Public Relations and Advertising Commons^™

Ua68/8 History Alumni Newsletter, Wku History

WKU Administration Documents

WKU History Department alumni newsletter reporting activities of the department, faculty, staff and students.

Annual Report, 2015-16, University Of Mississippi. School Of Journalism And New Media, Will Norton Jr.

Annual Reports

No abstract provided.

Mcv Wines Social Media Marketing Campaign: Successfully Marketing Wine To Millennials, Dillon Payne

Journalism

The following study investigates how to develop a commercial on a social media platform in order to advertise a product to millennials – in this study, wine is the product. The number of consumers is increasing as each year more and more millennials become 21 years old, thus being able to be the next and newest consumer of the wine industry. The campaign’s focus was to create a wine commercial for a tasting room called MCV Wines and market it on social media to see if millennials would be interested in purchasing wine after seeing the commercial. Withscholarly research, the …

Student Awareness Of The Daily News-Record, Molly Margaret Jacob

Senior Honors Projects, 2010-2019

The Daily News-Record is a local daily newspaper located in Harrisonburg, Virginia, a city with a population of about 52,000. The Daily News-Record's print circulation is 26,000, while its digital circulation is 800. The paper also houses other local publications, such as the Rocktown Weekly, a free weekly publication that covers local news and the local music scene. James Madison University is a mid-sized public university also located in Harrisonburg, Virginia. The researcher wanted to understand JMU student awareness of local news sources, student consumption of news sources, student intention to read the local paper and whether there was a …

The God Father Of Public Relations, Abdullah N. Alsuabaie

Scholars Week

The God father of Public Relations

Edward L. Bernyas is a pioneer and many scholars consider him as a father of Public Relation “PR”. Bernyas started his career work as a press agent before World War I. He also worked for an organization that was created by the U.S government to affect public opinions in the U.S to know the effect of American participation in the war at that time and the organization name was Creel Committee. Furthermore, Dernyas developed and created many techniques to shape public opinions. He thought deeply and came up with new idea of life’s work …

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

• Ransdell, Gary. Letter from the President
• From College to University: WKU Pylon
• WKU Honored for Programs Helping Veterans, Students in the Military
• Larry Snyder Named Dean of Potter College of Arts & Letters
• Brian Kuster to Lead Student Affairs for Next 2 Years
• Confucius Institute at WKU Honored at Global Conference
• 2 Gatton Academy of Mathematics & Science Students Named Emperor Science Award Winners
• WKU Student Awarded U.S. Foreign Service Internship – Alexandria Knipp
• WKU Continues to Climb in Open Doors Study Abroad Rankings
• U.S. News Ranks WKU Online Programs Among Best in Nation
• Family & …

Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, Megan Rodrigues

Journalism

This paper was conducted as a Senior Project for the Journalism Department at California Polytechnic State University in San Luis Obispo, California during a 10 week quarter. This paper explores the topic of wine branding through social media and image. The research for this paper consisted of interviews with three experts that are currently working in the wine industry as well as a literature review of several articles and books that support the topic. The questions that arose about wine branding, brand recognition, social media, wine label and image during the literature review were then asked to the three experts: …

Public Relations In The Restaurant Industry: Using Visual Social Media To Increase Consumer Relationships, Carly M. Cady

Journalism

As daily social media usage grows, marketing through these platforms become increasingly important for public relations professionals. Instagram, one of the most popular social media platforms, provides a new way to instantaneously reach millions of potential customers through the use of visuals. However, with limited knowledge of this new public relations tool, standing out and creating a successful presence for your business is difficult. This study is to explore how visual social media, specifically Instagram, can be used to increase consumer knowledge in the restaurant industry.

Investigation of current literature regarding the topic and gathered opinions of industry professionals will …

Ua19/16/2 Athletic Media Relations Press Releases, Wku Athletic Media Relations

WKU Administration Documents

General WKU athletic press releases for the year 2016.

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, game statistics and photos related to the WKU basketball team July to December 2016.

Ua19/16/2 Football Press Releases, Wku Athletics Media Relations

WKU Administration Documents

Press releases, game statistics and photos related to WKU football team in 2016.

Ua68/17 Wku Dance: Creating Thinking Artists, Wku Theatre & Dance

WKU Administration Documents

Newsletter created by and about WKU Dance program.

• Welcoming New Professors - Meghen McKinley, Kylene Stephens
• 2015-2016 Performance Season
• Guest Artists - Banning Bouldin, Andrea Shelley, Jon Lehrer, Denise Vale, Brian Grant
• National Dance Education Organization Student Chapter
• National Honors Society for Dance Arts Student Chapter
• Dance Showcase
• Sumer Studies
• WKU Dance Intensive

Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, game statistics and photos related to WKU baseball team for 2016.

Ua19/16/2 Womens Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and photographs related to WKU women's basketball for 2016.

Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, meet statistics and photos related to the WKU golf in 2016.

Ua19/16/1 2016-17 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Administration Documents

WKU track and field media guide for 2016-17 season.

Ua1f Wku Extended Campuses Bibliography, Wku Archives

WKU Administration Documents

Bibliography of sources regarding WKU's extended campuses in Glasgow, Owensboro and Elizabethtown.

Newsrooms And Social Media, Hanna E. Steinker

Williams Honors College, Honors Research Projects

The purpose of this research is to identify how local newspapers and newsrooms are converging to social media. An Ohio newspaper, The Post volunteered to have its Facebook Pages analytics studied over the course of two months, August through September. A constructed week was formed and four of the company’s Facebook Pages were analyzed. The study intends to examine the current social media position of The Post, assess the potential or areas of growth, and create a best practices manual to propel the selected newspaper’s social media accounts forward. Unlike traditional newspaper consumers, social media users tend to gather their …

Adpr 450: Public Relations Theory And Strategy—A Peer Review Of Teaching Project Inquiry Portfolio—"Using Crisis Simulation To Enhance Crisis Management: The Role Of Presence", Ming Wang

UNL Faculty Course Portfolios

Simulation-based training (SBT) is a common pedagogical tool used in crisis management training. This paper explores the effects of a crisis simulation activity on students’ crisis management competencies. Pre- and post-test surveys indicated that students significantly improved crisis management competencies after the crisis simulation activity. Moreover, presence was found to be positively associated with crisis management competencies, suggesting that presence is critical in designing an effective simulation activity.

The Dove® Campaign For Real Beauty: What’S Next For Inclusivity?, Kelly Indermill

Journalism

This study analyzes the Dove Campaign for Real Beauty, examining the brand’s overall implementation of the campaign, as well as its successes and failures. More than ten years after the launch of Dove’s first campaign, the advertising world has greatly evolved. In an ever-changing media world, Dove took the first step towards an attempt at an all-inclusive advertising campaign. This study examines the degree to which Dove’s innovative campaign set the bar for future advertisements. It demonstrates the importance of corporate social responsibility, brand management, inclusivity and the two-way symmetrical communication model.

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

• Ransdell, Gary. Letter from the President
• Before & After: College Bulletins
• Marc Archambault Named Vice President of Development & Alumni Relations
• 4 WKU Students Recognized by Goldwater Program
• Julia Roberts Receives National Award for Impact on Gifted Education
• WKU Newest Member of Kentucky Proud Farm to Campus Program
• Muhlenberg County Educator Inducted into Teacher Hall of Fame – Mary Armstrong
• Brent Bjorkman Appointed Director of Kentucky Museum
• WKU’s Campus Awarded Level I Arboretum Accreditation
• Honors College at WKU Spotlighted in National Guide
• WKU Wins Hearst Photojournalism Title for 22^nd Time in 26 Years
• WKU Among …

Ua68/8 History Alumni Newsletter, Wku History

WKU Administration Documents

WKU History Department alumni newsletter reporting activities of the department, faculty, staff and students.

Bioresource & Agricultural Engineering Department Magazine: Development And Design Of The Annual Magazine Following Cal Poly Standards, Alyssa Moore

Agricultural Education and Communication

The purpose of the annual BioResource and Agricultural Engineering (BRAE) magazine is to provide the BioResource & Agricultural Engineering Department with a magazine that reflects the department and relays information to alumni, students, industry partners, and the general public. Future student assistants for the BRAE Department will have a template and strategy behind what they will need to accomplish each year by looking and reading this senior project. This magazine includes; Department Head Message, Club Features, Alumni Highlights, Successful Students, Highlight on Past Department Head, Industry Sponsors, Class Feature, BRAE Banquet, Irrigation Training and Research Center, and New Staff Features. …

Annual Report, 2014-15, University Of Mississippi. School Of Journalism And New Media, Will Norton Jr.

Annual Reports

No abstract provided.

The Dove Real Beauty Campaign: How Does It Wash, Jessica Dieny

Journalism

This study analyzes the Dove Real Beauty Campaign including branding successes and failures, corporate responsibilities, and the evolution of the brand development and management through a two-way symmetrical model. It analyzes the DRBC from a marketing and public relations perspective as well as a women’s and gender studies perspective. Dove’s Real Beauty Campaign sprung from the idea that all women are beautiful and it sought to change the status quo by showing the natural physical variation embodied by all women and inspire a broader, healthier, more democratic view of beauty. As the power of the Dove Real Beauty initiative appears …

Ua68/11/1 Philosophy & Religion News, Vol. 7, No. 3, Wku Philosophy & Religion

WKU Administration Documents

WKU Philosophy & Religion newsletter regarding activities of faculty, staff, students and alumni.

Approaching Ideals Through Innovation: Twentieth And Twenty-First Century Mass Media Technology And American Democracy, Elizabeth Brand Cermak

Senior Theses

From the moment our First Amendment was adopted, America’s ideal of democracy has been firmly intertwined with media communications between the President and the citizenry. Over time, technological advancements have altered the way this communication is facilitated, increasing the public’s access to the Office of the Presidency, and visa versa, via new forms of media. Through an examination of Franklin Delano Roosevelt’s use of the radio, the first televised debate between John F. Kennedy and Richard Nixon in 1960, and Barack Obama’s use of Social Media and the Internet, this thesis will seek to answer the question of whether the …

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

• Jimmy Feix 1931-2014
• Ransdell, Gary. Letter from the President
• Thompson Complex – North Wing Razed
• WKU Yearbook Wins Pacemaker Award – Talisman
• Neale Chumbler Named Dean of College of Health & Human Services
• Six Gatton Academy of Mathematics & Science Students Semifinalists in 2014 Siemans Competition
• WKU Among 30 Most Beautiful College Campuses in the South
• Don Dizney Receives Honorary Doctorate for Public Service
• WKU Named to Military Friendly Schools List for 6^th Straight Year
• WKU Listed in Open Doors Report for Study Abroad Participation
• Six WKU Students Honored by Gilman Scholarship Program
• WKU Graduate …

The Strategies And Tactics Used To Create A Successful Personal Brand: The Implications For Career Development In Public Relations, Jane Redmond

Journalism

With the technology and access to information that is available in today’s day and age, people are learning to become more cautious in how they are presenting themselves. In a professional sense, it is important that people are aware of the image they portray and that they are doing so in a consistent manner. Professionals can do this by defining their own personal brand in order to benefit their career and demonstrate who they are as an individual in a consistent manner. This project will study how one can be effective in creating their own personal brand and what strategies …

Social Media And Celebrities: The Benefits Of A Social Media Presence, Kristin Wright

Journalism

This study analyzes celebrities and their social media presence and how they can benefit from using different social platforms. The rise of social media has caused people to rely on it for news, viewing content, and making connections with others. Celebrities no longer have to relay messages or content through their managers and publicists before releasing it. The way people interact through social media has allowed celebrities to engage their fans, enhance their career, and ultimately increase their stardom. This study investigates how social media impacts a celebrity’s career and what the best practices are for receiving positive benefits.