Organizational Communication Commons^™

Living Heritage, Resilience And Ethically Informed Infrastructures In Malawi, Martha B. Lerski, Frank Puluputu Mwale

Publications and Research

Rooted in a rural community’s needs, this paper explores how historically, and ethically informed infrastructures can support community engagement towards identification, documentation, and dissemination of local, traditional, and indigenous knowledge relating to climate change. The paper examines climate adaptation and sustainability issues through the lenses of community organizing and Library & Information Science best practices. It draws on a growing body of literature identifying a role for expanded epistemological and subject discipline perspectives. While the impacts of climate on material culture are increasingly recognized, intangible, and biocultural heritage have not received as much attention. Living heritage traditions and knowledge systems …

Sustainable Advertising And Brand Engagement: The Role Of Consumer Minimalism And Scepticism, Hesham O. Dinana, Donato Masi, Reza Marvi, Farbod Fakhreddin

Faculty Journal Articles

Recognizing the significance of sustainable advertising practices and their influence on consumer behaviour, this study explores their capacity to not only enhance consumer engagement with the brand but also strengthen brand reputation. Additionally, it examines how these practices can promote more conscious consumption patterns, contributing to broader sustainability goals. In this line, we propose a theoretical conceptual model highlighting how customers perceive sustainability-related activities and how these perceptions can influence brand engagement, ultimately enhancing brand reputation and fostering mindful consumption. Furthermore, we also investigated the moderating roles of consumer minimalism, scepticism towards advertising, and brand value congruence in relation to …

Exploring Dimensions Of Crystallized Identities, Candice L. Ruh

Feminist Pedagogy

For college students, learning about the components of identity can generate deeper knowledge about how personal and social identities differ, and how identities influence the way individuals experience socio-cultural systems and structures. The Exploring Dimensions of Crystallized Identities activity uses principles of self-reflexivity and dialogue to explore theoretical frameworks for practical application. This experiential activity is a facilitated dialogue driven by student involvement and is best suited for students in mid- to upper-level undergraduate courses. It encourages students to reflect on their and others’ identities, and to consider the social impacts of diversity in their lives.

How Executive Leaders Build Trust: Navigating Organizational Disruption During The Covid-19 Mega-Crisis, Marji Karish

Electronic Theses and Dissertations

The COVID-19 pandemic, declared a global health crisis by the World Health Organization (WHO) on March 11, 2020, created a “mega-crisis” characterized by intersecting physiological, economic, political, social, and cultural disruptions. This study examines how senior organizational executives narrate their response to the crisis, focusing on their engagement with organizational stakeholders. Using a constructivist grounded theory methodology, I conducted in-depth interviews with 12 organizational leaders to construct the Theory of Social Crisis Leadership Communication (SCLC).

Findings highlight the centrality of trust as an interdependent relationship in which executive leaders and organizational stakeholders rely on each other to navigate crises successfully. …

Examining Nonprofit Organizations' Use Of Social Media To Reach Organizational Goals, Amanda L. Margiotta

Student Theses and Dissertations

This thesis investigated the impact of social media on nonprofit organizations’(NPOs) efforts to reach their organizational goals. Focusing on a breast cancer organization, the Ellen Hermanson Foundation, and a domestic violence organization, Hope’s Door, and their social media use, this study analyzed their marketing and fundraising campaigns for breast cancer awareness and domestic violence awareness months, as well as Giving Tuesday. With the use of qualitative content analysis, this study identified the use of communicative strategies such as testimonials, reporting and statistics, storytelling through short videos, and call to action to make posts compelling and solicit engagement. It also identified …

The Digital Incorporated Worker Narrative: A Mixed Methods Study Of Digital Capital, Work Selection, And Outcomes In The Fourth Industrial Revolution, Tracie King

Dissertations

Digital technology permeates society and industry, making digital-ready workers necessary for firms of all sizes as a firm seeks competitiveness in the market (Bergson-Shilcock et al., 2023; de Ruyter et al., 2018; Gorski et al., 2022; Karaboğa, 2023; Kim et al., 2017; Qureshi Zia, 2019). Firms seeking digital-ready workers face a complex digital divide that creates a worker shortage (Bergson-Shilcock et al., 2023; Karaboğa, 2023; Qureshi Zia, 2019). This study aims to describe workers' work selection, work experience, and outcomes in a complex digital society.

Most digital divide research focuses on the individuals excluded from owning, accessing, and having skills …

Framework For Enhanced Intergenerational Connectivity (Eic): A Professional Program Development Report, Amanda Michelle Reigle

Electronic Theses, Projects, and Dissertations

This program development report documents the implementation and facilitation of the Sages and Seekers pilot program at California State University, San Bernardino (Palm Desert Campus) from 2022 to 2025. Grounded in communication theory, intergroup contact principles, and instructional design, the report outlines a structured intergenerational intervention aimed at enhancing empathy, connection, and understanding between older and younger adults. Drawing from facilitator observations and program implementation experiences, this work led to the creation of the Framework for Enhanced Intergenerational Connectivity (EIC), a five-point planning model emphasizing leadership, facilitation, administrative support, participant continuity, and structured program design.

The EIC framework is accompanied …

A Qualitative Study Exploring Senior Leaders’ Experiences And Perceptions In Addressing Workplace Sexual Harassment In The U.S. Federal Government: A Systems Perspective, Karen Jane Dean

Electronic Theses and Dissertations

Sexual harassment (SH) is a prevalent, costly, and often unreported problem in the U.S. Federal Government. Despite decades of research from multiple perspectives and recommendations to address SH, the problem persists and remains complex. While some researchers and U.S. Government agencies have called upon leaders to commit to eliminating workplace SH, others have suggested using an integrated conflict management system (ICMS) to manage the complexity, nuances, and conflicts. Even though there is a call for leadership to address SH, there is limited documentation in the literature about leaders’ experiences and perceptions in addressing the problem. Therefore, this qualitative study was …

Transformational Leadership And Its Impact On Team Success: A Detailed Chronicle Of Bellarmine University Men's Lacrosse, Ella Beames

Undergraduate Theses

This thesis uses a journalistic approach to explore the intersection between leadership, transformational leadership, in particular, and forms of success through the lens of Kentucky's only NCAA Division 1 Men's Lacrosse program. Interviews, written survey, and observation were utilized to gauge a community-wide perspective about the team and the holistic nature of the student-athlete experience within Bellarmine University Men's Lacrosse. Observation followed the team for three years and engaged players and coaching staff in telling the story of the team's shifting culture and the management process of the team's newfound success. Methods aimed to draw a connection between the change …

Does Ai Help Or Harm? Why And How Ai Use Influences Workplace Outcomes And Employee Well-Being, Haille Trimboli, Reka Lassu

Education Division Scholarship

Although the recent surge in excitement surrounding artificial intelligence (AI) might suggest it is a new development, AI has been applied in organizations for over forty years (Fanti et al., 2022; Markelius et al., 2024). Indeed, the term "artificial intelligence" itself emerged in the 1950s during a research project at Dartmouth College, where it was used to describe "machines able to simulate human intelligence" (Haenlein & Kaplan, 2019, p. 3). Most recently, in 2022, the landscape of AI use for laypeople greatly changed when OpenAI introduced ChatGPT, a generative AI tool, to the public; ChatGPT is an advanced AI language …

Exploring The Web And Language Accessibility Of Medical Tourism Providers’ Websites: Implications For Online Marketing And Patient Recruitment Practices, Alicia Mason, Elizabeth Spencer, Kristen Livingston, Treyton Meyers

Faculty Submissions

Background: Web accessibility as an attribute of the digital presence of organizations has been studied across domains and contexts. Our study aims to add to existing lines of research inquiry by examining the web and language accessibility of medical tourism provider (MTP) websites commonly used to market and promote international medical tourism treatments and services globally.

Objective: This study aims to (1) systematically analyze the web and language accessibility of MTP online health messages and (2) discuss challenges and implications for medical tourists’ user experiences when seeking health information online.

Method: We conducted an exploratory quantitative content analysis of web …

Ethics In Digital Marketing: A Gen-Z’S Perspective, Suruchi Bhatt

School of Business

Almost 72% of Americans report they have a sense of being tracked online through their cellphones, by their advertisers or companies they follow, around 20% think their activities across their days are tracked, with almost 47% reporting the government tracks their cellphones, behaviors, and everything they do online. (Atske, 2019) It is no secret that when people say privacy is a myth, it is upon the behaviors of the companies to inform the customers of what, where, and why their activity is being tracked. Answering how the activity is tracked and when it will be tracked are key factors that …

Podcasting Towards Togetherness: Utilizing Podcasts To Improve Departmental Camaraderie And Well-Being, Michael Petrauskis, Colleen Gutman, Rosemarie Fernandez

Journal of Wellness

Introduction: Physician burnout is on the rise, and this is of particular concern in emergency medicine. Burnout is associated with medical errors, adverse events, poor professionalism, and litigation. A sense of community can build engagement and mitigate workplace stressors on well-being. Emergency physicians may have trouble connecting due to the nature of shift-work and various practice settings. Communication technology, and particularly podcasting, has the potential to help overcome these barriers and positively impact relatedness and well-being.

Approach: We developed an inward-facing podcast, “The ER Break Room” within the Department of Emergency Medicine at the University of Florida. Through the …

Leadership Practices For High-Performing Teams: Insights From Senior Military General Officers And Flag Officers, Kimberly Mitchell

Dissertations

Purpose: The purpose of this mixed methods study was to identify and describe how senior military general officers and flag officers (GOFOs) used the three competencies of high-performance teams (HPTs; clarity, connection, and communication) to achieve objectives in their organizations. The second purpose of this study was to determine the degree of importance that senior military GOFOs perceived the three high-performance team effect (HPTE) core competencies impacted their leadership for creating HPTs.

Methodology: This mixed methods study identified and described nine senior military officers’ perceptions of strategies to lead HPTs while focusing on the three core competencies: clarity, connection, and …

A Multilayer, Multimethod Web And Language Accessibility Analysis Of U.S. Nonprofit Organization Websites: Considerations For The Marketing And Promotion Of Online Giving, Alicia Mason, Lauren Baldwin, Tatum Ahring

Faculty Submissions

In lieu of recent declines in individual giving to US nonprofits focused on social causes, education, environment, and animal welfare, this study examines the web and language accessibility of US nonprofit websites. By examining potential accessibility design barriers, we seek to understand whether US nonprofit organizations are limiting their outreach to online donors, specifically persons with disabilities (PwDs). Nonprofit websites were systematically and randomly sampled from Charity Navigator's Alphabetical Listing of the Top 1000 Most Visited Charities database. Using a multimethodological approach consisting of manual verification and computer-automated analysis techniques, we assess the web and language accessibility of leading US …

Strategic Business Communication: A Competency-Based Approach To Writing, Speaking, And Research., Rose Helens-Hart

All Open Educational Resources

This text is for the Honors section of BCOM301 at Fort Hays State University. Business Communication: A Competency-Based Approach to Writing, Speaking, and Research is a practical, engaging book designed to help undergraduate students and business professionals develop competence and build confidence in their business writing, research, and presentation skills. Readers will learn about the five core competencies of business communication: professional, clear, concise, evidence-driven, and persuasive. They also will learn strategies for applying each of these competencies across a range of real-world business documents. This text is a remixing of the following four OER textbooks and original content authored …

“Baking Inclusion Into Everything”: Internal Communication And Black And Latina Women’S Stories Of Intersectionality, Natalie Martell-Concepcion

Student Theses and Dissertations

Internal communications play a major role in creating diverse and inclusive workplace cultures. This study explores the lived experiences of Black and Latina women who work in internal communications, offering unique insights into how their identities intersect with workplace culture and strategic communication. Through a qualitative approach, six intersectional women, three Black and three Latina, were interviewed to examine how gender, racial and ethnic identities influence their work experiences and contributions. The results indicate that while Black and Latina women are treated differently at work compared to other groups, they use their differences to positively contribute to their companies’ internal …

Self Less: A Book Talk Featuring Dr. Len Jessup, Len Jessup

Lincy Institute Events

The Lincy Institute hosted a book talk with Len Jessup, Ph.D., author of Forbes and Amazon best-selling book, “Self Less: Lessons Learned from A Life Devoted to Servant Leadership, in Five Acts.”

Self Less follows Jessup’s story of emotional vulnerability. Blending personal narrative with research, Jessup argues selfless leaders can maximize impact by guiding teams, not controlling them. He stresses the power of constant learning, surrounding yourself with people far smarter than you, and service to others. For leaders seeking to create meaningful change through personal growth, Jessup provides inspiration along with practical advice on inclusive leadership and securing stakeholder …

"Finding Your People: Seeking Strength And Solidarity In Employee Resource Groups (Ergs)" - The One Club For Creativity's "Where Are All The Black People?" 2024 Conference Proceedings & Reading List, Javier O. Garcia

Publications and Research

Employee Resource Groups (ERGs) help create community in the workplace, and can serve as a source of strength for employees of marginalized identities.

This panel, originally held at The One Club for Creativity's "Where Are All the Black People?" conference and career fair in 2024, explores the value of intersectional identities in the workplace.

The featured panelists offer insights into the changing landscape of DE&I (diversity, equity, & inclusion) - particularly in the advertising, marketing communications, and creative industries - the impact it is having on employees, and how ERGs can serve as a catalyst for professional and organizational growth. …

Coffee In Brasil: Sustainability And The Role Of Intermediaries, Livia Petzinger

Capstone Collection

ABSTRACT

Coffee is traded in a highly complex global value chain where countless sustainability initiatives have emerged to address social, economic, and environmental issues, challenges which persist due to dominance of the market structure by largescale traders and roasters. Specialty coffee and direct trade have emerged as alternative trade arrangements that promote high-quality coffee through the use of sustainable practices, transparency, and a shortened supply chain. This research analyzes the role that intermediaries in the Brazilian specialty coffee supply chain play in the implementation of sustainability initiatives asking what kinds of sustainability practices they implement and why, and how this …

Analyzing The Message Complexity, Signal Words, And Readability Of Medical Tourism Warning Messages, Alicia Mason, Sakshi Bhati

Faculty Submissions

Medical tourists are deemed to be a vulnerable patient population because they often have limited knowledge of the specialized health care treatment and services they seek. They are also frequently unfamiliar with the medical tourism physicians, providers, and facilitators with whom they interact. As a result, travel, biomedical, and procedural risks are often difficult to define and estimate. This analysis uses computer-automated technology to analyze the risk and warning messages distributed by government and private medical associations to medical tourists. Results show these messages are often complex and highly textual with little visual graphic elements. The messages frequently lack key …

Empowering Change To Shape Tomorrow: An Integrated Marketing Communications Plan For The Building Wealth Initiative, Ramtin Ranjpour

Electronic Theses, Projects, and Dissertations

We are witnessing a renaissance — one where organizations are expected to be a community with a valued culture. With the rise of this wave, incorporating integrated marketing communications (IMC) into organizations is more vital than ever. This project uses the public relations theory of relationship management, and the marketing model of AIDAR (attention, interest, desire, action, retention) to craft a professional IMC plan for the Building Wealth Initiative (BWI), an Inland Empire nonprofit organization specializing in financial literacy and services. The project uses focus groups and secondary research through informal online observations to gain the essential understanding for creating …

Exploring Recognition, Rewards, And The Multi-Generational Workforce During The Covid-19 Pandemic, Sara J. Hollenbeck

Doctor of Education Program Dissertations

This study sheds light on the importance of rewards and recognition programs in improving employee engagement and highlights the need for organizations to rethink their rewards and recognition strategies to better meet the needs of multi-generational employees. One problem found in organizations was that many current multi-generational employees had low engagement due, in part, to outdated rewards and recognition programs (Agarwal et al., 2018; North, 2017; O.C. Tanner Institute, 2021). There was a gap in research regarding multi-generational employees in multiple professions and their perceptions of rewards and recognition and how those monetary and non-monetary rewards could affect their engagement …

Importance Of Communication And Emotional Intelligence In People And Project Management In The Banking Industry – A Quantitative Study Of Its Impacts, Monica Kanchan

Harrisburg University Dissertations and Theses

The regulated banking industry is ever-evolving and growing every year. Researchers indicated a close association between strong communication channels, high levels of emotional intelligence, and successful projects and people management. This thesis explores the significance of communication and emotional intelligence in enhancing project management practices in the banking industry. Emotional intelligence has been seen as an important skillset for leadership roles in creating a positive organizational culture, enhancing employee performance, and managing the various intricacies that come with working in a banking firm. Understanding the interplay and impact of these elements can help foster collaboration, motivation, and self-awareness, mitigate challenges, …

They've Got Game

DePaul Magazine

DePaul alumni occupy positions across the sports industry. Specialized business and communication programs aim to increase those stats.

A Phenomenological Study On The Perceived Impact Of Bass's Four I'S Of Transformational Leadership, Yarissa Marn

Dissertations

Purpose: The purpose of this phenomenological study was to identify and describe World of Warcraft game leaders’ perceptions of the impact on their guilds regarding Bass’s 4 I’s of transformational leadership.

Methodology: This qualitative study interviewed 13 World of Warcraft game leaders who have led their guild members for at least one year. The main source of data collection was semi-structured open-ended interview questions with other resources to include artifacts. The researcher coded and analyzed data for themes and patterns.

Findings: Several domains of Bass’s Four I’s Transformational Leadership framework were found to have an impact on World of Warcraft …

What To Expect When Preparing To Transition For Working Abroad: Exploring Work-Focused Intercultural Transition Training, Hannah Johnson

All Graduate Reports and Creative Projects, Fall 2023 to Present

Despite living in a highly globalized world with increased travels, interactions, and migrations across both physical and mental cultural lines, many individuals are still often unprepared to interact with those who are different successfully (Kupka et al., 2008). With all these increases in travel, interaction, and migrations across cultural lines, it is essential to understand the adjustment process and the potential challenges or barriers that individuals may face when transitioning to a new culture. This project systematically examines literature on intercultural transitions to improve training for individuals traveling to another culture for work. The literature examined includes pre-departure training and …

Impact Of Emotional Intelligence On Client Satisfaction In Project Management, Mousami Berawala

Harrisburg University Dissertations and Theses

This study investigates the correlation between emotional intelligence (EI) and client satisfaction in project management. It is guided by the central research question: Is emotional intelligence linked to client satisfaction? To explore this, the research is structured around Practice of EI on Leadership and Junior level and impact on client satisfaction, the impact of varying work environments, including remote, hybrid, office-based, and site-based settings, on project outcomes post-pandemic; differences in EI practices across countries and the effect of diverse work cultures; the comparison of EI application across different fields, with a focus on work-life balance and industry-specific practices in banking, …

Harnessing The Power Of Cliftonstrengths®: How Multinational Corporations Can Use Deep-Level Diversity To Enhance Organizational Inclusion, Trapper Kay Pace

Electronic Theses and Dissertations

This research explicitly investigated how multinational corporations can enhance workplace inclusion through the novel use of the CliftonStrengths® assessment as a dimension of deep-level diversity. The study gleaned insights from employees’ perspectives, employing a constructivist grounded theory approach to explicate their experiences in rich qualitative narratives. Through open-ended surveys and intensive interviews, participants were selected using purposeful sampling to ensure meaningful data collection from the study organizations’ three global regions. The researcher conducted the analysis systematically through the constant comparison of data utilizing the NVivo14 software to assist in constructing codes, themes, and a theoretical schema. Results highlighted the significance …

The Experience Of Knowledge Workers In Remote Environments During The Covid-19 Pandemic, Dale F. Knapp

Doctor of Education Program Dissertations

When regional quarantine restrictions were rapidly implemented in March 2020 due to the COVID-19 pandemic, knowledge workers were forced to vacate their traditional shared office spaces and transition to remote work environments. This unprecedented mass exodus from traditional in-person physical workplaces was facilitated by existing and new software and technology that allowed workers to remain connected and working. This phenomenological study explored the lived experiences and perceptions of knowledge workers who experienced this transition to a full-time remote work environment. The study also examined how knowledge workers perceived work performance relative to their experience during the COVID-19 pandemic. Data were …