Public Relations and Advertising Commons^™

Increasing Bullying Awareness In Middle Schools, Crystal Rocha

Capstone Projects and Master's Theses

Bullying is a repetitive behavior of mistreatment towards someone less powerful than you. This includes to be verbal, physical, and social. This issue is very common in schools, but students don't get enough knowledge from this behavior to be able to change or help others.

The Use Of Social Media For Marketing By Independent Musicians, Jessica E. Martinez

Capstone Projects and Master's Theses

Many musicians have social media presences, but not many know how to begin or how to market their music. Instead, artists find themselves searching for other forms to help them market their music. This leads them to overspend on expensive services in hopes that they can get their names more known. Musicians may feel discouraged when they don’t see the results they hope for, especially online and with other competitors. Because of this, musicians feel less confident in their success in the music industry. There is an imbalance between what the musician wants to achieve and what they need. …

A Tale Of Two Companies: The Importance Of Public Relations Amidst The Shift Towards Corporate Activism, Olivia Schwab

Honors Theses

By comparing the controversies that stemmed from Papa John’s John Schnatter and CrossFit’s Greg Glassman, some obvious public relations strategies stand out, including but not limited to understanding an audience, adapting to a changing environment, establishing a crisis communications plan, and taking controversial stands on issues close to the audience’s hearts. Most importantly though, if companies preach messages of social change, they must follow up on their stances with corrective action to do their best to help facilitate it in society.

While examining the history of corporate activism, it is clear why and how some corporations become the victims of …

Controversy, Coverage And Cancel Culture: The Daily Mississippian's Reporting Of The 2018 Ed Meek Controversy, And Related Findings, Mason Thomas Scioneaux

Honors Theses

As this thesis reflects a body of work completed by a journalism student near the conclusion of a journalism education at the University of Mississippi, I approached research and writing in that way. I interviewed three people, for an hour each, and the things I learned in those interviews greatly affected the conclusions I reached with this thesis. My full transcripts from those interviews are located in Appendices A-C. I also did a lot of scouring through articles of The Daily Mississippian from fall 2018 and otherwise; I looked at every single edition of the paper from that semester, both …

Best Practices For Voter Engagement Within Higher Education, Alyssa Tomins

Honors Projects

It is imperative that higher education institutions learn more about how to recruit members of younger generations to participate in future elections. Young people have historically voted at low rates, but that trend has started to change in recent years as more resources are being devoted to voter engagement among young people. This leads to the interest of understanding what best practices and strategies have academic institutions utilized to advance voter engagement on their campuses. This qualitative study analyzes these best practices and strategies at 84 colleges and universities, all of whom are members of The Andrew Goodman Foundation Vote …

Ua12/2/1 College Heights Herald, Vol. 96, No. 26, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Latimer, Jacob. Where Kentucky’s Marijuana Laws Stand
• Burris, Lily & Jacob Latimer. Voluntary Separation Incentive Program Accelerates Administrative Turnover
• Gaskin, Loren. Gun Violence in US: What Can We Do?
• Leachman, Anna. Music at Mammaw’s – Supper & Sounds, Robin Buckner
• Lamb, Cassady. Volleyball’s Historic Run Ends in Sweet Sixteen
• Fleischman, Ian. WKU Soccer Falls in Semifinal, Roster to Return in Fall
• Sparkman, Wyatt. WKU Plays Spring Game, A Glimpse of New Hilltoppers

Ua12/2/1 Best Of The Hill, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald, includes articles:

• Spainhoward, Emma. Editor’s Letter
• WKU Favorites
• Adjusting to Apartment Life During a Pandemic
• Food & Drink
• Things to Do
• Miscellaneous
• Clothing & Gifts

Ua12/2/1 College Heights Herald, Vol. 96, No. 25, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Mitchell, McKenna. Miles (and a Virus) Apart: How Long Distance Couples Are Navigating COVID-19
• Non-Stop Semesters Have Increased Student Burnout
• Dobbs, Jack. Just Jammin’ – Horse Cave
• Latimer, Jacob. New Provost to Promote Student Success – Robert Fischer aka Bud
• Tolbert, Ellie. Facebook Page for Women Creates Community – WKU Sorority Swap
• Moore, Jake. WKU Set to Play Middle Tennessee State University in 1^st Conference Matchup – Softball
• Sparkman, Wyatt. Hilltoppers Claim First C-USA Sweep Over Marshall – Baseball
• Kieser, Nick. Holding the Rope: …

Ua12/2/1 College Heights Herald, Vol. 96, No. 24, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Latimer, Jacob. Original Title IX Reporter Anticipates Records Release – Nicole Ares
• Bunton, Gabrielle. Bowling Green’s Redevelopment Effect on Black Community – Shake Rag, Jonesville
• Gaskin, Loren. How Twitch Will Be the Future of Media
• Meyer-Thornton, Zane. Nestled in Nature – Lost River Cave
• Gaylord, Kaden. Appreciating Success in Women’s Sports – Softball, Soccer, Volleyball, Basketball
• Sparkman, Wyatt. Hilltoppers Drop Series at Florida International University, Host Marshall – Baseball
• Lamb, Cassady. WKU Volleyball Set to Play in NCAA Tournament

Educating And Motivating Students To Get The Covid Vaccine, Ady Dewey

Strategic Public Relations Projects

The 2020-2021 academic year was one of many different challenges as the COVID pandemic ravaged the world. Classes at Bridgewater College were HyFlex, which meant some students were present, in-person, masked, while other students participated online via Zoom. This split arrangement presented significant challenges for everyone – those on campus and those remote. The college experience, needless to say, was totally rewritten and this importantly included communication efforts.

The 2021 Strategic Public Relations class (COMM 347) identified the need of educating their peers about the availability—and advantages—of getting the COVID vaccine. (At this point in March, the College had not …

What Makes A Successful Social Media Influencer?, Catherine Jokela

Honors Projects in Communication

Social media have changed the way people communicate and live their lives. And as might be imagined, with new platforms come new opportunities. One of those opportunities is becoming a social media influencer. Social media influencers can earn fame and fortune, but how is that success measured? In depth interviews with Katy Bellotte and Mikayla Nogueira, two successful social media influencers, will be analyzed to answer the question, “What makes a social media influencer successful?”

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU women's basketball team in 2021.

A Work Of Heart

DePaul Magazine

This article looks at the internship opportunities that DePaul students have available to kickstart their career through such programs as DePaul WORKS and INSuRE. Alumni in the museum, education and counseling, cybersecurity, law and public relations fields are interviewed.

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU basketball team from January to July 2021.

Ua3/10 President's Messages - Spring Semester, Wku President's Office - Caboni

WKU Administration Documents

President's Message emails sent by Timothy Caboni to faculty & staff during spring semester, 2021.

• Big Red Restart Plan
• Commencement
• Commencement
• Council for Advancement & Support of Education
• COVID-19 Immunizations
• COVID-19 Masks
• Healthy on the Hill
• Juneteenth Holiday
• Naming & Symbols Task Force Report
• Provost Robert Fischer
• SACSCOC Accreditation
• Spring Semester Strategic Initiatives

Reimagining Non-Profit Communications: The Importance Of A Digital Media Plan For Rhody Outpost, Madeline Burtt

Senior Honors Projects

Ever since social media went viral in the early 2000s with the platform MySpace, the theory of what media is, and how to spread one’s ideas, has never been the same. The emergence of digital media, specifically, social media, has reimagined what it is to market products, organizations, and ideas. With the ever-growing population of social media users, it is important now more than ever to develop a strong, consistent social media presence, no matter how big or small an organization might be, and the findings of my Honors Project prove just that.

In this Honors Project, I will be …

Something Old, Something New: How Chapbooks And Crowdfunding Can Reduce Financial Risk For Small Publishers, Jennifer Lindsay

Book Publishing Final Research Papers

Small publishing houses often follow lean and nimble business models, yet the financial risk inherent in publishing for niche readerships can be a barrier for such entrepreneurial practices. Exploring the dual conditions of a less expensive and more eco-friendly format of a chapbook instead of an initial hardcover illustrated book, while determining pre-order interest through a crowdfunding platform, this paper looks at a process to reduce financial risk for small publishers who can’t necessarily do accurate comparative analysis for their sales projections. Common terminology is defined, supplemented by a literature review and a detailed ethnographic approach, including a case study …

Strategic Media Administration Prs/Com 442, Joanna Burkhardt

Library Impact Statements

No abstract provided.

Defining And Addressing The Intersection Of Sports, Media, And Social Activism, Kaylee Layne Crafton

Honors Theses

Athletes have used their sports platforms and the elevated statuses of fame to share their political views and seek change for centuries. However, our society is now at a time in which athlete activism seems to be at its peak due to constant societal shifts and the quick, widespread dissemination of news through various forms of media. This study sought to answer one primary question: When can athletes share their views about racial equality and social justice? For Americans, the “when” in which athletes can speak up is often a divisive issue. This study analyzed how major sports leagues and …

Ua12/2/1 College Heights Herald, Vol. 96, No. 22, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Murray, Debra. President Timothy Caboni Signs Employment Agreement to Continue Serving as University President
• Fleischaker, Jon & Michael Abate. Frankfort’s Assault on the Constitution & Transparency
• Fisher, Brittany. Helping Hooves – New Beginnings Therapeutic Riding
• Walters, Sarah. Fighting the Quarantine Blues with New Friends
• Moore, Jake. Softball Looks Strong Ahead of Conference Play
• Fleischman, Ian. WKU to Host Cardinals, Led by Ambere Barnett – Soccer
• Gaylord, Kaden. Hilltoppers Play Louisiana Tech in NIT Quarterfinals – Basketball

Ua12/2/1 Fashion, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald, includes articles:

• Spainhoward, Emma. Editor’s Letter
• Norvell, Abbey. Thinking Outside the Binary Box
• Keeley, Josie. The Artists Behind the 31 Ink Tattoo Parlor
• Harden, Olivia. Threading a Path from Classes to Careers
• Crisp, Hannah. Back to the Basics
• Jones, Tea. The Closet Upgrade Plan

Ua12/2/1 College Heights Herald, Vol. 96, No. 21, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Bunton, Gabrielle. Local Family Helps the Homeless Through Donations – Warming Tree, Doyle Family
• Burris, Lily. Reflection: How Things Have Changed One Year Into COVID
• Gaskin, Loren. Burmese Residents Arrive for Vaccination
• Meyer-Thornton, Zane. Showing the Ropes – Zhock Mason, Boxing
• Murray, Debra. New House Bill Potentially Removes Pink Tax
• Stryker, Shane. How COVID-19 Has Impacted Student Organizations
• Lamb, Cassady. Lady Toppers Remain Undefeated, 4 Road Matches Left – Volleyball
• Gaylord, Kaden. WKU Loses C-USA Championship, Set to Play in NIT – Basketball
• Sparkman, Wyatt. …

Perceptions Of Black Lives Matter: An Analysis Of The Movement And Its Impact On The Relationship Between The Lincoln Police Department, The Media And The Public, Paige Heinemann

Honors Program: Senior Projects (Public)

This study examines the relationships between the Lincoln Police Department (LPD), the Lincoln Journal Star (LJS), and the public as they interacted during the Black Lives Matter protests in Lincoln, Nebraska, during June 2020. In order to analyze the relationships between the three actors, I utilized previous research that examined the role of the media on perceptions of police, how media framing of police brutality influences perceptions, and how the four models of public relations function in communities. This led me to pose the following research question: How do the relationships between the Lincoln Police Department, the media and the …

Public Relations Practice Prs 411, Joanna Burkhardt

Library Impact Statements

No abstract provided.

Pornography: Social, Emotional And Mental Implications Among Adolescents, William Kelly Canady

National Youth Advocacy & Resilience Conference

This presentation will explain the historical development of pornography. It will highlight four segments: 1- Porn’s impact on brain development of reward pathways, ultimately increasing the appetite for more porn. 2- Porn can be a false substitute for real intimacy, resulting in decreased sexual satisfaction with a real person and increased verbal and physical aggression. 3- Porn promotes sex trafficking, promotes multiple sex partners and reduced STD prevention. 4- A review of interventions available to assist clients in navigating a lifestyle away from pornography.

Ua12/2/1 College Heights Herald, Vol. 96, No. 20, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Crimmins, Michael. Business Owners Debate Minimum Wage Increase
• Deppen, Laurel & Michael Collins. Bowling Green Responds to On-campus Rape
• We Can End Victim Blaming – Sexual Assault
• Hendricks, Allie. Cheap Thrills – King of the Heap
• Latimer, Jacob. Fewer Hybrid Classes This Spring Than Fall
• Tolbert, Ellie. Local Bike Shops Hit by Pandemic-driven Bike Shortage
• Kieser, Nick. Softball, Baseball Field Seating Faces Capacity Limits, Excludes Students Despite Fees
• Toennies, Drew. Do or Die: Lady Toppers to Play Preliminary Round – Basketball
• Gaylord, Kaden. Hilltoppers Set …

Ua12/2/1 College Heights Herald, Vol. 96, No. 19, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Crimmins, Michael. Pod Schooling Arrives in Bowling Green – Chapel Hill Pod School
• Tolbert, Ellie. End of Muslim Ban Brings Change to Bowling Green Community
• Gaskin, Loren. Will the Forgiveness of Student Debt Help Everyone?
• Word, Gunnar. A Draft of Fresh Beer – Gasper Brewing Company
• Burris, Lily. New Bill Affects Student Loan Borrowers’ Rights
• Fleischman, Ian. Lady Toppers Set to Open Home Slate Against Florida International University – Soccer
• Toennies, Drew. Lady Toppers Split Series at Florida International University, One Week Left – Basketball …

Ua12/2/1 Housing Guide, Wku Student Affairs

WKU Administration Documents

Special magazine edition of the College Heights Herald, includes articles:

• Spainhoward, Emma. Editor’s Letter
• Secondhand Spruce-Up – Goodwill
• Harden, Olivia. Microwave Gourmet – Recipes
• Norvell, Abbey & Rylee McKee. Roommate Rules
• Crisp, Hannah. Desks with Major Personality
• Keeley, Josie. Troubleshooting Dorm Life
• Dees, Marshall. Reduce, Reuse, Upcycle
• Cleaning Playlist
• 5 Tips to Help the Planet & Your Utility Bill

Ua12/2/1 College Heights Herald, Vol. 96, No. 18, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Crisp, Hannah. Homesickness & COVID-19: Obstacles for Freshmen Increase Amid Strange Semester
• On Student Press Freedom Day: Stop Suing the College Heights Herald
• Mallon, Sam. Slippery Slopes – Snow, Winter
• Aboah, Henri. A Place in My Heart: Professor on 38 Years at WKU – Saundra Starks
• Broekema. Gabi. Instagram Account Glorifies the Common Chair – Chairs of Western
• Gaylord, Kaden. WKU to Play No. 6 Houston, Host Florida International University as Season Nears End – Basketball
• Toennies, Drew. Lady Toppers Travel to Florida This Weekend …

Ua12/2/1 College Heights Herald, Vol. 96, No. 17, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Tolbert, Ellie. Student Teaching Transforms to Allow Virtual Instruction
• Murray, Debra. Provost Reflects on Time at WKU, As an Educator as She Prepares for Retirement – Cheryl Stevens
• Gaskin, Loren. Up for Debate: Potter College Name Change
• Meyer-Thornton, Zane & Jack Dobbs. The Sixth Annual Puppy Bowl
• Snyder, Sean. Local Doctor Finds Life-long Passion in Race-walking – Doug Johnson
• Toennies, Drew. Lady Toppers Travel to Face Top Conference Foe Rice – Basketball
• Snyder, Sean. Lady Toppers to Host Bellarmine for Home Opener – Soccer
• Moore, …