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Mass Communication Commons™

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2014

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Articles 391 - 420 of 459

Full-Text Articles in Mass Communication

Using Inoculation Messages To Protect “Stay In The Market” Beliefs During Financial Crises, Lindsay Lyles Dillingham Jan 2014

Using Inoculation Messages To Protect “Stay In The Market” Beliefs During Financial Crises, Lindsay Lyles Dillingham

Theses and Dissertations--Communication

This paper focuses on the problem of collapsed “stay in the market” (SIM) beliefs during financial crises. The primary purpose of this investigation was to ascertain whether or not inoculation messages represent a viable communication strategy to preemptively protect SIM beliefs during forthcoming financial crises. Ancillary purposes of this study were to further investigate the role of print and video crises, explicit instructions regarding post-inoculation talk (PIT), and gain and loss frame inoculation messages on the inoculation process. This study used a between subjects factorial design (3 x 2 plus four additional conditions) to explore ten hypotheses. Data collected from …

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Social Identity Theory As A Framework For Understanding The Effects Of Exposure To Positive Media Images Of Self And Other On Intergroup Outcomes, Christopher J. Mckinley, Dana Masto, Katie M. Warber Jan 2014

Social Identity Theory As A Framework For Understanding The Effects Of Exposure To Positive Media Images Of Self And Other On Intergroup Outcomes, Christopher J. Mckinley, Dana Masto, Katie M. Warber

College of Communication and Media Scholarship and Creative Works

Based on the tenets of social identity theory, a two-study experimental design was conducted which examined the influence of exposure to positive Latino media exemplars on ingroup (Latino) and outgroup (white) consumers. Specifically, the impact of exposure on interethnic evaluations as well as perceptions of self and other was evaluated. Results from Study 1 and Study 2 suggest that although exposure to positive media depictions of Latinos can prompt more favorable evaluations of ingroup and self among Latinos, the same cannot necessarily be said for the effects of exposure to affirmative messages on judgments about Latinos among outgroup members (i.e., …

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Media Portrayals Of Romantic Relationship Maintenance: A Content Analysis Of Relational Maintenance Behaviors On Prime-Time Television, Courtney Anderegg, Katherine Dale, Jesse Fox Jan 2014

Media Portrayals Of Romantic Relationship Maintenance: A Content Analysis Of Relational Maintenance Behaviors On Prime-Time Television, Courtney Anderegg, Katherine Dale, Jesse Fox

Faculty Publications - Department of Communication and Cinematic Arts

Maintenance behaviors play an important role in sustaining relational states, especially within committed romantic relationships. Limited research, however, has considered media portrayals of these behaviors. From the framework of social cognitive theory, this content analysis examined relational maintenance behaviors portrayed by committed romantic couples (heterosexual, gay, and lesbian) on prime-time network television. The frequency of maintenance behaviors (positivity, understanding, self-disclosure, assurances, relationships talks, tasks, and networks) varied by type, valence, program genre, and couple type (married=civil union or cohabitating). Results indicated that comedies featured more frequent relationship maintenance behaviors than dramas. In addition, comedies exhibited more frequent negative maintenance behaviors …

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Political Criticism And The Power Of Satire : The Transformation Of "Late-Night" Comedy On Television In The United States, 1980-2008, Nickie Michaud Wild Jan 2014

Political Criticism And The Power Of Satire : The Transformation Of "Late-Night" Comedy On Television In The United States, 1980-2008, Nickie Michaud Wild

Legacy Theses & Dissertations (2009 - 2024)

How has political comedy on television in the United States changed over time? Earlier examples of political comedy on television were shows like Saturday Night Live and various late night talk shows, which focused primarily on political or personal scandals or personal characteristics, rather than policies or substantive issues. In other arenas of television and the public sphere in general, there was serious criticism of scandals, but not in political comedy. Shows that attempted to criticize politicians or serious public issues using satire, irony, or invective such as The Smothers Brothers Comedy Hour, were routinely censored by network executives. With …

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Agents Of Democratic Accountability? : Professional Culture Of Political Journalism In The Us And Germany, Matthias Revers Jan 2014

Agents Of Democratic Accountability? : Professional Culture Of Political Journalism In The Us And Germany, Matthias Revers

Legacy Theses & Dissertations (2009 - 2024)

Newspaper journalism in the early 21st century is experiencing economic predicaments and a crisis of professional authority, both connected to technological changes of public communication. This is the backdrop of this study of political journalism. It is based on three years of qualitative field research on political press corps in Albany, New York and Munich, Germany, encompassing 72 interviews with reporters (from 31 news organization) and spokespeople (across all political parties and branches of government) as well as about 350 hours of observation. It also draws on professional discourses, including news stories about journalism (meta-journalism), obituaries of journalists as well …

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Safer To Steal Than Score : Press Coverage Of Financial And Sexual Scandals, And Electoral Outcomes, Chance York Jan 2014

Safer To Steal Than Score : Press Coverage Of Financial And Sexual Scandals, And Electoral Outcomes, Chance York

LSU Doctoral Dissertations

This dissertation examines communication processes surrounding political scandal. It demonstrates that scandal coverage is improperly calibrated to the severity of scandal accusations, with trivial but salacious sex scandals tending to receive inordinate amounts of press attention while deeper forms of financial corruption go unreported or underreported. Patterns of scandal coverage, in turn, result in real-world effects on public perceptions and electoral outcomes. Specifically, sex scandals generate such intense media scrutiny that accused officials often resign their offices rather than generate unwanted publicity. Financial scandals are often downplayed, resulting in little or no ramifications for the accused. Recognizing basic differences in …

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การบริหารตราสินค้าและตัวชี้วัดคุณค่าตราสินค้าในอุตสาหกรรมการบริการต้อนรับ, โสภาค พาณิชพาพิบูล Jan 2014

การบริหารตราสินค้าและตัวชี้วัดคุณค่าตราสินค้าในอุตสาหกรรมการบริการต้อนรับ, โสภาค พาณิชพาพิบูล

Chulalongkorn University Theses and Dissertations (Chula ETD)

งานวิจัยนี้ มีจุดประสงค์ (1) เพื่อศึกษาแนวทางการบริหารตราสินค้าในอุตสาหกรรมการบริการต้อนรับในประเทศไทย (2) เพื่อศึกษาตัวชี้วัดคุณค่าตราสินค้าในอุตสาหกรรมการบริการต้อนรับในประเทศไทย และ (3) เพื่อพัฒนาแบบจำลองตัวชี้วัดคุณค่าตราสินค้าในอุตสาหกรรมการบริการต้อนรับในประเทศไทย ระเบียบวิธีวิจัยเพื่อตอบวัตถุประสงค์ข้อ (1) ได้แก่การสัมภาษณ์เชิงลึกกับผู้ประกอบการธุรกิจโรงแรมและร้านอาหารจำนวน 16 ราย ระเบียบวิธีวิจัยเพื่อตอบวัตถุประสงค์ข้อ (2) และ (3) ได้แก่ การวิเคราะห์เนื้อหาในเว็บไซต์ tripadvisor.com การสนทนากลุ่มและการทำวรรณกรรมปริทัศน์ เพื่อพัฒนาแบบสอบถามสำหรับการทดสอบแบบจำลองตัวชี้วัดคุณค่าตราสินค้าในอุตสาหกรรมการบริการต้อนรับ เมื่อพัฒนาแบบสอบถามสำเร็จ จึงใช้ระเบียบวิธีวิจัยเชิงสำรวจกับกลุ่มตัวอย่างผู้บริโภคที่เคยมีประสบการณ์การใช้บริการธุรกิจโรงแรมและร้านอาหารจำนวน 800 ราย เพื่อนำข้อมูลไปทดสอบความสอดคล้องระหว่างแบบจำลองและข้อมูลเชิงประจักษ์ ด้วยการวิเคราะห์ผลทางสถิติผ่านสมการโมเดลเชิงโครงสร้าง (Structural Equation Model) และเทคนิคการวิเคราะห์ปัจจัยเชิงยืนยัน (Confirmatory Factor Analysis) ผลการวิจัยพบว่า ในธุรกิจโรงแรม การบริหารตราสินค้าอย่างเป็นระบบและครบวงจร จะพบในโรงแรมเครือข่ายระหว่างประเทศและในประเทศ ในขณะที่โรงแรมอิสระ จะมีการบริหารตราสินค้าในระดับที่แตกต่างกันไป ในธุรกิจร้านอาหาร การบริหารตราสินค้าอย่างเป็นระบบและครบวงจร จะพบในร้านอาหารที่เป็นองค์กรขนาดใหญ่และร้านอาหารเพียงบางแห่ง โดยปัจจัยสำคัญที่จะทำให้โรงแรมและร้านอาหาร นำหลักการบริหารตราสินค้ามาใช้ ได้แก่ ภูมิหลังทางการศึกษาและประสบการณ์ของเจ้าของกิจการ ตัวชี้วัดคุณค่าตราสินค้าในอุตสาหกรรมการบริการต้อนรับ ทั้งในธุรกิจโรงแรมและร้านอาหาร ได้แก่ การเชื่อมโยงตราสินค้า การรู้จักตราสินค้า ความภักดีต่อตราสินค้า คุณภาพของประสบการณ์ การรับรู้ถึงความคุ้มค่า และการสื่อสารการตลาด งานวิจัยชิ้นนี้ได้ขยายขอบเขตและพัฒนาทฤษฎีคุณค่าตราสินค้าของ David Aaker ให้มีความสอดคล้องกับอุตสาหกรรมการบริการต้อนรับ

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Blogging Love After Loss: How Widows Use Facework When Revealing Their New Relationships Online, Sunshine Baker Jan 2014

Blogging Love After Loss: How Widows Use Facework When Revealing Their New Relationships Online, Sunshine Baker

Electronic Theses and Dissertations

Expressions of identity are increasingly occurring in online communication as a variety of social media have emerged. People establish and manage identities online, and experience challenges when changing their online image. Widows experience this challenge in a dramatic fashion, especially when they begin to date and reveal new relationships online. The purpose of this study was to examine the expressions of facework in the online writings of widows regarding their new romantic relationships. This illuminated the ways in which one population, young widow bloggers, deals with the challenge of online identity management. A systematic thematic analysis was conducted to describe …

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Twitter Implementation Within Megachurches: An Examination Of The Social Media's Effectiveness, Andrea Thompson Jan 2014

Twitter Implementation Within Megachurches: An Examination Of The Social Media's Effectiveness, Andrea Thompson

Electronic Theses and Dissertations

This study identified what Twitter followers were discussing in reference to the top five megachurches in size. The methods utilized within this study involved an examination of all tweets hashtagging the top five megachurches over a sixteen day timeframe. The first research question was answered by categorizing tweets into predetermined content categories. This study also addressed the second research question by determining if Twitter implementation was beneficial in executing the missions of the top five megachurches. This question was answered by analyzing tweets using a five point Likert scale measuring how reflective each tweet was to the mission statement of …

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The Role Of News Media Use And Demographic Characteristics In The Prediction Of Information Overload, Qihao Ji, Louisa Ha, Ulla Sypher Jan 2014

The Role Of News Media Use And Demographic Characteristics In The Prediction Of Information Overload, Qihao Ji, Louisa Ha, Ulla Sypher

School of Media and Communication Faculty Publications

Drawing on the information overload theory, this study investigates how news media use relates to the probability of information overload. Our broad goal is to explore how typical media use outside the working environment impacts information overload. Through a large mail survey conducted in northwest Ohio (N = 661), the study combined resident samples and college student samples and examined several variables regarding demographic characteristics, news media use, and information searching efficiency. Multinomial logistic regression was used to analyze the data. Results confirmed that age, gender, income, traditional news media use, and information searching efficiency can partially predict one’s probability …

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Exploring Influences On Gender Equality In Photojournalism: Is The Field Picture-Perfect?, Andrea Briscoe Jan 2014

Exploring Influences On Gender Equality In Photojournalism: Is The Field Picture-Perfect?, Andrea Briscoe

LSU Master's Theses

America prides itself on having a free press. Ideally, this free press would look like the communities in which they cover. However, research shows that gender discrepancies are quite common in newsrooms (Anderson 2014; Briscoe 2012; Norris 1997; Willnat and Weaver 2014). Women often have a marginal presence in newsrooms, and this is troublesome, because scholars have noted that men and women approach newsgathering and reporting differently (Beam and Cicco 2010; Briscoe 2012; Grabe et al. 2011; Weaver 1997). While research has focused on gender discrepancies in various types of media, little to no research has looked at the field …

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The Future Of Broadcast Television: Online Streaming Infringement And The U.S. Supreme Court, Elizabeth Cuttner Jan 2014

The Future Of Broadcast Television: Online Streaming Infringement And The U.S. Supreme Court, Elizabeth Cuttner

LSU Master's Theses

Aereo and FilmOn X are online streaming services that allow subscribers to watch and record broadcast content online by capturing over-the-air signals through antennas assigned to each user and streaming that content to subscribers. The broadcasters and media owners who own copyrights in the content transmitted via the over-the-air signals that Aereo and FilmOn X capture argue that this service infringes upon their exclusive right of public performance, specifically under the Transmit Clause. The broadcasters have brought suit against both Aereo and FilmOn X for copyright infringement in several courts across the United States; some courts have found the online …

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Message Appeals Used By Nonprofits On Twitter To Increase Public Engagement, Lilliana Laura Lopez Jan 2014

Message Appeals Used By Nonprofits On Twitter To Increase Public Engagement, Lilliana Laura Lopez

LSU Master's Theses

As social media becomes a more prominent tool for mass communication, nonprofit organizations are using social networking sites as a means to communicate with their target audiences and recruit supporters. This study explores how nonprofits are using Twitter, a microblogging website, to communicate with their audiences during the year-end charitable giving period and investigate which messaging acquires audience engagement. This was determined by investigating nonprofit organizations’ use of Twitter’s multimedia features and the different types of message appeals used when tweeting about their organization’s year-end campaign. Another aim of this study was to identify which message appeals in online charitable …

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Leadership Bias: The Case Of The Cherokee Freedmen, Kristi Barnett Williams Jan 2014

Leadership Bias: The Case Of The Cherokee Freedmen, Kristi Barnett Williams

LSU Master's Theses

Journalists inform residents living on or near Native American reservations about key policy issues. Since most tribal councils own and operate their news outlets, retaliation towards journalists working for the tribe is a real concern if the leadership does not appreciate the message. In response to the threat of retaliation, some tribes, like the Cherokee Nation, have legal protections for journalists. The Cherokee Nation’s newspaper, the Cherokee Phoenix, operates under the guidelines of the Cherokee Independent Press Act (CIPA) originally passed in 2000 and amended in 2009. CIPA was the first of its kind in Indian Country. This thesis analyzes …

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Journalism And The "Dark Arts" - A Comparative Study Of British And American Media Ethic Codes Against The Backdrop Of The British Phone Hacking Scandal, Paromita Saha Jan 2014

Journalism And The "Dark Arts" - A Comparative Study Of British And American Media Ethic Codes Against The Backdrop Of The British Phone Hacking Scandal, Paromita Saha

LSU Master's Theses

The British phone hacking scandal in 2011 raised questions about the influence of powerful media conglemorates, most notably, Rupert Murdoch’s News Corporation, on the culture of the media and democracy on both sides of the Atlantic. Both American and British media are the world’s leading examples of a free market press built on the same ideological foundations. This study argues that the phone hacking scandal calls for a revised and nunanced look at the differences and similarities between the American and British media systems. This comparative analysis uses British and American news media ethic codes as an unit of analysis. …

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Front Cover Jan 2014

Front Cover

Basic Communication Course Annual

No abstract provided.

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Title Page Jan 2014

Title Page

Basic Communication Course Annual

No abstract provided.

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Editorial Board Jan 2014

Editorial Board

Basic Communication Course Annual

No abstract provided.

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Editor's Page, Joseph M. Valenzano Iii Jan 2014

Editor's Page, Joseph M. Valenzano Iii

Basic Communication Course Annual

This year the National Communication Association (NCA) celebrates its centennial. NCA began over a dispute between speech teachers and English teachers over the perception of oral communication receiving less instructional attention, and for the last century communication experts have been the primary party responsible for communication instruction of college students. Over the years the basic course has largely been focused on public speaking as the course to deliver this instruction, though we developed, and still teach, interpersonal communication and hybrid courses that also include small group communication. There have been several different venues in which the basic communication course has …

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Contents And Abstracts Jan 2014

Contents And Abstracts

Basic Communication Course Annual

No abstract provided.

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Student Learning Outcomes: Primary Drivers Of Course Design, Samuel P. Wallace Jan 2014

Student Learning Outcomes: Primary Drivers Of Course Design, Samuel P. Wallace

Basic Communication Course Annual

Student Learning Outcomes (SLOs) should be the core around which every college course is centered. As a result of taking this course: What should students know? What should they be able to do or to demonstrate? What should students value? Perhaps most important, How should students be changed or affected by taking this course? Effective course planning is made possible when these outcomes are focused and specific, and when the outcomes themselves are a high priority of the course. In spite of this maxim, student learning outcomes have not always been the primary driver of the design(s) of the basic …

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Civility As A Central Student Learning Outcome In The Basic And Introductory Communication Courses, Rod Troester Jan 2014

Civility As A Central Student Learning Outcome In The Basic And Introductory Communication Courses, Rod Troester

Basic Communication Course Annual

The basic argument being advanced is that civility ought to be a fundamental or central concern and guiding principle in our basic and introductory courses. Like the more common standards of effectiveness and appropriateness, civility ought to become one of the key standards by which we judge the quality of communication, and consequently ought to become a central learning outcome and a more significant focus in our teaching and research. Specifically, students should leave our basic interpersonal, public speaking, and business and professional speaking courses with an understanding of and appreciation for how an attitude of civility can positively influence …

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Public Address As The Basic Communication Course, William R. Upchurch Jan 2014

Public Address As The Basic Communication Course, William R. Upchurch

Basic Communication Course Annual

Public speaking has been at the heart of our discipline from its conceptual foundations in the ancient world to the founding of the National Council of Academic Teachers of Public Speaking in 1914. According to a longitudinal series of studies surveying the basic course in communication, the vast majority of such courses are either wholly or partially devoted to public speaking skill acquisition (Morreale, Worley, & Hugenberg, 2010). Though the field has fractured into an interdisciplinary mélange over the last century, public speaking has held onto its primacy, at least as the visible face of most departments. In fact, its …

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Basic Course Central Student Learning Outcomes: Enhancing The Traditional With The Critical, David H. Kahl Jr. Jan 2014

Basic Course Central Student Learning Outcomes: Enhancing The Traditional With The Critical, David H. Kahl Jr.

Basic Communication Course Annual

Given that well-developed outcomes are crucial for instructor and student success, it is necessary to delineate the central learning outcomes for the basic course in communication. Therefore, I will first articulate four traditional outcomes that I believe are necessary for students to become effective public speakers. Second, after discussing the benefits of integrating a critical approach in the basic course, I will present a fifth, critical, learning outcome. After doing so, I will discuss how this additional critical learning outcome can enhance the course by expanding upon each of the traditional outcomes.

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Social Justice And The Basic Course: A Central Student Learning Outcome, Andrea Patterson, Omar Swartz Jan 2014

Social Justice And The Basic Course: A Central Student Learning Outcome, Andrea Patterson, Omar Swartz

Basic Communication Course Annual

The economic, social, political, cultural, and environmental dimensions of globalization impacting our society demand new ways of thinking, acting, and teaching the Basic Communication Course (BCC). By emphasizing the learning outcomes of intellectual and practical skills and acceptance of personal and social responsibility, students will experience a new central learning outcome: what we are calling a social justice sensibility. In this essay we will emphasize the need to integrate the intellectual and practical skills of oral communication and personal and social justice in the BCC. We will discuss how the BCC can help students learn habits of citizenship and the …

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Using In-Class Versus Out-Of-Class Peer Workshops To Improve Presentational Speaking, Melissa A. Broeckelman-Post, Angela M. Hosek Jan 2014

Using In-Class Versus Out-Of-Class Peer Workshops To Improve Presentational Speaking, Melissa A. Broeckelman-Post, Angela M. Hosek

Basic Communication Course Annual

This study sought to determine whether there is a difference in the effect of in-class and out-of-class peer workshops on Cognitive Learning, Affective Learning, speech grades, Public Speaking Anxiety, Connected Classroom Climate, and Perceived Workshop Value. This study used a within-subjects modified switching-replications design and found that there were no significant differences in the effects of the two types of workshops. However, students preferred in-class workshops, and there is slight evidence that there might be benefits for doing an in-class workshop first so that students can build trust and learn to give and receive better feedback before considering out-of-class workshops.

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Clicking Instead Of Speaking: The Impact Of Students’ Communication Apprehension On Their Evaluation Of Mediated Participation And Learning In The Basic Course, Katherine J. Denker Jan 2014

Clicking Instead Of Speaking: The Impact Of Students’ Communication Apprehension On Their Evaluation Of Mediated Participation And Learning In The Basic Course, Katherine J. Denker

Basic Communication Course Annual

As research has well established the benefits to students of an engaged classroom, faculty are called to transform their classrooms into spaces focused on the learner (Petress, 2001). Though the basic course has traditionally been an engaged space, some formats of the basic course are limiting interaction. Researchers have argued that Student Response Systems (SRS) or “clickers” are one of the most promising technologies in transforming the classroom, particularly with the basic course, and offer venues for engagement for students particularly those who are most prone to avoid interaction. Nonetheless, many claims about these types of pedagogical tools have yet …

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The Communication Center At U.S. Colleges And Universities: A Descriptive Overview, Luke Lefebvre, Leah Lefebvre Jan 2014

The Communication Center At U.S. Colleges And Universities: A Descriptive Overview, Luke Lefebvre, Leah Lefebvre

Basic Communication Course Annual

Communication centers were originally designed to augment the basic communication course and assist students in the development of their oral communication skills. According to the National Association of Communication Centers (2012), there are currently over 70 communication centers in the United States. This study offers a descriptive investigation of communication centers at colleges and universities from communication center directors. Our purpose is to provide data about the nature and state of centers so that it may inform others about how to develop, maintain, and compare centers’ trends and tendencies. This investigation discusses the following communication center information: (a) institutional context, …

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Preparing To Learn: Structuring The Basic Course To Increase Student Preparation And Learning, Melissa A. Broeckelman-Post, Melissa F. Tindage, Jewlz M. Shaffer, Chantel Solomon, Sarah J. Black, Mylen F. Yamamoto Jan 2014

Preparing To Learn: Structuring The Basic Course To Increase Student Preparation And Learning, Melissa A. Broeckelman-Post, Melissa F. Tindage, Jewlz M. Shaffer, Chantel Solomon, Sarah J. Black, Mylen F. Yamamoto

Basic Communication Course Annual

This manuscript investigates whether frequent quizzing might facilitate greater preparation and learning in the Basic Course and tests variations of frequent quizzing through a series of three separate studies in order to identify best practices for using such quizzes. The first study showed that students who were given frequent quizzes performed better on the final exam than students who were given a midterm. The second study showed that frequent online quizzes can be just as effective as frequent in-class quizzes. In the final study, students were given skeletal notes to fill out as they prepared for class, and the results …

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Communication Apprehension In Hybrid And Public Speaking Basic Communication Course Textbooks, Emily A. Paskewitz Jan 2014

Communication Apprehension In Hybrid And Public Speaking Basic Communication Course Textbooks, Emily A. Paskewitz

Basic Communication Course Annual

For students enrolled in the basic communication course, their primary source for information about communication apprehension comes from the course textbook. Previous researchers have content analyzed textbooks for their coverage of communication apprehension in public speaking textbooks, but none have compared hybrid textbooks and public speaking textbooks. Twenty basic communication course textbooks, ten hybrid and ten public speaking, were analyzed for how they address communication apprehension. Results were consistent with previous research regarding communication apprehension in public speaking textbooks, noting few changes over the past 30 years. Implications for the basic communication course, along with suggestions for future research regarding …

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