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Public Media's Social Media Experiments: Risk, Opportunity, Challenge, Abbey B. Levenshus Jul 2007

Public Media's Social Media Experiments: Risk, Opportunity, Challenge, Abbey B. Levenshus

Scholarship and Professional Work - Communication

Through a survey of US public radio stations and case studies of four stations successfully using social media, this study provides a snapshot of the realities for US public radio stations wanting to use social media to engage audiences. Results of a survey of 77 station staff, along with case studies of four stations' social media projects, reveal ambivalence about social media.