Public Relations and Advertising Commons^™

Ua12/2/1 College Heights Herald, Vol. 92, No. 27, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Board Names Preferred Presidential Candidate – Timothy Caboni
• Kast, Monica. University Senate Calls Meeting for President – Timothy Caboni
• Austin, Emma. Students Join Women’s March on Washington, DC
• Alvey, Rebekah. Topper Grill & Pub Awaits Liquor License Approval
• Alvey, Rebekah. Campus Construction Continues Progress – Hilltopper Hall
• Reigning Regents: Shared Governance Must Be More Than a Concept
• Editorial Cartoon re: President Timothy Caboni
• Potter, Abby. The People United – Donald Trump, Protests
• Harry Potter Fans Pair Up in Magical Speed Dates
• Chavis, Danielle. Social Justice …

Ua19/16/1 2017-18 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Administration Documents

WKU track and field media guide for 2017-18 season.

Ua19/16/1 2017 Media Guide, Wku Athletic Media Relations

WKU Administration Documents

Athletic media guide for volleyball team.

Ua19/16/1/1 2017 Baseball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2017 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua25 Newsletter, Issue 7, Wku Internal Audit

WKU Administration Documents

Newsletter regarding the office of Internal Audit, procurement card compliance and crime detection

Ua1f Wku Spirit & Symbols, Wku Archives

WKU Administration Documents

Bibliography of sources related to WKU Spirit, symbols, mascots, logos and school colors.

Ua19/16/1/5 Lady Topper Golf 2016-17 Season Statistics, Wku Athletics Media Relations

WKU Administration Documents

Statistical analysis of the 2016-17 women's golf team season.

Ua35/3 Memoranda, Wku Provost

WKU Administration Documents

2017 memoranda issued by the WKU Provost to faculty and staff via email.

• Faculty Mentoring Award
• Undergraduae Mentoring Award Recipients
• Fall 2017 Modified Class Schedule & the Great American Eclipse
• Strategic Planning

Ua19/16/1/5 Hilltopper Golf 2016-17 Season Statistics, Wku Athletic Media Relations

WKU Administration Documents

Statistical analysis of the 2016-17 men's golf team season.

Ua25/2 Memoranda, Wku Human Resources

WKU Administration Documents

Memoranda issued by WKU Human Resources to faculty & staff via email.

• Personnel Actions Approval Procedures
• Governor's Proposal for Public Pension Reform
• Keeping the Promise Highlights
• Keeping the Promise KERS-NH/CERS-NH
• Keeping the Promise KTRS
• Keeping the Promise KERS HAZ. / CERS HAZ. / SPRS
• Keeping the Promise - Legislative Retirement
• Keeping the Promise - Judicial Retirement
• Keeping the Promise - Additional Reforms

Ua19/16/1 Lady Topper Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2017-18 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/2 Athletic Media Relations Press Releases, Wku Athletic Media Relations

WKU Administration Documents

General WKU athletics press releases for 2017.

Using The Frame Information Creation As A Process To Teach Career Competencies To Advertising Students, Megan Blauvelt Heuer

Central University Libraries Research

Because information source types in advertising are dynamic and numerous, teaching Information Creation as a Process represents a critical part of information literacy education for students in advertising and marketing programs. Since these programs place great emphasis on career skills, addressing this frame should be situated within an awareness of professional practice. This chapter will look at how students struggle with the concept of Information Creation as a Process, give an overview of the advertising information landscape, and present progressive lesson plans with suggestions for possible assessments.

Service Standards In Higher Education: Lasswell's Communication Model As A Training Tool, Crystal R. Alston

Masters Theses

This paper examines a service standards training process established during the 2016/2017 academic year for Prairie State College (PSC), a two-year community college located in Chicago Heights Illinois. The goal of examining and revising the service training process was to enhance the quality of service after the college received poor service reviews from a recent satisfaction survey. Lasswell's Communication Model was used to create content and structure for a training manual and workshop as part of the overall service training process at PSC. The service standards and training manual was successfully developed and is currently being tailored to accommodate the …

Adpr 221: Strategic Writing For Advertising And Public Relations—A Peer Review Of Teaching Benchmark Portfolio, Michael D. Hanus

UNL Faculty Course Portfolios

The objective for this course portfolio was to document the changes implemented to a core advertising and public relations writing course. The portfolio outlines five proposed goals for the revised course: students should be able to write for an audience, give and receive quality feedback, prepare for novel situations in the workplace, see writing as rewarding, creative, and fun, and learn professional conventions and industry standards for strategic writing. The course was significantly restructured in order to better reach these goals on student assignments, activities, and during lectures. Each goal was assessed with a combination of qualitative and quantitative methods. …

Ua12/9 Newsletter, Vol. 3, Issue 8, Wku Counseling & Testing Center

WKU Administration Documents

Newsletter created by and about WKU Counseling & Testing Center.

• Laves, Karl. Therapy Is Going to the Dogs (and Cats, Horses, the Occasional Bunny)

Ua12/2/1 College Heights Herald, Vol. 92, No. 26, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Kast, Monica. Some WKU Donors Kept Confidential by Foundations – WKU Foundation, College Heights Foundation
• Ares, Nicole. Records Denial Appeal Filed to Attorney General – Title IX
• Keltner, Bryson. International Students Share WKU Experience – Ali Alessa, Eunyoung Hayley Choi
• King, Jennifer. Editorial Cartoon re: Chestnuts Roasting
• Ho Ho Herald: College Heights Herald 2016 Christmas Gifts
• Henderson, Andrew. Look Above to the Stars for Final Week Woes
• Miller, Callie. Culture Series Attracts Expensive Speakers – Cultural Enhancement Series
• Collins, Emma. Preston Health & Activities Center …

Ua12/2/1 College Heights Herald, Vol. 92, No. 25, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Dick, Jacob. Sigma Alpha Epsilon Suspended One Year for Alcohol Violations
• Sandefur, Alex. Strive for Success – Geo International High School, Refugees
• Collins, Emma. WKU Files Suit Against State Retirement System
• Kast, Monica. Greek Affairs Adviser Removed After Twitter Post – Alexandria Kennedy
• Alvey, Rebekah. List of Campus Safe Spaces Available Online
• King, Jennifer. Editorial Cartoon re: End of Semester
• Dimeo, Chris. Smokey Bones Is Back At It Again
• Beauchamp, Kijana. Educate Yourself Following Election
• Huff, Taylor. Taking a Look Back a the Barak Obama …

Ua12/2/1 College Heights Herald, Vol. 92, No. 24, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Collins, Emma. PolitiFact Staffers Visit WKU
• Perry, Natalie. International Dialogue Informs Students About Recent Political Events
• Keltner, Bryson. Bowling Green Black Lives Matter Hosts Action Meeting
• Miller, Callie. Associate Provost Plans Awareness of Research – Cheryl Davis
• Carlson, Kylie. Student’s Work Prompts Proclamation Signing – Antibiotic Awareness Week
• King, Jennifer. Editorial Cartoon re: Nutrition Labels
• Burgess, Kelly. Three Major Keys to Nutrition
• Kaufkins, Barry. Standing with My Muslim Students
• Johnson, Kalyn. Coming to Understand Why People Protest
• Disalvo, Ann. Bowling Green Beauties – Miss Bowling …

Ua12/2/1 College Heights Herald, Vol. 92, No. 23, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Kast, Monica. Two School of Journalism & Broadcasting Majors to Move Schools – Advertising, Public Relations
• Collins, Emma. Tension – Donald Trump
• Williams, Jamie. Andre Dowell – Elections
• Carlson, Kylie. Jacob Karaglanis – Elections
• Kast, Monica. eSports Team Moves Into Permanent Space
• Miller, Callie. Sophomore, International Enrollment Declines
• King, Jennifer. Editorial Cartoon: Echo Chambers
• Build Bridges: Understanding Protests, Understanding Each Other – Elections
• Carter, Brandon. There is Much Work to be Done After Election
• Chism, Kalee. Luncheon Opens Discussion on Gender – Genderations
• Austin, Emma. …

Ua12/2/1 College Heights Herald, Vol. 92, No. 22, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Dick, Jacob. WKU Professor to Elect President – Scott Lasley
• Kast, Monica. Students Encounter Polling Confusion – Brian Wiech, Brandon Killian
• Williams, Jamie. Gary Ransdell Casts Vote at Big Red Precinct
• Dimeo, Chris. Voters Disappointed, Unable to Vote in City
• Ziesig, Kathryn. Students Protest Presidential Election Results
• Collins, Emma. University Faculty, Staff Lacks Diversity
• King, Jennifer. Editorial Cartoon re: Election 2016
• Huff, Taylor. Sauteed Selection: After the Election, Where Do We Go From Here?
• Henderson, Andrew. A Failed Press, Other Disappointments of the Election
• Joyner, …

Ua12/2/1 College Heights Herald, Vol. 92, No. 21, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Scarlett, Gabriel. Bowling Green Speaks Out Ahead of Election
• Kast, Monica. Student Surrogates Debate Foreign Policy – Forensics Team
• Carlson, Kylie. More Freshmen Enrolling with Prior Credit
• Williams, Jamie. Student Groups Offer Free Rides to Voting Polls – Ride to Vote
• King, Jennifer. Editorial Cartoon re: Political Parties
• Henderson, Andrew. Polling Pisces: Consult the Stars to Help Cast Your Ballot
• Beshear, Andy. Attorney General Continues to Fight for Education
• Schroader, Miles. Students Talk About Voting Decisions
• Schroader, Miles. Singing Groups Join to Celebrate Culture – …

Ua12/9 Newsletter, Vol. 3, Issue 7, Wku Counseling & Testing

WKU Administration Documents

Newsletter created by and about the WKU Counseling & Testing Center.

• Laves, Karl. How to Survive a Break Up
• Lunch & Learn Series Is a Success!
• Opportunities for Compassion, Caring, Connectedness & Dialogue
• Counseling Services

Ua12/2/1 College Heights Herald, Vol. 92, No. 20, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Ares, Nicole. Potter College of Arts & Letters Undergoing Four Leadership Changes – Loup Langton, Saundra Ardrey, Robert Dietle, Michael Williams
• Dick, Jacob. Western Kentucky Orthopaedic & Neurosurgical Associates Protests Denied by State Cabinet
• Collins, Emma. Confucius Institute Open, But Not to Public
• Williams, Jamie. Equestrian Team Fundraises with Miniature Ponies
• Moore, Elisabeth. Latte Art Showdown Brews for Charitable Cause
• Miller, Callie. Candidates Narrowed for Presidential Search
• Editorial Cartoon re: Fairness Ordinance
• What’s Fair is Fair: Bowling Green to Adopt Fairness Ordinance
• Kentucky Board of …

Ua12/2/1 College Heights Herald, Vol. 92, No. 17 [19], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Dick, Jacob. Director of Journalism School to Step Down – Loup Langton
• Kast, Monica. As American As: Photo Exhibit – Diversity
• Collins, Emma. Candidates Debate Local, State Issues at Public Forum
• Kast, Monica. Candidates for Associate Provost Announced
• Perry, Natalie. Students Collect Aid for Hurricane Matthew Victims
• Johnson, Leah. Educational Talent Search Program Expanding its Reach
• Carlson, Kylie. Record Number of Kentucky Voters Registered Online
• King, Jennifer. Editorial Cartoon re: Potato Chips
• Burgess, Kelly. Orange You Glad I Didn’t Say Pumpkin?
• Henderson, Andrew. Rigged Election: …

Ua12/2/1 College Heights Herald, Vol. 92, No. 16 [18], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Homecoming Photos
• Collins, Emma. Racial Crime Victims Disappointed with WKU Police
• Williams, Jamie. Young Visionary Receives National Recognition – Kenan Mujkanovic
• Kast, Monica. University Senate Approves Open Search Resolution – President Search
• Collins, Emma. Jim Gray Discusses Tuition at Campus Visit
• King, Jennifer. Editorial Cartoon re: Renters’ Rights
• Lease of the Land: Bowling Green Must Pass Uniform Residential Landlord & Tenant Act
• Tegge, Samuel. Coffee to Go Extinct, A Tale of Climate Change
• Adams, Julia. Annual Event Celebrates Local Art – Pop-Up Art & Comic …

Ua12/2/1 College Heights Herald, Vol. 92, No. 15 [17], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Williams, Jamie. Reusable Boxes to Improve Sustainability – Dining Services
• Collins, Emma. Funds Returned to Universities after Months of Debate
• Keltner, Bryson. French Film Festival Returns to the Hill
• Kast, Monica. Faculty Creates Website to Explain Budget – University Senate
• Williams, Jamie. Student Government Association Announces Safety Polls, New Members
• King, Jennifer. Editorial Cartoon re: Best Couple
• Ronkainen, Millie. Exorcism Off the Big Screen & in Practice
• Schwab, Edmond. Issues with Billings Office
• Huff, Taylor. Ken Bone and His Question About Energy
• Austin, Emma. Spanish …

Ua12/2/1 College Heights Herald, Vol. 92, No. 14 [16], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Miller, Callie. Raising the Volume – Domestic Violence
• Collins, Emma. Med Center, Western Kentucky Orthopaedic & Neurosurgical Associates Debate WKU Proposal
• Perry, Natalie. Topper Corner Celebrates Opening with Ribbon Cutting
• Carlson, Kylie. Murray State University Invites WKU to Dead Poets in London
• Williams, Jamie. Student Government Association Members Resign After Allegations of Racism – Braxton Powell, John McKinney
• Johnson, Leah. WKU Receives Grant for Principal Training – Wallace Foundation
• King, Jennifer. Editorial Cartoon re: Suffrage for Felons
• Suffering Suffrage: Kentucky Should Automatically Allow Ex-felons Right …

Ua12/2/1 College Heights Herald, Vol. 92, No. 14 [15], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Keltner, Bryson. Major Redz Leave Section Due to Safety Concerns – Protests
• Miller, Callie. University to Change Internet Network
• Kast, Monica. Professor Gary Houchens Joins Kentucky Board of Education
• Carlson, Kylie. Retired Officer Joins Police Department – Lee McKinney
• Collins, Emma. New Bus Route to Service Downtown Garage – Parking & Transportation
• King, Jennifer. Editorial Cartoon re: Donald Trump
• Repulsive Rhetoric: Donald Trump’s Comments Contribute to Rape Culture
• Johnson, Kayln. Black Hair Styles in the Professional Sphere
• Fall Festival
• Austin, Emma. Conference to Raise Human …

Ua12/2/1 College Heights Herald, Vol. 92, No. 13 [14], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Dick, Jacob. University Questioned in New Legal Protest – Medical Center
• Collins, Emma. Pain for Peace – Jineth Bedoya Lima
• Kast, Monica. Election Caravan from ONE VOTE Nonprofit Visits WKU
• Williams, Jamie. Student Government Association Awards First Desktop in Computer Program
• Collins, Emma. Rand Paul Talks Small Government, Socialism
• King, Jennifer. Editorial Cartoon re: Pumpkin & Spice
• Huff, Taylor. Remember the Vice Presidential Debate?
• Beard, Craig & Phillip Singer. WKU Shouldn’t Rush with Request for Proposal – Athletics
• Sims, Adam. Guide to Fall Activities in …