Mass Communication Commons^™

Blogging In The Fashion Industry: A Descriptive Study Of The Use Of The Two-Step Flow Communications Theory By Professional And Citizen Bloggers To Become Opinion Leaders, Mia Alexandra Mendola

Journalism

This study analyzes the differences between professional and citizen bloggers in the fashion industry, and their use of the two-step flow communications theory and certain tactics to become opinion leaders in the industry. With the rise of blogging as a popular medium for consumption of fashion news, thousands of bloggers have begun blogs hoping to become part of the fashion industry. With this rise comes bloggers with different levels of expertise and experience. With this comes a blurring of lines between a professional blogger with credible knowledge of the fashion industry, and a citizen blogger with no formal training or …

Brave: A Feminist Perspective On The Disney Princess Movie, Danielle Morrison

Communication Studies

No abstract provided.

How Can An Outdoor Company’S Public Relations Campaign Be Taken From The Local To National Level?, Devon Swanson

Journalism

The following study researches the most effective way for the outdoor startup company, Summit Outdoor Supply (S.O.S.), to take an already established local public relations campaign to the national level. This study will investigate what factors have helped other campaigns succeed for outdoor companies and what changes should be made to see S.O.S. reach that success. My goal for this project is to educate outdoor companies on how to use the most effective communication channels to reach their target audiences. The data, to support these recommendations, will come from my own experience working with a startup company paired with the …

Manufacturing News: Exploring How Public Relations Content Is Presented As News From An Agenda-Setting Perspective, Katharine R. Gore

Journalism

This study, conducted in San Luis Obispo, California, analyzes and investigates the relationship between public relations professionals and journalists, the role of public relations in news and how often content developed by the public relations industry is later portrayed as news.

Public relations-developed content has a growing presence in news. This is due, in part to the fact that more people work in the public relations industry than do in journalism fields. There is also a symbiotic relationship between the two industries, which is confirmed by existing studies and scholarly texts.

An effort was made by the author to track …

Reporting Risk, Producing Prejudice How News Reporting On Obesity Shapes Attitudes About Health Risk, Policy, And Prejudice, Abigail C. Saguy, David Frederick, Kjerstin Gruys

Psychology Faculty Articles and Research

News reporting on research studies may influence attitudes about health risk, support for public health policies, or attitudes towards people labeled as unhealthy or at risk for disease. Across five experiments (N = 2123) we examined how different news framings of obesity research influence these attitudes. We exposed participants to either a control condition, a news report on a study portraying obesity as a public health crisis, a news report on a study suggesting that obesity may not be as much of a problem as previously thought, or an article discussing weight-based discrimination. Compared to controls, exposure to the public …

Gender Representation In Sports Communication, Michelle R. Stiller

Communication Studies

No abstract provided.

Ua3/9/7 Information Technology, Wku President's Office - Ransdell

WKU Administration Documents

Email from WKU president Gary Ransdell to faculty & staff regarding Information Technology.

Black And Blue And Read All Over: News Framing And The Coverage Of Crime, Kalistah Quilla Cosand

Dissertations and Theses

This study explores the representation of crime in the news in relation to expressed emotion and intention for future action. Episodic and thematic framing (Iyengar, 1991) and narrative processing (Singer & Bluck, 2001) served as the theoretical foundations of this study and helped examine how scripted news stories involving crime influence levels of fear, anger, and empathy in individuals, and how these emotions subsequently affect behaviors. To measure these framing effects, an experimental manipulation was employed using three conceptually different news stories all involving gun-related crimes. One news story utilized an episodic format, while the other two stories used a …

Tweeting The Boston Marathon Bombings: A Case Study Of Twitter Content In The Immediate Aftermath Of A Major Event, Rebekah Dawn Giordano

College of Journalism and Mass Communications: Professional Projects

The project explored and analyzed the use of the social media tool Twitter in the immediate aftermath of a major event. Tweets and re-tweets from the first hour following the Boston Marathon Bombings on April 15, 2013 were collected and analyzed. The project used the application SIFTER from the company Textifer to identify the related tweets by inputting sixteen previously documented keywords related to the Boston Marathon Bombing. The tweets were then divided into several categories and subcategories to be analyzed. The company Twitter Counter was used to obtain accurate information, such as followers on, for various individual Twitter accounts. …

Ua3/9/7 Commencement & 2013-14 Academic Year Wrap-Up, Wku President's Office - Ransdell

WKU Administration Documents

Email from WKU president Gary Ransdell to faculty & staff.

The New York Times Influence On Stem Cell Research, Elizabeth Huntley Hamilton

Undergraduate Honors Thesis Collection

Stern cells are regarded as holding the secrets to disease eradication and alleviation, longevity, and genetic modification. In the not too distant past, it was considered a futuristic concept meant for the generations to come. Now, in 2014, stern cells are being used in practices for a wide variety of once incurable ailments. The history of stern cells is one of amazing discovery, controversy, and political setbacks. Throughout its exciting journey, print newspapers have provided all the information to its readers, and the potential of stern cells gained popular approval for its research.

Message Framing In Political Advocacy Campaigns: A Media Study Of The 2014 Scottish Referendum For Independence From The United Kingdom, Christine Willette Todd

Undergraduate Honors Thesis Collection

Message framing is considered to be an important aspect in delivering a simplified and unified message in public relations. The use of media in political advocacy messaging is often the greatest influence in affecting voter interpretations and perceptions. According to several researchers (Hallahan, 1999; Putnam & Majia, 1992; Entman, 1993), message framing is used by various organizations to simplify complex ideas or gain emotional currency in political advocacy campaigns.

The present study seeks to identify the main framed messages that are currently being implemented in two political advocacy campaigns in the United Kingdom as conveyed by the UK news media. …

Spartan Daily, May 8, 2014, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 142, Issue 40

Ua12/2/1 College Heights Herald, Vol. 89, No. 54, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Crumbie, Trey. Almost There – Downing University Center
• Williams, Joanna. Campus Undergoes Culture Shift with Downing University Center Renovation
• Harrison, Taylor. Challenges Loom with Student Health Services Privatization
• Prochazka, Tyler. Kentucky Retains Majority of Gatton Academy of Mathematics & Science Graduates Due to Financial Barriers
• Conniff, Ben. Spiderman Swings & Misses in New Sequel – Movies
• Pait, Ryan. 10 TV Episodes to Help You Not Do Anything – Television
• Allen, Whitney. Shave to Save Hosted in Honor of Greek Brother – Farmhouse Fraternity, Chris Hancock, Charity
• Rogers, Shelby. Circus …

Ua12/2/1 2014 Graduation Special Section, Wku Student Affairs

WKU Administration Documents

Special graduation edition of the College Heights Herald.

• Keyana Boka - Student Government Association
• Joanna Williams - College Heights Herald
• Paige Freeman - Spirit Masters
• Katie Honadle - Talisman
• Gary Ransdell
• Yulizza Henao Barragan – Latin American Students
• Then & Now - 2010, 2014

Spartan Daily, May 7, 2014, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 142, Issue 39

Spartan Daily, May 6, 2014, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 142, Issue 38

Ua12/2/1 College Heights Herald, Vol. 89, No. 53, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Burton, Kristina. WKU Costume Shop Brings Theatre to Life – Theatre & Dance
• Burton, Kristina. Center Stage – Theatre & Dance
• Lawson, Anna. Blind Student Finds Comfort on the Hill – Sam Moore
• Prochazka, Tyler. U.S. Department of Agriculture Grant Funds Agriculture Department Research on Food Safety
• Marsupial Awards
• Hunton, Ryan. Spiritual Health Means Finding Your Purpose
• Boyd, Kayla. Film Festival Returns to WKU – Journalism & Broadcasting
• Corum, John. Vice President Assistant to Retire – Judith Wimpee – Facilities & Campus Services
• Clark, Mike. Learning from the Best …

Wikiproject Agriculture: Be An Agricultural Wikipedian, Dana W.R. Boden

University of Nebraska-Lincoln Libraries: Presentations

Wikipedia will be 13 years old in 2014. It is ranked the 6thmost visited site on the World Wide Web. Many librarians and information specialists have a love hate relationship with this open access, free internet encyclopedia. Searching for agricultural information sometimes exposes a lack of information or existence of entries on specific topics, inaccurate information, or results in the frustration of a research dead end from unreferenced articles. Wikipedia is, of course, a collaboratively edited resource. A Wikipedia WikiProjectis a group of contributors working together to improve the Wikipedia information and the pages on a particular topic or subject …

The Prospector, May 6, 2014, Utep Student Publications

The Prospector

Headline: Graduation Issue Celebrating UTEP's 100th Anniversary

Perfect Timing: The Rise Of Women’S Political Leadership During Cultural Shifts, Christie E. Pearce

Oglethorpe Journal of Undergraduate Research

America has fallen behind in women's leadership, especially in politics. In the approaching era, there will be more viable female political candidates than ever in the past, but will the public be prepared to elect a woman to high office? Studies suggest that mentalities toward female leadership have taken a shift in a positive direction. The idea of what an 'ideal' politician must offer is more feminine in the modern era than ever before. In the age of social media, female politicians have opportunities to reach more constituents through social media in a more effective way than has been offered …

Spartan Daily, May 1, 2014, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 142, Issue 37

Ua12/2/1 Stressbusters, Wku Student Affairs

WKU Administration Documents

Special finals week edition of the College Heights Herald.

• Hilltop Horoscopes
• Color Me Gary Ransdell
• 2014 Spring Semester Final Exam Schedule

Ua12/2/1 College Heights Herald, Vol. 89, No. 52, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Rogers, Shelby. Gary Ransdell to Push for 4.8% Tuition Increase
• Phillips, Jonah. Bill Powell Survives Rough Waters to Carry on Legacy – Swimming
• Parker, Jacob & Jackson French. Student Pulls Gun by Bates-Runner Hall, Arrested on Campus – Michael Dearborn
• Conniff, Ben. Five Films to Induce Finals Procrastination – Movies
• Pait, Ryan. HBO’s Veep Continues to Find Its Identity Amid Stand-Out Writing – Television
• Holloway, Kae. Mean Girls Celebrates A Fetch Tenth Anniversary – Fashion
• French, Jackson. Crimes Remain Steady on Campus – WKU Police
• Mathews, Mackenzie. Professors Discuss …

Revolutionizing The Revolution: An Examination Of Social Media's Role In The Egyptian Arab Spring, Needa A. Malik

Undergraduate Honors Thesis Collection

By asserting that no revolution occurs singularly, I propose that revolutions occur in a multiplicity. Within the framework of the Arab Spring Revolutions, another revolution has been occurring concurrently: a social media revolution. This revolution is taking place in the digital, social media age. It is a revolution that has been tweeted, facebooked, recorded, documented and shared instantaneously on platforms that obeys few lines of political sovereignty. Revolution and political action can now truly be shown from the perspective of the common citizen. Activists have discovered a greater platform for their voices to be distributed and causes promoted. The Arab …

Virtual Rebel Website: A Strategy To Increase User Engagement Through Bounce Rate Analysis, Michael Vendivel

UNLV Theses, Dissertations, Professional Papers, and Capstones

In a media environment that increasingly demands captivating content on a website, user engagement becomes a critical factor in the strategy of maintaining user interest. Research based on website analytics has shown that decreasing the Bounce Rate increased the time a web user spends on a website, entailing higher user engagement. Bounce Rate is the ratio of single-page visits on a website divided by the total number of visits, and it is used primarily used to quantify user interest. By examining the analytics and design of the student-run news siteVirtual Rebel, produced by the Hank Greenspun School of Journalism and …

Attributions And Coping Behaviors Communicated Among Bullied Students: An Analysis Of Bullying Blogs, Carly Marie Danielson

UNLV Theses, Dissertations, Professional Papers, and Capstones

Student bullying is a growing and damaging problem in society today. This study investigates the role of bullied students' attributions and coping strategies through Heider's (1958) attribution theory (AT) and Crick and Dodge's (1994) social information processing model (SIP). Rich data are obtained from bullying blogs that showcase how bullied individuals make sense of their experiences online. The important findings that emerge from this investigation relate to similarities in men's and women's attributions and differences in their coping strategies and resources to manage victimization. Additionally, both men and women experienced similar negative outcomes with particular coping strategies and resources, suggesting …

Walt Disney And The Propaganda Complex: Government Funded Animation And Hollywood Complicity During Wwii, Amanda Michelle Cunningham

UNLV Theses, Dissertations, Professional Papers, and Capstones

The focus of this proposed thesis will be on the animated propaganda films the studios of Walt Disney produced for the government during World War II, analyzing three of the most widely viewed animated features: The New Spirit (1942), Der Fuehrer's Face (1943), and Education for Death: The Making of the Nazi (1943). These government-financed films were used to encourage Americans to pay their taxes; they generally depicted Germany as a threatening enemy and encouraged support for America's effort and involvement in the war. Using a semiotics theoretical approach, the thesis will analyze these films as propaganda to demonstrate how …

Presidential Epideictic Rhetoric During Times Of Crisis: Barack Obama's "9/11" Moment, Michael Eisenstadt

UNLV Theses, Dissertations, Professional Papers, and Capstones

Epideictic or ceremonial rhetoric, in its most basic and essential function, praises or blames an object. Ceremonial speakers seek to articulate why those particular objects are worthy of honor or the reverse. In the unfortunate event of a national tragedy, citizens may be confused or troubled, presenting the need for clarification and reassurance. Often times, concrete political solutions do not satisfy these needs because they do not explain what has occurred in terms the public can understand and proceed from. Presidents often inject memories of the past into public address to define these troubling situations in ways that broad, national …

High Stakes Of Media Messages: Decoding Visual Narratives From The Iraq War In The U.S. And British Presses, Jennifer Liese

UNLV Theses, Dissertations, Professional Papers, and Capstones

This research analyzes media coverage of the Iraq War from the perspective of the invading forces, the United States and the United Kingdom. The New York Times and The Guardian were chosen to represent news from their respective countries because of their high circulation rates and international prestige for journalistic reporting. The study focuses on how the Iraq War was visually represented after the Iraq invasion of 2003, examining periods in 2006 and 2011. There were significant differences in how The New York Times and The Guardian visually portrayed the war in 2006, especially in terms of Iraqi civilian and …