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Louisiana State University

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Articles 91 - 120 of 368

Full-Text Articles in Mass Communication

A Study Of The Effects Of Inspirational Media, Kaelen Delaune May 2017

A Study Of The Effects Of Inspirational Media, Kaelen Delaune

Honors Capstones

No abstract provided.


Nobody Knew Health Care Could Be So Complicated: 50 Years Of Predictable Change In Public Policy Preferences, Lauren Grace Guillot Apr 2017

Nobody Knew Health Care Could Be So Complicated: 50 Years Of Predictable Change In Public Policy Preferences, Lauren Grace Guillot

Honors Capstones

No abstract provided.


Crisis Communication, Socio-Economic Inequalities, And Governmental Risk Management: Analysis Of The 2016 Baton Rouge Floods, Joan Crockett Lyons Apr 2017

Crisis Communication, Socio-Economic Inequalities, And Governmental Risk Management: Analysis Of The 2016 Baton Rouge Floods, Joan Crockett Lyons

Honors Capstones

No abstract provided.


Music, Campaigns, And The Law: Navigating The Legal Minefield Of Presidential Campaign Music, Margaret Manning Apr 2017

Music, Campaigns, And The Law: Navigating The Legal Minefield Of Presidential Campaign Music, Margaret Manning

Honors Capstones

No abstract provided.


Knowing Where The Votes Are: Using The 2015 Louisiana Gubernatorial Race To Locate Key Democratic Precincts, Jacques A. Petit Apr 2017

Knowing Where The Votes Are: Using The 2015 Louisiana Gubernatorial Race To Locate Key Democratic Precincts, Jacques A. Petit

Honors Capstones

No abstract provided.


A Content Analysis Of Voter Fraud As Covered By The Digital Print Media During The 2016 Presidential Election, Avery Woodard Apr 2017

A Content Analysis Of Voter Fraud As Covered By The Digital Print Media During The 2016 Presidential Election, Avery Woodard

Honors Capstones

No abstract provided.


From Products To Politics: Understanding The Effectiveness Of A Celebrity Political Endorsement, Melissa Sanati Jan 2017

From Products To Politics: Understanding The Effectiveness Of A Celebrity Political Endorsement, Melissa Sanati

LSU Doctoral Dissertations

From Scott Baio’s endorsement of Donald Trump to Sarah Silverman’s endorsement of Bernie Sanders and subsequent rejection of the “Bernie or Bust” crowd at the DNC, celebrities have habitually inserted themselves into the political sphere, however, there has been little empirical research on celebrity endorsements of political candidates. Rooted in branding theory, this study seeks to understand the effectiveness of celebrity political endorsements by utilizing advertising effectiveness models. The primary model, derived from work done by Amos, Holmes, and Strutton (2008), translates source factors of a celebrity product endorser to those of a celebrity candidate endorser, such as credibility, attractiveness, …


Disclosing The Truth About Instagram Endorsers: A Study Of The Effects Of The Use Of Material-Connection Disclosures On Instagram And Types Of Endorsers On Advertising Identification And Consumer Response, Lauren Francis Myers Jan 2017

Disclosing The Truth About Instagram Endorsers: A Study Of The Effects Of The Use Of Material-Connection Disclosures On Instagram And Types Of Endorsers On Advertising Identification And Consumer Response, Lauren Francis Myers

LSU Master's Theses

This experiment studies the effects of the Federal Trade Commission’s material-connection disclosure requirement as it applies to Instagram, as well as consumer responses to the types of endorsers that advertise a product on their Instagram profiles. In this experiment, participants viewed the Instagram profiles of a social-media endorser or celebrity, followed by an Instagram posting of a product with or without a material-connection disclosure. Participants then answered a survey with questions referring to advertising identification, source credibility, message credibility, brand attitude, and purchase intentions. Results suggest that there are no significant effects of material-connection disclosures on the identification of a …


In-Group Effects Of News Use On African Americans, Folasade A'Lyce Adesanya Jan 2017

In-Group Effects Of News Use On African Americans, Folasade A'Lyce Adesanya

LSU Master's Theses

The topic of this thesis is how frequent news exposure affects the Black community’s perceptions of the world and trust in institutions. The purpose of this thesis is to uncover whether African Americans with more news exposure are more likely to view the world with skepticism and fear when compared to those with less news exposure. My hypotheses predicted that African Americans who have had frequent exposure to news will perceive the world as a meaner and scarier place (H1), will exhibit less trust in police officers (H2), and will exhibit less trust in news media (H3) than those who …


Ncaa Student-Athletes And Defamation: Understanding Plaintiff Classification And First Amendment Protection, Lacey Elizabeth Sanchez Jan 2017

Ncaa Student-Athletes And Defamation: Understanding Plaintiff Classification And First Amendment Protection, Lacey Elizabeth Sanchez

LSU Master's Theses

The National Collegiate Athletic Association is a $871.6 million industry. Well over $700 million of this annual income is generated from the media, giving collegiate athletics a national platform. This brings both opportunities and downfalls to amateur athletes who play NCAA sports and the journalists who report on their sporting events. Conflict often arises on the playing field and can continue off the field. With high profile athletic events aired nation-wide, comments are bound to be made about the athletes involved in the game. Some comments may even rise to the level of defamation. Through an in-depth examination of published …


Journalist And Hoaxer: William Francis Mannix And The Long History Of Faked News, Madelyn Kay Duhon Jan 2017

Journalist And Hoaxer: William Francis Mannix And The Long History Of Faked News, Madelyn Kay Duhon

LSU Master's Theses

William Francis Mannix was a colossal hoaxer, journalist, criminal, and literary forger. He most famously fabricated “Memoirs of Li Hung Chang” (1913); sent sensational dispatches from Cuba during the Spanish American War that were published in the New York Times, Philadelphia Press, and other reputable papers; and is suspected of forging love letters written by Abraham Lincoln, published by the Atlantic Monthly in 1929. Mannix is representative of a type of journalist at the turn of the nineteenth century. At that time elements of the press were striving for professional respectability and embracing ethical standards. Historians have held these publications …


Ethnic Audiences In A Fragmented Media Era: Ethnic Audiences' Selective Exposure To Likeminded Media, Mingxiao Sui Jan 2017

Ethnic Audiences In A Fragmented Media Era: Ethnic Audiences' Selective Exposure To Likeminded Media, Mingxiao Sui

LSU Doctoral Dissertations

The conventional wisdom that U.S. and ethnic media have distinctive effects on ethnic populations’ assimilation into the American society inspires two closely related questions: (1) how do English- and ethnic-language media differ in news content?, and (2) to what extent is ethnic audiences’ preference for English- versus ethnic-language media systematically biased such that they seek to use media congenial to their most salient ethnic identity? The first question is expected to provide insights into what ethnic audiences learn about the U.S. and their country of origin from distinct news outlets, and to explain whether and how U.S. and ethnic media …


A First Amendment Conundrum: Hate Speech And Social Harm, Kaylyn Blosser May 2016

A First Amendment Conundrum: Hate Speech And Social Harm, Kaylyn Blosser

Honors Capstones

No abstract provided.


Missed Connection: A Case Study Of Social Media, The Youth Vote And The 2015 Louisiana Gubernatorial Race, Valencia Richardson May 2016

Missed Connection: A Case Study Of Social Media, The Youth Vote And The 2015 Louisiana Gubernatorial Race, Valencia Richardson

Honors Capstones

No abstract provided.


Using Information To Affect Party Alignment And Third Party Support, Lindsey Spillman May 2016

Using Information To Affect Party Alignment And Third Party Support, Lindsey Spillman

Honors Capstones

No abstract provided.


How Various Sources Of Content On Social Networking Sites Affect Millennial’S Attitudes Toward A Brand, Katherine Campbell May 2016

How Various Sources Of Content On Social Networking Sites Affect Millennial’S Attitudes Toward A Brand, Katherine Campbell

Honors Capstones

No abstract provided.


A Content Analysis Of Minority Representation In A Selection Of Current College And University Viewbooks, Jolena Ann Broussard Apr 2016

A Content Analysis Of Minority Representation In A Selection Of Current College And University Viewbooks, Jolena Ann Broussard

Honors Capstones

No abstract provided.


The Effects Of Message Appeals In Corporate Social Responsibility Communication On Organized-Public Relationships, Kristin N. White Apr 2016

The Effects Of Message Appeals In Corporate Social Responsibility Communication On Organized-Public Relationships, Kristin N. White

Honors Capstones

No abstract provided.


Depolarizing Science: The Effects Of Local Crises On Partisan Science Policy, Christopher R. Handy Apr 2016

Depolarizing Science: The Effects Of Local Crises On Partisan Science Policy, Christopher R. Handy

Honors Capstones

No abstract provided.


Examining The Knowledge And Attitudes Of The Public In Regard To Military Sexual Trauma Policy, Lindsey Miller Apr 2016

Examining The Knowledge And Attitudes Of The Public In Regard To Military Sexual Trauma Policy, Lindsey Miller

Honors Capstones

No abstract provided.


Trumped: How A Billionaire With 140 Characters Stole Billions In Free Media, Kylie Shae Keyser Apr 2016

Trumped: How A Billionaire With 140 Characters Stole Billions In Free Media, Kylie Shae Keyser

Honors Capstones

No abstract provided.


Examining Local Law Enforcement Public Relations, Lindsay M. Mccluskey Jan 2016

Examining Local Law Enforcement Public Relations, Lindsay M. Mccluskey

LSU Doctoral Dissertations

This mixed-method dissertation 1) identifies and describes common local law enforcement public relations activities, including reputation management, community relations and engagement, media relations, social media management, and internal communications; 2) addresses perceived similarities and differences associated with local law enforcement public relations relative to peers within the same level of government (e.g., public relations in the parks department of the same municipality); 3) identifies distinctive and reinforces common government public relations environmental characteristics, challenges, and opportunities associated with local law enforcement; 4) provides insights regarding how local law enforcement are using online tools (e.g., websites and social media) for public …


Exploring Organizational Resilience Asset And Its Antecedents For Effective Internal Crisis Communication, Young Kim Jan 2016

Exploring Organizational Resilience Asset And Its Antecedents For Effective Internal Crisis Communication, Young Kim

LSU Doctoral Dissertations

Nowadays crises are omnipresent with daily news headlines as reminders. The public continues to see or experience many different crises that affect numerous individuals and organizations as well as society in general. Against this backdrop, corporate communication professionals, for effective crisis management, are expected to help the organizations and their leaders make decisions, as well as communicate clearly when crises arise. Considering a fast changing media environment, recent scholars have called for new approaches to crisis communication to enhance theoretical developments. They suggested that researchers should take a broader context beyond the dominant crisis communication research perspectives based on the …


Framing The Ebola Outbreak: Systemic Influences On News Coverage, Adaobi Vivian Duru Jan 2016

Framing The Ebola Outbreak: Systemic Influences On News Coverage, Adaobi Vivian Duru

LSU Doctoral Dissertations

ABSTRACT Using a media systems comparative framework, I investigated the relationship between systemic characteristics and news coverage of international events. Leveraging a highly salient event: the Ebola outbreak, I extended the Hallin and Mancini Model to non-western democracies. This dissertation explored differences in media coverage of Ebola across media systems. Findings revealed that characteristics of media systems inform how news about an event is framed by reporters. By investigating news influences, this dissertation broadly sheds light on the latent influences of politics and culture on what audiences receive as news. My results showed that liberal media systems such as those …


Strategic Use Of Language In White House Twitter Communications, Margo L. Jolet Jan 2016

Strategic Use Of Language In White House Twitter Communications, Margo L. Jolet

LSU Master's Theses

Lippmann (1922) theorized that we understand our world through elites and the media because we cannot experience everything ourselves. We look to others to share their experiences with us. In this way, the media and elites tell us what is important in our world. Converse (1964), Zaller (1992), and Lupia (1994) argue that not only do elites and the media help us see what is important, but they draw out attributes of these issues to help us make political determinations congruent with our belief systems. In this thesis, I conduced two studies investigating candidate, party, and White House tweets about …


Exploring Intermedia Agenda Setting Effects Of Last Week Tonight With John Oliver, Andrew Abad Jan 2016

Exploring Intermedia Agenda Setting Effects Of Last Week Tonight With John Oliver, Andrew Abad

LSU Master's Theses

The HBO television program Last Week Tonight with John Oliver is a new and unique take on the typical political comedy show popularized by programs like The Daily Show and The Colbert Report. Uninterrupted by commercial breaks and with full creative control, host John Oliver and his team spend 30 minutes on Sunday nights discussing a typically underreported story at length, abandoning the monologue and interview portions reminiscent of traditional political comedy shows in favor of a long-form style investigation into a particular issue or topic. The main segment of each episode is then uploaded to the social media website, …


Planned Parenthood In Crisis: Social Media Strategies And Frames, Lauren Hudel Goodman Jan 2016

Planned Parenthood In Crisis: Social Media Strategies And Frames, Lauren Hudel Goodman

LSU Master's Theses

Planned Parenthood entered crisis mode in the summer of 2015 with the release of videos alleging sales of fetal tissue by the Center for Medical Progress. Its crisis communication strategy was implemented to manage its reputation and influence public opinion regarding the organization and potential defunding by Congress. Through the use of women’s health and abortion framing, Planned Parenthood was able to prime its public’s attitudes towards the organization and potential negative outcomes of removing federal funding from the organization. As discovered through a content analysis, Planned Parenthood specifically addressed the crisis in its press releases, allowing the organization to …


Mobilizing The Masses: How To Save Your Local Coffee Shop, Dominique Becnel Nov 2015

Mobilizing The Masses: How To Save Your Local Coffee Shop, Dominique Becnel

Honors Capstones

No abstract provided.


Roots, Rock And Public Relations: A Study Of The U.S. Government’S Use Of Music As A Tactic In Its Cultural Diplomacy Efforts, Katherine Sartain May 2015

Roots, Rock And Public Relations: A Study Of The U.S. Government’S Use Of Music As A Tactic In Its Cultural Diplomacy Efforts, Katherine Sartain

Honors Capstones

No abstract provided.


Gender Stereotypes And The Strategic Use Of Emotions In The 2008 Elections, Newly Paul Jan 2015

Gender Stereotypes And The Strategic Use Of Emotions In The 2008 Elections, Newly Paul

LSU Doctoral Dissertations

Scholars examining gender bias in elections have found that voters’ stereotypical expectations of women and men candidates affect their vote choice. This dissertation examines gender stereotypes from the perspective of campaigns. Specifically, I examine how ad, candidate and election variables interact with gender stereotypes to determine the use of emotions in political ads. My analysis contains ad data for the 2008 Senate, House and gubernatorial races gathered from the Wisconsin Advertising Project, combined with original content analysis of 1,170,728 ad airings (3,424 unique ads). The results indicate that campaigns’ use of fear, anger, enthusiasm and hope appeals depends to a …