Public Relations and Advertising Commons^™

Analyzing Public Relations As A Strategic Management Function At Sec Universities, Whitney Harder

MPA/MPP/MPFM Capstone Projects

A changing higher education landscape – rising costs, competition and skepticism – coupled with a changing media and communications landscape – a 24/7 news cycle with fewer local journalists, new technology and the expectation of instant and constant communication – have pushed universities to try to become more effective and efficient in telling their institutional stories to multiple stakeholder groups. Institutional leaders are concerned about how higher education and their institutions present public value and communicate their impact on both the students they graduate and their communities. But how are they using public relations and communications to deliver solutions for …

Teaching The Introductory Public Relations Course: Pedagogical Recommendations, Lakesha N. Anderson

Journal of Communication Pedagogy

This article explores the foundations and the content areas that ground the introductory public relations course. Examples of two assignments designed to help students think critically, apply knowledge, and improve their writing skills are offered, as well as the identification of several challenges both students and instructors face and a brief discussion of the unique advantages provided by this course.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 Class Of 2018 Fall Graduates, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald featuring December graduates.

• Commencement Schedule
• Gordon Ford College of Business
• Potter College of Arts & Letters
• Ogden College of Science & Engineering
• College of Education & Behavioral Sciences
• College of Health & Human Services

Ua12/2/1 College Heights Herald, Vol. 94, No. 14, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Heichelbech, Evan. Thanks for Reading Another Eventful Semester of News
• Austin, Emma. Earth Science Education Sees Drop, Says Research Institute
• DeLetter, Emily. Ramping Up – Enrollment
• Ziege, Nicole. Title IX Committee Stalls Completion of Investigation
• Dobbs, Jack. White Supremacist Organization Recruiting on Campus – Evropa
• Ceballo, Ivy. From Broken & Bruised to Free & Strong – Domestic Abuse
• Allen, Ellie. Editorial Cartoon – WKU White Squirrel with Christmas Gift
• Ho Ho Herald: The Herald’s 2018 Christmas Gifts
• Kohley, Chris. Sunshine Skate – SoKY Ice Rink …

Ua3/10 Happy Holidays, Wku President's Office - Caboni

WKU Administration Documents

Holiday greetings issued by WKU President Timothy Caboni to faculty & staff.

Looking Inward: Higher Education Public Relations And Internal Communication, Kelly A. Campbell

Dissertations

There has been a decline in public good will toward institutions of higher education for nearly four decades. Resultantly, the public, media, and politicians call for greater transparency. It would be beneficial for institutions of higher education to utilize strategic means to communicate their stories, successes and brand directly to various publics. A critical, albeit often an overlooked public, are the employees of the university. They can serve as ambassadors for the university interacting with outside publics. In this capacity, not only do employees need to know information about their organization to function well at their positions, they also need …

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 College Heights Herald, Vol. 94, No. 13, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Breu, Natasha. Mold Plagues Universities Across State
• Stahl, Matt. Hello, Tyson Helton – Football
• Tolbert, Eleanor. College Graffiti Closing at End of the Semester
• Ziege, Nicole. Honors College Aims to Increase Applicant Pool
• Harper, Kevin. Flooded Memories – Minton Hall
• Leonard, Nicole. Holiday Pro Tips: Surviving the Holidays at Home
• Norvell, Abbey. WKU Store Celebrates a Century of Basketball
• Pritchett, Grace. School’s Out
• Webster, Mark. WKU Student Pursues Passion in Being a Local Disc Jockey – Jared Watkins
• Tolbert, Eleanor. Between the Lines – Parking …

Ua12/2/1 College Heights Herald, Vol. 94, No. 12, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Heicelbech, Evan & Rebeckah Alvey. Molded – Dormitories
• DeLetter, Emily & Nicole Ziege. 348 Minton Hall Residents Spend Weekend Relocating
• DeLetter, Emily. WKU to Continue Saudi Scholarship Between Countries
• DeLetter, Emily. ROTC Celebrates 100 Years at WKU, Honors Veterans
• Non-Binary: Proposal Disregards Science, Harms Non-binary Rights
• Allen, Ellie. Editorial Cartoon re: Gender Does Not Equal Sex
• Hanks, Michelle. Teaching Diversity
• Sisler, Julie. Review: Hair and the Call to Freedom & Expression – Theatre & Dance
• Holland, Kelley. In Formation – Marching Band
• Bryant, Maxis. Fresh …

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 College Heights Herald, Vol. 94, No. 11, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• DeLetter. Emily. Lawyer: Ruling Supports Right to Access Records in Suit Against College Heights Herald
• Ziege, Nicole. Fit for a Facelift – Preston Health & Fitness Center
• DeLetter, Emily. WKU Lacks Disabilities Plan in Active-shooter Scenario
• Breu, Natasha. Food Service Class Provides Meals to Faculty & Staff
• Nutter, Abbigail. Former Journalism & Broadcasting Director Selected as Contest Judge – Loup Langton
• Allen, Ellie. Editorial Cartoon re; Donald Trump
• Hovell, Nolan. How Much Do Words Matter in Politics?
• Election Analysis: Impact of Attack Advertisements
• Oh Rocky …

Ua12/2/1 College Heights Herald, Vol. 94, No. 9 [10], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Voter Guide – Patti Minter, Benjamin Lawson
• DeLetter, Emily. Construction of First-year Village Slated to Begin – Housing & Residence Life
• Austin, Emma. Will Local Voters Make Warren County Wet? – Alcohol
• Austin, Emma. Fraternity Member Brings Firearm to Float Site – Delta Tau Delta / Chi Omega
• Dobbs, Jack. Kentucky Museum Hosts Celebration of WKU Professors – Jim Wayne Miller, Mary Ellen Miller
• DeLetter, Emily. WKU to Host Annual International Education Week
• DeLetter, Emily. Kentucky Museum to Establish Youth Scholarship
• DeBerry, Kierra. Organizations Provide …

Ua12/2/1 Homecoming, Wku Student Affairs

WKU Administration Documents

Special homecoming edition of the College Heights Herald.

• Tailgate Rules for Homecoming 2018
• Homecoming Calendar of Events
• Sisler, Julie. Alumni Celebrate 50^th Anniversary on the Hill – Chuck Dobelstein, Mary Lou Dobelstein
• Southers, Mariah, Sam Chumbley, Abbey Norvell. Your Weekend Back on the Hill – Parade, Food, Football
• Stahl, Matt. Masai Whyte, DeAndre Farris in Their Final Stretch as Longtime Teammates & Close Friends – Football
• Goodlett, Ryan. International Programs Help Students Find Sense of Home – Hovsep Yakubyan, Trevor Hoffman
• Southers, Mariah. Best Views of the Parade – Maps
• Fletcher, Griffin. National Pan-Hellenic Council Step Show Returns to …

Ua12/2/1 College Heights Herald, Vol. 94, No. 8 [9], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Stahl, Matt. Moneyball – Title IX
• Alvey, Rebekah. Sigma Chi Fraternity Suspended for Alcohol Violations
• DeLetter, Emily. Barbara Burch’s Transition to Retirement Saves WKU Money
• Harsh, Spencer. WKU Police Department Hires Sixth Female Police Officer – Melissa Bailey
• Dobbs, Jack. Marketing Professorship Established at Gordon Ford – Joseph Walters
• Dobb, jack. Garrett Edmonds Optimistic About Future Amid Controversy – Student Government Association
• Breu, Natasha. WKU Ranks On List of Bets Online Colleges in Kentucky
• Nutter, Abbigail. Authors & Readers Connect Over Love for Books – …

Ua12/2/1 College Heights Herald, Vol. 94, No. 7 [8], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Ziege, Nicole. Fee for All – Tuition
• Chisenhall, Jeremy. Student Section Moves Further Back in Diddle Arena
• DeLetter, Emily. Faculty Ranks Work-life Morale Poor to Very Poor
• Allen, Ellie. Editorial Cartoon re: Stalking
• Voice for Victims: Amendment on Midterm Ballot Could Limit Injustice – Marsy’s Law
• Dressman, Jake. Avoiding Next Year’s October Heat Wave
• Fall Break in Bowing Green
• Sisler, Julie. Jackson’s Orchard Welcomes Fall Weather & Visitors Alike
• Bryant, Maxis. Chaney’s Dairy Barn Challenges New Guests with Corn Maze
• Holland, Kelly. Lost River Cave …

Ua12/2/1 College Heights Herald, Vol. 94, No. 6 [7], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• DeLetter, Emily. Affairs of State – Noah Stevens
• Breu, Natasha. Bike Share Company Arriving at WKU
• Breu, Natasha. Attorney General Signs Domestic Violence Awareness Proclamation – Andy Beshear
• Dobbs, Jack. Kentucky Awarded $24.5 Million Grant Increase – Enrollment
• Coyle, Cameron. Tom Hardy Almost Saved Venom
• Allen, Ellie. Editorial Cartoon re: Pessimism
• Brown, Austin. Pessimistic Prose
• Editorial: Collective Punishment Won’t Fix Greek Life – Alcohol
• Pepke, Brenna & Whitney Hardin. Jackson’s Orchard Celebrates Pumpkin Season
• Sisler, Julie. Leatherworker Encourages Local Art with Creativity
• Fletcher, Griffin. The …

Ua12/2/1 College Heights Herald, Vol. 94, No 6, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Kizer, Drake. Giving Back – George Nichols
• Alvey, Rebekah. Hackers Go Phishing for WKU Account Information
• DeLetter, Emily. New Study Ranks WKU Low in Racial Equality
• Breu, Natasha. New Program Promotes Study of Modern Languages – Modern Language Ambassadors
• Hovell, Nolan. Meditation Helps Study Habits
• Allen, Ellie. Editorial Cartoon re: Smoking
• Juulers: The New Nicotine Addicts
• Dressman, Jake. Donald Trump’s Costly Game: Tariffs Impact Kentucky Agriculture
• Pepke, Brenna. Melting Pot – International Festival
• Kizer, Drake. I’m Spider-Man, Then
• Yaacoub, Sarah. Mindful Moments Relieves Students
• Sisler, …

Ua35/8 Reveille, Vol. 26, No. 2, Wku Veterans Upward Bound

WKU Administration Documents

Newsletter created by and about WKU Veterans Upward Bound.

• Veterans Upward Bound 26th Annual Awards Banquet
• Stone, Davy. The Director's Desk

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU alumni magazine. Contents:

• Cummings, Carol. Editor Notes
• Six WKU Students Awarded Fulbright U.S. Student Grants
• Corinne Murphy – Education & Behavioral Sciences
• WKU Wins 2018 Hearst Overall National Championship
• Fourteen WKU Students Awarded Gilman International Scholarships
• Lillian Nellans – Scholarship
• Caboni, Timothy. Convocation
• Dodds, Cory. Lindsey Filiatreau Class of 2011
• Jenkins, Deanna. WKU Announces Record Fiscal year in Philanthropy with More than $45 Million in Private Support in 2017-2018
• WKU Foundation Celebrates 25 Years
• Jenkins, Deanna. Baker Foundation Commits $10 Million Endowment for Student Scholarships
• Jenkins, Deanna. Endowment Established to Support Wellness Initiatives & Reduce Stigma Surrounding Mental Health …

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's basketball team from August to December 2018.

Ua12/2/1 College Heights Herald, Vol. 94, No. 5, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Alvey, Rebekah. Imagewest Remembers Student Killed in Car Crash – Brandon Brown
• Ziege, Nicole. WKU Takes Steps to Address Mold in Dorms – Housing & Residential Life
• DeLetter, Emily. Lifelong Long – Science, Technology, Engineering & Math, Women
• Wells, Spencer. Ment Brings Coworking to Bowling Green
• Alvey, Rebekah. College Heights Herald Editor-in-Chief Arrested for Public Intoxication – Evan Heichelbech
• Breu, Natasha. Gatton Academy Students Set National Merit Scholar Record
• Ziege, Nicole. WKU Files Response to Former Student Government Association President’s Lawsuit – Andi Dahmer
• Keeling, …

Ua12/2/1 Fit: A Health & Wellness Guide, Wku Student Affairs

WKU Administration Documents

Special magazine of College Heights Herald regarding health and fitness.

• Childress, Nicole. Welcome to Fit
• Southers, Mariah. CVS Shares 4 Ways to Beat the Flu
• Childress, Nicole. Do It Yourself Face Masks
• Goodlett, Ryan. Juices Add Zest to Life
• Southers, Mariah & Bryson Lacasse. Classic Shortcuts – WKU Campus Map
• Wells, Spencer. Little Fox Bakery Offers Sweet Treats for Every Diet
• Southers, Mariah. Turning Up the Heat – Hot Yoga
• Goodlett, Ryan. Iron Woman – Melinda Grimsley-Smith
• Wells, Spencer. Preston Health & Fitness Center: More Than Just a Gym

Ua12/2/1 College Heights Herald, Vol. 93 [94], No. 4, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Ziege, Nicole & Rebekah Alvey. Is Mold in Dorms Making You Sick? – Housing & Residential Life
• Singlton, John. Delta Tau Delta Returns to Campus After Four-year Hiatus
• DeLetter, Emily. WKU Limited Use of White Squirrel Logo
• DeLetter, Emily. City Passes Grant Application to Revitalize Riverfront
• Allen, Ellie. Editorial Cartoon re: Banished Squirrel
• Banished? #SaveOurSquirrel
• Hovell, Nolan. Worst Day Ever: The Day We Lost Malcolm Miller aka Mac
• Hanks, Michelle. Bowling Green Fiestaval
• Webster, Mark. Nothing But Love – Houston Edison
• Kizer, Drake. Spikeball Gains …

Ua12/2/1 College Heights Herald, Vol. 93 [94], No. 3, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Zeige, Nicole. Detailing Student Government Association President’s Lawsuit Against WKU – Andi Dahmer
• Singleton, John. We Got Caged – Cage the Elephant
• Breu, Natasha. New Technology in Dorms Keeps Track of Housing Services
• Hicks, Amelia. Former Professor & Civil Rights Activist Dies at 83 – Alan Anderson
• Dobbs, Jack. Student Government Association President Prepares for a Challenging Year – Stephen Mayer
• Maliciously Untrue? Saving Face? – Andi Dahmer
• Coyle, Cameron. The Nun Largely Disappoints with Cheap Scares
• Cage the Elephant on Stage
• Fletcher, Griffin. Rite …

Ua12/2/1 College Heights Herald, Vol. 94, No. 2, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Austin, Emma. Remembering Alex Davis
• Breu, Natasha. WKU Alumni Highlight First University of Kentucky Medical School Class – Dixi Secula
• Deletter, Emily. Confucius Institute to Stay at WKU Despite Bill
• Singleton, John. WKU Launches International Year of Cuba in 2018.
• Dressman, Jake. A Short Guide for Going Greek
• Hovell, Nolan. Comedy: An Unlikely Source for Truth
• Higher-Ed Counseling Offices Struggling
• Hanks, Michelle. Ready, Set, Go! – Beech Bend Drag Strip
• Bunton, Gabby & Laurel Deppen. Furnished – Aaron Price, Noah Shreve
• Yaacoub, Sarah. Students with …

Ua52/1 Out Of The Box, Wku Archives

WKU Administration Documents

Newsletter created by and about WKU Archives and the records management program.

Ua19/16/1 2018-19 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Administration Documents

WKU track and field media guide for 2018-19 season.

Ua12/2/1 College Heights Herald, Vol. 94, No. 1, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Ziege, Nicole. WKU Alum, Churchill Downs Vice President Dies at 62 – John Asher
• Ziege, Nicole. Top Performers Could Get Up to 6% - Salaries
• Deletter, Emily. University Senate Welcomes WKU’s New Provost – Terry Ballman
• Ziege, Nicole. 6 Important Stories You Missed This Summer – Tuition, Admissions, Provost, Lawsuits, Strategic Planning, Budget
• Fleming, Kayla. Money More Money
• Edwards, Brandon. Editorial Cartoon re: Timothy Caboni’s Budget
• Doubling Down: Lawsuit Inhibits Important Journalism – Open Records
• Gabhart, Ebonne. In Case You Missed Barak Obama’s Keynote Speech …

Ua52/1 Out Of The Box, Wku Archives

WKU Administration Documents

Newsletter created by and about WKU Archives and the records management program.