Mass Communication Commons^™

Code^Shift Newsletter Fall 2023, Srividya Ramasubramanian, Maya Espinel

CODE^SHIFT Research

No abstract provided.

Communication Monographs Summer 2023 Newsletter, Martina Santia, Srividya Ramasubramanian

CODE^SHIFT Research

No abstract provided.

Code^Shift Newsletter Spring 2023, Srividya Ramasubramanian, Chelsea Brown

CODE^SHIFT Research

No abstract provided.

Communication Monographs Spring 2023 Newsletter, Martina Santia, Srividya Ramasubramanian

CODE^SHIFT Research

No abstract provided.

Code^Shift Newsletter Fall 2022, Srividya Ramasubramanian

CODE^SHIFT Research

No abstract provided.

Generation Z And Media Literacy: Young People’S Perceptions Of Media Literacy Education, Alanna Eavan Powers

Theses - ALL

No abstract provided.

Whom Do You Want To Be Friends With: An Extroverted Or An Introverted Avatar? Impacts Of The Uncanny Valley Effect And Conversational Cues, Se Jung Kim

Dissertations - ALL

With the rapid growth of social virtual reality platforms, an increasing number of people will be interacting with others as avatars in virtual environments. Therefore, it is essential to develop a better understanding of the factors that could impact initial personality assessments and how they affect the willingness of people to befriend one another. Thin-slice judgment constitutes a quick judgment of a personality based on an avatar, and it could be impacted by the avatar’s appearance, particularly if the avatar elicits an uncanny valley effect that brings negative emotions such as eerieness. However, personality judgments and friendship decisions could also …

Bleeding Red: The Relationship Between Feminism, Brand Activism Skepticism, And Attitudes About Menstrual-Realistic Advertisements, Adriana S. Mucedola

Dissertations - ALL

Beginning in the early 2000s, menstrual product advertisers in the U.S. and other developed countries began to use red liquid in their advertising to represent period blood rather than the blue liquid used in the past, which is often criticized because it portrays stigmatizing representations of menstruation. These more “menstrual-realistic” advertisements instead communicate that bleeding is normal and arguably help correct past wrongdoings relating to the tainted history of stigmatizing menstrual product ads. This imagery has garnered mixed reactions from the public, including praise, disgust, and skepticism. Extant research demonstrates that consumers prefer media that align with their preexisting beliefs; …

The Harder The Battle, The More We Talk: The Effects Of Perceived Risk Of Player Death On Social Presence And Enjoyment In Mobile Fps Game, Heejae Lee

Theses - ALL

Even though the relationship between presence and game enjoyment has been explored, there are unsolved theoretical questions regarding the degree to which social presence may be generated in games. Drawing on (social) presence theory, this study investigated the effects of the perceived risk of player death on game enjoyment. Specifically, the current study examined whether there is a relationship between the perceived risk of player death and communication between players; if this communication will serve as a trigger for a social presence; and if social presence will increase game enjoyment. Results from a self-report survey (N = 128) indicated that …

The Psychological Empowerment Impact Of Twitter Microblogging: The Case Of #Stopasianhate During Covid-19 Pandemic, Natnaree Wongmith

Theses - ALL

Amid the COVID-19 pandemic, there has been a surge in anti-Asian hate incidents across the US (Misra et al., 2020). As a response to the alarming escalation in xenophobia and racism resulting from the pandemic, #StopAsianHate and #StopAAPIHate have been employed to shed light on the issues. Twitter can effectively assist protestors to participate in the movement by facilitating collective effort, efficiently disseminating the information, and encouraging the discussion about a topic (Chon & Park, 2020). Social media has been recognized for its contribution to one's empowerment in various domains, allowing the marginalized group to regain their sense of power …

Code^Shift Newsletter Summer 2022, Srividya Ramasubramanian, Rayana Weller

CODE^SHIFT Research

No abstract provided.

The Trauma-Informed Equity-Minded Asset-Based Model (Team) The Six R’S For Social Justice-Oriented Educators, Srividya Ramasubramanian, Emily Riewestahl, Shelby Landmark

Mass Communications - All Scholarship

This paper describes the Trauma-informed Equity-minded Asset-based Model (TEAM) framework for social justice-oriented educators. We draw on trauma-informed approaches to illustrate how systemic racism as systemic trauma and normative whiteness as dominant ideology are embedded in the U.S education and media institutions. From an equity-minded perspective, we critique notions such as egalitarianism, colorblind racism, neoliberal multiculturalism, and abstract liberalism. Using an asset-based model, we urge educators to avoid deficit ideologies to frame marginalized communities. The TEAM approach offers the following “Six R’s” as strategies: (1) Realizing that dominant ideologies are embedded in educational systems, (2) Recognizing the long-term effects of …

Do Media Literacies Approach Equity And Justice?, Paul Mihailidis, Srividya Ramasubramanian, Melissa Tully, Bobbie Foster, Emily Riewestahl, Patrick Johnson, Sydney Angove

Mass Communications - All Scholarship

It is often assumed that media literacy serves to protect and uphold democratic practice and that media literate citizens are the best safeguards for democracy. However, little attention is paid to defining this practice and its relationship to ongoing inequities within democratic societies. In this essay, we argue media literacy operates from three core assumptions; media literacy creates knowledgeable individuals, empowers communities, and encourages democratic participation. The first assumption draws out an individual’s skills and critical thinking in media literacy practices. The second assumption focuses on the community aspect of media literacy, specifically which communities are best served by media …

Sexual Consent On Social Media: How College Students' Exposure To Sexualized And Party-Related Content On Social Media Relates To Their Sexual Consent Beliefs, Attitudes, And Intentions, Andrea Marie Smith

Dissertations - ALL

Sexual assault remains a prevalent issue on college campuses across the United States. Significant research has argued that to reduce the sexual assault rates on college campuses, it is vital to understand the cultural and contextual factors that may affect sexual consent communication between college students. One of these important contextual factors is social media. Social media are a persuasive and influential part of a college student's daily life, especially when it comes to creating and sustaining relationships with others. The purpose of this dissertation was to understand how college students may use social media to interpret a person's willingness …

Mitigate Negative Effects In Spillover Crises, Jun Zhang

Dissertations - ALL

When two brands are perceived as closely associated with each other due to industry membership, negative perceptions of and emotions towards the brand in crisis may transfer to another brand, known as negative spillover effects. Negative spillover effects of one brand's crisis can often lead to undeserved losses in financial returns and reputation for the entire industry or rival brands within the same industry. Spillover crises have been empirically documented among various inter-organizational relationships. However, despite the importance of understanding when a spillover crisis occurs and how to manage it, research in crisis communications has paid relatively little attention to …

#Oscarssowhite: Millennials, Generation Z And Oscars Viewership, Marissa L. Thomas

Theses - ALL

This study explores the declining viewership of nationally broadcasted awards shows through the Oscars in connection with Millennials and Generation Z's call for diversity and inclusion. This thesis utilizes relationship management theory and corporate reputation theory to explore the current relationship between the Oscars and the Millennial and Generation Z generations. Through a mixed methods qualitative and quantitative process, this study seeks to determine whether Oscars viewership would benefit from the adoption of diversity and inclusion initiatives.

Why Is The Culture Surrounding Electronic Music So Attractive, Joseph Monopoli

Theses - ALL

Electronic Dance Music, also known as EDM, is a musical genre that has recently dominated the current music landscape and industry. However, there is a lack of understanding behind this beloved genre in terms of its culture and the fans that idolize it. In fact, this new culture that EDM fans have created, coined by them as "Rave Culture", is understudied. This research project is designed to take an exploratory approach into answering questions about this newfound culture and what makes this culture that surrounds Electronic Dance Music, so attractive. Because of this newly established culture, research surrounding this topic …

How Perceived Real-World Risk Affects Vr Experience, Shengjie Yao

Theses - ALL

Dwelling on presence theory and breaks in presence theory, the purpose of this study is to investigate how real-world risks may affect people's use of VR devices. A two-group comparison experimental design (N=51) was adopted to test how a less ideal play environment with potential risks can affect people's experience in using virtual reality compared to an ideal VR playing set up. The results suggest that people in a less ideal play environment with potential risks tend to pay less attention to the VR content as well as enjoy the experience less compared to an ideal VR playing set up. …

Toward A Public Relations Theory Of Integration, Kelly Coolican Gaggin

Dissertations - ALL

Health and human service nonprofit organizations provide a multitude of support services to marginalized and underserved populations in the United States and abroad. Public relations and communications professionals are often focused on supporting goals that are directly tied to the organization which are also strongly tied to revenue seeking through increasing awareness of mission and need for financial contribution. This qualitative constructivist grounded theory study explores the extent to which public relations and communications roles can impact the integration of service populations into their communities.Through interviews with 13 refugee aid organization staff and 11 refugees, primary barriers to integration, including …

Why Is The Culture Surrounding Electronic Music So Attractive, Joseph Monopoli

Theses - ALL

Electronic Dance Music, also known as EDM, is a musical genre that has recently dominated the current music landscape and industry. However, there is a lack of understanding behind this beloved genre in terms of its culture and the fans that idolize it. In fact, this new culture that EDM fans have created, coined by them as “Rave Culture”, is understudied. This research project is designed to take an exploratory approach into answering questions about this newfound culture and what makes this culture that surrounds Electronic Dance Music, so attractive. Because of this newly established culture, research surrounding this topic …

#Oscarssowhite: Millennials, Generation Z And Oscars Viewership, Marissa L. Thomas

Theses - ALL

This study explores the declining viewership of nationally broadcasted awards shows through the Oscars in connection with Millennials and Generation Z’s call for diversity and inclusion. This thesis utilizes relationship management theory and corporate reputation theory to explore the current relationship between the Oscars and the Millennial and Generation Z generations. Through a mixed methods qualitative and quantitative process, this study seeks to determine whether Oscars viewership would benefit from the adoption of diversity and inclusion initiatives.

How Perceived Real-World Risk Affects Vr Experience, Shengjie Yao

Theses - ALL

Dwelling on presence theory and breaks in presence theory, the purpose of this study is to investigate how real-world risks may affect people’s use of VR devices. A two-group comparison experimental design (N=51) was adopted to test how a less ideal play environment with potential risks can affect people’s experience in using virtual reality compared to an ideal VR playing set up. The results suggest that people in a less ideal play environment with potential risks tend to pay less attention to the VR content as well as enjoy the experience less compared to an ideal VR playing set up. …

Toward A Public Relations Theory Of Integration, Kelly Coolican Gaggin

Dissertations - ALL

Health and human service nonprofit organizations provide a multitude of support services to marginalized and underserved populations in the United States and abroad. Public relations and communications professionals are often focused on supporting goals that are directly tied to the organization which are also strongly tied to revenue seeking through increasing awareness of mission and need for financial contribution. This qualitative constructivist grounded theory study explores the extent to which public relations and communications roles can impact the integration of service populations into their communities.Through interviews with 13 refugee aid organization staff and 11 refugees, primary barriers to integration, including …

The Importance Of Net.Art Legacy And The Right To Communicate, Anton Makarevych

International Programs

No abstract provided.

How To Protect Media From Soft Censorship In Montenegro, Ana Nenezić

International Programs

Free and independent media are the basis of every democratic society. In order for media to fulfil their watchdog role, they need to be politically and economically independent in their work, operate under clearly prescribed legal standards and be free from inadequate external political influence. In this way the competition would define the market, and not the political influence. Freedom of expression and media freedoms are under constant political pressure in Montenegro resulting in deep polarization of media environment. The non-transparent and non-competitive state distribution of public funds disrupts the media market in Montenegro, and additionally weakens the economic independence …

Horsey Magazine An Online News Source For Dedicated High School Equestrians, Kathryn Krawczyk

Renée Crown University Honors Thesis Projects - All

Horsey is an online news source and community for high school equestrians. The project began with planning and building a Wordpress-based website, as well as building a visual identity for the brand. Since then, Horsey has posted more than two dozen features, lifestyle content, opinions, horse show coverage, and photo galleries. Beyond create robust, high-quality content, Horsey is also focused on building a brand and audience. Social media strategizing and search engine optimization techniques were utilized to build, retain and engage an audience in Horsey’s target demographic.

Information Wars: A Look At The Role Of Social Media In The 2014 Ukrainian Revolution, Natalie Rudakevych

Renée Crown University Honors Thesis Projects - All

Guided by American University Professor Rhonda Zaharna’s previous works on narrative battles, this thesis examines the Facebook pages of four major players in the 2014 Ukrainian Revolution to determine how social media is used to create narratives during times of conflict. The paper argues that modern day wars are partially fought in virtual spaces and social media platforms serve as important battlegrounds for "information wars" between opponents. Over 300 Facebook posts from between November 2013 and May 2014 were collected from the Facebook pages representing the Euromaidan protestors, the Russian Ministry of Foreign Affairs (MFA), the European Union in Ukraine …

A Content Analysis Of The 2014 Immigration Crisis Media Coverage: An Intergroup Threat Theory Approach On The Age Of Immigrants, Carolee Lantigua

Renée Crown University Honors Thesis Projects - All

The purpose of this research is to understand, through the intergroup threat theory, how the national and local press perceive unaccompanied minors through their media coverage. Using the 2014 immigration crisis, during which an exodus of unaccompanied minors crossed into the United States beginning in 2013, this paper investigates two central ideas: first, how does media coverage of young unaccompanied immigrants differ from the media coverage of non-minor immigrants? Second, how does spatial proximity to the American-Mexican border affect the tone of the media coverage young unaccompanied immigrants receive? I sampled two national newspapers and two local newspapers to interpret, …

An Examination Of The First- And Second-Level Of Agenda Building With The Image Of China's President Xi Jinping In Xinhua And Four U.S. News Outlets, Zhuqing Cheng

Theses - ALL

Sources provide information subsidies to journalists at a low cost with the intention of passing on their agendas by providing the information subsidies to the media. This process is called agenda building, serving as the theoretical framework guiding this study.

Many studies have examined agenda building in political campaigns, while others have looked at it in a business context. This study tries to further test agenda building by investigating in the context of mediated public diplomacy to see how foreign leaders use the news to build images in another country. Such image building efforts have the potential to influence the …

All The Web's A Stage: The Dramaturgy Of Young Adult Social Media Use, Jaime R. Riccio

Theses - ALL

This study presents an in-depth, qualitative examination of dramaturgy in young adult interactions on the social networking sites, Facebook and Twitter. The dramaturgical perspective introduced by Erving Goffman in the study of sociology and symbolic interactionism is applied to a new media setting, wherein the interpersonal interactions of users are influenced by a mass media context. The author ventures into the field of dramaturgy as part of a broader sphere of hyperdramatic acculturation that millennials are growing up in, with constant access to one another through social media and the prevalence of dramatic and attention-seeking behaviors in entertainment media. A …