Public Relations and Advertising Commons^™

Ua12/2/1 College Heights Herald, Vol. 92, No. 17 [19], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Dick, Jacob. Director of Journalism School to Step Down – Loup Langton
• Kast, Monica. As American As: Photo Exhibit – Diversity
• Collins, Emma. Candidates Debate Local, State Issues at Public Forum
• Kast, Monica. Candidates for Associate Provost Announced
• Perry, Natalie. Students Collect Aid for Hurricane Matthew Victims
• Johnson, Leah. Educational Talent Search Program Expanding its Reach
• Carlson, Kylie. Record Number of Kentucky Voters Registered Online
• King, Jennifer. Editorial Cartoon re: Potato Chips
• Burgess, Kelly. Orange You Glad I Didn’t Say Pumpkin?
• Henderson, Andrew. Rigged Election: …

Ua12/2/1 College Heights Herald, Vol. 92, No. 16 [18], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Homecoming Photos
• Collins, Emma. Racial Crime Victims Disappointed with WKU Police
• Williams, Jamie. Young Visionary Receives National Recognition – Kenan Mujkanovic
• Kast, Monica. University Senate Approves Open Search Resolution – President Search
• Collins, Emma. Jim Gray Discusses Tuition at Campus Visit
• King, Jennifer. Editorial Cartoon re: Renters’ Rights
• Lease of the Land: Bowling Green Must Pass Uniform Residential Landlord & Tenant Act
• Tegge, Samuel. Coffee to Go Extinct, A Tale of Climate Change
• Adams, Julia. Annual Event Celebrates Local Art – Pop-Up Art & Comic …

Ua12/2/1 Topper Extra, Wku Student Affairs

WKU Administration Documents

Special football magazine of the College Heights Herald.

• Heichelbech, Evan. Joel Iyiegbuniwe Makes Impact in Breakout Season – Football WKU Depth Chart – Football
• Old Dominion University Depth Chart – Football
• Chisenhall, Jeremy. Six Players to Watch in WKU vs. Old Dominion University – Football
• Heichelbech, Evan. Offense Flying Under the Radar Heading into Old Dominion University – Football

Ua12/2/1 College Heights Herald, Vol. 92, No. 15 [17], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Williams, Jamie. Reusable Boxes to Improve Sustainability – Dining Services
• Collins, Emma. Funds Returned to Universities after Months of Debate
• Keltner, Bryson. French Film Festival Returns to the Hill
• Kast, Monica. Faculty Creates Website to Explain Budget – University Senate
• Williams, Jamie. Student Government Association Announces Safety Polls, New Members
• King, Jennifer. Editorial Cartoon re: Best Couple
• Ronkainen, Millie. Exorcism Off the Big Screen & in Practice
• Schwab, Edmond. Issues with Billings Office
• Huff, Taylor. Ken Bone and His Question About Energy
• Austin, Emma. Spanish …

Ua12/2/1 College Heights Herald, Vol. 92, No. 14 [16], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Miller, Callie. Raising the Volume – Domestic Violence
• Collins, Emma. Med Center, Western Kentucky Orthopaedic & Neurosurgical Associates Debate WKU Proposal
• Perry, Natalie. Topper Corner Celebrates Opening with Ribbon Cutting
• Carlson, Kylie. Murray State University Invites WKU to Dead Poets in London
• Williams, Jamie. Student Government Association Members Resign After Allegations of Racism – Braxton Powell, John McKinney
• Johnson, Leah. WKU Receives Grant for Principal Training – Wallace Foundation
• King, Jennifer. Editorial Cartoon re: Suffrage for Felons
• Suffering Suffrage: Kentucky Should Automatically Allow Ex-felons Right …

Ua12/2/1 College Heights Herald, Vol. 92, No. 14 [15], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Keltner, Bryson. Major Redz Leave Section Due to Safety Concerns – Protests
• Miller, Callie. University to Change Internet Network
• Kast, Monica. Professor Gary Houchens Joins Kentucky Board of Education
• Carlson, Kylie. Retired Officer Joins Police Department – Lee McKinney
• Collins, Emma. New Bus Route to Service Downtown Garage – Parking & Transportation
• King, Jennifer. Editorial Cartoon re: Donald Trump
• Repulsive Rhetoric: Donald Trump’s Comments Contribute to Rape Culture
• Johnson, Kayln. Black Hair Styles in the Professional Sphere
• Fall Festival
• Austin, Emma. Conference to Raise Human …

Ua12/2/1 College Heights Herald, Vol. 92, No. 13 [14], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Dick, Jacob. University Questioned in New Legal Protest – Medical Center
• Collins, Emma. Pain for Peace – Jineth Bedoya Lima
• Kast, Monica. Election Caravan from ONE VOTE Nonprofit Visits WKU
• Williams, Jamie. Student Government Association Awards First Desktop in Computer Program
• Collins, Emma. Rand Paul Talks Small Government, Socialism
• King, Jennifer. Editorial Cartoon re: Pumpkin & Spice
• Huff, Taylor. Remember the Vice Presidential Debate?
• Beard, Craig & Phillip Singer. WKU Shouldn’t Rush with Request for Proposal – Athletics
• Sims, Adam. Guide to Fall Activities in …

Ua12/2/1 College Heights Herald, Vol. 92, No. 12 [13], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Ares, Nicole. Glowing Rose – Stephanie Campbell
• Collins, Emma. Search Committee Discusses Candidates
• Kast, Monica. WKU Could Receive Refund After Court Ruling – Budget
• Carlson, Kylie. International Delegates Fundraise for Refugees – International Student Diplomats
• King, Jennifer. Editorial Cartoon re: Register to Vote
• Democracy Deadline: Kentucky Voter Registration is Ending Soon
• Henderson, Andrew. Stars Foretell an Extremely Spooky October – Horoscopes
• Cole, Megan. Purple People – Alzheimer’s Research
• Martin, Madison. No Lost Generation Begins WKU Chapter
• Austin, Emma. Campus Organization Bridges Cultural Gaps – Bridges …

Ua42/3 Regional Review, Vol. 3, No. 1, Wku Extended Campuses

WKU Administration Documents

Newsletter created by and about the WKU extended campuses of WKU Elizabethtown/Ft. Knox, WKU Glasgow and WKU Owensboro.

Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's softball team from August to December 2016.

Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's tennis teams from July to December 2016.

Ua12/9 Newsletter, Vol. 3, Issue 6, Wku Counseling & Testing Center

WKU Administration Documents

Newsletter created by and about WKU Counseling & Testing Center.

• Don't do the White Thing!
• Domestic Violence Awareness Month
• Lunch & Learn Series Is a Success!
• Star Says Hang in There! - Service Dog
• Counseling Services

Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's track & field teams from July to December 2016.

Ua19/16/2 Soccer Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's soccer team from July to December 2016.

Ua19/16/2 Volleyball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's volleyball team from August to December 2016

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

• Ransdell, Gary. Letter from the President
• Presidential Selfie – Gary Ransdell, Corie Martin
• WKU Regents Pass 2016-2017 Budget
• Barbara Deeb Named NATAS Ohio Valley Silver Circle Honoree
• Two Alumni Named to WKU Board of Regents – Julie Hinson, Jason McKinney
• WKU Steel Bridge Team Finishes 1^st in Nation for Best Looking Bridge, 37^th Overall
• WKU Faculty Member Wasn’t Expecting Record-Breaking Run on ABC’s 500 Questions – Guy Jordan
• WKU Student Life Foundation Outlines 10-Year Housing Master Plan
• WKU Students 1^st in Photo, 2^nd in Multimedia in 2016 Hearst National Championships – Brittany …

Ua12/2/1 College Heights Herald, Vol. 92, No. 12, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Keltner, Bryson. Major Redz, Students Protest During Game
• Perry, Natalie. Parking & Transportation Services Make Additions Due to Construction
• Kast, Monica. Search Firm Used Closed Process in Past – President Search
• Miller, Callie. Presidential Search Committee to Meet Friday
• Wegert, Sally. Local Police Officers Will Receive Body Cams
• Carlson, Kylie. New Scholarship Endorses German Culture Studies
• King, Jennifer. Editorial Cartoon re: United We Take a Knee
• Take a Knee: Students Organize in Protest of Oppression
• Burgess, Kelly. Apples: A Well-seasoned Staple of Fall Food
• Hornsby, Morgan. Unbreakable Spirt – …

Ua12/2/1 College Heights Herald, Vol. 92, No. 11, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Student Dies in Car Crash on Sunday – Stephanie Campbell
• Ares, Nicole. Graveyard Goats – Goat Browsers, Covington Cemetery
• Kast, Monica. Regents Debate RFP for Sports Complex
• Collins, Emma. U.S. Senate Candidate Jim Gray Visits Bowling Green
• Miller, Callie. Mocking Banners Gain National Attention – Vanderbilt University
• Kast, Monica. Regents Give Gary Ransdell Life-long Emeritus Position
• King, Jennifer. Editorial Cartoon re: Kentucky Senate Election Debate
• Demand Debate: Rand Paul, Jim Gray Need to Debate Sooner than Later
• Winstead, John. In Wake of Tragedy, Values Matter More than Facts – …

Ua12/2/1 College Heights Herald, Vol. 92, No. 10, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Ares, Nicole. Man Airlifted After Fight on Center Street Late Saturday – Cory Johnson
• WKU Pulls Deal with Medical Center, Will Bid Out Project
• Dick, Jacob. WKU Police Report on Racist Letters Shows Possible Motive – Michelle Jones
• Collins, Emma. Alumni Survey Receives Few Minority Responses
• Hinderbrandt, Laryn. Department Receives Community Health Grant – Institute for Rural Health
• Keltner, Bryson. Students Work, Save Lives with Global Brigades
• King, Jennifer. Editorial Cartoon re: Chicken Strips
• Ronkainen, Millie. Mother Teresa’s Work of Hope, Comfort
• Hicks, Sarah. How to Stay Stylish While …

Ua12/2/1 College Heights Herald, Vol. 92, No. 9, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Dick, Jacob. Protest Filed in Medical Center Deal by Western Kentucky Orthopedic & Neurological Associates
• Kast, Monica. Presidential Search May be Closed Process
• Kast, Monica. Broadcasting Co-cordinator Steps Down – Victoria LaPoe
• Collins, Emma. WKU Receives Bids for New Parking Structure
• Johnson, Jack. Partnership Established with Oak Ridge National Laboratory
• King, Jennifer. Editorial Cartoon re: Presidential Search
• Clear as Mud: Board of Regents Should Vote to Keep Presidential Search Open, Transparent
• Johnson, Kalyn. Segregation in University Housing is Not New
• Sims, Adam. Kiwanis Club Hosts Zombie Walk in Annual …

Ua12/2/1 Healthy Living Guide, Wku Student Affairs

WKU Administration Documents

Special magazine published by the College Heights Herald.

• Collins, Emma. Six Ways to Learn Healthy Eating in Your Dorm
• Austin, Emma. Preston Health & Activities Center Accommodates Users of Varied Abilities
• Henderson, Andrew. If Five Campus Restaurants Had Personality Types
• Burgess, Kelly. How to Make a Light & Fresh Quinoa Fruit Salad
• Carlson, Kylie. New Boxing Gym Swings into Bowling Green – BGKY Boxing
• Adams, Julia. Students Open Discussion on Mental Health
• Healthier Eating with a Meal Plan
• Kast, Monica. Gluten & Allergy Free Station to Open in Fresh – Dining Services
• Sims, Adam. Students Develop Personal Workout Routines
• Cole, …

Ua12/2/1 College Heights Herald, Vol. 92, No. 8, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Carlson, Kylie. Military Students Aided by Program – Textbooks for Troops
• Collins, Emma. Candidates for City Commissioner Address Immigrant Concerns
• Kast, Monica. Search for Garrett Conference Center Renovation Contract Begins
• Carlson, Kylie. Students Embrace Rights During Constitution Week
• King, Jennifer. Editorial Cartoon re: Pizza
• Johnson, Jack. New Thriller Was a Breath of Fresh Air – Don’t Breathe
• Burgess, Kelly. Tips for Maximizing Your Daily Cup of Coffee
• B-17 In Bowling Green
• Martin, Madison. Electoral Involvement Focus of Workshop – Kentuckians for the Commonwealth
• Moore, Elisabeth. Life Beyond Earth – …

Ua12/2/1 College Heights Herald, Vol. 92, No. 7, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Dick, Jacob. Campus Police Investigate Racist Letters – Michelle Jones
• Step After Step – Fraternities & Sororities
• Ares, Nicole. Intercultural Student Engagement Center, TRIO Programs Merge After Budget Cuts
• Collins, Emma. Faculty, Staff Face Tuition Discount Changes
• Kast, Monica. Applications Open for Next WKU President
• Ransdell, Gary. Open Letter from the President – Racism
• Lindsay, Caryn. You Can Study Abroad
• Candid Conversation: University Commits to Opening Dialogue in Light of Recent Events – Racism
• Balloon Classic
• Austin, Emma. Dog Days of Summer – Russell Sims Aquatic Center
• Schroader, Miles …

Ua12/2/1 College Heights Herald, Vol. 92, No. 6, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Ares, Nicole. Steve Forbes to Discuss Capitalism at Lecture
• Carlson, Kylie. TOPTalks: Academic Advising & Retention Center Hosts Monthly Student Speaker Series
• Collins, Emma. SKyTeach Thrives in Former Honors College Building
• Kast, Monica. Development Department to Undergo Changes
• Collins, Emma. Student Government Association Passes Legislation, Students Voice Concerns
• King, Jennifer. Editorial Cartoon re: Cheesy Fries
• Winstead, John. In Support of Trigger Warnings
• Hicks, Sarah. Designing Your Wardrobe Based on Your Body
• Kenney, Weston. Culture of Worship – St. Joseph’s Catholic Church
• Adams, Julia. Happy Gas – Theatre & Dance …

Ua12/2/1 College Heights Herald, Vol. 92, No. 5, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Kast, Monica. eSports Curriculum Coming to University
• Dick, Jacob. Gary Ransdell Contract Includes 10-Year Payout Incentive
• Collins, Emma. Christopher Keller Begins as New Honors Associate Director
• Johnson, Jack. New Program Partners University, Kentucky YMCA – Institute for Social Responsibility & Economic Citizenship
• Ares, Nicole. Student Group Hopes to Promote Conservatism – Young Americans for Freedom
• Editorial Cartoon re: Racism
• What Happens Next? University Must Take Strong Stance After Racist Vandalism
• Carter, Brandon. College Heights Herald Stands with Kernel in Wake of Lawsuit
• Martin, Madison. Total Solar Eclipse to Stun …

Ua12/2/1 College Heights Herald, Vol. 92, No. 4, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Collins, Emma. Racial Slur Carved into Student’s Vehicle
• Collins, Emma. Go Phish – WKU Information Technology
• Kast, Monica. Construction on New Dorm to Begin in November – Hilltopper Hall
• Kast, Monica. Provost David Lee Will Remain to Assist New President
• Collins, Emma. Gatton Academy of Mathematics & Science Students Move In to Renovated Hall – Schneider Hall
• Hatchett, Gina. Taking the Frist Dive – Rafting
• Henderson, Andrew. Tweets I Desperately Wish to See from Matt Bevin
• Johnson, Jack. Suicide Squad: Airing DC’s The Averagers
• Johnson, Jack. Students Apply for …

Ua12/2/1 College Heights Herald, Vol. 92, No. 3, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Kast, Monica. Morale, Job Satisfaction Decrease in New Faculty Survey
• Carlson, Kylie. Good to Grow – Project Grow
• Moore, Elisabeth. Interim Chief of Police Sees Potential for Department – WKU Police
• Kast, Monica. Presidential Search Forum Hosted on Campus
• Dick, Jacob. Administrators Talk Changes, Goals with College Heights Herald Editors
• King, Jennifer. Editorial Cartoon re: Financial Pressure
• Pay to Play: Fee Part of an Emerging Pattern
• Henderson, Andrew. What’s On Your Mind?
• Johnson, Kalyn. Catcalling Is a Big Problem for Everyone
• Twists, Turns & Tunes – Cirque de la …

Ua12/2/1 College Heights Herald, Vol. 92, No. 2, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Sullivan, Tommy. Campus Police Chief Search Ongoing
• Kast, Monica. Under the Sea – Royhan Gani, Geology & Geography
• Kast, Monica. Governor Matt Beavin Appoints Two New Board Regents – Jason McKinney, Julie Hinson
• Five Projects Student Government Association Plans to Tackle This Year
• Carlson, Kylie. Freshens Replaces Two Tower Restaurants – Dining Services
• Carlson, Kylie. Bookstore Introduces Self-Service System
• Kaetzel, Kylee. A New Journey: Talisman Builds On Its Legacy in New Form
• Ronkainen, Millie. Rediscovering My Authenticity During Camp
• Ares, Nicole. Five Ways to Cheat the Hill
• Ares, Nicole. …

Ua12/2/1 College Heights Herald, Vol. 92, No. 1, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Dick, Jacob. Debate & Questions Surface After Medical Center Decision
• Kast, Monica. Alive Center & Institute for Citizenship and Responsibility Consolidate
• Carlson, Kylie. Hypnosis, Hip-Hop Featured at MASTER Plan
• Ares, Nicole. New Alpha Xi Delta House Under Construction
• Ares, Nicole. Counseling & Testing Center to Offer Lunch-n-Learn Sessions
• Carlson, Kylie. Journalism Professors, Spouses Co-Author Book – Benjamin LaPoe, Victoria LaPoe
• Taylor, Brooks. Editorial Cartoon re: Medical Center
• Medical Center Deal a Bitter Pill to Swallow
• Henderson, Andrew. A Hello from the College Heights Herald
• Winstead, John. Socialist Convergence Was …

Native Advertising: An International Perspective, Emily Giller

College of Journalism and Mass Communications: Professional Projects

Native advertising is a different approach to advertising that welcomes content-based marketing. According to the Interactive Advertising Bureau (IAB), native advertising is defined as “paid for content that is relevant to the consumer experience, and is integrated into the surrounding content and is not interruptive”. Native advertising is advertising disguised as regular news content. Specific examples of native advertising include: sponsored posts, Search Engine Marketing (SEM), print stories that appear in newspapers or magazines but are promoted by a brand, and promoted posts on social media. The point of native advertising is to straddle the line between advertising and editorial …