Public Relations and Advertising Commons^™

Ua62/4 The Western Worksheet, Wku Accounting

WKU Administration Documents

Newsletter created by WKU Accounting and the Eta Omicron chapter of Beta Alpha Psi.

Communication Planning : An Integrated Approach By Sherry Devereaux Ferguson, New Delhi: Sage Publications, 1999., Asha Kaul

IIMB Management Review

No abstract provided.

Ua64/2 The Western Worksheet, Wku Accounting

WKU Administration Documents

Newsletter created by WKU Accounting and the Eta Omicron chapter of Beta Alpha Psi.

2001 January-September, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to September of 2001.

Harmonized Yet In Tune With The Local Conditions: An Investigation Of Global Advertising And The Inherent Challenges Of Reaching Broad Audiences Without Compromise, Alison Dye

MA TESOL Collection

In the field of advertising communications on a global scale seems to be largely driven and pulled by current trends of thought. And often times pushed through the pipelines of transnational, networked agencies in search of speedy, cost-efficient and unified solutions. Certainly, reaching a broad audience with the most economical route is a real concern of companies today and will continue to be the case. I beckon brand bearers, concept developers and advertisers to merely dare to consider a more nuanced set of factors prior to spinning out global campaigns. Those elements include: inquiry into the true existence of a …

Creating An Affinity Card Program: Developing A Response For Proposal, Peter A. Gasparro

Seton Hall University Dissertations and Theses (ETDs)

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Ua12/2/1 College Heights Herald, Vol. 76, No. 20, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Loyal, Taylor. Students Sound Off on Election 2000 – Politics
• Youngman, Sam. U.S. News Rankings Overlook Western
• Ragan, Jason. Sorority Hall Finally Gets a Name – Meredith Hall
• Youngman, Sam. Parties Vie for College Vote – Politics
• There’s No Excuse for Voter Apathy – Politics
• Grady, Brian. Editorial Cartoon Goalposts
• Ramge, Jim. The Spirit Is Back – Football
• Lipscomb, Robbie. South Campus Is Ignored
• It’s a Grand Night for Ohio Valley Conference Champions, Fans
• Hawkins, Allen. Al Gore, Democrats Work for College Students
• Morrison, Ryan. George W. Bush the …

Ua12/2/1 College Heights Herald, Vol. 76, No. 19, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Warren, Brandy. $80 Fee Increase Passes – Regents, Athletics Fee
• Moore, Brian. Ohio Valley Conference Champions – Football
• Lynch, Caroline. University Settles Three Harassment Lawsuits – Jessica Allen, Janet Short, Tammy Collins, Wayne Jones
• Dawes, Jennifer. Hell House Draws Protesters, Large Crowd – Diversity Coalition, Green Party, Demonstrations, Victory Hill Ministries
• Hall, Rex. Gated Lots Damaged After Tops’ Victory – Parking & Traffic Services, Vandalism
• Fee Hike Shows Regents Don’t Care – Athletics Fee
• Grady, Brian. Editorial Cartoon WKU Athletics Trick or Treating for Cash
• Lanter, Charlie. Student Government …

Ua12/2/1 College Heights Herald, Vol. 76, No. 14, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Lynch, Caroline. Committee Endorses $80 Fee Increase – Regents, Athletics Fees
• Dawes, Jennifer. Feminist Speaking Tonight – Susan Faludi
• Lynch, Caroline. Gary Ransdell Approves $100 Contribution Increase – Health Insurance, Employee Benefits
• Warren, Brandy. Topline Replaced with Online Registration Service, Topnet – Registrar
• Uhde, Andrea. Trina & Trick Daddy to Perform at Corvette Museum – Concerts
• Slaughter, Michelle. Denim Day Fund Raiser Planned for Tomorrow – Phi Beta Lambda
• Cheer On Toppers
• Passing of Old Rivalry Regretted – Eastern Kentucky University, Ohio Valley Conference
• Grady, Brian. Editorial Cartoon WKU …

Ua12/2/1 Homecoming, Wku Student Affairs

WKU Administration Documents

Special homecoming edition of the College Heights Herald:

• Walsh, Erica. A Picture of Excellence – Journalism & Broadcasting
• Haarstad, Havard. Homecoming a New Experience for Most International Students
• Batcheldor, Matt. Traditions Make Student Ponder the Highlights of Life on the Hill
• Bennett, Jacob. Raise the Roof Gets Mixed Reaction From All
• Loyal, Taylor. Writer’s Grandparents See Hill As a Much Different Place – Charles Loyal, Bettie Loyal, Reminiscing
• Walsh, Erica. Last of Photo’s Founders Will Retire After 25 Years – Mike Morse
• Darr, John. Homecoming Will Be Huge This Weekend
• Queen, Chad. Past Football Teams to Be Honored
• Corcoran, Kate. …

Ua12/2/1 College Heights Herald, Vol. 76, No. 13, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hightower, Kyle. Players Sentenced to 3 Days – Raynardo Curry, Derek Robinson, Golden Ingle
• Lynch, Caroline. Insurance Committee Makes Recommendation – Employee Benefits
• Hall, Rex. Rape Investigation Ends Without Prosecution
• Hall, Rex. Campus Crime Report Shows Theft Most Common in 1999 – WKU Police
• Insurance Debate Has Been Healthy
• Grady, Brian. Editorial Cartoon Big Red Jumping Benchmarks
• Murphy, Sean. Havard Haarstad Was Right – ROTC, Army
• Thomas, Alan. Military Emphasizes Education – ROTC, Army
• Gaines, Jim. This Is Not News – ROTC, Army
• Emly, Karri. Student Financial Aid Follies …

Ua12/2/1 College Heights Herald, Vol. 76, No. 12, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Moore, Brian. Hilltoppers, Colonels Will Battle Over Break – Football
• Warren, Brandy. Study Results Delayed – Diddle Arena
• Schoenbaechler, Danny. Annual Race Draws Mix of Participants – Bowling Green 10K Classic
• Hall, Rex. Parking Permits A Hot Item – Parking & Traffic Services
• No More Excuses on University Boulevard – Traffic Accidents
• Grady, Brian. Editorial Cartoon University Boulevard
• Baker, James. The Bells, The Bells! – Cherry Hall Chimes
• Mendel, Ray. Set Priorities Straight – Insurance, Employee Benefits
• Lynch, Caroline. Insurance Committee Rejects Tiered Premiums, Endorses Cafeteria Plan – Employee …

2000 October-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from October to December of 2000.

Ua12/2/1 Career Expo, Wku Student Affairs

WKU Administration Documents

Magazine issue of College Heights Herald printed for the Career Exposition.

• Employers Attending WKU Career Expo 2000
• Harrison, Christy. Career Expo 2000 to Give Western Students, Alumni Job, School Opportunities
• Career Services Offerings
• The Job Market for the Class of 2001

Ua12/2/1 College Heights Herald, Vol. 76, No. 9, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Williams, Travis. Basketball Players Arrested for Receiving Stolen Property – Derek Robinson, Raynardo Curry, Golden Ingle
• Lynch, Caroline. Amid Questions & Chaos, Gary Ransdell Promises Change – Insurance, Employee Benefits
• Warren, Brandy. Gary Ransdell Expects Feasibility Study to Recommend Diddle Arena Renovation
• Warren, Brandy. Student Government Association Passes Bill to Pay for New Storage Facility – Preston Intramural Complex
• Insurance Should Be An Option for All
• Grady, Brian. Editorial Cartoon Insurance Premiums
• Frank, Jason. Parking Is A Tangled Issue – Parking & Traffic Services
• Humpert, Andria. Mark Staynings’ Tone …

Ua12/2/1 College Heights Herald, Vol. 76, No. 8, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Hall, Rex. Student Alleges Rape on Campus
• Lynch, Caroline & Rex Hall. Insurance Rates Impossible Burden for Some – Employee Benefits
• Youngman, Sam. Paul Patton Optimistic About Higher Education’s Future
• Warren, Brandy. Wood Selig to Pitch $90 Fee Hike to Student Government Association – Athletics
• Hoang, Mai. Class Celebrates CD Release With Party
• Lopsided Student Evaluations Mean Little
• Grady, Brian. Editorial Cartoon Sardine Can Parking Lot
• Uber, Lee. Sidewalk Chalk OK
• Franke, Stephanie. Chicks Don’t Mind Campus Radio
• Ross, Michelle. Prejudice Reigns at Division of Motor Vehicles – Immigrants …

Ua12/2/1 College Heights Herald, Vol. 76, No. 7, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Dawes, Jennifer. New Doctor for Western – Allen Redden, Student Health Services
• Lynch, Caroline. Insurance Debt Causes Budget Cuts – Employee Benefits
• Williams, Travis. Western Alumnus Goes to Olympics – Breeda Willis, Track & Field
• Lynch, Caroline. Survey Says Faculty Morale Law, Gary Ransdell Performing Well
• Insurance Rate Increase Unavoidable
• Grady, Brian. Editorial Cartoon Benchmark Slot Machine
• Crowe, Shawn. Campus Police Are Helpful
• Sampson, Joshua. Bobby Knight Is No Worse than Average
• Ogletree, Alan. Parking Problem Merits Debate – Parking & Traffic Services
• Ragan, Jason. City Plans to Build …

Ua12/2/1 College Heights Herald, Vol. 76, No. 6, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Lynch, Caroline. Insurance Rates to Rise Next Year – Employee Benefits
• Youngman, Sam. Greeks Behaving Well Under Point System – Fraternities and Sororities
• Bennett, Jacob. Love Story Leads Student from Ireland to America – Dermot Foley, Marie Foley
• Youngman, Sam. Math, Science Academy Will Open in Two Years – Gatton Academy of Math & Science
• Hall, Rex. Break-Ins In Structure Force Students to Rethink Parking – Parking & Transportation Services
• WKU Police Need to Disclose All Crimes
• Grady, Brian. Editorial Cartoon Atomic Bomb Firecracker
• Whittinghill, Charity. Cherry Hall Bathrooms …

Ua12/2/1 Looking At The Gate's Edge, Wku Student Affairs

WKU Administration Documents

Special Gateway Conference edition of the College Heights Herald:

• Moore, Brian. Toppers Rush to Enter Gateway Conference on Winning Note – Football
• Western Football Depth Chart
• Schoenbaechler, Danny. DeWayne Gallishaw & Keith Brooks Needed to Replace Rod Smart
• Moore, Brian. Experienced Hilltopper Defense Majors in Chemistry – Andy Hendel
• Hightower, Kyle. Offense to Pass Ball More This Season, Will Still Run Option
• Queen, Chad. Toppertown An Alternative to Usual Tailgating Activities
• Darr, John. Playing in the Big League: Hilltoppers On Their Way

Ua12/2/1 College Heights Herald, Vol. 76, No. 5, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Lynch, Caroline. Western Sues Two Former Police Officers – Anthony Purcell, Jeffrey Welch, WKU Police
• Lynch, Caroline. Explosion Not Properly Reported Last Semester – Poland Hall, Bombs, Anthony Purcell, Jeffrey Welch, WKU Police
• Bennett, Jacob. Alumnus Leading Space Trips – Terry Wilcutt, Astronauts
• Ragan, Jason. Western Student Drowns Saturday – Khadar Dudekula, International Club
• Brown, Abbey. Pay Hikes Bring Salaries Closer to Benchmarks – Budget
• Benchmark Raises Good for Everyone
• Grady, Brian. Editorial Cartoon Diddle Arena Casino
• Ogletree, Alan. Make Freshmen Walk – Parking & Transportation Services
• Barefoot, Jeffrey. …

Ua12/2/1 College Heights Herald, Vol. 76, No. 4, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Moore, Brian. Turning It On – Melvin Wisham, Football
• Warren, Brandy. Professor Evaluation Website Goes National – Gideon Payne
• Lynch, Caroline. Teachers, Administrators Join Forces in New Faculty Senate
• O’Connor, Molly. Downing University Center Theatre to Have Theme Weeks
• Hall, Rex. Egypt Sinkhole Filled – Parking & Transportation Services
• Hall, Rex. Birthday Celebration Lands Student in Jail – Michael Pfeiffer, Marijuana
• Renovation Better Than New Arena – Diddle Arena
• Grady, Brian. Editorial Cartoon Student Health Insurance
• Burch, Barbara. Program Cuts Clarified – Curriculum
• Cobb, Ricky. Preacher Was Stereotyped – …

Ua12/2/1 College Heights Herald, Vol. 76, No. 3, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Lynch, Caroline. DOI Says Western Faultless – Kentucky. Department of Insurance, Collegiate Health Care, Student Health Services
• Kinnunen, Krystal. Faces: Concealed & Constant – Mexico
• Hall, Rex. Cars Towed from Sunken Egypt Parking Lot – Sinkholes
• Brown, Abbey. Two Teachers Receive Western’s Distinguished Professor Award – Melvin Borland, Leroy Metze
• Youngman, Sam. New TIP Puts University on the Map, Provides New Technology Resource – Topper InfoPortal, Internet, University Libraries
• Hall, Rex. Three Men Arrested Outside Garrett Conference Center
• Retention Goals Should Advance
• Grady, Brian. Editorial Cartoon Construction
• Cassie Martin, …

Ua12/2/1 College Heights Herald, Vol. 76, No. 2, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Lynch, Caroline. Insurance Legality In Doubt – Collegiate Health Care, Student Health Services
• Loyal, Taylor. A Blessid Union of Souls Event – Concerts
• Youngman, Sam. New Programs to Keep Students Coming Back – Student Retention
• Brown, Abbey. Framework for Student Success to Shift Focus to Retaining Students
• Collegiate Health Care Should Keep Its Promises
• Grady, Brian. Editorial Cartoon Student Health Services
• Shepherd, Justin. The Never-Changing World of Pop Culture
• Howard Bailey Can Serve Staff Well As Regent
• Dawes, Jennifer. Five Selected for Recognition – Hall of Distinguished Alumni, John …

Ua12/2/1 College Heights Herald, Vol. 76, No. 1, Wku Student Affairs

WKU Administration Documents

• WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.
• Karen, Mattias & Caroline Lynch. Health Clinic, Food Court Scrapped – Student Health Services, Dining Services
• Warren, Brandy. Donations Pour In Over Break – Jim Scott, Leon Page, Carroll Knicely
• Walsh, Erica. What’s the Rush? – Fraternities and Sororities
• Brown, Abbey. Fifteen Programs Cut After Review – Curriculum
• Voter Registration Available Online
• Senior Wins National Horsemanship Award – Corey Thomas
• WKYU-FM Wins National Awards
• Karen, Mattias. Senior Wins National Business Competition – Kevin Hughes, Phi Beta Lambda
• Good Sources Serve Western, College Heights Herald Well – Administrators
• Grady, Brian. …

Ua12/2/1 View Of The Hill, Wku Student Affairs

WKU Administration Documents

• Special magazine edition of the College Heights Herald:
• Ransdell, Gary. Welcome Letter
• Important Phone Numbers
• Campus Map
• Newcomer Information – Bowling Green, Kentucky
• Wilkins, Erin. With Peer Advising, Students Can Help Each Other
• Tran, Linh. It’s Okay If Freshmen Haven’t Decided on A Major Yet
• Harper, Molly. Four Years Offer Life Lesson
• Brewer, Jerry. Jerry’s Wisdom
• University Services
• Academic Calendar 2000-2001
• Greeks – Panhellenic Association, Interfraternity Council, Fraternities and Sororities
• Walsh, Erica. Active Senior High on Western’s Greek System – Dan Gilbert, Phi Delta Theta, Interfraternity Council
• Bennett, Jacob. Interfraternity Council Among the Best in Southeast Region
• Walsh, Erica. Phi …

2000 May-September, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from May to September of 2000.

Teens' Use Of Traditional Media And The Internet, Carrie La Ferle, Steven M. Edwards, We-Na Lee

Temerlin Advertising Institute Research

As the teen market segment expands and spending power increases, advertisers are cognizant of the importance in understanding traditional and emerging media trends in reaching this new generation of consumers. Increasing penetration of the internet at home and at school encouraged the authors to examine teens' relationships with media. Time allocation across media and the needs fulfilled by each medium were investigated. The study further explored how the internet, given its ability for two-way communication, stacks-up against interpersonal communication sources. Influences of gender and home access to the internet were analyzed, as were the methods teens use to learn about …

Ua12/2/1 College Heights Herald, Vol. 75, No. 56, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Karen, Mattias. Campaign Announcement Expected – Captial Campaign, Fund Raising
• Brown, Abbey. Regents to Ponder Food Court – Dining Services
• Brewer, Jerry. The Only Ones: Examining the Diversity of Red & White – Athletics
• Bennett, Jacob. Academy Budget in Planning Stage – Gatton Academy of Math & Science
• WKYU-TV to Air Bluegrass Music Special
• Center to Open May 8 – Material Characterization Center
• First Koalas of the New Millennium – Marsupial Awards
• Tabor, Chris. Editorial Cartoon Marsupial Awards
• Tarrance, Heather. Forced Meal Plans Wrong – Dining Services
• Otto, Thomas. …

Ua12/2/1 College Heights Herald, Vol. 75, No. 55, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Mayo, Travis. Wood Selig Tackling Athletics’ Hefty Deficit
• Brown, Abbey. Building Delayed 6 Months – Mass Media & Technology Hall
• Gaines, Jim. It’s Back to the Store for Unused Desk – Huda Melky
• Bennett, Jacob. Western Given $10 Million for New Research Building – Knicely Center
• Bennett, Jacob. Faculty Salary Raises Increased
• Travel Specials to Air on Western’s TV Station – WKYU-TV
• Officials Will Be Busy Over Break
• Tabor, Chris. Editorial Cartoon Summer To Do List
• Bennett, Jacob. Real World Can’t Be Worse Than This
• What Would You Do …

Ua12/2/1 College Heights Herald, Vol. 75, No. 54, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Brown, Abbey. Student Government Association Opposes Building – Dining Services
• Gaines, Jim. Students Protest in Washington, D.C. – Mobilization for Global Justice, Demonstrations
• Hall, Rex. Student Government Association Membership Still Declining
• Hall, Rex. Senior Banquet Tomorrow – Student Government Association
• Evaluations Aid Student Scheduling – Student Evaluations
• Tabor, Chris. Editorial Cartoon Protests & Demonstrations
• VanLeuven, Cara. Protesters Need to Unite Under Common Cause – Demonstrations
• What Are Your Plans for Easter?
• Karen, Mattias. New Arena Is Best Option – Diddle Arena
• Ragan, Jason. Advertising Students Win District Competition – …