Mass Communication Commons^™

Position The Brand: Identify The Role Of Social Media For Public Accounting Firms In Digital Age, Linbo Yao

Masters Theses

Due to the popularity of social media, accounting industry gradually adapts to using social media for their social benefits and social business. Various social media platforms provide new approach for accounting companies to get involved in this modern digital age. The present study is intended to investigate the roles of social media in public accounting firms in modern digital age by comparing three largest public accounting firms’ social media usages in Facebook, Twitter, and LinkedIn. Facebook is community-based network that allows people to connect and make friends with each other. Twitter is a micro blogging network that delivers short and …

Missed Connection: A Case Study Of Social Media, The Youth Vote And The 2015 Louisiana Gubernatorial Race, Valencia Richardson

Honors Capstones

No abstract provided.

Using Information To Affect Party Alignment And Third Party Support, Lindsey Spillman

Honors Capstones

No abstract provided.

How Various Sources Of Content On Social Networking Sites Affect Millennial’S Attitudes Toward A Brand, Katherine Campbell

Honors Capstones

No abstract provided.

Exploring Ethnic Stereotypes Through The Production Of Five Short Films, Ines Galiano Torres

Electronic Theses and Dissertations

This is a nontraditional thesis that combines social research in ethnic stereotypes in TV and film with the creative process of film production. This paper contains the formal step of research, in addition to the details on the production and creation of five original short films related to the issue of ethnic representations.

Access Magazine, May 2016, San Jose State University, School Of Journalism And Mass Communications

Access Magazine

No abstract provided.

Branding Faith: Do Christian Ministries Reach Millennials With Branding?, Bolashade Hanson

Masters Theses

The purpose of this research study is to discover what branding techniques used by Christian organizations are effective in connecting with Millennials and why, and to determine what are effective branding practices in a religious context. A convergent parallel mixed–method research design was used to gather the data. It included a content analysis of the branding components of four Christian organizations that target Millennials—The Passion Conference, The VOUS Conference, Acquire the Fire and Winterfest. A survey of 150 Millennials of diverse racial and ethnic backgrounds within the age range of 18-34 was conducted to collect quantitative data on Millennials’ predispositions …

A Content Analysis Of Gender-Specific Media Coverage Of Sport: Ncaa Athletic Department Home Webpages, Margo R. Malik

UNLV Theses, Dissertations, Professional Papers, and Capstones

Studies have found that media coverage of women’s sports is inadequate when compared with coverage of men’s sports. The results of these studies have revealed inadequacies in terms of amount of coverage as well as type of coverage. Findings demonstrate that there is a certain way media frame female athletes when they are covered. Female athletes are often portrayed in overly sexualized images, as feminine role models, as passive rather than active, and in sports that are considered gender-appropriate. These types of portrayals can perpetuate gender bias and stereotypes, undermine the true athletic ability of female athletes, and give the …

Spartan Daily, April 28, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 36

Ua12/2/1 The Best Of The Hill, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald.

Ua12/2/1 College Heights Herald, Vol. 91, No. 25, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Kast, Monica. The Cuts Are Coming – Budget
• Dick, Jacob. WKU Plan Privatizes 202 Staff Positions – Facilities Management
• Collins, Emma. Budget Reduction Plan Contains Tuition, Salary Increases
• Kast, Monica. New York Times Reporter, WKU Alumna Speaks to Students – Nikita Stewart
• Kast, Monica. Presidential Search Committee Hosts Student Forum
• Collins, Emma. Ball State University Student Gives WKU Sexual Assault Awareness Report Card – Brianna Kirkham
• Collins, Emma. Helm Library to Close for Repairs Over Summer – University Libraries
• King, Jennifer. Editorial Cartoon Couch Potato
• Lever, Katie. Letter to …

Spartan Daily, April 27, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 35

Prospectus, April 27, 2016, Parkland College, Peter Floess, Scott Barnes, Matthew D. Moss, Zonghui Li

Prospectus 2016

Course changes lined up for coming semester; Teenager receives degree at Parkland before graduating high school, How America's Electoral College works, McDonnell case at high court will test reach of bribery laws (AP), Illinois bills would limit mentally ill from owning guns (AP), Ex-NFL QB Johnny Manziel indicted in Texas (AP), Saudi prince unveils plans to welcome tourists (AP), Tourist in yoga airplane altercation allowed to fly to Korea (AP), Club Latino hosts bubble soccer (photo essay);

Ua3/9/7 Budget Reduction Plan, Wku President's Office - Ransdell

WKU Administration Documents

Email from WKU president Gary Ransdell to faculty & staff regarding budget cuts.

Spartan Daily, April 26, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 34

Ua12/2/1 College Heights Herald, Vol. 91, No. 24, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Collins, Emma. Students & Community March for Sexual Assault – Demonstrations, Take Back the Night
• Kast, Monica. WKU Mental Health Advocate Recognized Nationally – Brendan Ward
• Kast, Monica. Reserve Fund Tapped, Search Firm Announced – Regents, Presidential Search
• Moore, Elisabeth. WKU Staff Give Suggestions to Presidential Search Committee
• Moore, Mollie. A Healthy Body Means a Happy You
• King, Jennifer. Editorial Cartoon
• Money Well Spent? – Budget, Track & Field, Athletics
• Hardin, Scout. How to Be the Best Dressed at the Kentucky Derby – Fashion
• Scarlett, Gabriel. Magic in the …

The Prospector, April 26, 2016, Utep Student Publications

The Prospector

Art & Entertainment Issue

Headline: Art and All Its Forms

Music In Advertising: An Overview Of Jingles, Popular Music And The Emotional Impact Of Music In Advertising, Jeremy Jia Le Ng

Senior Honors Theses

Music is used extensively in advertising. Thus, it is surprising that so little research has been conducted on the emotional effects of music in advertising. Industry research has focused on the informational processing model, which measures how effective an advertisement is based on recall and understanding. However, beyond influencing thoughts and behavior, music tugs at the heart and leaves a lasting mark.

This thesis gives an overview of how music has been used in advertising, and delves into the emotional impacts of music in advertising. This thesis also explores the creative process behind choosing the right music for an advertisement, …

News In Virtual Reality, Samantha Macy

Honors Theses

Virtual reality (VR) is the next frontier of news media, but we know little about the impact is has on viewers. The goal of this experiment is to gain a better understanding of the social presence and information retained by watching news in VR. Participants will either consumer news in a VR setting, a highly interactive online format, or print. Then, using a survey, social presence and information retention were assessed. Research participants were undergraduate students at a large Midwestern university. It is expected that VR news will result in higher social presence and information retention than news in highly …

Spartan Daily, April 21, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 33

Ua12/2/1 College Heights Herald, Vol. 91, No. 23, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Moore, Elisabeth. Jay Richey Wins High Turnout Student Government Association Election
• Austin, Emma. Plaintiffs in Kentucky Same-Sex Marriage Case Visit WKU – Greg Bourke, Michael DeLeon, Gays, Lesbians
• Kast, Monica. WKU Coaches & Athletic Director Gain New Incentives With Contracts – Todd Stewart, Jeff Brohm, Rick Stansbury
• Collins, Emma. WKU Students Receive Calls & Emails from Scammers
• Chism, Kalee. Running Club Sprints Off to a Start This Semester
• Skipworth, Dustin. University Signs Research Extension with Mammoth Cave
• King, Jennifer. Editorial Cartoon Sweet Potatoes
• Willenbrink, Elizabeth. Letter to the Editor …

Ivy Lee, Faisal Zaben Alotaibi

Scholars Week

Ivy Lee: The Father of Modern Day Public Relations.

Ivy Ledbetter Lee is a prominent figure in the field of public relations and an American publicity expert. He is said to be the founder of what is presently known as public relations. He set up the Association of Railroad Executives which was used as a public relations service for the rail industry. He was able to use public relations to improve the morale of employees. One of such example is his use of internal magazines to motivate employees. He also held other positions such as Publicity Director for American Red …

Truth Was His Defense: The Libel Trial Of John Peter Zenger, Nicholas Dixon

Scholars Week

John Peter Zenger spent nearly eight months in jail starting in 1734 but still printed The New York Weekly Journal with the help of his wife while he was on trial for seditious libel. In those days, libel was anything that was against the government. It didn’t matter if the information was true or false. Controversy plagued Zenger’s trial from the beginning as William Cosby, the governor of New York, did everything he could to sabotage Zenger as Cosby was the centerpiece of most of Zenger’s editorials. Zenger was one of the first journalists to emphasize the importance of the …

James E. Grunig: Legend Of Pr, Fangning Yuan

Scholars Week

James E. Grunig specialized in public relations, communication and dissemination of scientific theory. In 1984, Grunig and Todd Hunt co-authored Management of Public Relations. This approach is demonstrated in their definition of PR, which states: “public relations activities are part of the management of communication between an organization and its publics” (Grunig and Hunt, 1984, p.7-8). Grunig was an active social activist, and his name was on the list of all the important members of the U.S. academic communication organizations. Grunig’s significant contribution to the four models of PR is: 1. The Press Agentry Model. 2. The Public Information …

The God Father Of Public Relations, Abdullah N. Alsuabaie

Scholars Week

The God father of Public Relations

Edward L. Bernyas is a pioneer and many scholars consider him as a father of Public Relation “PR”. Bernyas started his career work as a press agent before World War I. He also worked for an organization that was created by the U.S government to affect public opinions in the U.S to know the effect of American participation in the war at that time and the organization name was Creel Committee. Furthermore, Dernyas developed and created many techniques to shape public opinions. He thought deeply and came up with new idea of life’s work …

Spartan Daily, April 20, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 32

Prospectus, April 20, 2016, Parkland College

Prospectus 2016

'Fiddler on the Roof' performed at Parkland; Get ready for summer fun with College for Kids; 2016 student juried exhibit; Award winners named in art, design student juried exhibit;

Perceived Interactivity And Uses And Gratifications Of Online Interactive Advertising, Anna Hermes

Student Theses and Dissertations

The internet supports interactive online advertisings which allow viewers to engage. By conducting a survey among university students, this study examined experiences, perceived interactivity levels, and the appeal of the advertising features hyperlinks, share options, surveys, branded games, downloads, mouseovers/hover effects, and chats or feedback forms. Participants who had seen one of these features reported to use it. Participants who had seen hyperlinks, branded games, download, mouseover/hover, as well as chat/feedback forms in online ads found them more interactive. Share option, survey, branded games, downloads, mouseover/hover and feedback forms seemed appealing to participants who had seen it. Applying the Uses …

The Guardian, April 20, 2016, Wright State University Student Body

The Guardian Student Newspaper

Sixteen page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Spartan Daily, April 19, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 31