Open Access. Powered by Scholars. Published by Universities.®

Mass Communication Commons™

Open Access. Powered by Scholars. Published by Universities.®

2016

Discipline
Institution
Keyword
Publication
Publication Type

Articles 511 - 529 of 529

Full-Text Articles in Mass Communication

The Religion Of Social Media: When Islam Meets The Web, Zaina Salem Jan 2016

The Religion Of Social Media: When Islam Meets The Web, Zaina Salem

Williams Honors College, Honors Research Projects

The purpose of this feature article is to identify the reasons why some social media users disclose their religious beliefs through sites such as Facebook and Twitter. According to the Pew Research Center, 20 percent of Americans share their faith online. After a series of in-depth interviews, I discovered that for some, religious-related posts serve as personal religious reminders. Others share their religious views on social media to feel a sense of community, or to eliminate stereotypes and ignorance surrounding their religion.

Go to article

What Makes A Man?: An Alpha Male’S Fight For Masculinity Against The Media’S Muscular Ideals, Julie A. Yockey Jan 2016

What Makes A Man?: An Alpha Male’S Fight For Masculinity Against The Media’S Muscular Ideals, Julie A. Yockey

Williams Honors College, Honors Research Projects

Previous studies have focused heavily on media effects on women however growing trends in male ideals are finding that men are no longer static observers. The media constructs the ideal male body as lean, strong and muscular and men exposed to these idealized images may experience body dissatisfaction. Therefore, this project explores the effects of media ideals on men and the possible relationship between the media depictions of the muscular ideals and masculinity. Current research analysis shows that exposure to media ideals not only causes body dissatisfaction among men; trying to achieve the perfect body may result in unhealthy behaviors. …

Go to article

Effects Of Conflict Sensitivity In News Stories And User-Generated Comments, Marta Natalia Lukacovic Jan 2016

Effects Of Conflict Sensitivity In News Stories And User-Generated Comments, Marta Natalia Lukacovic

Wayne State University Dissertations

The discussion about normative repercussions of conflict sensitive framing of journalistic communication demands empirical evidence. Thus, this study provided experimental examination of effects of peace journalism. Furthermore, this study also explored the effects of conflict sensitive framing of user-generated comments. Widely popular digital media platforms provide countless and growing opportunities for regular citizens to create and share different types of content, including comments, which means user-generated content should be considered in evaluation of present-day media effects. The collected evidence suggests that conflict sensitive framing in both professional and user-generated forms has certain effects on how audience perceives news about wars …

Go to article

Social Justify Your Lesson Plan: How To Use Social Media To Make Pop-Culture Scholarly, Lydia Willoughby, Kelly Blanchat Jan 2016

Social Justify Your Lesson Plan: How To Use Social Media To Make Pop-Culture Scholarly, Lydia Willoughby, Kelly Blanchat

Publications and Research

In this chapter, we describe a lesson plan that uses social media (specifically Twitter) to empower students with the ability to critically analyze, reflect, and actively engage with community-based research content. The lesson plan is rooted in feminist pedagogy—a teaching/learning that actively engages with the material being studied by embracing social media as a viable platform for scholarship.

Go to article

The Future Of Advertising: What You Should Know, Valerie K. Jones, Rishad Tobaccowala Jan 2016

The Future Of Advertising: What You Should Know, Valerie K. Jones, Rishad Tobaccowala

College of Journalism and Mass Communications: Faculty Publications

We live in an empowered age with empowered consumers. Technology has become a slingshot enabling each of us consumers to defeat Goliath, the big companies and marketers. Consumers have god-like power, able to see, hear, discover, and uncover almost anything through all of the devices available today. Digitization, globalization and demographic shifts are requiring us to replace old models of thinking about communication and advertising. The chapter introduces new models of thinking about about the future of advertising, guided by a few fundamental principles: delivering utilities and services, as opposed to a message; reaggregating audiences, as opposed to segmenting them; …

Go to article

Sports Content Viewership Motivations Across Digital Devices, Mark Henry Jan 2016

Sports Content Viewership Motivations Across Digital Devices, Mark Henry

Walden Dissertations and Doctoral Studies

U.S. advertisers spent over $2 billion on sporting events in 2014 directing advertisements towards consumers through digital devices used such as televisions, computers, smartphones, and tablets. The purpose of this cross-sectional study was to identify motivation factors that predict the intention to view sports content on digital devices. Knowing such factors is important for advertisers to prioritize distribution channels. Uses and gratification theory formed the theoretical framework for the study. The methodology adapted a survey that encapsulated 9 motives. The research questions examined what motives influenced sports viewership, what motives predicted the intention to view specific sports content, and the …

Go to article

Call-Out Culture: How Online Shaming Affects Social Media Participation In Young Adults, Ethan M. Huffman Jan 2016

Call-Out Culture: How Online Shaming Affects Social Media Participation In Young Adults, Ethan M. Huffman

Communication & Leadership Dissertations and Theses

Communication via social media is important to many young adults. While participation affords benefits, it can lead to acts of online shaming. This study hypothesized that young social media users are concerned that the information they post online could cascade out of control leading to a verbal attack by an anonymous crowd. As a result, users reduce the frequency of posting content to social media after witnessing or experiencing acts of online shaming. Academic attention has not focused on social media participation, or the lack thereof, as a behavioral trait akin to organizational silence. Drawing on Morrison and Milliken’s (2000) …

Go to article

Competing For Attention: U.S. Millennial Perception Of Traditional And Social Media, Carl Neal Hudson Jan 2016

Competing For Attention: U.S. Millennial Perception Of Traditional And Social Media, Carl Neal Hudson

Communication & Leadership Dissertations and Theses

This study examines how U.S. Millennials view information reported by traditional and social media using Christians and Fackler’s (1993) communitarian ethics and Entman’s (1989) ideas on media “frame analysis” as a foundation for analysis. For the purposes of this study, Islamic State – a radical extremist organization rooted in the Middle East – is widely reported on both platforms and is used as a focal point for the study’s purposes. U.S. Millennials who participated in this study address their concerns with how information is reported in today’s 24/7 news coverage and constant outreach from organizations that report on world events. …

Go to article

This Is Not A Cage Match, Joseph C. Shepard Jan 2016

This Is Not A Cage Match, Joseph C. Shepard

Communication & Leadership Dissertations and Theses

During the 2016 presidential election season, Senator Ted Cruz’s use of social media to promote his campaign and build up a grassroots following was masterful. This case study explores Cruz’s digital outreach efforts in the shadow of GOP rival Donald Trump’s commanding use of traditional earned media. This case study views the Cruz campaign’s digital outreach strategy through the lens of the Agenda Setting theory of communication, which seeks to explain the mass media’s ability to influence what the important issues are to the public, and through the reverse agenda setting effect, meaning if the airtime is unavailable through traditional …

Go to article

Examining The Role Of Music Streaming Motives, Social Identification, And Technological Engagement In Digital Music Streaming Service Use, Heidi Bolduc Jan 2016

Examining The Role Of Music Streaming Motives, Social Identification, And Technological Engagement In Digital Music Streaming Service Use, Heidi Bolduc

Electronic Theses and Dissertations

According to the Nielsen Music 360 Research Report, 67% of all music consumers in the United States used digital music streaming services to listen, discover, and share music online in 2014 (The Nielsen Company, 2014). As such, communications scholars and music industry professionals are beginning to recognize the importance of understanding the factors that influence digital music listener behavior. Therefore, this study proposes an expanded theory of planned behavior model (TPB) by incorporating music streaming motives, social identification, and technological engagement into the original TPB model framework in an effort to gain a better understanding of people's intentions to use …

Go to article

Adpr 450: Public Relations Theory And Strategy—A Peer Review Of Teaching Project Inquiry Portfolio—"Using Crisis Simulation To Enhance Crisis Management: The Role Of Presence", Ming Wang Jan 2016

Adpr 450: Public Relations Theory And Strategy—A Peer Review Of Teaching Project Inquiry Portfolio—"Using Crisis Simulation To Enhance Crisis Management: The Role Of Presence", Ming Wang

UNL Faculty Course Portfolios

Simulation-based training (SBT) is a common pedagogical tool used in crisis management training. This paper explores the effects of a crisis simulation activity on students’ crisis management competencies. Pre- and post-test surveys indicated that students significantly improved crisis management competencies after the crisis simulation activity. Moreover, presence was found to be positively associated with crisis management competencies, suggesting that presence is critical in designing an effective simulation activity.

Go to article

Jomc: 491/891: Special Topic: News Engagement Lab—A Peer Review Of Teaching Project Benchmark Portfolio, Michelle Carr Hassler Jan 2016

Jomc: 491/891: Special Topic: News Engagement Lab—A Peer Review Of Teaching Project Benchmark Portfolio, Michelle Carr Hassler

UNL Faculty Course Portfolios

This benchmark portfolio analyzes a collaborative elective course offered by the University of Nebraska-Lincoln College of Journalism and Mass Communications in partnership with NET News, the state’s public media organization. The Spring 2016 course offered students hands-on experience creating, implementing and assessing social media content and engagement strategies for NET News. This portfolio showcases the innovative nature of the course while also demonstrating its pedagogical underpinnings. The portfolio provides a broad overview, including course goals and how activities and assignments are aligned with them. Using several assessment strategies, the inquiry focused on the course’s final project, in which students were …

Go to article

Framing The Ebola Outbreak: Systemic Influences On News Coverage, Adaobi Vivian Duru Jan 2016

Framing The Ebola Outbreak: Systemic Influences On News Coverage, Adaobi Vivian Duru

LSU Doctoral Dissertations

ABSTRACT Using a media systems comparative framework, I investigated the relationship between systemic characteristics and news coverage of international events. Leveraging a highly salient event: the Ebola outbreak, I extended the Hallin and Mancini Model to non-western democracies. This dissertation explored differences in media coverage of Ebola across media systems. Findings revealed that characteristics of media systems inform how news about an event is framed by reporters. By investigating news influences, this dissertation broadly sheds light on the latent influences of politics and culture on what audiences receive as news. My results showed that liberal media systems such as those …

Go to article

No More Mind Games: Content Analysis Of In-Game Commentary Of The National Football League’S Concussion Problem, Jeffrey Parker Jan 2016

No More Mind Games: Content Analysis Of In-Game Commentary Of The National Football League’S Concussion Problem, Jeffrey Parker

Theses and Dissertations (Comprehensive)

American (gridiron) football played at the professional level in the National Football League (NFL) is an inherently physical spectator sport, in which players frequently engage in significant contact to the head and upper body. Until recently, the long-term health consequences associated with on the field head trauma were not fully disclosed to players or the public, potentially misrepresenting the dangers involved in gameplay. Crucial to the dissemination of this information to the public are in-game televised commentators of NFL games, regarded as the primary conduits for mediating in-game narratives to the viewing audience. Using a social constructionist theoretical lens, this …

Go to article

Strategic Use Of Language In White House Twitter Communications, Margo L. Jolet Jan 2016

Strategic Use Of Language In White House Twitter Communications, Margo L. Jolet

LSU Master's Theses

Lippmann (1922) theorized that we understand our world through elites and the media because we cannot experience everything ourselves. We look to others to share their experiences with us. In this way, the media and elites tell us what is important in our world. Converse (1964), Zaller (1992), and Lupia (1994) argue that not only do elites and the media help us see what is important, but they draw out attributes of these issues to help us make political determinations congruent with our belief systems. In this thesis, I conduced two studies investigating candidate, party, and White House tweets about …

Go to article

Exploring Intermedia Agenda Setting Effects Of Last Week Tonight With John Oliver, Andrew Abad Jan 2016

Exploring Intermedia Agenda Setting Effects Of Last Week Tonight With John Oliver, Andrew Abad

LSU Master's Theses

The HBO television program Last Week Tonight with John Oliver is a new and unique take on the typical political comedy show popularized by programs like The Daily Show and The Colbert Report. Uninterrupted by commercial breaks and with full creative control, host John Oliver and his team spend 30 minutes on Sunday nights discussing a typically underreported story at length, abandoning the monologue and interview portions reminiscent of traditional political comedy shows in favor of a long-form style investigation into a particular issue or topic. The main segment of each episode is then uploaded to the social media website, …

Go to article

Planned Parenthood In Crisis: Social Media Strategies And Frames, Lauren Hudel Goodman Jan 2016

Planned Parenthood In Crisis: Social Media Strategies And Frames, Lauren Hudel Goodman

LSU Master's Theses

Planned Parenthood entered crisis mode in the summer of 2015 with the release of videos alleging sales of fetal tissue by the Center for Medical Progress. Its crisis communication strategy was implemented to manage its reputation and influence public opinion regarding the organization and potential defunding by Congress. Through the use of women’s health and abortion framing, Planned Parenthood was able to prime its public’s attitudes towards the organization and potential negative outcomes of removing federal funding from the organization. As discovered through a content analysis, Planned Parenthood specifically addressed the crisis in its press releases, allowing the organization to …

Go to article

Twerking, Alcohol, And Fame: The Construction Of Disney Celebrities In The Media, Carla R. López Jan 2016

Twerking, Alcohol, And Fame: The Construction Of Disney Celebrities In The Media, Carla R. López

Theses and Dissertations (Comprehensive)

The mass media expanded intrusion of cameras into the public and private lives of celebrities has contributed to the public's fascination with Hollywood celebrities. Specifically, this cultural obsession has been increasingly centered on female celebrity's increased deviancy and criminal behaviours. Although numerous studies have been completed discussing the cultural fixation of Hollywood celebrity culture and the audience’s attachment to these celebrities, few have provided insight into the media construction of cultural narratives surrounding Disney celebrities. To fill the gap in the literature, I will assess how female celebrity deviance and sexuality is constructed in the media by examining the media …

Go to article

You Will Be Punished: Media Depictions Of Missing And Murdered Indigenous Women, Caitlin Elliott Jan 2016

You Will Be Punished: Media Depictions Of Missing And Murdered Indigenous Women, Caitlin Elliott

Theses and Dissertations (Comprehensive)

The following thesis focuses on media depictions of Canada’s missing and murdered Indigenous women, a list that carries upwards of 1,200 names. The news coverage of these stories is reminiscent of television crime dramas in their depictions of minority victims of crime, specifically in regard to victim blaming. In order to examine this relationship, the present study compares coverage of missing and murdered Indigenous women in Canadian news articles to depictions of victims, particularly minority female victims, within crime procedural television shows. An ethnographic content analysis (ECA) was conducted in order to parse out common themes between news articles featuring …

Go to article

First Prev