Mass Communication Commons^™

The Effects Of Message Appeals In Corporate Social Responsibility Communication On Organized-Public Relationships, Kristin N. White

Honors Capstones

No abstract provided.

Social Media & Political Engagement: Environmental Organizations, Social Media And Political Engagement, Tyler Cate

Political Science Theses and Capstones

Social media is becoming more important in today’s digital society, but how effective is the use of social media when it comes to political engagement? How do environmental organizations use social media and is it effective in encouraging their “followers” to engage in online and/or offline political activity? I collected Facebook and Twitter data from ten environmental organizations to assess the effectiveness of each posting. I hypothesize that the groups making direct calls for action via social media receive a greater response – beyond “clicktivism” or “slacktivism” – than the groups that do not. The data includes the number of …

Nexus, Spring 2016, Wright State University Community

Nexus Literary Journal

Nexus is a magazine that began as an insert in the Wright State Guardian student newspaper in 1965 and has since been published semi-regularly. It began only accepting creative writing, but has since expanded to include illustrations, photography and other non-written art forms. Today, it is published in a digital format and accepts submissions from around the country, though it maintains its commitment to the Wright State Community.

Connecting The Dots: How Iot Is Going To Revolutionize The Digital Marketing Landscape For Millennials, Chloe E. Spilotro

Undergraduate Honors Theses

The growing phenomenon of the Internet of Things (IoT), which is that any item capable of being connected to the Internet will be, presents an unprecedented opportunity for businesses. Using an extensive literature review, the current research examines the significant shift in marketing strategies that need to take place to target the millennial generation of as they adopt IoT. Most research defines the Millennial generation as those born from the early 1980s to the early 2000s. As individuals in this generation grow older, there are two behavioral implications: 1) their acceptance of technology suggests they will be quick to adopt …

Depolarizing Science: The Effects Of Local Crises On Partisan Science Policy, Christopher R. Handy

Honors Capstones

No abstract provided.

Examining The Knowledge And Attitudes Of The Public In Regard To Military Sexual Trauma Policy, Lindsey Miller

Honors Capstones

No abstract provided.

Trumped: How A Billionaire With 140 Characters Stole Billions In Free Media, Kylie Shae Keyser

Honors Capstones

No abstract provided.

The Minero Magazine, Volume Xxiii, Spring 2016, Utep Student Publications

The Prospector

Cover Story: The Naked Truth: Untold Body-image Issues

Access Magazine, April 2016, San Jose State University, School Of Journalism And Mass Communications

Access Magazine

No abstract provided.

Your Face Betrays You: A Fantasy Theme Analysis Of Lie To Me, Caroline Campbell

Electronic Theses and Dissertations

Research concerning the consequences of edutainment has revealed that television shows have the capability to influence audience members. As the lines between education and entertainment are becoming increasingly blurred, viewers may not be aware of how watching such shows impacts them. Lie to Me is a popular edutainment television series that educates viewers about the power of micro expressions. Ekman has dedicated a large part of his life to the development of research related to micro expressions. The show’s main character, Cal Lightman, portrayed Paul Ekman’s special talents and knowledge through his ability to detect micro expressions. The first three …

Ua12/2/1 College Heights Herald, Vol. 91, No. 17, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Collins, Emma. Republicans, Democrats Unable to Compromise on Budget – Politics
• Moore, Brittiny. Drone Dash – Connor Brooks, Chris Goulet, Student Research Conference
• Dick, Jacob. 12 WKU Endowments Reach Underwater Level
• Moore, Elisabeth. Students Involved in E-Sports Hope to Gain Traction with New Sponsorship
• Collins, Emma. Senate Finally Outlines Performance Funding, Panned by House – Budget, Politics
• Moore, Mollie. Keep Stress Away As the Semester Intensifies
• King, Jennifer. Editorial Cartoon Spring Allergies
• Moore, Mollie. Horoscopes
• Johnson, Jack. Zootopia Is Keeping It Real, But in a Cute Way – Movie …

Prospectus, March 30, 2016, Parkland College

Prospectus 2016

Parkland president discusses budget woes, faculty cuts; Humans of Parkland; Awareness of heroin prevalence, help for users emphasized by Public Safety; Softball, baseball teams start with a spring in their step; Cobras Softball 17-3; Summer Camp Music Festival '16 third round of artists announced

The Guardian, March 30, 2016, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Ua12/2/1 College Heights Herald, Vol. 91, No. 16, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Carter, Brandon. A New Era: Rick Stansbury Takes Reigns of WKU Basketball
• Skipworth, Dustin. Student Government Association to Recommend Guidelines for Next President – Presidential Search
• Collins, Emma. House Rejects Senate Budget Proposal – Politics
• Abri, Madihah. CISO Aims to Represent International Students – Council of International Students
• Mathews, Carly. Gatton Academy of Math & Science Partners with National Stem Cell Foundation
• Kast, Monica. Lawsuit from Former Swimming Team Member Stalled in U.S. District Court – Collin Craig, Hazing
• Kast, Monica. WKU Student Research Conference to Include More than …

Ua12/2/1 Housing Guide, Wku Student Affairs

WKU Administration Documents

Special housing guide edition of the College Heights Herald.

• Which Dorm is for You?
• Pettway, Shantel-Ann. Comfort Animals Play Diverse Role on the Hill
• Collins, Emma. Housing & Residence Life Releases New Housing Plan
• Henderson, Andrew. Home, Home on the Hill
• Moore, Mollie. Being Old and Living Isn’t that Bad, I Guess
• Moore, Elisabeth. Columnist Shares Experience as a College-age Landlady
• Moore, Brittiny. Going Away to College: When Distance Is Just a Number
• Clark, Samantha. Students Rant & Rejoice Over Their Random Roommates
• A Place to Call Home
• Martin, Madison. I Won’t Romanticize Dorm Life, But It Was Still Pretty …

The Prospector, March 29, 2016, Utep Student Publications

The Prospector

Headline: The Road to Fitness

Media Perceptions On Sexual Assault On College Campuses, Maggie M. Hall

USF Tampa Graduate Theses and Dissertations

For the period of 1995-2013, females ages 18 to 24 had the highest rate of rape and sexual assault victimizations compared to females in all other age groups (Lynn & Sinozich, 2014). There is an even wider problem when among student victims, 20 percent of rape and sexual assault victimizations were reported to police, compared to 32% reported among nonstudent victims ages 18 to 24 (Lynn & Sinozich, 2014). With staggering statistics on sexual assaults, it is clear that this has become a national issue, which has further developed onto college campuses nationwide. In the last decade, sexual assault has …

The Effects Of Mission Statement Design On Behavioral Intention, Jonathan David West

USF Tampa Graduate Theses and Dissertations

The purpose of this study was to determine whether the length and readability of a mission statement contribute to stakeholder behavior regarding the mission statement. The majority of studies in the mission statement literature have not attempted to find an empirical link between mission statement design and employee behavior. This study employed a 2 (length: long v. short) x 2 (readability: low v high) post-test only factorial design to test the relationship between message design and beliefs about the mission statement. Students at a large southeastern university (n=212) were shown the one of four treatments and asked to …

Impact Of A Brand Crisis On Nation Branding: An Analysis Of Tweets About Vw’S Emissions Crisis, Kara Julie Whytas

USF Tampa Graduate Theses and Dissertations

On September 18, 2015, the U.S. Environmental Standards Agency (EPA) filed a Notice of Violation of the Clean Air Act to the Volkswagen Group regarding software used to intentionally deceive the EPA’s emissions tests.

Social media is an efficient way for organizations to release information and respond quickly during a crisis. Not only are organizations posting on social media sites, but consumers are increasingly turning to social media sites, such as Twitter, during crises to share information and opinions.

The VW crisis may impact Germany’s nation brand, as predicted by more recent country-of-origin literature. The country-of-origin effect occurs when the …

Ua12/2/1 College Heights Herald, Vol. 91, No. 15, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Shaffer, Hannah. WKU Mourns Over Loos of Kathryn Costello
• Mathews, Carly. Water, Water Everywhere – Leslie Ford, International Program
• Collins, Emma. Reagan-Era Economist Art Laffer to Speak at WKU
• Kast, Monica. Kentucky House Approves Cuts to State Judicial System
• King, Jennifer. Editorial Cartoon Miss Potato Head Beauty
• Winstead, John. Justice, Not Legislation – Gays, Lesbians
• Critchelow, Andrew. Three of February’s Best Album Releases – Music Review
• Wagner, Nick. Mezcaleros – Mexico, Mezcal, Alcohol
• Pettway, Shantel. Love the Way You Lie to Be Held Next Tuesday – Sexual Assault Awareness …

Ua3/9/7 State Legislative Update, Wku President's Office - Ransdell

WKU Administration Documents

Email from WKU president Gary Ransdell to faculty & staff regarding budget.

Spartan Daily, March 24, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 24

Spartan Daily, March 23, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 23

The Guardian, March 23, 2016, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Spartan Daily, March 22, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 22

Ua12/2/1 College Heights Herald, Vol. 91, No. 14, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Carter, Brandon. Questions Follow Ray Harper Resignation, Player Suspensions – Basketball
• Kast, Monica. Students Hear from Potential Honors College Associate Director – Thomas Spencer
• Collins, Emma. The Bees’ Needs – Sustainability
• Skipworth, Dustin. Student Government Association to Hear from Aramark About Garrett Conference Center Renovation – Dining Services
• Shaffer, Hannah. Placement Test Requirement for Foreign Language Classes Sees Delay
• Clark, Samantha. Support Group for Eating Issues Opens for Students – Counseling & Testing Center
• Kast, Monica. Faculty Senate Talks Evaluations, Budget & Finance Committee Report
• King, Jennifer. Editorial Cartoon …

The Prospector, March 22, 2016, Utep Student Publications

The Prospector

Headline: Women's Issue: Who Run the Court? Girls.

Spartan Daily, March 17, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 21

Ua12/2/1 College Heights Herald, Vol. 91, No. 13, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Collins, Emma. Bucks for Bright Ideas Opens Entries – Kentucky Innovation Network
• Kast, Monica. When the Well Runs Dry – Saudi Arabia, International Students
• Abri, Madihah. Ivan Wilson Hosts Gallery of Art from Bowling Green & Cuban Students
• Camp, Jodi. Student Veterans Alliance Elects New President – Joseph Hunter
• Collins, Emma. Nursing School Plans to End Associate Degree Program – Curriculum
• King, Jennifer. Editorial Cartoon Those Were the Days
• Johnson, Jack. Ding Dong the Witch is Eh
• Moore, Millie. On-Campus Pets Could Benefits Students, Community – Housing & Residence …

Ua3/9/7 2016 Budget Update, Wku President's Office - Ransdell

WKU Administration Documents

Email from WKU president Gary Ransdell to faculty & staff regarding the budget.