Mass Communication Commons^™

The Agenda Setting Effects Of Cnn’S Twitter In The 2016 Super Tuesday Primaries, Joy Huertas

Masters Theses

Governmental fall downs, electoral outcomes, terrorism propaganda, and climate change awareness are just some of the commonly known results of the effects of news media coverage on the public opinion and society as a whole. For years, researchers have utilized the agenda setting theory as a basis for their studies on the effects of the news media coverage on the public opinion in countless of contexts. The purpose of this study was to analyze the agenda setting effects of a major broadcast news organization but from one of their most influential social media channels, Twitter. CNN’s daily Twitter mentions of …

Medium As King: Social Media & The Political Campaign, Isaac Shea

Masters Theses

There is a growing need for a greater understanding of the intersection between great content, effective targeting and proper media usage in mediated communication and especially in American politics. As more campaigns move their efforts online in an attempt to reach a rapidly growing digital constituency, more content will continue to be less visible. The major quest for this study will be to challenge the long-standing idea that “content is king” which Bill Gates termed at the inception of the internet. A theoretical background of Marshall McLuhan and Kathleen Hall Jamieson will not only allow us to answer this question, …

Access Magazine, Summer 2016, San Jose State University, School Of Journalism And Mass Communications

Access Magazine

No abstract provided.

Measuring Strategic Communications, Jeffrey A. Ranta

Theses and Dissertations

The convergence and integration of communication disciplines is a daunting challenge for educators. Traditional distinctions of advertising, public relations, and integrated communication are becoming blurred by the growth of social media and other new media channels. The advent of strategic communications is a newer iteration of this coalescence of technology, analytics, and practice.

Silos of branding, issues management, media relations, image management, research, and many other communications (applied and specialty) as well as skills and traits are being combined in favor of a more comprehensive, strategic communications approach. The multi-platform, multi-disciplinary communicator is becoming the expected product of undergraduate programs …

Prospectus, June 29, 2016, Parkland College, Matthew D. Moss, Scott Wells, Peter Floess

Prospectus 2016

Theft remains most prevalent crime on Parkland campus, New Parkland women's soccer coach named, 'American idiot' performed in Parkland Theater

The Role And Usage Of Apps And Instant Messaging In Religious Mass Events, Juan Narbona, Daniel Arasa

International Journal of Religious Tourism and Pilgrimage

Over the last few years, large events have conferred great importance on Event Management, or the management of mass meetings. In the religious sector, for centuries, pilgrimages have been a clear example of mass events of a spiritual nature. Due to globalization and increased mobility, recent times have seen the multiplication of international events without a fixed location: Taizé encounters, Kumbh Mela (India), and World Youth Day are all good examples of this. These events imply at least a threefold spiritual, organizational and touristic challenge, and success in each one of these areas contributes to the favourable result of the …

The Importance Of Music Festivals: An Unanticipated And Underappreciated Path To Identity Formation, Kimberly F. Rudolph

Honors College Theses

The purpose of this study is to understand and explain the growing popularity of music and art festivals around the world. Music festivals are events consisting of a variety of bands and musical artists performing shows, on numerous stages, over a period of days to a large audience in outside and inside venues. Through field research, participant-observation, personal interviews, and survey research at the 2015 Bonnaroo Music and Arts Festival, this study suggests that they are much more than simple entertainment venues. Because humans desire to belong and music functions in the capacity as a global language, music festivals are …

The Prospector, June 21, 2016, Utep Student Publications

The Prospector

Headline: DWI Will Cost You More Than A Mug Shot

Professional Resource: The Routledge Companion To Remix Studies (2015), Benjamin Thevenin

Journal of Media Literacy Education

No abstract provided.

Padawan’S Journey: Remixing Star Wars Radio For Adolescent Literacy Education, Mark J. Davis

Journal of Media Literacy Education

The Star Wars phenomenon motivates adolescents who may be disengaged in the classroom. The wealth of visual content may overshadow the power of the music, sound effects, and dialogue. In literacy education, skills are often practiced by reading and discussing traditional texts. In this digital literacy project, struggling readers remixed the Star Wars canon through audio storytelling. Students served as actors, Foley artists, and directors in the recording of brief episodes based on the original trilogy. The project heightens students’ oral fluency and text comprehension by engaging in close reading and structured dialogue. The recordings demonstrate how students can be …

Evaluating Online Media Literacy In Higher Education: Validity And Reliability Of The Digital Online Media Literacy Assessment (Domla), Tom Hallaq

Journal of Media Literacy Education

While new technology continues to develop and become increasingly affordable, and students have increased access to digital media, one might wonder if requiring such technology in the classroom is akin to throwing the car keys to a teen-ager who has not completed a driver’s education course. The purpose of this study was to develop a valid and reliable quantitative survey providing accurate data about the digital online media literacy of university-level students in order to better understand how digital online media can and should be used within a teaching/learning environment at a university. This study identifies core constructs of media …

The Think Aloud Approach. A Promising Tool For Online Reading Comprehension, Stefania Carioli, Andrea Peru

Journal of Media Literacy Education

Despite its unquestionable interest from a theoretical and practical point of view, so far there has been little research on online reading and there is a lack of attention paid to this topic in most European educational institutions. In particular, primary and secondary school teachers are not adequately trained on how and when to intervene to support students’ proficiency in the online reading comprehension. After presenting a rationale demonstrating why students may struggle with online reading comprehension and the importance to adopt a self-regulated reading, this study proposes a Teacher’s Guide that could support late primary and secondary school teachers …

The Issues And Challenges Of Assessing Media Literacy Education, Evelien A. Schilder, Barbara B. Lockee, D. Patrick Saxon

Journal of Media Literacy Education

In the media literacy literature, the challenges associated with assessment have, to a great extent, been ignored. The purpose of this mixed methods study was therefore to explore the views of media literacy scholars and professionals on assessment challenges through qualitative interviews (n = 10) with the intent of using this information to develop a quantitative survey to validate and extend the qualitative findings with a larger sample of media literacy professionals and scholars from around the world (n = 133). The findings offer an overview of the assessment challenges encountered by these participants.

Political Engagement During A Presidential Election Year: A Case Study Of Media Literacy Students, Elia M. Powers, Susan D. Moeller, Yacong Yuan

Journal of Media Literacy Education

This exploratory, mixed-methods study uses data gathered during the previous U.S. presidential election in 2012 to evaluate student political engagement and digital culture. Survey results and media diary entries revealed that college students enrolled in a media literacy course during Super Tuesday or Election Day gravitated toward low-barrier political actions and expressive modes of citizenship, and they were most engaged when there was a social component to following election news. These results, coupled with recent data on political engagement and media consumption, present an opportunity to consider the role of digital platforms and online communities in the 2016 election.

Why Does Film And Television Sci-Fi Tend To Portray Machines As Being Human?, Edward Brennan

Conference Papers

This paper identifies, and attempts to explain, a lack of diversity in the way that cinema and television science fiction represents robotics and artificial intelligence (AI). Through a qualitative content analysis of recent film and television portrayals, it is argued, that a limited and limiting vision predominates. This limitation may serve to ideologically reinforce the power of corporate elites. It may also hamper discussion and debate around technological possibilities and their relationship with society.

There has been a slew of entertainment productions since 2013 that represent AI and robotics. This work examines Her (2013), Transcendence (2014), Interstellar (2014), Chappie (2015), …

Television In Ireland: A History From The Mediated Centre, Edward Brennan

Conference Papers

This paper identifies and critiques a dominant narrative in the history of Irish television, which is too often passed off for, or accepted as, the history of television in Ireland. The his- tory of television in Ireland has been written within an institutional framework and depends on the cultural binary of tradition and modernity, ‘old Ireland’ and ‘new Ireland’. This dom- inant narrative fails to interrogate television as a medium. It provides an account of the Irish broadcaster RTÉ rather than an account of the arrival of a new medium. Ironically this nar- rative which hinges on the role of …

The Prospector, June 14, 2016, Utep Student Publications

The Prospector

Headline: We're in this Together: El Paso Shows Solidarity for Victims of Orlando Shooting

The Prospector, June 7, 2016, Utep Student Publications

The Prospector

Headline: The Right to Choose: Equality Texas Announces Trans Visible Project

How Presidents Can Become "Hip" By Using High Definition Metaphors Strategic Communication Of Leadership In A Digital Age, Mirela Camelia Stimus

USF Tampa Graduate Theses and Dissertations

The aim of this interdisciplinary research was to see whether American presidents can reach Millennials more effectively in the digital age while publicly advancing the legislative agenda of their administration. The rationale is that presidents need to gain public support to pressure Congress into passing their legislation; while doing that, they can capture the public’s interest in politics and educate civically the most inattentive audience. To accomplish the task, strategic messaging adequate to digital media is necessary. Millennials appear as having modest interest and knowledge of politics despite their intense presence on digital media. On the other hand, they represent …

The Digital Battleground: The Political Pulpit To Political Profile, Shylee Garrett

Celebration of Learning

Social media has infiltrated our daily lives, and with an upcoming election, the messages disseminated are becoming increasingly important for the public electorate. By examining Twitter accounts of 2016 Republican presidential candidates through a content analysis, I was able to decipher patterns, preferences and post effectiveness. As my Senior Inquiry research continues, I will be able to use my model to decipher the best practices for political use of Twitter for future elections and political candidates.

Crimean Referendum: Annexation Vs Reunification. Framing Analysis Of Online News Coverage In Russia And The U.S., Anna Dedova

USF Tampa Graduate Theses and Dissertations

This thesis examines whether there is a frame difference in online news coverage of the controversial 2014 Crimean referendum by The New York Times and the Russian newspaper, Kommersant. The research is grounded in framing theory and literature on the attribution of news sources. The study is conducted in two languages and it seeks to examine how media systems, perspectives on the issue, journalistic standards, as well as cultural backgrounds and historical ties influenced framing of the event.

Sample online articles from each newspaper were selected and a quantitative content analysis was performed in order to identify the main …

Annual Report, 2015-16, University Of Mississippi. School Of Journalism And New Media, Will Norton Jr.

Annual Reports

No abstract provided.

Prospectus, June 1, 2016, Parkland College, Peter Floess, Scott Wells

Prospectus 2016

Natural sciences create new outdoor lab space in L-wing, Reception: Graphic Design Student Juried Exhibition, Grab your FREE copy of Images Magazine now in Student Life, Graphic Design Student Juried Exhibition 2016

Pretty Princess And Hurdling Heroes: A Content Analysis Of Walt Disney Studio Movies, Jessica Noll

Communication Studies

This study investigated the portrayal of active and passive behaviors of male and female characters in Walt Disney Studio original animated films. It was hypothesized that males would exhibit more active behaviors than their female counterparts and that females would exhibit more passive behaviors than their male counterparts. The results indicated that both of these hypotheses were supported. The study also found that the least likely interaction of male and female characters was when the male character was being passive and the female character was being active. The most likely was male characters performing active behaviors and female characters performing …

Broadband And Mobile Internet Services In Nonmetropolitan Nebraska: 2016 Nebraska Rural Poll Results, Rebecca Vogt, Cheryl Burkhart-Kriesel, Randolph Cantrell, Bradley Lubben, Larry J. Mcelravy Jr.

Publications from the Center for Applied Rural Innovation (CARI)

A recent Pew Research Center survey revealed that home broadband adoption has plateaued in the United States. In addition, there has been an increase in adults who use a smartphone to access the Internet but do not have traditional broadband service in their home. Given these national trends, how do rural Nebraskans access the Internet? Are they accessing the Internet from their cell phones? Are they subscribing to high-speed Internet services at home? How satisfied are they with their Internet services? How important do they feel Internet access is for various items? This paper provides a detailed analysis of these …

Mcv Wines Social Media Marketing Campaign: Successfully Marketing Wine To Millennials, Dillon Payne

Journalism

The following study investigates how to develop a commercial on a social media platform in order to advertise a product to millennials – in this study, wine is the product. The number of consumers is increasing as each year more and more millennials become 21 years old, thus being able to be the next and newest consumer of the wine industry. The campaign’s focus was to create a wine commercial for a tasting room called MCV Wines and market it on social media to see if millennials would be interested in purchasing wine after seeing the commercial. Withscholarly research, the …

Officer On Duty: How An Image Can Change In An Instant, Derrick Battle

Masters Theses

The deaths of Eric Garner, Michael Brown, and Tamir Rice sparked an uproar in many communities across the United States. These incidents brought to light that there is an issue that remains prevalent between citizen and police officers. The New York Police Department, Ferguson Police Department, and the Cleveland Department of Police have all dealt with tension involving the communities they serve. Since these incidents changes have been made within each department. Some had the help of the Department of Justice to reform old polices. While law enforcement does what they believe it is necessary to protect the public, sometimes …

The Guardian, May 2, 2016, Wright State University Student Body

The Guardian Student Newspaper

Twenty page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Spartan Daily, May 12, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 42

Spartan Daily, May 11, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 41