Mass Communication Commons^™

The Prospector, January 21, 2014, Utep Student Publications

The Prospector

Headline: UTEP 100th Anniversary 1914-2014

The Guardian, January 15, 2014, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

How The Mass Media Use Numbers To Tell A Story: The Case Of The Crack Scare Of 1986, Jerome L. Himmelstein

Numeracy

Scholars, notably Joel Best and Milo Schield, have emphasized the importance of incorporating social construction into the study of quantitative literacy. Studying social construction involves examining how numbers are produced, how they travel into the mass media, and how the media use them to depict a social problem or discuss an issue. This article presents a case study in the last of these. It asks in particular how important numbers really are in media constructions of a social problem. It focuses on the “Crack Scare” of 1986 in the United States and a classic study in social construction, Orcutt and …

A Lesson In Crisis Communications And Transparency From Sub-Saharan Africa, Dane M. Kiambi

College of Journalism and Mass Communications: Faculty Publications

The increased penetration of smart phones in Sub-Saharan Africa and the enthusiasm toward social media highlights the need for crisis managers working in the region to sharpen their crisis management skills to effectively protect and restore the reputations of their organizations. Research has consistently shown that Africa is the only region of the world where growth in mobile connections is expected in the next ­five years. Coupled with the ongoing increase in high-speed internet connections, there is little doubt that creating and sharing information online among locals will reach new proportions. Research by Portland Communications showed that South Africa was …

Review Of Manon Parry, Broadcasting Birth Control: Mass Media And Family Planning, Rose Holz

Women's and Gender Studies Program: Faculty Publications

As Manon Parry explains in her interesting new book, ‘Many of the women who wrote [to the Birth Control Review] noted that they had read about [Margaret] Sanger’s work in the press, confirming the important role of the mass media in publicizing and building support for the movement’ (p. 13). Therein lies the crux of Parry’s project: the use of publicity was central to the family planning movement and a sustained analysis of its use over time is long overdue. To that end, she challenges several long-standing historiographic assumptions and unearths more than a few fascinating stories. For example, …

Carlos Saura Y La Relativización De La Historia Y La Memoria Antes De La Transición, Luis Guadaño

World Languages and Cultures Faculty Publications

(First paragraph) La idea principal del presente trabajo es la de intentar darle una nueva perspectiva a tres películas de Saura- El jardín de las delicias (1970), La prima Angélica (1973) y Cría cuervos (1975)- que las pondría en relación con el espíritu de la transición y no solamente con la oposición política al regimen de Franco. La crítica ha analizado estas películas principalmente desde una perspectiva que hace referencia al context histórico-político específico de su aparición dentro de la dictadura de Franco. Así, por ejemplo, se han interpretado como los últimos coletazos críticos al Régimen poco antes de su …

"Another Way": The Pneumatology Of Deleuzean Minoritarian Communal Interpretation In Scripture, The 16th Century Radical Reformation, And Alternative 21st Century Anabaptist Community, Jeremy Garber

Electronic Theses and Dissertations

This dissertation proposes a constructive theology of the Holy Spirit called the "pneumatology of minoritarian communal interpretation," the alternative creation of meaning within an oppressive majority context. It illustrates the convergence of Deleuzean philosophy with Anabaptist pneumatology and media communal interpretation theory in three particular locations: 1) selected mentions of the Holy Spirit in the Hebrew Bible and Christian New Testament; 2) the 16th century Radical Reformation; and 3) "Another Way," a 21st century alternative Anabaptist group focused around the spiritual discussion of art and popular media. Chapter One outlines the three theories. Chapter Two examines the Holy Spirit in …

Ua12/2/2 2014 Talisman: Reckoning, Part Ii, Wku Student Affairs

WKU Administration Documents

2014 Talisman yearbook.

• Hutchins, Seth. A Cut Above – Chris Page, Barbers
• Rogers, Shelby. Out with the Old – Thompson Science Complex
• Melcher, Jaclyn. East Meets Western – Shima Alessa, Saudi Arabia, International Students
• Swanson, Kayla. Deep End: Tim Slattery – Swimming
• Swanson, Kayla. Tackling Time: Jim Meyer – Football
• Swanson, Kayla. Beyond the Basket: Kami Howard – Basketball, Class of 1986
• Moster, Brittany. Right Kind of Writing – Walker Rutledge, English
• Smith, Mary-Kate. A Bug’s Life – Keith Philips, Biology
• Kirz, Lindsay. Honors with Par – April Butler, Golf
• Belknap, Abby. Setting the Tone – Greek Week, Spring Sing …

Ua19/16/1 Hilltopper Basketball 2014-15 Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2014-15 men's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Molding Messages: Analyzing The Reworking Of ‘Sleeping Beauty’ In Grimm’S Fairy Tale Classics And Dollhouse, Jeana Jorgensen, Brittany Warman

Scholarship and Professional Work - LAS

The story of “Sleeping Beauty” (ATU 410) is one of the most consistently captivating fairy tales. It tells of a cursed princess dreaming in a tower, waiting patiently for her prince to rescue her. Those who recreate the tale for contemporary audiences spin the story anew, reconstructing again and again what it means both to sleep and to awaken. This chapter analyzes two modern television versions of the tale, one for children and one for adults, comparing their incorporation of feminist messages and parallel ideas about shaping narratives and shaping lives. The children’s cartoon Grimm’s Fairy Tale Classics (also called …

Cyberbook: An Introduction To Topics In Cyberculture, Western Kentucky Univeristy Department Of Communication

Communication Student Publications

No abstract provided.

The Lone Flower: A Collaborative Cybernovel, Western Kentucky University Department Of Communication

Communication Student Publications

No abstract provided.

Ua12/2/2 2014 Talisman: Reckoning, Part I, Wku Student Affairs

WKU Administration Documents

2014 Talisman yearbook.

• Wegert, Sally. Stoop Kids
• Cole, Tanner. Green Thumbs – Horticulture, Facilities Management
• Kriz, Lindsay. A Driving Force – Steve White, Automobiles
• Cole, Tanner. Pitch Forward – Soccer
• Smith, Mary-Kate. Love of the Game – Soccer Club
• Kriz, Lindsay. Runners Without Borders – Track & Field
• Cole, Tanner. Lines & Angles – Raymond Poff, Recreation, Fishing
• Reckoning
• Beasecker, Allyson. Five-Year Leaders – Football, Luis Polanco, Chuck Franks
• Pratt, Elliott. Throwing in the Towel – Bobby Petrino, Football
• Cole, Tanner. Surrounded by Sound – Revolution 91.7, Versie Parker
• Belknap, Abby. A Clean Sweep – Shaker Village, Barrett Rogers
• Pointer, …

Ua3/9/1 Wku Annual Progress Report, 2013-2014, Wku President's Office

WKU Administration Documents

Progress report regarding Challenging the Spirit (2012-2018) action plan.

Green Grass, High Cotton: Reflections On The Evolution Of The Journal Of Advertising, Leonard N. Reid

Richard T. Robertson School of Communication Presentations

This article reflects on my time as the fifth editor of the Journal of Advertising, makes observations about the evolution of scholarship in the Journal over the past decades, offers suggestions for how JA might advance in the coming years, and provides some “words of wisdom” to advertising researchers. Because it is the first in an invited article series of editor reflections, a bit of historical context is provided.

Ua19/16/1 2014-15 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Administration Documents

WKU track and field media guide for 2014-15 season.

Ua68/1/3 Potter College Of Arts & Letters Dean, Assistant Deans, Committees Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by the Potter College of Arts & Letters Dean, regarding the administration of Potter College.

Contact was a Potter College newsletter about funding opportunities, including grants, for faculty projects and research in the 1970s.

The Forum was a Potter College newsletter for faculty to share information about professional activities and discuss intellectual items of interest in the 1970s.

Potter College Potpourri was a newsletter for faculty, staff, and students that was available in print and online in the late 1990s. It included recent happenings, a frequently asked questions section, and brief departmental updates.

Arts & Letters is the …

Ua19/16/1 Lady Topper Volleyball 2014 Media Guide, Wku Athletic Media Relations

WKU Administration Documents

Athletic media guide for volleyball team.

Ua19/16/1/1 Hilltopper Baseball 2014 Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2014 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua12/4 Stall Street Journal, Vol. 6, Wku Health Services

WKU Administration Documents

Broadsides developed by WKU Health Services to convey public health information in students in bathroom stalls. Incomplete run.

Ua68/6/1 Emeriti, Vol. 1, Issue 1, Wku English

WKU Administration Documents

Newsletter created by the Editing and Publishing Class regarding the work of retired English department faculty. This issue includes articles about Karen Schneider, Joseph Millichap, James Flynn, Elizabeth Oakes and Joe Survant.

Ua35/3 Memoranda, Wku Provost

WKU Administration Documents

Memoranda issued by the WKU Provost to WKU faculty and staff via email.

• Dean, College of Human & Health Services
• Summer Projects, 2014
• Directorship of the Kentucky Museum

The Public Sphere As Site Of Emancipation And Enlightenment: A Discourse Theoretic Critique Of Digital Communication, David Ingram, Asaf Bar-Tura

Philosophy: Faculty Publications and Other Works

Habermas claims that an inclusive public sphere is the only deliberative forum for generating public opinion that satisfies the epistemic and normative conditions underlying legitimate decision-making. He adds that digital technologies and other mass media need not undermine – but can extend – rational deliberation when properly instituted. This paper draws from social epistemology and technology studies to demonstrate the epistemic and normative limitations of this extension. We argue that current online communication structures fall short of satisfying the required epistemic and normative conditions. Furthermore, the extent to which Internet-based communications contribute to legitimate democratic opinion and will formation depends …

Political Magazines On Twitter During Election 2012: Framing, Uniting, Dividing, Susan Currie Sivek

Faculty Publications

This study offers a content analysis of Twitter activity from 16 American political opinion magazines during the month before the 2012 presidential election. The study is an exploratory attempt to operationalize aspects of tweets that may contribute to frame alignment processes and mobilization among Twitter users. The analysis identifies these components and examines how political magazines’ Twitter activity may demonstrate aspects of this process. These magazines must consider both the normative goal of achieving specific political gains by mobilizing readers and the pragmatic goal of remaining sustainable as publishing enterprises. The degree to which their Twitter usage reflects frame alignment …

Attempting An Affirmative Approach To American Broadcasting: Ideology, Politics, And The Public Telecommunications Facilities Program, Michael W. Huntsberger

Faculty Publications

The Public Telecommunications Facilities Program (PTFP) was the largest source of capital funding for U.S. public broadcasters for nearly fifty years. Between 1963 and 2010, the PTFP distributed more than $800 million to support the construction of public broadcasting facilities. Though the PTFP itself was generally noncontroversial, the fortunes of the program were complicated by the partisan politics of public broadcasting and federal fiscal policy. This study provides evidence of the ambiguous and contingent nature of the American approach to public broadcasting, and demonstrates some of the problems associated with affirmative efforts by government to advance public communication.

Diversity Project: Poster Series Connects Core Values To Library Materials And Expertise, Bettina Peacemaker, Sue Robinson, Marilyn Scott

VCU Libraries Faculty and Staff Presentations

Virginia Commonwealth University celebrates diversity as a core value, and VCU Libraries actively strives to foster inclusion and an understanding of difference. The diversity and culture poster series was envisioned as a way to connect education about diversity directly to library collections and expertise. This poster details the distribution, response, and impact of the series.

Vitamin D An Examination Of Physician And Patient Management Of Health And Uncertainty, Keisa Bennett, Brandi N. Frisby, Laura E. Young, Deborah Murray

Scholarship and Professional Work - Communication

Vitamin D has been a topic of much research interest and controversy, and evidence is mixed concerning its preventive effects and health benefits. The purpose of our study was to explore the decision-making strategies used by both primary care providers and community members surrounding vitamin D in relation to uncertainty management theory. We conducted semistructured interviews with primary care providers (n = 7) and focus groups with community members (n = 89), and transcribed and coded using the constant comparative method. Themes for providers included awareness, uncertainty, patient role, responsibility, skepticism, uncertainty management, and evolving perceptions. Community member …

Remembering Radical Black Dissent: Traumatic Counter-Memories In Contemporary Documentaries About The Black Power Movement, Kristen Hoerl

Scholarship and Professional Work - Communication

Contemporary rhetoric about race and racism has been shaped, in part, by popular films. Since the late 1980s and 1990s, Hollywood has provided a variety of what Kelly Madison refers to as "anti-racist-white-hero" films.¹ Movies including Amistad, Cry Freedom, The Long Walk Home, Mississippi Burning, and Ghosts of Mississippi have routinely positioned white protagonists as civil rights heroes who win justice for the black community by punishing or humiliating white antagonists. Each film frames racial injustice as the consequence of closed-minded individuals, rather than as the outcome of the U.S. economic and political system. More recently, the motion pictures …

Modern Japanese Literature And Visual Culture: Constructions Of Religious And Historical Identity, Ronald S. Green

Philosophy and Religious Studies

This course is a survey of modern Japanese literature and visual culture since the Meiji Restoration (1868). It focuses on constructions of identities within historical contexts. Our objective is to analyze ways in which writers and artists have positioned their subjects and re-imagined culture to create particular portrayals. The class examines a selection of shōsetsu (the Japanese novel) of Natsume Soseki, Kawabata Yasunari, Mishima Yukio, Murakami Haruki, and Ogawa Yōko, films of Miyazaki Hayao, and important anime. The course promotes critical methodologies and interdisciplinary or comparative studies, combining, for example, literature with film, visual culture, gender studies, cultural history, Buddhist …

การสื่อสารการตลาดแบบบูรณาการของผลิตภัณฑ์เสริมอาหารเพื่อความงามและการรับรู้ความงามของผู้บริโภค, ชุติมา ลิ้มเจริญรัตน์

Chulalongkorn University Theses and Dissertations (Chula ETD)

การวิจัยในครั้งนี้มีวัตถุประสงค์เพื่อศึกษาการสื่อสารการตลาดแบบบูรณาการของผลิตภัณฑ์เสริมอาหารเพื่อความงาม และการรับรู้ด้านความงามของผู้บริโภค ใช้ระเบียบวิธีวิจัยเชิงคุณภาพ โดยการวิเคราะห์เอกสารจากการสื่อสารการตลาดแบบบูรณาการของผลิตภัณฑ์เสริมอาหารเพื่อความงามทั้ง 6 ประเภท ได้แก่ 1. การโฆษณา 2. การประชาสัมพันธ์ 3. การส่งเสริมการขาย 4.การขายโดยบุคคล 5. การตลาดทางตรง 6.การสื่อสารออนไลน์ และวิเคราะห์การนำเสนอความงามทั้ง 6 รูปแบบ ได้แก่ 1. ความสวยคลาสสิคและดูเป็นผู้หญิง 2. ความสวยอย่างยั่วยวน 3. ความสวยเซ็กซี่และดูขี้เล่น 4. ความสวยน่ารัก 5. ความสวยเรียบดูเป็นธรรมชาติ 6. ความสวยทันสมัย ประกอบกับวีธีวิจัยเชิงปริมาณ โดยใช้แบบสอบถาม ในการเก็บข้อมูลจากผู้บริโภคผู้หญิง และผู้ชาย อายุ 18 ปีขึ้นไปที่เคยซื้อผลิตภัณฑ์เสริมอาหารเพื่อความงามในกรุงเทพมหานคร จำนวน 400 คน ผลการวิจัยเชิงคุณภาพพบว่าผลิตภัณฑ์เสริมอาหารเพื่อความงามทั้ง 3 ตราสินค้า ได้แก่ ตราสินค้านิวทริไลท์ แบรนด์ และสก๊อต มีการใช้การสื่อสารการตลาดแบบบูรณาการครบทั้ง 6 ประเภท และมีการนำเสนอความงามครบทั้ง 6 รูปแบบ นอกจากนี้ ผลการวิจัยเชิงปริมาณพบว่าผู้บริโภคเปิดรับการสื่อสารการตลาดแบบบูรณาการของผลิตภัณฑ์เสริมอาหารเพื่อความงามประเภทการสื่อสารออนไลน์มากที่สุด และแหล่งข้อมูลที่มีอิทธิพลต่อการซื้อมากที่สุด คือแหล่งทดลองและแหล่งการค้า และมีการรับรู้ความงามในรูปแบบความสวยทันสมัยมากที่สุด ผลจากการทดสอบสมมติฐานพบว่าการเปิดรับการสื่อสารการตลาดแบบบูรณาการของผู้บริโภคมีความสัมพันธ์กับการรับรู้ความงาม และยังพบความสัมพันธ์ระหว่างการเปิดรับการสื่อสารการตลาดแบบบูรณาการและแหล่งข้อมูลที่มีอิทธิพลต่อการซื้ออีกด้วย