Public Relations and Advertising Commons^™

Organizational Credibility Counts, Christine G. Springer

Public Policy and Leadership Faculty Research

As economic stressors increase and voting participation decreases, it is important for public administrators to find ways to minimize the negative consequences of distrust in government and to rebuild credibility by making the necessary changes to organizational culture, improving business practices, working with the media to build new more positive relationships, and by accentuating the good news about progress made. Events like Hurricane Katrina tragically teach us how long lasting one negative event can truly be because it is truly a disaster not only for those directly affected but also for those indirectly involved due to its negative affect on …

Goldin Ceramics: Website As Primary Advertising Vehicle For Small Business, Alfiya Mukhutdinova

Renée Crown University Honors Thesis Projects - All

I wanted my Honors Capstone Project to capitalize on the combination of advertising, design, and website-building skills I have gained both inside and outside of the classroom during my time atSyracuseUniversity. I wanted the chance to apply my conceptual knowledge as well as my knowledge of advanced design and website software to an actual client with measurable results. I decided to tackle the challenge of creating a new website for my aunt’s small business, Goldin Ceramics. Since Olga’s only method of advertising is in-person at craft shows that she attends roughly once a month, her website plays a crucial role …

Ua1f Wku Archives Vertical File - Regents 1995-2008, Wku Archives

WKU Administration Documents

Digitized vertical file materials regarding WKU Board of Regents.

Ua95/2 Glasgow Normal School Ads, Wku Archives

WKU Archives Collection Inventories

This series consists of an advertisement clipped from the April 28, 1888 Louisville Courier-Journal.

Ua1c8 Logos & Symbols Photos, Wku Archives

WKU Archives Collection Inventories

Images of logos and symbols of Western Kentucky University and its predecessors.

1. Athletics
2. Illustrations / Artwork

Ua95/1 Glasgow Normal School Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by and about the Glasgow Normal School. The series includes the first catalog, a pamphlet and James Cornette's history of the school.

Ua96/2 Southern Normal School Board Of Directors, Wku Archives

WKU Archives Collection Inventories

Records created by and about the Southern Normal School Board of Directors. Series includes certificates of incorporation, meeting minutes, financial records, construction records, contracts, correspondence and scrapbooks.

Cherokee Nation Long-Range Communication Plan, Mike Miller

UNLV Theses, Dissertations, Professional Papers, and Capstones

The Cherokee Nation is the second largest Indian tribe in the United States. It has the rights of a sovereign nation, though those rights are somewhat limited by Congress. Because Congress can take away a tribe’s sovereignty, it is important for tribes to maintain a strong public image among the dominant culture, because politicians do not attack popular entities. This paper proposes a long-term plan to keep Cherokee Nation in good favor with the general public, and more specifically the opinion leaders and elected officials who can impact the Nation’s future. The plan will include budgets, staffing plans and major …

Understanding The Effectiveness Of Product Placement: The Roles Of Placement Congruency And Information Processing, Kavita Jayaraman, Jing Zhang

Faculty Publications

This project examined the influence of placement congruency and information processing on the effectiveness of product placement in a TV sitcom. In an experiment, we found that compared to an incongruently placed product, a congruently placed product elicited lower level of product recall, but more favorable product attitudes among respondents. Moreover, this attitudinal effect was more pronounced when the respondents engaged in incidental (vs. deliberate) information processing when they watched the TV program.

2007 January-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to December of 2007.

Consumer-Generated Media (Cgm): An Exploratory Study Of Various Forms, Value To Consumers, And Marketing Practitioners, And Global Implications, Irene J. Dickey, William F. Lewis

Management and Marketing Faculty Publications

This paper examines consumer-generated media (CGM), also called user-generated Web sites or social media. The Internet is clearly dynamic in nature, and CGM will be of interest to marketers as e-commerce races ahead. The basis for the growth and the importance of such sites will be explored to improve our understanding of their development and use by marketers. Our research will consider the domestic and global behaviors, and findings will be useful for both researchers and marketing practitioners who seek to understand issues relevant to CGM and associated marketing tactics and their ability to accomplish marketing objectives, particularly related to …

Perceived Importance And Future Use Of Online Channels Of Distribution By Small Businesses In The United States And Australia: An Exploratory Study, Irene J. Dickey, William F. Lewis, John Vanbeveren

Management and Marketing Faculty Publications

Online marketing is important to small-business owners and operators because they are typically faced with limited budgets to design and implement traditional marketing programs. This paper compares the perceived importance of specific online marketing tactics and their anticipated future use of online marketing tactics by small businesses in the United States and Australia. Results of the study reveal that both in the United States and in Australia, there is a growing use of online marketing tactics to accomplish marketing objectives. While most online marketing tactics were effective in both the United States and Australia, there were some statistically significant differences.

"That Dog Don't Hunt": Persuasive Language And Imagery In An Nra Advertisement, James Whittle

Undergraduate Review

No abstract provided.

An Examination Of Relationship Marketing Strategies In Department Stores., Suzanne Hanley

Theses

The purpose of this thesis is to examine relationship marketing strategies in department stores. The objectives of relationship marketing strategies are to make customers feel special (Dwyer et al. 1987) to feel as though the company cares for them (Tzokas and Saren, 1997) and wants to satisfy their individual needs (Buttle, 1996). This thesis sets out to ascertain the effectiveness of various relationship marketing strategies adopted by department stores and to generate theory regarding future customer retention strategies for the industry.

Indications of the effectiveness of relationship marketing are derived through qualitative and quantitative methods employed in the study. In …

"Destination Sabah" (Malaysia) : The Public And Private Stakeholders' Perspectives On Branding, Justine L. Nagorski

Theses : Honours

The development of a destination brand for Sabah has been dominated by numerous reports that emphasise the need to develop global awareness of Sabah, but the objectives set to achieve this goal are often idealistic in nature and offer no real solution to problems identified. The challenge, here, is to unify key messages into a consistent, clear and realistic brand and to ensure content in promotional tools accentuates the activities, experiences and key benefits of visiting "Destination Sabah". This study will begin to address these challenges by undertaking the processes that underpin destination branding through comparison to a relational network …

Communication Counts, Christine G. Springer

Public Policy and Leadership Faculty Research

The author discusses the necessity of communications in a business setting. She cited the implementation of Plain Talk by the Annie E. Cassey Foundation which proves the fact that policy works best when decision makers, community residents and citizen customers communicate effectively. She also revealed that to surely achieve success in the business, it is suggested to never underestimate the emotional power of human nature and build a sense of community through continual communication.

Internet Pr And New Gratifications In Sports: A New Way Of Communication Between Sports Organizations And Fans, Chang Wan Woo

All-Inclusive List of Electronic Theses and Dissertations

This thesis uses content analysis, specifically thematic analysis, to investigate the message boards on Major League Baseball (MLB) teams' Web sites in order to 1) recognize in what ways sports teams' Internet message boards meet the unique gratifications of sports fans; and, 2) identify ways that sports PR practitioners can use Internet message boards for better (more gratifying) communication with sports fans. Thematic analysis of eight MLB teams' Web sites (the four with the highest winning percentages and the four with the lowest winning percentages) was conducted using Katz, Gurevitch, and Hass (1973) five gratifications categories and one additional "other" …

2006 May-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from May to December of 2006.

Creative Television Promotion, Kristina Quinlavin

Renée Crown University Honors Thesis Projects - All

The advertising world is a place focused on research, brand identity, and creativity, all of which combine to achieve one seemingly simple goal: to convince the consumer to purchase a specific item. It is often a difficult enough challenge to persuade a buyer that a product is worth her money, but there is one product category that demands something much more valuable than any price tag cost. This category requires its advertising to create a personal bond with the consumer; to welcome it and want it in her life. What is this audacious sounding product that charges something greater than …

Ua12/2/1 College Heights Herald, Vol. 81, No. 28 [32], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Paul, Corey. Western Students Enjoy Performance at Ag Center - Rodeo
• Harrell, Bobby. Diversity Sees 50^th Year on Hill
• Caudle, Leah. Taxis Confused with Free Rides
• Coulter, Amber. Smaller Increase Expected – Budget
• Pell Grants are Vital
• Wallace, Robert. Campus Rudeness is Not Welcome
• Walker, Carli. Campus Should Carry Non-Dairy Products
• North, Amber. Valentine’s Day Should Be Great Day for Everyone
• Coulter, Amber. Discrimination Case Delayed – Ingrid Woods
• Brandenburg, Katie. Student Organizations Discuss Diversity – Diversity Council
• Brandenburg, Katie. Student Government Association May …

2006 January-April, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to April of 2006.

Golfer Celebrity Endorsements On Consumers' Attitude Toward The Advertisement And The Brand, Onvadee Tunsarawiput

Theses Digitization Project

Many companies choose to use celebrities as endorsers for their advertising campaigns. The two most common types are athletes and entertainers. The purpose of this thesis is to gain a better understanding of how celebrities, especially professional golfers, are used as endorsers in advertising.

Ua12/2/1 College Heights Herald, Vol. 81, No. 21, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Coulter, Amber. Money Missing from Faculty Insurance Fund
• Coulter, Amber. Parking Initiative to Begin
• Brandenburg, Katie. Four People Receive Positive Results in TB Skin Tests – Tuberculosis
• Teague, Hawkins. ‘Simpsons’ Star Nancy Cartwright Keeps Audience Laughing
• McNamara, Andrew. Bomb Threat Causes Evacuation – Mass Media & Technology Hall (WKU)
• Equilibrium Point – Enrollment
• Ashby, Robert. A Man’s Perspective – Girls Gone Wild
• Dillon, Ryan. Girls Gone Stupid
• Salsman, Andrew. Rest Room Usage 101
• Richardson, Kelly. Gary Ransdell Appointed to Equine Education Board
• Caudle, Leah. Exhibit …

Ua12/2/1 College Heights Herald, Vol. 81, No. 19, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Coulter, Amber. College Heights Boulevard Redesign Planned
• Fontana, Alex. Indiana, Kentucky Students Cope with Twisters - Tornadoes
• Coulter, Amber. Source of Wellness Funds Debated
• Wimnatt, Alex. Leadership Group Sees Growth – Dynamic Leadership Insitute
• Leslie, Joey. Kevin DeFebbo Hired as City Manager
• Terrible Tuberculosis
• Benetti, Vincent. Smokers Unite; Let Us Create Our Own Paradise
• Barati, Darius. Let’s Look at the Oil Companies
• Richardson, Kelly. Technical College Temporarily Closed – Bowling Green Technical College
• Erd, Mackenzie. Government to Survey View of City Life
• Shull, Abbey. Choral …

Ua12/2/1 College Heights Herald, Vol. 81, No. 15, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Coulter, Amber. University Senate Vote Asks Western to Defend Benefits
• Richardson, Kelly. Tuitions Outpace Inflation
• Hupman, Samantha. Mobile Unit Provides Low-cost Health Care – Mobile Health & Wellness Unit
• Teague, Hawkins. Porn Addiction Ruined Life, Speaker Says
• Coulter, Amber. Parking Citation Board Hears Formal Appeals
• Caudle, Leah. Fair to Help Study Abroad
• Parking Predicament
• Barati, Darius. Harriet Miers is Not the Right Person for the Supreme Court
• Lawalin, Nick. Green Lights 101: Some People Need Traffic Education
• Coulter, Amber. Dialogue Day Fosters Familiarity
• Hupman, Samantha. …

2005 September-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from September to December of 2005.

Mtv: Sounds Of A Generation, Amanda Evens

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

A Quantitative And Qualitative Analysis Of The Use Of Sex In Advertising In American And British Women’S Magazines, Kathleen Ruddy

Renée Crown University Honors Thesis Projects - All

Sex and decency in advertising is an international issue, and different nations allow different degrees of sexually explicit material (Boddewyn, 1991). This study compares the use of sex in advertisements in American and British editions of Cosmopolitan, Elle, Glamour, and Marie Claire. The degree of sexual content in the advertisements was analyzed using measures of nudity, sexual behavior, sexually attractive models, sexual referents, and sexual embeds. The variables of nudity and sexual behavior were examined in a content analysis, and the variables of sexual attractiveness, sexual referents, and sexual embeds were examined in a qualitative analysis. Analysis of variance between …

Interactive Advertising Vs. Traditional Print Mediums, Jennifer Finnvik

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

Ua12/2/1 Job Fair 2005, Wku Student Affairs

WKU Administration Documents

Special job fair magazine of the College Heights Herald.

• Hamilton, Scott. Hot Jobs: Going Once, Going Twice . . .
• Green, Tavia. Students Prepare for Graduation & the Real World
• Teague, Hawkins. Polished Interviewing Skills Can Set Candidates Apart
• Sainlar, Lindsay. Nursing It
• North, Amber. Time to Prepare for the Job World & Enjoy Your Life
• Salmon, Emily. New Jobs, Cities Loom as Graduation Nears