donations And The Third Annual Toys For Tots Benefit Golf Tournament, Jessa Squellati

Journalism

This research and documentation is an analysis and instructive guide for conducting a public relations campaign to promote the Nipomo Toys for Tots Drive. This campaign places emphasis on the importance of publicity to successfully gain toy donations and awareness for the Toys for Tots cause. With the recent downturn of the economy, the media will be instrumental in furthering the Toys for Tots mission and purpose to collect an estimated 3,000 toy donations for Nipomo children (newborns to 16 years of age). Although the 2008 Nipomo Toys for Tots Drive was successful without the presence of media coverage, the …

Mediating The Media: A Journalist-Centric Model In Managing The Media By Corporate Communication Practitioners, Augustine Pang

Research Collection Lee Kong Chian School Of Business

Purpose: The prevailing challenge faced by practitioners is to conduct effective media relations, especially with the proliferation of diverse media platforms both online and offline. For such a predominant and critical function, a systematic approach needs to be offered. This paper aims to address these issues. Design/methodology/approach: A new model is developed, drawing on insights from corporate communications and journalism literature. Findings: This model identifies two sets of influences that practitioners should seek to understand. The internal influences include journalist mindsets, journalist routines, and newsroom routines. The external influences include extra-media forces and media ideology. Research limitations/implications: At this juncture, …

Ua37/29 Gary Ransdell - Fed. Reserve Board - Right Reform For The Fed, St. Louis Federal Reserve Board

WKU Administration Documents

Email sent to members of the St. Louis Federal Reserve Board regarding Ben Bernanke's Op-Ed "The Right Reform for the Fed" which appeared in the Washington Post.

Aruba And Natalee Holloway: A Content Analysis Of Four Years Of Newspaper Coverage Surrounding The Incident., Brittany Parks

Electronic Theses and Dissertations

Negative media coverage can have a significant impact on the image of a country and can be detrimental to tourism-dependent areas. This study examined the newspaper coverage of Aruba 2 years before and after American tourist Natalee Holloway disappeared while vacationing with fellow classmates on a class trip. A content analysis of 400 major world newspapers was conducted. The study's purpose was to uncover the amount of publicity (both good and bad) from the incident as well as to unearth the overall tone towards Aruba.

The study revealed the Holloway incident did have a visible effect on the world news …

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

• Ransdell, Gary. President’s Letter
• WKU’s Comprehensive Energy Policy
• WKU Honored for Work at Upper Green River Biological Preserve
• Five Inducted into Kentucky Teacher Hall of Fame
• Regents Change Minimum Number of Hours Needed for Baccalaureate, Associate Degrees
• Students Likely to See Smaller Tuition Increase; Campus Budget to be Reduced
• WKU Engineering Students Demonstrate Submersible Device
• WKU’s Center for Gifted Studies Awarded $2 Million Grant for Project GEMS, Will Partner with Warren County Schools
• WKU One of Two Public Universities Recognized for Excellence in Teacher Education
• Gatton Academy, Center for Gifted Studies Among Partners for Commonwealth Institute …

The Effects Of Anti-Depressant Advertising On Perception Of Depression In College Students At Marshall University, Deirdre Robertson

Theses, Dissertations and Capstones

This exploratory study was designed to determine the effects, if any, of direct-to-consumer advertising of anti-depressants on Marshall University students’ perceptions of depression and anti-depressant medication. For the purposes of the study, two versions of an advertisement were created: one including three false statements regarding depression and antidepressants, and one without false statements. A fifteen-question survey was also created as a baseline to measure whether the advertisement condition had any direct effects on the participants’ perceptions of depression and anti-depression and to provide comparison for the participants’ reactions. All three groups took the survey. There were ninety participants in the …

Ua19/16/3 Athletic Media Relations Student Athlete Biographical File, Wku Archives

WKU Archives Collection Inventories

An incomplete run of biographical information sheets created by student athletes to be used in the creation of press releases. The binders are arranged by year, by sport and alphabetically by student name.

Ua68/13/5 Potter College Of Arts & Letters Journalism & Broadcasting Student Organizations, Wku Archives

WKU Archives Collection Inventories

Records created by School of Journalism student organizations. These include the Advertising Club, PRSSA and ImageWest.

Exploring Changes In Nascar-Related Titles In The New York Times And The Johnson City Press., Wesley Michael Ramey

Electronic Theses and Dissertations

NASCAR has become one of America's fastest growing spectator sports, and corporate sponsors have played an important part in this upsurge in popularity. Race teams, drivers, and sanctioning bodies use the income that sponsors provide to operate at NASCAR events. This study provides an analysis of how corporate sponsorships have changed the way that NASCAR is presented in print journalism. Using Burke's method of indexing, NASCAR-related titles in the New York Times and the Johnson City Press from 1950 to present day are analyzed. The analysis reveals not only a steady increase in the number of NASCAR-related titles, but 4 …

Ua12/2/1 College Heights Herald, Vol. 84, No. 24, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Bennett, Emily. On Her Toes – Martha Madison
• Ulber, Emily. Bowling Green Benefits from Adult Literacy Program
• Carey, Ryan. Sixth-Seeded Lady Tops Win Sun Belt Title - Volleyball
• Hale, Marianne. Task Force to Evaluate Western’s Growth – Task Force on Quality & Access
• Be Proactive, Not Reactive: University Officials Need to be Policy Driven
• Milam, Dustin. Fight for Rights, Liberation, Equality
• Jones, Ashley. Praxis vs. Western Football – Parking
• Schwab, Edmond. Change I Can’t Believe In
• Stewart, Colleen. Vigil Honors Victims of Transgender Hate Crimes …

Ua12/2/1 College Heights Herald, Vol. 84, No. 16, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Paul, Corey. Fights & Frenzy
• Day, Michelle. Gunfire Unconfirmed, Investigation Continues
• Hale, Marianne. Campus, Community Voice Concerns
• Timeline of Events
• Slitz, Alex. A Thousand Words – Charus Changchit
• Howerton, Christina. Enrollment Increases 2.6 Percent
• Howerton, Christina. Task Force Explores Ways to Make College Cost Less
• Gadbois, Chris. Rudeness Isn’t an Issue with Shuttle Drivers
• Bonneau-Kaya, Chrystal. Objectification of Women is Dehumanizing, Wrong
• Schwab, Edmond. Learn the Background of the Financial Troubles
• Bybee, Sarah. Please Slow Down and Watch Out for Pedestrians
• Cawthorn, Shawna. Poor Football …

Ua12/2/1 College Heights Herald, Vol. 83, No. 50, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• A Thousand Words
• Annie’s Outlook comic strip
• Beyond the Hill
• Classifieds
• Crime Reports
• Diversions
• Letters to the Editor
• Opinion
• Sports

Articles in this issue:

• Brown, Holly Packing Silent Heat
• Day, Michelle. Regents to Finalize Cuts, Raise Tuition
• Hale, Marianne. Parking Loses Three Bus Drivers, Updates Shuttle Schedule
• Greer, Lindsey. A Thousand Words – Mazna Al-Marzooqi
• Siders, Neil. Ruckus Bill Shelved Because of IT Concerns
• Wilson, Laurel. City to Auction Surplus
• Diehm, Jan & Susie Laun. New Editors Bring Fresh Ideas
• Abston, Jason. Extra Money Going into …

Volume 20 Number 2, Newhouse Network, Spring 2008, Syracuse University S.I. Newhouse School Of Public Communications

Newsletters from School of Public Communications - Newhouse Network

Dean's Column -- New Dean named -- Mirror Awards -- Newhouse at Beijing -- Student protesters remembered -- Primary coverage -- Tully award for free speech -- Learning by doing -- New/Retiring Faculty -- Student Ambassadors -- I-3 Center -- A tribute to David Rubin -- Faculty Briefs -- Student News -- Howard '80 and Gail Campbell Woolley '79 -- Eric Bress '92 -- Reflections from a trailblazer --In memorandum: Fred Dressier '63 -- Newhouse Challenge -- Newspaper Design Awards -- Class notes

Ua1f Wku Archives Vertical File - Regents 1995-2008, Wku Archives

WKU Administration Documents

Digitized vertical file materials regarding WKU Board of Regents.

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU alumni magazine. Contents:

• Ransdell, Gary. President’s Letter
• Gift from Anthem Foundation Funds WKU Mobile Health Unit
• WKU Enrollment Increases to 19,761; Number of African-American First-time Freshmen Up 19.6%
• WKU Honors Bowling Green Family During Weekend Event – Tinius Family
• WKU Alum Harry Gray Honored as Outstanding Alumnus of Kentucky
• Alumni Association Enters Relationship with PartnersFirst
• HealthCo Corp. Opens World Headquarters in WKU Center
• Jarve Family Create Endowed Professorship in Honors
• Planned Giving Q&A on the Charitable Gift Annuity
• Private Support Enhances Capital Improvements at WKU
• Interfaith Chapel
• LaFantasie, Glenn. Why Are There No More Abraham Lincolns?
• Capitol Spotlight – …

Ua12/2/1 College Heights Herald, Vol. 83, No. 24, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.