Mass Communication Commons^™

Gatekeeping The Social Games In A Post-Broadcasting World: A Qualitative Content Analysis Of Nbc And User-Generated Olympic Twitter Coverage During The 2012 London Games, Daniel Anthony Sipocz

Dissertations

This study examined the Twitter use of both traditional gatekeepers, such as NBC, and audience members during the 2012 London Summer Olympics. The exploratory study examined NBC and audience members as gatekeepers with a particular interest in the audience’s role as a gatekeeper through social media use. NBC used Twitter, a social media platform, in ways that supported traditional gatekeeping models. The network aimed to drive audiences back to the traditional television broadcast while providing the audience with the illusion of having an influence on Olympic coverage. Most significantly, this study argues that the audience became a gatekeeper of Olympic …

Get Schooled: A Visual Social Semiotic Analysis Of Target's Branding Using Instagram, Chelsea Bevins

Masters Theses

With new technology arising, brands must be able to adapt to them. This thesis will break down brand management, using David Aaker's framework, of the Target Corporation to see if they are using modern resource, Instagram effectively. This thesis will also look at how the theory of visual social semiotics, applied to communications, is used to decipher intended meaning. Brand management embodies a company and people are driven by what a brand portrays. People are driven by values, emotions and quality within a brand. People associate products with memories, celebrities, attributes and symbols. Brands are more than just a name. …

Not Dead At All, Martin Becerra

Electronic Theses and Dissertations

Not Dead At All is a nontraditional thesis, a creative product, the result of a combination of media production and social research. This paper is an attempt to explain the creative and production process behind the creation of an original media content, using the social research as a tool to increase the likeability of our characters and therefore increase the show’s chances of success.

Media, Publicity, And Fashion: The Michelle Obama Effect A Content Analysis Of News Around The World, Temitope M. Fancy

Electronic Theses and Dissertations

This study is a content analysis of media content in a 12-month time period in the lives of Jason Wu and Thom Browne, who were the designers of Michelle Obama’s outfit to the second presidential inauguration. In order to discover the increase in awareness and media coverage of these designers due to Michelle Obama’s fashion selection during the second inauguration, which brought about publicity, the researcher compared mentions, tone of stories, and framing of stories concerning these designers 6 months before and after the inauguration. Results indeed gave support to the hypothesis that mentions of these designers increased significantly after …

A Case Analysis Of The Foundational Ministry Principles Of Rev. Jerry Falwell From 1956-1966, Iain Lyttle

Doctoral Dissertations and Projects

This research examines principles employed by Dr. Jerry Lamond Falwell between 1956 and 1966 and the early developmental stages of his church, Thomas Road Baptist Church (TRBC). The foundation built during these formative years facilitated precipitous growth within the church plant for decades, allowing TRBC to become one of America’s most prominent megachurches and to found Liberty University, the world’s largest evangelical university. As church plants are more likely to fail than to succeed, this research aimed to investigate key characteristics of a church planter who was highly successful, which can be replicated. Using primarily twenty-three interviews of TRBC congregants …

Caring Is Sharing: Reconciling The Federal Trade Commission’S Online Privacy Suggestions With Young Social Media Users’ Privacy Reality, Katherine Macdonald

Honors Capstones

No abstract provided.

Flaws In The Federal Communications Commission, Sally Kay Mcpherson

Honors Capstones

No abstract provided.

Banging Heads - Media Portrayals Of Injuries In Professional Football Before And After The Death Of Mike Webster, Alexander Moe

All Theses

This study addresses the influence of a trigger event on mainstream news coverage of injuries in professional football. In 2002, four-time Super Bowl winner and NFL Hall of Famer Mike 'Iron Mike' Webster passed away due to what is known today as Chronic Traumatic Encephalopathy (CTE), a condition that develops in the brain after multiple impacts. It has been confirmed that Webster sustained CTE from his 17-year NFL career, although medical evidence at the time of his death did not exist, and his passing was instead attributed to heart failure. This is an empirical analysis of how the trigger event …

Applying Public Relations Theory To Assess Service-Learning Relationships, Karen Strand

USF Tampa Graduate Theses and Dissertations

In Service-Learning (S-L) partnerships, universities and community organizations exchange resources and influence. Community engagement scholars Cruz and Giles proposed that relationships within S-L partnerships serve as units of analysis for the study of community outcomes of engagement. Yet, the scholarship of engagement lacks a suitable instrument to assess such relationships. This study brings together two lines of scholarship-relationship studies within community engagement and cocreational studies within public relations-to address the problem of assessing the community outcomes of S-L relationships, and it applies Cruz and Giles' ideas about using relationship analysis to assess community outcomes when it considers the perspectives of …

Effects Of Country Of Origin, Country Animosity And Foreign Product Usage Experiences On Product Judgement: A Study Of Chinese Customers, Cong Sui

USF Tampa Graduate Theses and Dissertations

An experiment was conducted to test hypotheses the country-of-origin, country animosity and product usage experience jointly determine the intention of product purchase. One hundred and seventy Chinese students participated in the experiment and responded to advertisements designed to promot laptop computers manufactured in Germany, Japan, India and the Philippines. Regression analysis results indicate that general product purchase intentions were significantly influenced by participants' pre-existing COO and CA perceptions. The interaction effects between COO, CA and product usage experience were also confirmed, meaning that the effects of COO and CA on purchase intentions were moderated by the variety and frequency of …

Social Media Use During The College Transition, Kevin J. Yurasek

USF Tampa Graduate Theses and Dissertations

Starting college is an exciting and pivotal time for students. During this time, the student will be faced with challenges of his or her social identity and will need to develop or modify identities based on new social situations. Previous research shows that social media play a role in identity development, but there is little information regarding the extent. Are new college students using Facebook during their transition to communicate their new identity/social group to new peers? Are they using Facebook to maintain nostalgia for previous identities/social groups? This information will be valuable to higher education professionals working with these …

An Examination Of Motives, Experiences, And Behaviors Of Mmorpg Players, Theresa Lynn Woods

USF Tampa Graduate Theses and Dissertations

Massively multiplayer online role-playing games (MMORPGs) are growing in popularity and use worldwide. This study seeks to explore the motivations and experiences of MMORPG players through an extensive online survey with more than a thousand participants (n=1,422). The findings support a complex relationship between the variables, including the direct effects of motivations and flow on the time invested by players in MMORPG play, as well as the mediated effects of motivation via flow. Causal relationships are examined in addition to the significance of direct and indirect effects on frequency of play, yielding several significant results, including (1) the overwhelming importance …

Producer Fans: How Twilight Fans Are Using Facebook To Blur The Lines Between Media Producers And Consumers, Nichole Roslyn Kazimirovicz

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study is to understand how a new medium is used by Twilight literature fans and how users are gratified through their use of the new medium. A qualitative content analysis (with quantitative elements) of fan-based profiles will analyze the uses and gratifications ofTwilight-fans on Facebook. The fans of theTwilight Sagaby Stephenie Meyer are used as an example of how fans are blurring the lines between media content producers and media content consumers. Fans are categorized in one of two ways (consumer-fans and producer-fans). The uses and gratifications of the fans are analyzed to develop these two …

Prospectus, April 30, 2014, Ken Smith, Peter Cowley, Scott Barnes, Alex Wallner, Mace Mackiewicz

Prospectus 2014

PARKLAND'S WIRELESS ISSUES, Parkland Planetarium Presents "The Planets," Being an International Student is no Small Feat, Don't Count the Humanities Out, Improving Graduation Rates, Golf Stays Hot Going Into Post-Season, Change in Game of Thrones Episode Sparks Controversy Among Viewers

The Guardian, April 30, 2014, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Spartan Daily, April 30, 2014, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 142, Issue 36

Ua12/2/1 Best Of The Hill 2014, Wku Student Affairs

WKU Administration Documents

Special awards edition of the College Heights Herald.

Ua12/2/1 College Heights Herald, Vol. 89, No. 51, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Harrison, Taylor. Email Scams Giving Students, WKU Headaches – Information Technology
• Holloway, Kae. Energy Fuels Annual Fashion Show – Black Student Alliance
• Holloway, Kae. Rocking the Runway – Black Student Alliance
• Rogers, Shelby. WKU Closing Gap Between Male, Female Salaries – Budget
• Mathews, Mackenzie. Morehead State University to Open Second Kentucky Dual-Credit Academy – Craft Academy for Excellence in Science & Mathematics
• Vogt, Darren. Editorial Cartoon Moral Compass Replaces Religion
• When It Comes to Morals, No Religion Required
• Hunton, Ryan. A Time to Remember the Health of the Earth …

Ua3/9/7 Budget Update, Wku President's Office - Ransdell

WKU Administration Documents

Email from WKU president Gary Ransdell to faculty & staff regarding the budget.

Spartan Daily, April 29, 2014, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 142, Issue 35

The Prospector, April 29, 2014, Utep Student Publications

The Prospector

Headline: Art Against All Odds

The Effectiveness Of Viral Advertising Messaging Techniques On Social Media, David Teeples

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

Right Flier: Newsletter Of The Aaup-Wsu Volume 14, Number 5, 2013-2014, American Association Of University Professors-Wright State University

The Right Flier Newsletter

A three page newsletter created by the Wright State University chapter of the American Association of University Professors. The newsletter features a single article reporting on the administration's opening positions on compensation and benefits, which together will yield a significant pay cut for all faculty.

Spartan Daily, April 24, 2014, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 142, Issue 34

Ua12/2/1 College Heights Herald, Vol. 89, No. 50, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Rogers, Shelby. WKU Appeal Denied In Court Case – Elizabeth Esters, Agism
• Crumbie, Trey. Students to Get Microsoft Office for Free
• Beasecker, Allyson. Practical Magic – Religion, Wiccan, Samantha Tackett
• Boyd, Kayla. Earth Day Connects Campus to Sustainability
• Holloway, Kae. Witchy Woman: Stevie Nicks Transcends Stage, Style – Music
• Pait, Ryan. Hannibal A Tasty Take on Pop Culture’s Most Famous Cannibal – Television
• Every Day Earth Day Photo Spread
• Mudd, Aaron. Institute for Citizenship & Social Responsibility Brings in Final Speaker for Lecture Series – Rhonda Williams
• Brown, Leah. …

Identification And The 2013 Hyundai Team Super Bowl Commercial, Jack M. Ghizoni

Celebrating Scholarship & Creativity Day (2011-2017)

The Hyundai-Team commercial was released during the 2013 Super Bowl on February 3^rd, 2013. The theme of this commercial is very team orientated in that, being a part of a team is more than just competing against others but includes the reliability, loyalty, and stability that you get from your teammates. In this commercial, the Hyundai Santa Fe is indeed a part of the team that is insuring these qualities to its owners. Clearly, Hyundai is trying to gather up a team of its own and give the audience a chance to be a part of this magnificent, …

Explaining The Trend Toward English-Language Programming In Hispanic-American Television: Why Now?, Elizabeth L. Levine

College of Journalism and Mass Communications: Theses

The United States Hispanic population is growing at an exponential rate. There are now more than 100 television networks in the U.S. catering to Hispanic audiences–mostly in Spanish. Now, contrary to logic, more English-language programming for Hispanic-Americans is making its way to television. With immigration from Hispanic countries on the decline, most of the growth among the U.S. Hispanic population comes from Hispanics born in the U.S. Hispanic-Americans growing up in the U.S. are more likely to grow up speaking English and consuming media in English. The U.S. Hispanic audience is expected to reach one-third of the total U.S. population …

Spartan Daily, April 23, 2014, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 142, Issue 33

Prospectus, April 23, 2014, Ken Smith, Peter Cowley, Mackenzie Eisenmann, Alex Wallner, Mace Mackiewicz

Prospectus 2014

COBRA RAISES ISSUES AT PARKLAND, Diet Tips for a Healthy Student Lifestyle, Supreme Court Upholds Michigan Ban on Affirmative Action in State Universities, Parkland Fitness Center Helps Beat Winter Blues, Boston Marathon Bombing Survivor: My Best Days are Ones Others Take for Granted, When a Wave and a Smile are Magic, Lovett Receives Award of Excellence, Heartbleed Virus Affects Internet Security

The Guardian, April 23, 2014, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.