Other Communication Commons^™

Effects Of Video Game Streaming On Consumer Attitudes And Behaviors, Lisa B. Foster

Electronic Theses and Dissertations

Video game streaming has introduced to consumers a new method of creating branded content. Popular streaming platforms receive millions of broadcasters and viewers every month, and the current examines the influence of this type user-generated content on consumer attitudes and behaviors. The goal of this study is to understand how video game streams function as a marketing tool. To investigate this, a quantitative survey was designed and measured participants’ video gaming habits and their perceptions of credibility, usefulness of content, group identification, and purchase intention. Heavier gaming habits were found to be positively related to perceived credibility in a user-generated …

Love On - The Life Of A Suicide Survivor: A Performance Autoethnographic Study, Patricia R. Wheeler

Electronic Theses and Dissertations

Suicide touches the lives of millions of people each year in this country alone, yet conversations about suicide loss and survival after a loss remain taboo and often do not happen. The story I performed for this performance autoethnographic study centers on my life as a survivor of suicide. It provides a starting point for dialog regarding trauma, grief, and suicide loss. The narrative was constructed directly following the sudden death of my father, which had a direct effect on my ability to produce artistic work. The development, staging and performance of the story were altered to account for the …

Ivy Lee, Faisal Zaben Alotaibi

Scholars Week

Ivy Lee: The Father of Modern Day Public Relations.

Ivy Ledbetter Lee is a prominent figure in the field of public relations and an American publicity expert. He is said to be the founder of what is presently known as public relations. He set up the Association of Railroad Executives which was used as a public relations service for the rail industry. He was able to use public relations to improve the morale of employees. One of such example is his use of internal magazines to motivate employees. He also held other positions such as Publicity Director for American Red …

The God Father Of Public Relations, Abdullah N. Alsuabaie

Scholars Week

The God father of Public Relations

Edward L. Bernyas is a pioneer and many scholars consider him as a father of Public Relation “PR”. Bernyas started his career work as a press agent before World War I. He also worked for an organization that was created by the U.S government to affect public opinions in the U.S to know the effect of American participation in the war at that time and the organization name was Creel Committee. Furthermore, Dernyas developed and created many techniques to shape public opinions. He thought deeply and came up with new idea of life’s work …

The Magic Behind Success: What Can Business Leaders Learn From Magicians Regarding Creativity And Communication?, John Logan

Honors Projects in Communication

The following research demonstrates the connection between the art of magic and the world of business. More specifically, it explores the overlap between the innovation and communication techniques magicians use when creating new ideas, developing a routine, performing, and a parallel comparison on what it takes to run a successful business. The capstone will first look at what the "magician" is including the types of tricks they perform. It will then analyze the entrepreneurial magicians and their creative process behind developing new routines. Finally, it will examine the verbal and non-verbal communication techniques magicians use to connect with their audience …

Yorba Times: Special Edition On Safety, Noah Asher Golden, Facundo Acevedo, Jesse Alonzo, Henessy Arana, Leslie Arriaga, Michelle Brait, Amy Chau, Ashley Diaz, Jeremiah Dille, Sierra Durand, Beberly Espinoza, Elora Estes, Lesley Fernandez, Darshan Gamma, Cassandra Garcia, Karla Garcia, Yasmin Garcia, Neko Gianquinto, Gisselle Gonzalez, Jacob Gonzales, Sakina Jaffery, Adrianna Herrera, Allie Hoch, Victoria Hulett, Anthony Jaimes, Leilani Lagunes, Sandra Loredo, Kate Markey, Joshua Marmolejo, Faith Martin, Melissa Medina, Layla Melendez, Dylan Moses, Michaela Moses, Brooklynn Payne, Michelle Perez, Brianna Quirarte, Ieleen Ramirez, Edwin Reyes, Jehu Sandoval, Jaqueline Ramirez, Jonathan Sanchez, Nathalie Sanchez, Christopher Santibanez, Kaylin Seeley, Genevieve Stothers, Miranda Valdez, Christopher Velasquez

Yorba-Chapman Writing Partnership Anthology of Journalistic Writing

During the Spring 2016 semester, Dr. Noah Asher Golden's Teaching of Writing K-12 students partnered with the Journalism class at Yorba Academy for the Arts. Through collaboration over a four-month period, Chapman's future teachers and Yorba's junior high journalists engaged a deep writing process to write a series of features, editorials, and news articles, all connected in some way to the overarching theme of safety. Thank you to Ms. Andrea Lopez, Ms. Tracy Knibb, and the Lloyd E. and Elisabeth H. Klein Family Foundation for supporting this project.

Pur 6607 Stratcom Management (Werder, Kelly), Kelly Werder

Service-Learning Syllabi

No abstract provided.

The Cyber-Industrial Complex, Connor O’Malley

Political Science Theses and Capstones

When Edward Snowden released a massive trove of classified files from the National Security Agency, the world became aware of numerous global surveillance systems. As Snowden hoped, a global dialogue began concerning surveillance, privacy, and government transparency. While there was a lively discourse surrounding the leak and Snowden, another story was missed. Snowden was not an employee of the NSA; rather he was an employee of Booz Allen Hamilton, a private contractor maintaining computer systems for the NSA. The deeper story here is the emerging relationship between government agencies and technology companies. This paper discusses the theory of iron triangles …

Your Face Betrays You: A Fantasy Theme Analysis Of Lie To Me, Caroline Campbell

Electronic Theses and Dissertations

Research concerning the consequences of edutainment has revealed that television shows have the capability to influence audience members. As the lines between education and entertainment are becoming increasingly blurred, viewers may not be aware of how watching such shows impacts them. Lie to Me is a popular edutainment television series that educates viewers about the power of micro expressions. Ekman has dedicated a large part of his life to the development of research related to micro expressions. The show’s main character, Cal Lightman, portrayed Paul Ekman’s special talents and knowledge through his ability to detect micro expressions. The first three …

Avatar Self-Identification, Self-Esteem, And Perceived Social Capital In The Real World: A Study Of World Of Warcraft Players And Their Avatars, Melissa Watts

USF Tampa Graduate Theses and Dissertations

This study explored the relationship between people who play massively multiplayer online roleplaying games (MMORPGs) and their avatars, as well as the impact on players’ self-esteem and perceived social capital in the real world. To examine these influences of online video gameplay, this research investigated gamers who play the popular MMORPG, World of Warcraft (WoW). This study employed an online survey made available on Reddit, a widely-used news, entertainment, and social-networking website, in which all the content is user-generated. The research questionnaire was intended to reveal the bond between MMORPG players and their avatars; the study examined how this relationship …

The Effect Of Relational And Interactive Aspects Of Parasocial Experiences On Attitudes And Message Resistance, Riva Tukachinsky, Angeline Sangalang

Communication Faculty Articles and Research

This study examines direct and interaction effects of parasocial interactions (PSIs) and relationships (PSRs) on message resistance (reactance and counterarguing) and message-consistent attitudes. PSI involves the give-and-take within the media encounter, whereas PSR entails the relational bonding with the media figure that continues to exist outside the context of any particular media exposure. A 2 (high/low PSI) × 2 (high/low PSR) experiment revealed that PSI (but not PSR) can increase message resistance, particularly when PSR is low. No significant effects of PSR/PSI on attitudes were found. The study suggests that, contrary to past theorization, PSIs may facilitate, rather than reduce, …

Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, Megan Rodrigues

Journalism

This paper was conducted as a Senior Project for the Journalism Department at California Polytechnic State University in San Luis Obispo, California during a 10 week quarter. This paper explores the topic of wine branding through social media and image. The research for this paper consisted of interviews with three experts that are currently working in the wine industry as well as a literature review of several articles and books that support the topic. The questions that arose about wine branding, brand recognition, social media, wine label and image during the literature review were then asked to the three experts: …

A Systems Approach To Animal Communication, Eileen A. Hebets, Andrew B. Barron, Christopher N. Balakrishnan, Mark E. Hauber, Paul H. Mason, Kim L. Hoke

Eileen Hebets Publications

Why animal communication displays are so complex and how they have evolved are active foci of research with a long and rich history. Progress towards an evolutionary analysis of signal complexity, however, has been constrained by a lack of hypotheses to explain similarities and/or differences in signalling systems across taxa. To address this, we advocate incorporating a systems approach into studies of animal communication—an approach that includes comprehensive experimental designs and data collection in combination with the implementation of systems concepts and tools. A systems approach evaluates overall display architecture, including how components interact to alter function, and how function …

Review: A Pedagogy Of Powerful Communication: Youth Radio And Radio Arts In The Multilingual Classroom, Jillian M. Belanger

Journal of Media Literacy Education

In this review of Dana Walker's 2014 book A Pedagogy of Powerful Communication: Youth Radio and Radio Arts in the Multilingual Classroom, Jillian Belanger recounts the project's four main aims of media production, community engagement, student confidence, and language development, and offers insight to what made Walker's work engaging English Learners with youth radio production a success, including recommendations for how her findings might be replicated in other environments.

Review: Sexualized Media Messages And Our Children: Teaching Kids To Be Smart Critics And Consumers, Becky Michelson

Journal of Media Literacy Education

Today’s youth are exposed to sexualized media at an alarming rate. The inundation of sexuality and gender stereotypes is further perpetuated by youth interactions with celebrity culture, the search for fame, and social media. In her book, Sexualized Media Messages and Our Children: Teaching Kids to be Smart Critics and Consumers, Jennifer Shewmaker explains the increasingly sexualized media’s effects on the self-esteem, identity formations, and sexual behavior of youth. Shewmaker offers a research-based approach to the detrimental effects of media that is supplemented by case studies, interactive media critique exercises, and discussion pointers for influential adults and educators in …

What Do Facts Have To Do With It? Exploring Instructional Emphasis In The Stony Brook News Literacy Curriculum, Jennifer Fleming

Journal of Media Literacy Education

An analytic matrix comprised of multiple media literacy teaching and learning principles is conceptualized to examine a model of news literacy developed by journalism educators at Stony Brook University. The multidimensional analysis indicates that news literacy instructors focus on teaching students how to question and assess the veracity of news texts, and their approach favors cognitive skill development over other ways people make meaning of media messages. Based on these findings, a cognitive theory of news literacy is proposed as a means to situate the journalistic methods and mindsets that informed the Stony Brook curriculum within the parameters of established …

Rap Music Literacy: A Case Study Of Millennial Audience Reception To Rap Lyrics Depicting Independent Women, Mia Moody-Ramirez, Lakia M. Scott

Journal of Media Literacy Education

Using a feminist lens and a constructivist approach as the theoretical framework, we used rap lyrics and videos to help college students explore mass media’s representation of the “independent” Black woman and the concept of “independence” in general. Students must be able to formulate their own concept of independence to counteract the messages and stereotypes they receive in popular culture through advertisements, film, print and music. The authors found that independence is situationally defined and it is a complex concept that is differentiated in consideration of age, race, and gender. Participants noted that rap music has the potential to influence …

Web-Based Media Literacy To Prevent Tobacco Use Among High School Students, Jane S. Phelps-Tschang, Elizabeth Miller, Kristen R. Rice, Brian A. Primack

Journal of Media Literacy Education

Facilitator-led smoking media literacy (SML) programs have improved media literacy and reduced intention to smoke. However, these programs face limitations including high costs and barriers to standardization. We examined the efficacy of a Web-based media literacy program in improving smoking media literacy skills among adolescents. Sixty-six 9th grade students participated in a Web-based SML tobacco education program based on health behavior theory. Pre- and post-test assessments demonstrated statistically significant changes in the primary outcome of total SML as well as each of the individual SML items. However, there were inconsistent changes in other theory-based outcomes including attitudes and normative beliefs.

College Students' Motivations For Using Podcasts, Mun-Young Chung, Hyang-Sook Kim

Journal of Media Literacy Education

Despite potential benefits of podcasts for college education, little research has examined students’ psychological drives for using podcasts. To explore the relationship between the use of podcasts and college students’ appreciation of them, this study investigated students’ motivations, attitudes and behaviors with regard to podcasts use including their learning environment. Based on a survey with 636 college students, this study found that six dimensions of motivations were prominent for podcasts use: (1) voyeurism/social interaction/companionship, (2) entertainment/relaxation/arousal, (3) education/information, (4) pastime/escape, (5) habit, and (6) convenience. In particular, motivations catering to relationship consolidation, excitement and educational achievement better explained the actual …

Debates About The Future Of Media Literacy In Turkey, Ebubekir Cakmak Ec, Sait Tuzel St

Journal of Media Literacy Education

Media literacy has been widely debated in Turkey since the early 2000s and has been in the curriculum of the secondary schools as an optional subject for nearly a decade. During this time period, about four million students have received media literacy education. The multidisciplinary structure of media literacy has contributed to the interest of many researchers from varying fields. These researchers, who have different viewpoints, acceptations and expectations, have formed certain groups in a short time period and have started to defend their particular media literacy approaches and practices. This study examines the basic debates and issues that have …

Age Differences In Cancer Treatment Decision Making And Social Support, Jessica Krok, Angela L. Palmer-Wackerly, Phokeng M. Dailey, Julianne C. Wojno, Janice L. Krieger

Department of Communication Studies: Faculty Publications

Objective: The aim of this study was to examine the decision-making (DM) styles of younger (18-39 years), middle-aged (40-59 years), and older (≥60 years) cancer survivors, the type and role of social support, and patient satisfaction with cancer treatment DM.

Method: Adult cancer survivors (N = 604) were surveyed using Qualtrics online software.

Results: Older adults reported significantly lower influence of support on DM than younger adults. The most common DM style for the age groups was collaborative DM with their doctors. Younger age was a significant predictor of independent (p < .05), collaborative with family (p < .001), delegated to doctor (p < .01), delegated to family (p < .001), and demanding (p < .001) DM styles.

Discussion: Despite having lower received social support in cancer …

Editor's Page, Joseph M. Valenzano Iii

Basic Communication Course Annual

We are now in the 28th volume of the Basic Communication Course Annual, a testament to the dedication of those concerned with the introductory course in communication. Over the years these pages have been graced with significant work that has influenced the nature of the basic communication course, thereby impacting the lives of thousands of students across the country. That said, I am struck by the fact we have no “motto,” no phrase that captures our feeling about this important educational experience. I would like to muse about what might work as a motto for what we do and teach.

American Indians And The Rhetoric Of Removal And Allotment (Book Review), Casey Ryan Kelly

Department of Communication Studies: Faculty Publications

With the recent inflection in rhetorical scholarship on theorizing citizenship, Jason Edward Black’s American Indians and the Rhetoric of Removal and Allotment is a timely reminder that the early formation of U.S. civic identity was predicated on the erasure of indigenous sovereignty, culture, and identity. Black’s project also disabuses readers of the historical misconception that this erasure was a unidirectional process wherein indigenous peoples ultimately succumbed to the onslaught of Western colonization. Instead, Black begins with the assumption that U.S. public culture is, in part, the outcome of a dialectical struggle between Euro-Americans and American Indians over the meaning of …

My Friendship Story: Tanzanians’ Tales Of Friendship Analyzed Through Knapp’S Relational Model, Dorcus Nakalembe

Masters Theses

From both theoretical and practical considerations, there is a critical need to study friendship development processes within different sociocultural worlds, because today’s world has become a crossroads for a diversity of cultures. To date, research in friendship development mainly addresses cognitive and psychological implications to the process and rarely gives attention to the stages/ processes individuals of different sociocultural backgrounds experience as they build friendship. The present study aimed at comparing friendship development in a non-Westernized group to the stages of relational development suggested by a Western psychological theoretical framework. Tanzanian friendship experiences were analyzed through Knapp’s Relational Model to …

Informational Efficiency And The Reaction To Terrorism: A Financial Perspective, Nicholas Roland

Honors Undergraduate Theses

The purpose of this study is to measure the message terror organizations hope to convey using the financial markets as a proxy of measurement to determine patterns within the marketplace and the effects on the terrorists’ ability to deliver a desired message due to the increased use of digital devices and access to instantaneous news, seen over the past decade. Using death count, geographic location, and event type, this study identified 109 attacks between 1985 and 2015 to be analyzed against 5 market indices and 5 securities. Measuring the effects within a 10-day sample window from the time of the …

Intervention E-Mails And Retention: How E-Mails Tailored To Personality Impact An Undergraduate Student's Decision To Return To School Or Not, John Kelly Heffernon

All Graduate Theses, Dissertations, and Other Capstone Projects

Universities and colleges constantly face a costly problem: low student retention rates. One potential solution to low student retention is a personality-tailored e-mail intervention. The researcher tested this idea with a sample of 59 first-year students from Minnesota State University, Mankato. Participants took a personality assessment in order to measure their personality trait of sociability. Then participants were split into an experimental group and a control group based on a matched-sample paradigm that ensured sociability was not significantly different between the two groups. Participants in the experimental group received four different intervention e-mails throughout the course of the 2015 fall …

Editor's Note, Janie M. H. Fritz

Journal of the Association for Communication Administration

This is the Editor’s Note to Volume 35, Issue 1 of the Journal of the Association for Communication Administration.

Editor's Note, Janie M. H. Fritz

Journal of the Association for Communication Administration

This is the Editor’s Note to Volume 35, Issue 2 of the Journal of the Association for Communication Administration.

Capstone-Ish: Student Success And The Rhetorical Functions Of A Different Kind Of Capstone Course, E. Michele Ramsey

Journal of the Association for Communication Administration

In response to a variety of contexts, most notably the national and academic rhetoric promoting STEM majors over those in the humanities, arts, and social sciences, a new way of thinking about the capstone course in communication may be warranted. More specifically, administrators of communication programs looking for ways not only to foster growth in students, but also to increase the status of their programs on campus and in the community, might find this course useful for those programmatic goals. This paper proposes a constructivist capstone-ish course that marries the theories and applications of communication studies with a student’s real …

Mission Statements As Naming Proposals: An Rsi Approach, Susan K. Opt

Journal of the Association for Communication Administration

This study explores the communication process used to generate and express communication program mission “names.” It argues that the process that underlies the creating, maintaining, and changing of names, ranging from the specific to the ideological, also generates academic unit “mission.” Viewing mission texts through the lens of the rhetoric of social intervention model reveals how the texts reason rhetorically as they propose and provide evidence for the “appropriateness” of a unit’s constituted mission name. Awareness of the rhetorical-reasoning pattern can help unit members make sense of mission-building or -revising work and provide a practical way for them to organize …