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Full-Text Articles in Public Relations and Advertising

Cedarville Magazine, Spring 2024: The Value Of A Cedarville Degree, Cedarville University Apr 2024

Cedarville Magazine, Spring 2024: The Value Of A Cedarville Degree, Cedarville University

Cedarville Magazine

No abstract provided.


Cedarville Magazine, Fall 2023: Overcoming Darkness With Light, Cedarville University Nov 2023

Cedarville Magazine, Fall 2023: Overcoming Darkness With Light, Cedarville University

Cedarville Magazine

No abstract provided.


Cedarville Magazine, Summer 2023: Cultivating Community, Cedarville University Jul 2023

Cedarville Magazine, Summer 2023: Cultivating Community, Cedarville University

Cedarville Magazine

No abstract provided.


Cedarville Magazine, Spring 2023: Called To Communicate, Cedarville University May 2023

Cedarville Magazine, Spring 2023: Called To Communicate, Cedarville University

Cedarville Magazine

No abstract provided.


The Ouachitonian 2023, Ouachitonian Staff Jan 2023

The Ouachitonian 2023, Ouachitonian Staff

OBU Yearbooks: The Ouachitonian

The 2023 Ouachita Baptist University yearbook, The Ouachitonian, records the events of this college year. Its goal is to remind readers of pleasant memories and enduring friendships formed at OBU, as well as of the students, faculty, staff, organizations, and events that shaped OBU in 2023.


Cedarville Magazine, Fall 2022: 40 Years Of Nursing, Cedarville University Nov 2022

Cedarville Magazine, Fall 2022: 40 Years Of Nursing, Cedarville University

Cedarville Magazine

No abstract provided.


Academic Brands And Cognitive Dissonance, Mark Bartholomew Jul 2022

Academic Brands And Cognitive Dissonance, Mark Bartholomew

Contributions to Books

Published as Chapter 7 in Academic Brands: Distinction in Global Higher Education (Mario Biagioli & Madhavi Sunder, eds., Cambridge University Press, 2022).

It is hard to reconcile the research university’s supposed reason for being – the reasoned pursuit of knowledge – with its methods for building brand awareness and equity. Just like pitches for other luxury goods, the selling of higher education depends on irrational appeals devoid of information and marketing missives meant to hug the line between legally protected puffery and outright fraud. Although universities have always borrowed from the selling strategies of the commercial sphere, in recent years, …


Cedarville Magazine, Summer 2022: Investing In Transformation, Cedarville University Jun 2022

Cedarville Magazine, Summer 2022: Investing In Transformation, Cedarville University

Cedarville Magazine

No abstract provided.


Cedarville Magazine, Spring 2022: Called To Excellence, Cedarville University Mar 2022

Cedarville Magazine, Spring 2022: Called To Excellence, Cedarville University

Cedarville Magazine

No abstract provided.


Cedarville Magazine, Fall 2021: One Thousand Days Transformed, Cedarville University Nov 2021

Cedarville Magazine, Fall 2021: One Thousand Days Transformed, Cedarville University

Cedarville Magazine

No abstract provided.


2021 Miracle Yearbook, Cedarville University Oct 2021

2021 Miracle Yearbook, Cedarville University

Yearbooks

No abstract provided.


Cedarville Magazine, Summer 2021: A Season For Growth, Cedarville University Jun 2021

Cedarville Magazine, Summer 2021: A Season For Growth, Cedarville University

Cedarville Magazine

No abstract provided.


Cedarville Magazine, Spring 2021: Preparing Educators, Making Disciples, Cedarville University Mar 2021

Cedarville Magazine, Spring 2021: Preparing Educators, Making Disciples, Cedarville University

Cedarville Magazine

No abstract provided.


The Ouachitonian 2021, Ouachitonian Staff Jan 2021

The Ouachitonian 2021, Ouachitonian Staff

OBU Yearbooks: The Ouachitonian

The 2021 Ouachita Baptist University yearbook, The Ouachitonian, records the events of this college year. Its goal is to remind readers of pleasant memories and enduring friendships formed at OBU, as well as of the students, faculty, staff, organizations, and events that shaped OBU in 2021.


Cedarville Magazine, Fall 2020: Caring Well. Staying Well., Cedarville University Nov 2020

Cedarville Magazine, Fall 2020: Caring Well. Staying Well., Cedarville University

Cedarville Magazine

No abstract provided.


2020 Miracle Yearbook, Cedarville University Oct 2020

2020 Miracle Yearbook, Cedarville University

Yearbooks

No abstract provided.


Cedarville Magazine, Spring 2020: Business For The Glory Of God, Cedarville University Mar 2020

Cedarville Magazine, Spring 2020: Business For The Glory Of God, Cedarville University

Cedarville Magazine

No abstract provided.


The Ouachitonian 2020, Autumn Mortenson Jan 2020

The Ouachitonian 2020, Autumn Mortenson

OBU Yearbooks: The Ouachitonian

The 2020 Ouachita Baptist University yearbook, The Ouachitonian, records the events of this college year. Its goal is to remind readers of pleasant memories and enduring friendships formed at OBU, as well as of the students, faculty, staff, organizations, and events that shaped OBU in 2020.


Cedarville Magazine, Fall 2019: Life-On-Life Discipleship, Cedarville University Nov 2019

Cedarville Magazine, Fall 2019: Life-On-Life Discipleship, Cedarville University

Cedarville Magazine

No abstract provided.


Guide To The University Of San Diego News Print Media Coverage Records, University Of San Diego Sep 2019

Guide To The University Of San Diego News Print Media Coverage Records, University Of San Diego

University Records

This collection is a compilation of news articles, printouts of web media, and magazine clippings that contain articles about the University of San Diego. The majority of these clippings have been affixed to paper and are housed in folders organized by month. Table of Contents accompany the later years of monthly records. The Table of Contents lists the topical grouping of the media coverage, the article title, and the news agency. The majority of the original compilations are accompanied by photocopied duplicates. Beginning in 2001, these duplicates are bound.

Finding Aids are tools used to aid research by describing the …


Guide To The University Of San Diego University Relations Records, University Of San Diego University Relations Sep 2019

Guide To The University Of San Diego University Relations Records, University Of San Diego University Relations

University Records

The University of San Diego University Relations records document the functions of the University Relations department and its offices. These functions include publication design, editing, and final products; planning for activities and events; surveys and research on community relations; and fundraising activities.

Finding Aids are tools used to aid research by describing the materials in a collection. University Records Finding Aids include historical and/or biographical information along with a description of the collection and a folder listing of the content.

To view this collection please email University Archives and Special Collections staff at spcoll@sandiego.edu.


Cedarville Magazine, Summer 2019: A Vision For Future Faithfulness, Cedarville University Jul 2019

Cedarville Magazine, Summer 2019: A Vision For Future Faithfulness, Cedarville University

Cedarville Magazine

No abstract provided.


Cedarville Magazine, Spring 2019: Chapel - The Heartbeat Of Campus, Cedarville University Mar 2019

Cedarville Magazine, Spring 2019: Chapel - The Heartbeat Of Campus, Cedarville University

Cedarville Magazine

No abstract provided.


2019 Miracle Yearbook, Cedarville University Jan 2019

2019 Miracle Yearbook, Cedarville University

Yearbooks

No abstract provided.


Cedarville Magazine, Fall 2018: To The Ends Of The Earth, Cedarville University Dec 2018

Cedarville Magazine, Fall 2018: To The Ends Of The Earth, Cedarville University

Cedarville Magazine

No abstract provided.


Cedarville Magazine, Summer 2018: High Tech Higher Calling, Cedarville University Jun 2018

Cedarville Magazine, Summer 2018: High Tech Higher Calling, Cedarville University

Cedarville Magazine

No abstract provided.


Cedarville Magazine, Spring 2018: Adoption: The Heart Of The Gospel, Cedarville University Mar 2018

Cedarville Magazine, Spring 2018: Adoption: The Heart Of The Gospel, Cedarville University

Cedarville Magazine

No abstract provided.


2018 Miracle Yearbook, Cedarville University Jan 2018

2018 Miracle Yearbook, Cedarville University

Yearbooks

No abstract provided.


Cedarville Magazine, Fall 2017: 130 Years, Cedarville University Nov 2017

Cedarville Magazine, Fall 2017: 130 Years, Cedarville University

Cedarville Magazine

No abstract provided.


Cedarville Magazine, Summer 2017: Desire The Prize, Cedarville University Jun 2017

Cedarville Magazine, Summer 2017: Desire The Prize, Cedarville University

Cedarville Magazine

No abstract provided.