Public Relations and Advertising Commons^™

10.01.006 Lesley College Current, 1970-1987, Marie Wasnock

Finding Aids

The Lesley College Current was published by the Lesley College Office of Public Relations and Communications and distributed to alumnae, parents, students, faculty, staff, governing boards, and friends of Lesley.

Its purpose was to represent various aspects of the College - its achievements, aspirations, diversity, and controversies. In September 1970, the Current replaced the Alumnae Review, the Parents Newsletter, and the Community Newsletter.

10.01.008 Lesley Publications, Misc., 1968-2008, Marie Wasnock

Finding Aids

The Lesley University Publications (Misc.) collection comprises magazines, newsletters, newspapers, and other promotional brochures and periodicals published with the Lesley College/University community between 1968-2008.

The Lesley University Archives has sporadic runs or selected issues of these publications. (See finding aid for list of publications.)

10.02 Lesley University Photographs, 1909-2013, Marie Wasnock

Finding Aids

The Lesley University Photographs collection contains images and photographic materials documenting Lesley University’s history and community from 1909 to present.

A collection of Lesley images may also be browsed online at: http://digitalcommons.lesley.edu/digital_archives/

The Digital Archives (Image) collection reflects only a portion of our photographic holdings. Additions and updates will be made periodically.

10.01.001-.004 Lesley College Newsletters, 1972-1998, Marie Wasnock

Finding Aids

Lesley College Newsletters comprises news and newsletters written and published by the college’s Office of Public Relations (now Office of Communications) and provided to the Lesley community. The following publications are contained in the collection: Lesley Weekly, Lesley College Newsletter, the Lesley College News, and Lesley News.

Measuring What Matters: Exploring Student Motivations To Inform International Student Recruitment, Rebecca Lubitz

Capstone Collection

Over the last decade, international students in the United States have surpassed the one million mark (Institute of International Education [IIE], 2016(a). Research found here highlights the goals and motivations of this growing constituency and examines factors that influence international students to choose educational experiences in the United States.

Two online surveys were distributed, one to international recruitment agents that work for UC Berkeley Extension, and another to international students. The paper examines survey responses along with existing research to offer data-driven theories on how international educators might more effectively approach student recruitment and program design. The research concluded that …

What Case Studies Can Teach Us In International Public Relations, Gregor Halff

Research Collection Lee Kong Chian School Of Business

No abstract provided.

Using The Frame Information Creation As A Process To Teach Career Competencies To Advertising Students, Megan Blauvelt Heuer

Central University Libraries Research

Because information source types in advertising are dynamic and numerous, teaching Information Creation as a Process represents a critical part of information literacy education for students in advertising and marketing programs. Since these programs place great emphasis on career skills, addressing this frame should be situated within an awareness of professional practice. This chapter will look at how students struggle with the concept of Information Creation as a Process, give an overview of the advertising information landscape, and present progressive lesson plans with suggestions for possible assessments.

Adpr 221: Strategic Writing For Advertising And Public Relations—A Peer Review Of Teaching Benchmark Portfolio, Michael D. Hanus

UNL Faculty Course Portfolios

The objective for this course portfolio was to document the changes implemented to a core advertising and public relations writing course. The portfolio outlines five proposed goals for the revised course: students should be able to write for an audience, give and receive quality feedback, prepare for novel situations in the workplace, see writing as rewarding, creative, and fun, and learn professional conventions and industry standards for strategic writing. The course was significantly restructured in order to better reach these goals on student assignments, activities, and during lectures. Each goal was assessed with a combination of qualitative and quantitative methods. …

Ua42/3 Regional Review, Vol. 3, No. 1, Wku Extended Campuses

WKU Administration Documents

Newsletter created by and about the WKU extended campuses of WKU Elizabethtown/Ft. Knox, WKU Glasgow and WKU Owensboro.

Newsroom: Veteran Projo Columnist To Join Rwu 9/12/2016, Roger Williams University School Of Law

Life of the Law School (1993- )

No abstract provided.

27 Floors Of Support: Effectively Advertising Campus Resources To College Students, Amanda Peerce

Mahurin Honors College Capstone Experience/Thesis Projects

College campuses provide a large variety of resources to college students to help ensure their well-being and success; however, students cannot utilize these resources if they do not know they exist. While there has been extensive research on the importance and efficacy of resources on college campuses, not as much research has been done on how to advertise these services to college students. The goal of this project is to create and assess the efficacy of a campaign educating and encouraging students to seek out campus resources in times of need. This project focuses primarily on promoting resources to first-year …

Adpr 450: Public Relations Theory And Strategy—A Peer Review Of Teaching Project Inquiry Portfolio—"Using Crisis Simulation To Enhance Crisis Management: The Role Of Presence", Ming Wang

UNL Faculty Course Portfolios

Simulation-based training (SBT) is a common pedagogical tool used in crisis management training. This paper explores the effects of a crisis simulation activity on students’ crisis management competencies. Pre- and post-test surveys indicated that students significantly improved crisis management competencies after the crisis simulation activity. Moreover, presence was found to be positively associated with crisis management competencies, suggesting that presence is critical in designing an effective simulation activity.

From Prairienet To The Cdi: Writing The History, Sally Van Der Graaff

Masters Theses

This paper, the companion to the written work I completed for the Center for Digital Inclusion (CDI) at the University of Illinois, will provide the background of the project and describe my involvement in its production. The project itself is a comprehensive history of the center's work in the field of information access, with particular emphasis on the digital divide. Insofar as gaining an understanding of digital divide theory was a necessary precursor to researching and writing this history, the companion paper will begin with an exploration of the literature on the digital divide debate and proceed with an analysis …

Adpr 450/850: Public Relations Theory And Strategy—A Peer Review Of Teaching Project Benchmark Portfolio, Ming Wang

UNL Faculty Course Portfolios

I decided to join the Peer Review of Teaching program to achieve the following three objectives: to better align course objectives with course content, to improve ways of documenting and assessing student learning, and to fit the course into the broader curriculum.

Participation in the Peer Review of Teaching program has been most illuminating and beneficial. I got to focus on tackling three tangible objectives for my ADPR 450/850 Public Relations Theory and Strategy class. Then I got to apply many ideas introduced in this program, such as backward design principle and assessment methods, in my teaching. I had the …

The Changing Focus Of Education: How Rowan University Professors View The Shift Toward Online Education, Genevieve Cross

Theses and Dissertations

This study explores Rowan University professors' attitudes toward online education and its increasing prevalence. The researcher used an online survey program by which participants' feedback was gathered. The survey was sent to 201 Rowan University professors, and the data was analyzed with the computer program, Statistical Package for the Social Sciences (SPSS) to obtain calculations and percentages. The survey results are presented in both narrative and chart form. The researcher concluded that from the results of the study that Rowan University professors' have diverse opinions about online education, but also recognize the value in this asset to higher education. Specific …

Public Relations Models And Dialogic Communication In The Twitterverse: An Analysis Of How Colleges And Universities Are Engaging Their Publics Through Twitter, Jason Antwuan Beverly

Dissertations

Colleges and universities throughout this world are realizing the importance of engaging in and building mutually-beneficial relationships with their key publics through social media. The introduction of the microblogging tool known as Twitter extends the use of social media in higher education, beyond the classroom, and into the realm of public relations where it can be just as effective. Now, colleges and universities are capitalizing off of its potential as a public relations tool. Twitter allows colleges and universities to better connect with their technology-consumed publics trough dialogic and interactive two-way communication. This study examines how 155 colleges and universities …

Ua42/3/2 Wku Glasgow Factbook, Wku Glasgow

WKU Administration Documents

WKU Glasgow factbook.

Adpr 357: Account Planning—A Peer Review Of Teaching Project Benchmark Portfolio, Sriyani Tidball

UNL Faculty Course Portfolios

A course portfolio investigating student learning in ADPR 357, complete with case studies of student work.

Ua12/2/32 Veterans Outreach Week, Wku Student Veterans Alliance, Danielle Adams

WKU Administration Documents

Electronic mail from WKU Student Veterans Alliance to faculty and staff regarding Veterans Outreach Week.

Ua68/8/1 History Alumni Newsletter, Wku History

WKU Administration Documents

Newsletter created by the WKU History Department regarding activities in the department, students and alumni.

Are They Really Similar? Satisfaction, Opinion, And Scholarly Activity Of Black Faculty By Citizenship Status, Patricia Boyer, Lorna Holtman

Education Sciences and Professional Programs Faculty Works

Faculty workload is an important higher education issue because of its increasing demands on faculty time, mandates by institutional and external factors, and its relationship to job satisfaction. Specifically, how faculty perceive their workload can positively or negatively influence their job satisfaction. Current literature regarding faculty and workload has focused largely on workload models. The purpose of this study was to evaluate the workload of Black faculty members by citizenship status (U.S. citizens; citizens, foreign born; and non-citizens) based on satisfaction, opinion, and scholarly activity variables. Overall, the findings revealed that foreign born and non-citizens were similar in many of …

Ua42/3/2 Wku Glasgow, Wku Glasgow

WKU Administration Documents

Overview of WKU Glasgow.

Ua1b2/1 Wku Glasgow, Wku Glasgow

WKU Administration Documents

Overview of WKU Glasgow campus.

The Bison: 2012, Howard University

Howard University Yearbooks

This digital object was funded in part through a grant from the Andrew W. Mellon Foundation. The digitalization of this object was part of a collaborative effort with the Washington Research Library Consortium and George Washington University.

Ua42/3/2 Wku Glasgow Factbook, Wku Glasgow

WKU Administration Documents

WKU Glasgow factbook.

The Bison: 2011: Part 1, Howard University

Howard University Yearbooks

This digital object was funded in part through a grant from the Andrew W. Mellon Foundation. The digitalization of this object was part of a collaborative effort with the Washington Research Library Consortium and George Washington University.

The Bison: 2011: Part 2, Howard University

Howard University Yearbooks

This digital object was funded in part through a grant from the Andrew W. Mellon Foundation. The digitalization of this object was part of a collaborative effort with the Washington Research Library Consortium and George Washington University.

The Bison: 2011: Part 3, Howard University

Howard University Yearbooks

This digital object was funded in part through a grant from the Andrew W. Mellon Foundation. The digitalization of this object was part of a collaborative effort with the Washington Research Library Consortium and George Washington University.

The Bison: 2011: Part 4, Howard University

Howard University Yearbooks

This digital object was funded in part through a grant from the Andrew W. Mellon Foundation. The digitalization of this object was part of a collaborative effort with the Washington Research Library Consortium and George Washington University.

Ua68/8/1 History Alumni Newsletter, Wku History

WKU Administration Documents

Newsletter created by the WKU History Department regarding activities in the department, students and alumni.