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Full-Text Articles in Public Relations and Advertising

Ua12/2/1 Up Next On The Hill, Vol. 97, No. 6, Wku Student Affairs Feb 2022

Ua12/2/1 Up Next On The Hill, Vol. 97, No. 6, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald for the period Feb. 14 to March 21, 2022.

  • Collins, Michael. I Went to School There? University Plan Marks New Era of Campus for Next Generation of Students
  • Trickett-Wile, Arthur & Jake Jones. Like Farmer, Like Son – Alex Burke
  • Stover, D.J. Gun Violence Hasn’t Left, from a Survivor of Marshall County
  • Lanuzza, Izzy. International Bonds Key to WKU Tennis Success


Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations Jan 2022

Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU tennis team in 2022.


Ua35/3 Memoranda, Wku Provost Jan 2022

Ua35/3 Memoranda, Wku Provost

WKU Administration Documents

2022 memoranda issued by the WKU Provost to faculty & staff via email.

  • Call for Quality Enhancement Plan (QEP) Proposals
  • Provost's Message
  • Congratulations to Our College-level Faculty Award Winners
  • University Distinguished Professor & University Faculty Award Winners
  • Mental Health First Aid Training


Ua19/16/1/5 Lady Topper Golf 2021-22 Season Statistics, Wku Athletic Media Relations Jan 2022

Ua19/16/1/5 Lady Topper Golf 2021-22 Season Statistics, Wku Athletic Media Relations

WKU Administration Documents

Statistical analysis of the 2021-22 women's golf team season.


Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations Jan 2022

Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU baseball team in 2022


Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations Jan 2022

Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU softball team in 2022.


Ua19/16/2 Football Press Releases, Wku Athletic Media Relations Jan 2022

Ua19/16/2 Football Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU football team in 2022.


Ua45 Registrar Updates, Wku Registrar Jan 2022

Ua45 Registrar Updates, Wku Registrar

WKU Administration Documents

Newsletter created by and about the WKU Registrar's Office.

  • Topper Walk
  • Commencement
  • College Recognition Ceremonies
  • Reminders Spring 2022
  • Spring 2022 Survival Guide
  • Spring 2022 Important Dates
  • Finals Week Spring 2022
  • Connect with Our Team


Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations Jan 2022

Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU track & field team in 2022.


Ua25 Covid-19 Communications, Wku Finance & Administration Jan 2022

Ua25 Covid-19 Communications, Wku Finance & Administration

WKU Administration Documents

Official emails sent to faculty & staff regarding issues involved with Covid-19 Coronavirus from 2020 through 2022.

  • WKU COVID-19 Grading Policy, 3/24/2020
  • Signage Requests
  • Steps to Help Keep Everyone Safe
  • Latest Information on Covid-19 Vaccine Distribution, 2/25/2021
  • Update on Covid 19 Guidance from Centers for Disease Control, 3/12/2021
  • Human Resources / Business Services
  • Fraudulent Unemployment Compensation Claims, 3/1/2021
  • COVID Vaccines Available on Campus, 4/2021
  • COVID 19 Vaccination Update, 7/28/2021
  • Fall Semester Covid Message, 8/13/2021
  • WKU Covid Vaccination Reporting, 8/20/2021
  • Update on Proposed OSHA Rule for Covid 19 Vaccinations in the Workplace, 11/4/2021
  • COVID-19, 10/21/2021
  • Fall Covid Update, 8/3/2022


Ua12/8 Annual Campus Safety & Security Report, Wku Police Jan 2022

Ua12/8 Annual Campus Safety & Security Report, Wku Police

WKU Administration Documents

Statistical report of crimes reported to and services rendered by the WKU Police Department during the calendar year 2022. Includes policies related to security and safety.


Ua19/16/1 2022 Wku Football Media Guide, Wku Athletic Media Relations Jan 2022

Ua19/16/1 2022 Wku Football Media Guide, Wku Athletic Media Relations

WKU Administration Documents

WKU football media guide for 2022.


Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations Jan 2022

Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU golf team in 2022.


Ua19/16/1/5 Hilltopper Golf 2021-22 Season Statistics, Wku Athletic Media Relations Jan 2022

Ua19/16/1/5 Hilltopper Golf 2021-22 Season Statistics, Wku Athletic Media Relations

WKU Administration Documents

Statistical analysis of the 2021-22 men's golf team season.


Ua19/16/2 Volleyball Press Releases, Wku Athletic Media Relations Jan 2022

Ua19/16/2 Volleyball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU volleyball team in 2022.


Ua19/16/2 Soccer Press Releases, Wku Athletic Media Relations Jan 2022

Ua19/16/2 Soccer Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU soccer team in 2022.


Ua19/16/2 Athletics Press Releases, Wku Athletic Media Relations Jan 2022

Ua19/16/2 Athletics Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding general activities of the WKU Athletics Department for 2022.


’Make It More Fun’: Residence Life Employees’ Insights On Hosting And Advertising Outreach Programs For Undergraduate Students, Kristen S. Shuyler Jan 2022

’Make It More Fun’: Residence Life Employees’ Insights On Hosting And Advertising Outreach Programs For Undergraduate Students, Kristen S. Shuyler

Faculty Scholarship

What can library workers learn about student-centered programming and outreach from student employees who design, advertise, and lead programs for college students as part of their employment in a student housing or residence life department? This study draws on cognitive work analysis to understand how employees of the Office of Residence Life (ORL) at a public research university host outreach programs for students. Fourteen interviews were conducted and analyzed to ascertain the definition and purpose of RA-led programming, challenges in this work, and strategies for overcoming challenges. Findings indicate that as these student employees do their programming work, they build …


Engaged Social Media In Higher Education While Avoiding The Label Of "Striving", Jessica Nerren Dec 2021

Engaged Social Media In Higher Education While Avoiding The Label Of "Striving", Jessica Nerren

Journal of Critical Issues in Educational Practice

Striving has become a word laden with problematic meanings in the world of higher education. For instance, if a university is too aligned with business, or becomes overly selective, or deviates from original purpose or mission, then, at times, those actions are seen as striving (O’Meara, 2007). O’Meara (2007) defines striving as participation in efforts to improve status and prestige in line with the hierarchy. Allen (2021) echoes the problematic nature of this practice witnessed abroad, equating striving educational practices with neoliberalism, potentially overshadowing primary purposes of the institution, such as learning and teaching, or drowning out important parts of …


A Case Of Shifting Focus Friction: Extension Directors And State 4-H Program Leaders’ Perspectives On 4-H Lgbtq+ Inclusion, Jeremy Elliott-Engel, Donna Westfall-Rudd, Eric Kaufman, Megan Seibel, Rama Radhakrishna Dec 2021

A Case Of Shifting Focus Friction: Extension Directors And State 4-H Program Leaders’ Perspectives On 4-H Lgbtq+ Inclusion, Jeremy Elliott-Engel, Donna Westfall-Rudd, Eric Kaufman, Megan Seibel, Rama Radhakrishna

Journal of Extension

Contemporary Lesbian, Gay, Bisexual, Transgender, Queer/Questioning (LGBTQ+) youth are identifying and communicating their identities earlier in childhood than generations before as a result of more awareness and more acceptance of gender identity and sexual minorities by society. A qualitative study of U.S. 4-H program leaders and Extension directors generated an emergent theme around the importance of serving LGBT youth and the resulting implementation challenges. The administrators of 4-H, the largest youth serving organization in the country, recognize the presence of LGBTQ+ youth in 4-H and believe the organization must be inclusive. But challenges remain in ensuring youth experience inclusion at …


Ua45/6 Commencement Program, Wku Registrar Dec 2021

Ua45/6 Commencement Program, Wku Registrar

WKU Administration Documents

Commencement program for fall 2021.


Public Relations Of Inclusion: A Critical Reframing Of Autism Inclusion With Professors Of Teacher Candidates, Jessica Block Nerren Dec 2021

Public Relations Of Inclusion: A Critical Reframing Of Autism Inclusion With Professors Of Teacher Candidates, Jessica Block Nerren

Electronic Theses, Projects, and Dissertations

There is a problem when inclusion is broken in our communities and in our schools while preliminary teachers call out for more preparation for Autism Spectrum Disorder (ASD) inclusion in their credential programs (Bryant, 2018; Busby et al., 2012; Finch et al., 2013; Loiacono & Valenti, 2010; Morgan, 2015; Robertson et al., 2003; Walters, 2012). The purpose of this study is to explore the framing of ASD inclusion by professors of multiple and single subject preliminary teacher candidates. At this stage in the research, the framing of inclusion is defined as a pre-conscious sensemaking of inclusion for individuals with ASD …


Symbolism Or Substance: Factors Influencing Campus Messaging Decisions And Their Alignment With Institutional Values, Laura Herzog Jacobs Dec 2021

Symbolism Or Substance: Factors Influencing Campus Messaging Decisions And Their Alignment With Institutional Values, Laura Herzog Jacobs

Graduate Theses and Dissertations

Historically, institutions of higher education (IHE) have been cautious and slow in making changes. Yet in today’s fast-paced and dynamic world of content availability and information flow generated by 24-hour news cycles and the ubiquity of social media present a challenging reality for colleges and universities in their public relations and communications approaches (Sands & Smith, 2000). Creating a harmonious and agile approach to managing these responsibilities against the backdrop of an incessant flow and public demand for information, including responses to national events often with seemingly little or no connection to the institution, suggested a need to examine the …


Welcoming Families With Children To Csusb: Making An Intergenerational Difference, Leslie Leach Dec 2021

Welcoming Families With Children To Csusb: Making An Intergenerational Difference, Leslie Leach

Electronic Theses, Projects, and Dissertations

Coming back to school after a gap in your education can be a daunting task. For students with children (SWC), the undertaking has different challenges than their classmates. Providing resources geared towards their success plays a significant role in the student's ability to complete their education. It also allows the SWC to feel a sense of belonging within their institution of higher learning. This project analyzes other California State Universities' family housing programs to advocate a similar program at California State University, San Bernardino. Using the Communication Theory of Identity (CTI) and Organizational Identity (OI), I can illustrate how resources …


Ua12/2/2 Talisman, Wku Student Affairs Oct 2021

Ua12/2/2 Talisman, Wku Student Affairs

WKU Administration Documents

Fall 2021 Talisman:

  • Brandt, Jess. Editor’s Letter
  • Ode to Tali Brandt, Jess, et al. What is Your Talisman?
  • Plescia, Audrey. Nature’s Apothecary – Addison James
  • Stephens, Grace. Rose Petal Syrup
  • Spears, Kayla. Flip the Beat – Joseph Jones
  • Lunte, Hailee. My Own Eden
  • Quinn, Jack. Deep Sleep – Jim Williams, Hypnotist
  • Roth, Elizabeth. Chain Reaction – Howard’s Cycling & Fitness
  • Donnelly, Rose. Spoilers
  • Rooted in Red – Homecoming
  • McCormick, Megan. In Her Hands – Abbey Lewis
  • Spears, Kayla. When I Worked at the Cracker Barrel Gift Store
  • Poindexter, Katie. Unearthed – Mammoth Cave
  • Williams, Erik. Turning the Page
  • Wilson, Gabby. …


Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations Oct 2021

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU women's basketball team from August to December 2021.


Ua3/10 President's Messages - Fall Semester, Wku President's Office - Caboni Oct 2021

Ua3/10 President's Messages - Fall Semester, Wku President's Office - Caboni

WKU Administration Documents

President's Message emails sent by Timothy Caboni to faculty & staff during fall semester, 2021.

  • Convocation
  • COVID-19 Vaccine
  • End of Semester
  • Fall Semester – Topper Fest
  • Homecoming
  • Living Learning Communities
  • Margaret Munday
  • MASTER Plan – Topper Directions
  • National Philanthropy Day – WKU Opportunity Fund
  • Parent & Family Weekend
  • Summer Reflections/Fall Semester
  • Tornado – Student Death
  • Tornado Damage
  • Tornado Recovery
  • Vacation Hours / Salaries
  • WKU Emergency Student Assistance Opportunity Fund


Ua45/1 Registrar Updates, Wku Registrar Oct 2021

Ua45/1 Registrar Updates, Wku Registrar

WKU Administration Documents

Newsletter created by and about the WKU Registrar's Office.


Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations Oct 2021

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU basketball team from August to December 2021.


Eureka: Identifying What It Means To Practice Student- Centered Teaching In A Hypermodern Age, Audra Diers-Lawson Sep 2021

Eureka: Identifying What It Means To Practice Student- Centered Teaching In A Hypermodern Age, Audra Diers-Lawson

Journal of Communication Pedagogy

Contemporary professional reports and research suggest that in corporate communication and related programs, we are not creating environments for modern students to thrive nor are we meeting the industry’s expectations in a ‘hypermodern’ world. Using personal ethnography, this article to analyzes industry-articulated limitations in the knowledge and skill sets of new communication practitioners, reviews contemporary literature identifying the learning needs of today’s students, and proposes a set of best practices based on the literature and the author’s own journey as a higher education practitioner of 20 years. Best practices identified incorporate elements of entertainment, engagement, and an ‘open-world’ approach that …