Mass Communication Commons^™

Peeling The Onion: A Study Of Audience Reactions To Anti-Classism Satire, Charisse Corsbie-Massay, Martina Santia, Luvell Anderson

Media Studies - All Scholarship

No abstract provided.

Critical Feminist Editorial Praxis: My Tenure As The First Journal Editor Of Color Of Communication Monographs, Srivi Ramasubramanian

Media Studies - All Scholarship

In this essay I theorize about Critical Feminist Editorial Praxis, which envisions journal editing as a site for scholar-activism. I use the term activism because to counter the hegemonic whiteness and coloniality of Communication knowledge requires active efforts to go against the taken-for-granted processes and practices. Journal editing is a significant location for interventions because this is often where we learn what is considered cutting-edge scholarship within our discipline. This significance is especially clear when the journal in question is a flagship publication of a leading professional organization. As I end my tenure as the first editor of color of …

The Role Of Media Literacy In Shaping Campus Student Leaders’ Perceptions Of Media Activism, Online Risks, And Social Support, Srivi Ramasubramanian, Minnie Mcmillian, Shumaila Bhatti, Shannon Burth, Julius Matthew Riles, Elizabeth Behm-Morawitz, Melody Wilson

Media Studies - All Scholarship

Campus activism by student leaders has historically played a significant role in social movements. Within contemporary contexts, media is an important site through which campus student leaders raise awareness, share relevant information, distribute online petitions, and shape public discourses on various social issues. Media literacy is an essential skill for student leaders to be effective in their activist initiatives and be able to cope with the inevitable pushback through trolling and cyberbullying that such activism would likely bring up. This survey (N = 855) with college student leaders across three universities explores how they rate themselves on media literacy skills, …

“He Will Always Love Me”: Authentic Romance And Reciprocal Love In Otome Games, Elena Yifei Zhao, Nick Bowman

Media Studies - All Scholarship

This study investigates how players construct and articulate emotionally meaningful relationships in otome games. Drawing from 293 open-ended responses from Chinese players, a thematic analysis identified six recurring themes: authentic romance, companionship, shared experience, integration into daily life, game features, and personal growth. The most dominant theme, authentic romance, reveals that players often describe otome boyfriends as emotionally responsive partners who provide validation, support, and affection. Functional descriptions of gameplay mechanics were notably disconnected from other themes (primarily emotional engagement themes). A follow-up analysis of the most popular otome games in the same …

How Warm-Versus Competent-Toned Ai Apologies Affect Trust And Forgiveness Through Emotions And Perceived Sincerity, Joon Soo Lim, Erika Schneider

Media Studies - All Scholarship

As generative artificial intelligence (GenAI) becomes more integrated into corporate communication, its role in crisis messaging raises critical questions about audience perception and trust. Drawing on theories of machine heuristics, this study explores how relational cues in AI-authored crisis apologies shape emotional and cognitive responses that ultimately influence trust and forgiveness. A 3 (authorship attribution: AI vs. human vs. control) x 2 (relational tone: warmth vs. competence) between-subjects factorial design with 464 participants was conducted to assess if and how incorporating a warm tone into AI-generated apologies can help overcome AI’s inherent limitations associated with machine heuristics. Results show that …

Communication Monographs Fall 2025 Newsletter, Shannon Burth, Srividya Ramasubramanian

CODE^SHIFT Research

No abstract provided.

Code^Shift Newsletter Fall 2025, Srividya Ramasubramanian, Manaswini Pillai

CODE^SHIFT Research

No abstract provided.

Partisan Responses To Cancel Culture On Social Media: Hostile Media Effects On Political Behavior, Joon Soo Lim

Media Studies - All Scholarship

No abstract provided.

Generative Ai Risks And Resilience: How Users Adapt To Hallucination And Privacy Challenges, Joon Soo Lim

Media Studies - All Scholarship

Purpose

Design/methodology/approach

Findings

Communication Monographs Spring 2025 Newsletter, Shannon Burth, Srivi Ramasubramanian

CODE^SHIFT Research

No abstract provided.

Perceived Search Overload, Generative Ai Credibility, And Comparative Usefulness: A Channel Complementarity Approach To Health Information Seeking, Joon Soo Lim

Media Studies - All Scholarship

No abstract provided.

Express Yourself! Biculturalism, Ethnic Identity & Expression Through Instagram, Zanira Ghulamhussain

Theses - ALL

This qualitative study examines the relationship between biculturalism, ethnic identity, and Instagram use among second-generation Pakistani-Americans. To answer the research questions for this cross-sectional study, the method of virtual, semi structured in-depth interviews was utilized to collect data. Through interviews with second-generation Pakistani-Americans, the researcher explored how Instagram use intersects with ethnic identity and bicultural experiences. Interview data was collected, transcribed, analyzed, and categorized into various themes. Results suggest that Instagram plays a significant role in shaping and expressing ethnic identity, providing a platform for connection, cultural exchange, and personal exploration. This study contributes to understanding the role of social …

Logging On To Act Out: Understanding Aggressive Personality Traits In Cyberbullies And Cyberbully-Victims, Joy R. Burton

Theses - ALL

Cyberbullying and harassment are pervasive issues online. Certain personality characteristics may make some individuals more inclined to cyberbully than others. This study explores whether aggressive personality characteristics and factors like gender and social media habits are predictive of whether a person cyberbullies, and to what extent. Responses from an online survey of adults distributed via MTurk (n = 189) found a majority of participants (81.5%) report being ridiculed online to some extent in the past year, though most report low levels of cyberbullying. There is a positive relationship between cyberbullying and aggression among adults; physical aggression was by far the …

Persuasion Knowledge As A Continuum: Understanding Engagement In Livestream Commerce Between China And The U.S., Bryce Whitwam

Dissertations - ALL

Livestream shopping on social media platforms represents a merging of real-time social interaction and e-commerce. This dissertation examines the divergent engagement levels of Chinese and American consumers in livestream commerce by integrating the Persuasion Knowledge Model (PKM) and the Heuristic-Systematic Model (HSM) to explain differences in trust formation and purchase behaviors. While cultural convergence theory suggests increasing similarities in digital commerce behaviors across markets, findings reveal that persuasion knowledge development, shaped by exposure to commercial persuasion attempts, creates distinct information-processing patterns that persist despite technological convergence. Through a mixed-method comparative study, this research demonstrates that Chinese consumers in a mature …

Predicting Crisis: Using Computational Methods To Forecast Crisis Conditions, Michelle Marie Johnson

Dissertations - ALL

The vast scale of digital information generated daily provides unprecedented opportunities to analyze human behavior in ways that can improve crisis prediction and response. This dissertation introduces PREDICT, a theoretical framework that reconceptualizes crises as predictable phenomena rather than unknowable disruptions. Grounded in chaos theory and complex systems theory, PREDICT operationalizes crisis prediction through three constructs: Perceived Rupture of Equilibrium (PRE), Dynamic Interactions (DI), and Crisis Trajectory (CT). These constructs enable a shift from reactive crisis management to proactive crisis forecasting by identifying early signals of instability, modeling stakeholder interactions, and mapping potential crisis trajectories. To test PREDICT, this study …

Code^Shift Newsletter Spring 2025, Srividya Ramasubramanian, Manaswini Pillai

CODE^SHIFT Research

No abstract provided.

Critical Environmental Communication Framework, Shumaila J. Bhatti, Srivi Ramasubramanian, Andrea Feldpausch-Parker, Bruno Takahashi, Silje Kristiansen

Media Studies - All Scholarship

This study develops a Critical Environmental Communication (CEC) framework to assess the landscape of Environmental Communication research and to what extent and in which ways critical and justice-oriented perspectives are included. The CEC framework consists of four interconnected themes: (a) Marginalized Ecocultural Identities, (b) Context and Scale, (c) Power and Agency, and (d) Justice, Equity, Diversity, Access, and Inclusion (JEDAI). Using this framework in a bibliometric analysis examining 1,297 Environmental Communication publications, we assess the occurrence of these themes in the scholarship. Our analysis found that Marginalized Ecocultural Identities, and Context and Scale were most frequently occurring, while Power and …

Re-Centering Relation In Media Literacy Practice, Paul Mihalidis, Bobbie Foster, Shannon Burth, Srivi Ramasubramanian, Melissa Tully, Patrick R. Johnson

Media Studies - All Scholarship

As calls for media literacy in formal and informal learning spaces continue to grow, educators’ understanding of media literacies and their purposes remains complex. In 2021, the authors of this paper led a multi-methods research project on media literacy education in the United States, focusing on impact and equity. Findings showed that educators share a commitment to equity and justice but are unclear on how to incorporate them into their work. In response, our research team developed a field guide that maps out equitable media literacy practices for classrooms and communities. In this study, we detail the findings from 11 …

Harnessing 360-Degree Video To Prompt Users To Think Along With Pro-Environmental Campaign Messages, Mincheol Shin, Heejae Lee

Mass Communications - All Scholarship

Three-hundred-and-sixty-degree videos visualized through virtual reality (VR) technologies are recognized as an effective tool for fostering positive attitudes towards environmental stewardship by immersing users in persuasive storytelling narratives. However, a lack of an overarching framework hinders the understanding of its role in promoting prosocial environmental behaviors, particularly its effects on information processing and behavioral intentions. Notably, recent studies have suggested that feeling transported into a VR environment (i.e., presence) could positively bias message evaluation and the way people process information by activating heuristics connected to immersive experiences (i.e., the bias hypothesis of the heuristic-systematic model). Drawing on this proposition, this …

Communication Monographs Fall 2024 Newsletter, Shannon Burth, Srividya Ramasubramanian

CODE^SHIFT Research

No abstract provided.

Code^Shift Newsletter Fall 2024, Srividya Ramasubramanian, Manaswini Pillai, Nicole Cheah

CODE^SHIFT Research

No abstract provided.

Communication Monographs Summer 2024 Newsletter, Martina Santia, Srividya Ramasubramanian

CODE^SHIFT Research

No abstract provided.

Anti-Automobile Supremacy: Social Media Narratives And The Popular Resistance Against Car-Centric Urban Landscapes, Allen Huang

Theses - ALL

The purpose of this research paper is to discover the content strategies employed by social media content creators living in North America who try to use their platforms and voices to build a popular counternarrative against the systemic framework of automobile supremacy. Automobile supremacy refers to the systemic prioritization of automobiles as the predominant mode of transportation through intentional design that justifies compulsory consumption while downplaying dangerous consequences. To understand content creator strategies, this study interviewed 25 adult social media content creators who live in North America who regularly share anti-automobile supremacy content and asked them 15 semi-structured questions to …

Emotional Perception Of Presidential Candidate Debate Statements: An Examination Of The 2016 U.S. Presidential Debates, Peta-Ann Cherie Long

Dissertations - ALL

Presidential campaigns mainly focus on political communication to gather voters’ support for their candidates. Candidates’ ultimate aim is to convince voters to vote for them and not their opponents. Campaign debates are one way to evaluate candidates. Debates provide the candidates a platform to persuade voters to support them over their opponent(s). The candidates stand together and can be analyzed on important issues to the viewers. The statements made by candidates are aimed at winning the elections. James B. Lemert (1993) addresses the question of whether television presidential debates help to inform voters. He argues that while there are arguments …

Ace Invisibilities: Asexual Social Identity Through Podcasting And Digital Media, Kyle Kreye Webster

Dissertations - ALL

Asexuality is a growing topic of sexuality and media scholarship as representations and expressions of asexual identity have seen a small but significant rise in traditional and digital media throughout the 21st century. However, much of the existing media and scholarship has focused on the definition and self-identification of asexuality. This emphasis has lead to a research gap in the consideration of asexual social identity and its expression in media spaces. To address this gap, this textual analysis study examined the content and social media fan reception of the asexual conversation and interview podcast Sounds Fake But Okay through the …

Code^Shift Newsletter Spring 2024, Srividya Ramasubramanian, Nicole Cheah

CODE^SHIFT Research

No abstract provided.

The Impact Of Loneliness Post-Pandemic And Immersed In The Upcoming Political Election, Regina M. Luttrell Ph.D., Gwen Pratt, Abigail Kludt, Amy Barone, Kwadwo Osei-Poku, Lihan Wang

Real Chemistry Emerging Insights Lab

The Real Chemistry Emerging Insights Lab emerged with a partnership between Real Chemistry and the Public Relations department at the S.I. Newhouse School of Public Communication and serves as a multidisciplinary research center focusing on analytics, artificial intelligence, digital and emerging media for a number of organizations regarding communications.

Healthcare professionals and organizations are interested in identifying how mental health impacts different U.S. generational groups after the COVID-19 pandemic and the intersectionality of U.S. Politics. Our team focused on two generational cohorts – Generation X (1965-1980) and Generation Z (1997-2012) – as an entry point into navigating the impact of …

The Study Of Baby Boomers And Generation Z’S Attitudes Towards Generational Mental Health Dynamics, Regina M. Luttrell Ph.D., Hunter Harpin, Emma Grace Reville, Yunxiang Yu, Abagail Sweeney

Real Chemistry Emerging Insights Lab

The purpose of this research is to compare and contrast how different historical events have impacted Generation Z members’ and the Baby Boomers’ attitudes towards mental health and how those attitudes have guided members of these generations to feel about medical experts and the technology that they use to deliver their services in the post-COVID era. Studying these topics allows our group to make recommendations as to how medical experts should go about interacting with members of the Generation Z and Baby Boomer generations respectively, based on how historical events have influenced their attitudes towards mental health topics, their perceived …

Examining Connectivity And Mental Health Amongst Generation Z And Millennials, Regina M. Luttrell Ph.D., Alexandra Hosilyk, Nyah Jones, Grace Kos-Dondlinger, Runchu Lang, Katerina Miller

Real Chemistry Emerging Insights Lab

The Real Chemistry Emerging Insights Lab tasked our research team to develop findings based on two generational cohorts and mental health. Our team decided to research Millennials and Generation Z in relation to their mental health and connectivity habits. In addition to these general topics, we analyzed how remote work, the COVID-19 pandemic and U.S. political turmoil have played a role in the mental health status of these two generational cohorts.

The Millennial generational cohort is defined as individuals born from 1981 to 1996. The Generation Z generational cohort is defined as individuals born from 1997 to 2012. In order …

Communication Monographs Fall 2023 Newsletter, Martina Santia, Srividya Ramasubramanian

CODE^SHIFT Research

No abstract provided.