Public Relations and Advertising Commons^™

Ua12/2/1 College Heights Herald, Vol. 94, No. 13, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Breu, Natasha. Mold Plagues Universities Across State
• Stahl, Matt. Hello, Tyson Helton – Football
• Tolbert, Eleanor. College Graffiti Closing at End of the Semester
• Ziege, Nicole. Honors College Aims to Increase Applicant Pool
• Harper, Kevin. Flooded Memories – Minton Hall
• Leonard, Nicole. Holiday Pro Tips: Surviving the Holidays at Home
• Norvell, Abbey. WKU Store Celebrates a Century of Basketball
• Pritchett, Grace. School’s Out
• Webster, Mark. WKU Student Pursues Passion in Being a Local Disc Jockey – Jared Watkins
• Tolbert, Eleanor. Between the Lines – Parking …

Ua12/2/1 College Heights Herald, Vol. 94, No. 12, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Heicelbech, Evan & Rebeckah Alvey. Molded – Dormitories
• DeLetter, Emily & Nicole Ziege. 348 Minton Hall Residents Spend Weekend Relocating
• DeLetter, Emily. WKU to Continue Saudi Scholarship Between Countries
• DeLetter, Emily. ROTC Celebrates 100 Years at WKU, Honors Veterans
• Non-Binary: Proposal Disregards Science, Harms Non-binary Rights
• Allen, Ellie. Editorial Cartoon re: Gender Does Not Equal Sex
• Hanks, Michelle. Teaching Diversity
• Sisler, Julie. Review: Hair and the Call to Freedom & Expression – Theatre & Dance
• Holland, Kelley. In Formation – Marching Band
• Bryant, Maxis. Fresh …

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 College Heights Herald, Vol. 94, No. 11, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• DeLetter. Emily. Lawyer: Ruling Supports Right to Access Records in Suit Against College Heights Herald
• Ziege, Nicole. Fit for a Facelift – Preston Health & Fitness Center
• DeLetter, Emily. WKU Lacks Disabilities Plan in Active-shooter Scenario
• Breu, Natasha. Food Service Class Provides Meals to Faculty & Staff
• Nutter, Abbigail. Former Journalism & Broadcasting Director Selected as Contest Judge – Loup Langton
• Allen, Ellie. Editorial Cartoon re; Donald Trump
• Hovell, Nolan. How Much Do Words Matter in Politics?
• Election Analysis: Impact of Attack Advertisements
• Oh Rocky …

Ua12/2/1 College Heights Herald, Vol. 94, No. 9 [10], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Voter Guide – Patti Minter, Benjamin Lawson
• DeLetter, Emily. Construction of First-year Village Slated to Begin – Housing & Residence Life
• Austin, Emma. Will Local Voters Make Warren County Wet? – Alcohol
• Austin, Emma. Fraternity Member Brings Firearm to Float Site – Delta Tau Delta / Chi Omega
• Dobbs, Jack. Kentucky Museum Hosts Celebration of WKU Professors – Jim Wayne Miller, Mary Ellen Miller
• DeLetter, Emily. WKU to Host Annual International Education Week
• DeLetter, Emily. Kentucky Museum to Establish Youth Scholarship
• DeBerry, Kierra. Organizations Provide …

Ua12/2/1 Homecoming, Wku Student Affairs

WKU Administration Documents

Special homecoming edition of the College Heights Herald.

• Tailgate Rules for Homecoming 2018
• Homecoming Calendar of Events
• Sisler, Julie. Alumni Celebrate 50^th Anniversary on the Hill – Chuck Dobelstein, Mary Lou Dobelstein
• Southers, Mariah, Sam Chumbley, Abbey Norvell. Your Weekend Back on the Hill – Parade, Food, Football
• Stahl, Matt. Masai Whyte, DeAndre Farris in Their Final Stretch as Longtime Teammates & Close Friends – Football
• Goodlett, Ryan. International Programs Help Students Find Sense of Home – Hovsep Yakubyan, Trevor Hoffman
• Southers, Mariah. Best Views of the Parade – Maps
• Fletcher, Griffin. National Pan-Hellenic Council Step Show Returns to …

Ua12/2/1 College Heights Herald, Vol. 94, No. 8 [9], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Stahl, Matt. Moneyball – Title IX
• Alvey, Rebekah. Sigma Chi Fraternity Suspended for Alcohol Violations
• DeLetter, Emily. Barbara Burch’s Transition to Retirement Saves WKU Money
• Harsh, Spencer. WKU Police Department Hires Sixth Female Police Officer – Melissa Bailey
• Dobbs, Jack. Marketing Professorship Established at Gordon Ford – Joseph Walters
• Dobb, jack. Garrett Edmonds Optimistic About Future Amid Controversy – Student Government Association
• Breu, Natasha. WKU Ranks On List of Bets Online Colleges in Kentucky
• Nutter, Abbigail. Authors & Readers Connect Over Love for Books – …

Ua12/2/1 College Heights Herald, Vol. 94, No. 7 [8], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Ziege, Nicole. Fee for All – Tuition
• Chisenhall, Jeremy. Student Section Moves Further Back in Diddle Arena
• DeLetter, Emily. Faculty Ranks Work-life Morale Poor to Very Poor
• Allen, Ellie. Editorial Cartoon re: Stalking
• Voice for Victims: Amendment on Midterm Ballot Could Limit Injustice – Marsy’s Law
• Dressman, Jake. Avoiding Next Year’s October Heat Wave
• Fall Break in Bowing Green
• Sisler, Julie. Jackson’s Orchard Welcomes Fall Weather & Visitors Alike
• Bryant, Maxis. Chaney’s Dairy Barn Challenges New Guests with Corn Maze
• Holland, Kelly. Lost River Cave …

Ua12/2/1 College Heights Herald, Vol. 94, No. 6 [7], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• DeLetter, Emily. Affairs of State – Noah Stevens
• Breu, Natasha. Bike Share Company Arriving at WKU
• Breu, Natasha. Attorney General Signs Domestic Violence Awareness Proclamation – Andy Beshear
• Dobbs, Jack. Kentucky Awarded $24.5 Million Grant Increase – Enrollment
• Coyle, Cameron. Tom Hardy Almost Saved Venom
• Allen, Ellie. Editorial Cartoon re: Pessimism
• Brown, Austin. Pessimistic Prose
• Editorial: Collective Punishment Won’t Fix Greek Life – Alcohol
• Pepke, Brenna & Whitney Hardin. Jackson’s Orchard Celebrates Pumpkin Season
• Sisler, Julie. Leatherworker Encourages Local Art with Creativity
• Fletcher, Griffin. The …

Comparing Virtual Reality Tourism To Real-Life Experience: Effects Of Presence And Engagement On Attitude And Enjoyment, Adam Wagler, Michael D. Hanus

College of Journalism and Mass Communications: Faculty Publications

With the advent of 360-degree video technology, Virtual reality (VR) headsets can take users to locations in the real world. Despite the increasing number of virtual tourism opportunities using digital VR technology, little research has assessed the effective realism of 360-degree video tourism. This study took users on a guided audio tour of a state Capitol building. Users either took the tour via two-dimensional (2-D) video, immersive 360-degree video using a VR headset, or physically went to the location and walked around the grounds. Users were measured on spatial presence, emotional engagement with the tour, sponsor liking, and tour outreach …

Ua12/2/1 College Heights Herald, Vol. 94, No 6, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Kizer, Drake. Giving Back – George Nichols
• Alvey, Rebekah. Hackers Go Phishing for WKU Account Information
• DeLetter, Emily. New Study Ranks WKU Low in Racial Equality
• Breu, Natasha. New Program Promotes Study of Modern Languages – Modern Language Ambassadors
• Hovell, Nolan. Meditation Helps Study Habits
• Allen, Ellie. Editorial Cartoon re: Smoking
• Juulers: The New Nicotine Addicts
• Dressman, Jake. Donald Trump’s Costly Game: Tariffs Impact Kentucky Agriculture
• Pepke, Brenna. Melting Pot – International Festival
• Kizer, Drake. I’m Spider-Man, Then
• Yaacoub, Sarah. Mindful Moments Relieves Students
• Sisler, …

Ua19/16/2 Football Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU football team for August to December.

Ua35/8 Reveille, Vol. 26, No. 2, Wku Veterans Upward Bound

WKU Administration Documents

Newsletter created by and about WKU Veterans Upward Bound.

• Veterans Upward Bound 26th Annual Awards Banquet
• Stone, Davy. The Director's Desk

Ua19/16/2 Womens' Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics related to WKU women's basketball team from July to December 2018.

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU alumni magazine. Contents:

• Cummings, Carol. Editor Notes
• Six WKU Students Awarded Fulbright U.S. Student Grants
• Corinne Murphy – Education & Behavioral Sciences
• WKU Wins 2018 Hearst Overall National Championship
• Fourteen WKU Students Awarded Gilman International Scholarships
• Lillian Nellans – Scholarship
• Caboni, Timothy. Convocation
• Dodds, Cory. Lindsey Filiatreau Class of 2011
• Jenkins, Deanna. WKU Announces Record Fiscal year in Philanthropy with More than $45 Million in Private Support in 2017-2018
• WKU Foundation Celebrates 25 Years
• Jenkins, Deanna. Baker Foundation Commits $10 Million Endowment for Student Scholarships
• Jenkins, Deanna. Endowment Established to Support Wellness Initiatives & Reduce Stigma Surrounding Mental Health …

Ua12/2/1 College Heights Herald, Vol. 94, No. 5, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Alvey, Rebekah. Imagewest Remembers Student Killed in Car Crash – Brandon Brown
• Ziege, Nicole. WKU Takes Steps to Address Mold in Dorms – Housing & Residential Life
• DeLetter, Emily. Lifelong Long – Science, Technology, Engineering & Math, Women
• Wells, Spencer. Ment Brings Coworking to Bowling Green
• Alvey, Rebekah. College Heights Herald Editor-in-Chief Arrested for Public Intoxication – Evan Heichelbech
• Breu, Natasha. Gatton Academy Students Set National Merit Scholar Record
• Ziege, Nicole. WKU Files Response to Former Student Government Association President’s Lawsuit – Andi Dahmer
• Keeling, …

Ua12/2/1 Fit: A Health & Wellness Guide, Wku Student Affairs

WKU Administration Documents

Special magazine of College Heights Herald regarding health and fitness.

• Childress, Nicole. Welcome to Fit
• Southers, Mariah. CVS Shares 4 Ways to Beat the Flu
• Childress, Nicole. Do It Yourself Face Masks
• Goodlett, Ryan. Juices Add Zest to Life
• Southers, Mariah & Bryson Lacasse. Classic Shortcuts – WKU Campus Map
• Wells, Spencer. Little Fox Bakery Offers Sweet Treats for Every Diet
• Southers, Mariah. Turning Up the Heat – Hot Yoga
• Goodlett, Ryan. Iron Woman – Melinda Grimsley-Smith
• Wells, Spencer. Preston Health & Fitness Center: More Than Just a Gym

Ua12/2/1 College Heights Herald, Vol. 93 [94], No. 4, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Ziege, Nicole & Rebekah Alvey. Is Mold in Dorms Making You Sick? – Housing & Residential Life
• Singlton, John. Delta Tau Delta Returns to Campus After Four-year Hiatus
• DeLetter, Emily. WKU Limited Use of White Squirrel Logo
• DeLetter, Emily. City Passes Grant Application to Revitalize Riverfront
• Allen, Ellie. Editorial Cartoon re: Banished Squirrel
• Banished? #SaveOurSquirrel
• Hovell, Nolan. Worst Day Ever: The Day We Lost Malcolm Miller aka Mac
• Hanks, Michelle. Bowling Green Fiestaval
• Webster, Mark. Nothing But Love – Houston Edison
• Kizer, Drake. Spikeball Gains …

Ua12/2/1 College Heights Herald, Vol. 93 [94], No. 3, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Zeige, Nicole. Detailing Student Government Association President’s Lawsuit Against WKU – Andi Dahmer
• Singleton, John. We Got Caged – Cage the Elephant
• Breu, Natasha. New Technology in Dorms Keeps Track of Housing Services
• Hicks, Amelia. Former Professor & Civil Rights Activist Dies at 83 – Alan Anderson
• Dobbs, Jack. Student Government Association President Prepares for a Challenging Year – Stephen Mayer
• Maliciously Untrue? Saving Face? – Andi Dahmer
• Coyle, Cameron. The Nun Largely Disappoints with Cheap Scares
• Cage the Elephant on Stage
• Fletcher, Griffin. Rite …

Ua12/2/1 College Heights Herald, Vol. 94, No. 2, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Austin, Emma. Remembering Alex Davis
• Breu, Natasha. WKU Alumni Highlight First University of Kentucky Medical School Class – Dixi Secula
• Deletter, Emily. Confucius Institute to Stay at WKU Despite Bill
• Singleton, John. WKU Launches International Year of Cuba in 2018.
• Dressman, Jake. A Short Guide for Going Greek
• Hovell, Nolan. Comedy: An Unlikely Source for Truth
• Higher-Ed Counseling Offices Struggling
• Hanks, Michelle. Ready, Set, Go! – Beech Bend Drag Strip
• Bunton, Gabby & Laurel Deppen. Furnished – Aaron Price, Noah Shreve
• Yaacoub, Sarah. Students with …

Ua19/16/1 2018-19 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Administration Documents

WKU track and field media guide for 2018-19 season.

Ua12/2/1 College Heights Herald, Vol. 94, No. 1, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Ziege, Nicole. WKU Alum, Churchill Downs Vice President Dies at 62 – John Asher
• Ziege, Nicole. Top Performers Could Get Up to 6% - Salaries
• Deletter, Emily. University Senate Welcomes WKU’s New Provost – Terry Ballman
• Ziege, Nicole. 6 Important Stories You Missed This Summer – Tuition, Admissions, Provost, Lawsuits, Strategic Planning, Budget
• Fleming, Kayla. Money More Money
• Edwards, Brandon. Editorial Cartoon re: Timothy Caboni’s Budget
• Doubling Down: Lawsuit Inhibits Important Journalism – Open Records
• Gabhart, Ebonne. In Case You Missed Barak Obama’s Keynote Speech …

Developing The Next-Generation Don Draper, Valerie K. Jones

College of Journalism and Mass Communications: Faculty Publications

Technology and the proliferation of data have transformed the advertising industry. Those with digital and analytical skills are now more employable than those with “traditional” advertising skills. At the same time, colleges and universities face increasing emphasis on job placement rates. Are advertising programs providing students with the skills needed to win jobs today and become successful employees tomorrow? Today’s “next-generation Don Drapers” must be fluent not only in creativity and big ideas but also in analysis and Big Data.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Annual Report, 2017-18, University Of Mississippi. School Of Journalism And New Media, Will Norton Jr.

Annual Reports

No abstract provided.

Ua12/2/1 Spring Commencement: Class Of 2018, Wku Student Affairs

WKU Administration Documents

College Heights Herald magazine listing graduates.

Ua12/2/1 College Heights Herald, Vol. 93, No. 40, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Eiler, Olivia. Parking & Transportation Services Announces Zone Changes, Price Increases, New Services
• Kast, Monica & Andrew Henderson. Funds & Roses – Floral Shop, Agriculture
• Smith, Camryn. Kentucky Mesonet Releases New Weather App
• Ziege, Nicole. Timothy Caboni, Student Government Association President Respond to Harassment
• Marsupial Awards
• Austin, Emma. Exploring the Beauty of Las Catararatas del Iguazu
• Blackshire, Michael. Lost to the Streets – Gun Violence
• Zambrano, Max. Shop Campus is the New Buy Local
• Eaton, Tyler. Board of Regents Approves Greg Collins’ New Contract – …

Seeking Representations Of Afrocentric Beauty: A Comparative Content Analysis Of Advertisements In Essence Magazine, Roy Phillips Jr.

Journalism Undergraduate Honors Theses

This comparative content analysis will investigate how African American women are depicted in Essence magazine advertisements and seeks to answer the research question: Are the characteristics of advertisements in Essence magazines significantly different when under complete corporate ownership compared to being under primarily African American ownership? The specific goal is to examine the extent to which Afrocentric or Eurocentric depictions are being reinforced, if at all, and to observe if depictions of African American women are shifting or are immobile. To do this, the study will compare advertisements in Essence magazines in 2001, when the magazine was 51 percent Black-owned, …

Ua12/2/1 College Heights Herald, Vol. 93, No. 39, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Henderson, Andrew & Nicole Ziege. Fearing for My Life – Andi Dahmer, Harassment
• Deletter, Emily. Kelly Burch Institute Established to Aid Student Success
• Chamber of Conflict – Student Government Association
• Hormell, David. Maintaining a Spirit of Objectivity in American Politics
• Leboeuf, Hannah. Song & Dance – Greek Week
• Yaacoub, Sarah. Right on Cue – Cue Time Cocktails & Billiards
• Kizer, Drake. Local Art Studio Makes Antique Items New Again – Resurrection Shop
• Moore, Noah. ENACTUS Brings Students Skills in Entrepreneurship
• Sisler, Julie. Winemakers to Speak …