Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Journalism Studies (19)
- Social Media (17)
- Social Influence and Political Communication (14)
- Arts and Humanities (13)
- Gender, Race, Sexuality, and Ethnicity in Communication (13)
-
- Communication Technology and New Media (10)
- Political Science (10)
- Critical and Cultural Studies (9)
- Public Relations and Advertising (9)
- History (6)
- American Politics (5)
- Health Communication (5)
- Sociology (5)
- Business (4)
- International and Intercultural Communication (4)
- Public Affairs (4)
- Public Affairs, Public Policy and Public Administration (4)
- Race and Ethnicity (4)
- Race, Ethnicity and Post-Colonial Studies (4)
- Social Justice (4)
- African American Studies (3)
- Cognition and Perception (3)
- Education (3)
- Feminist, Gender, and Sexuality Studies (3)
- Marketing (3)
- Political History (3)
- Psychology (3)
- Keyword
-
- Framing (23)
- Social media (21)
- Media (19)
- Public relations (16)
- Twitter (14)
-
- Advertising (13)
- Journalism (13)
- Content analysis (12)
- Stereotypes (10)
- Agenda setting (8)
- Mass communication (8)
- Political communication (8)
- Propaganda (8)
- Race (8)
- Internet (7)
- Marketing (7)
- Priming (7)
- Sports (7)
- Facebook (6)
- Objectivity (6)
- Culture (5)
- Gender (5)
- New media (5)
- Norms and routines (5)
- Television (5)
- Communication (4)
- Credibility (4)
- Cultivation theory (4)
- Democracy (4)
- Interactivity (4)
- Publication Year
- Publication
- Publication Type
Articles 121 - 150 of 368
Full-Text Articles in Mass Communication
Compromising The Craft: A Mixed-Methodological Analysis Of The Products And Processes Of Storytelling In Local Television And Digital News, Keren Esther Henderson
Compromising The Craft: A Mixed-Methodological Analysis Of The Products And Processes Of Storytelling In Local Television And Digital News, Keren Esther Henderson
LSU Doctoral Dissertations
Before the Telecommunications Act of 1996, station ownership was highly restricted to ensure that owners could not dominate in any one market nor own more than a handful of stations across all markets. The Act deregulated station ownership, redefining the role of the station owner from a financial supporter of public communication to an aggressive competitor in the television marketplace. With nearly three quarters of Americans citing local television and digital journalism as their top sources for information, this study serves two purposes: (1) to confirm the existence of storytelling as a professional, value-driven journalistic behavior in local television news …
"Operation Red Campus”: An Experimental Analysis Of Crnc Advertisements Targeting The Millennial Generation, Ellen Mullee Schmidt
"Operation Red Campus”: An Experimental Analysis Of Crnc Advertisements Targeting The Millennial Generation, Ellen Mullee Schmidt
LSU Master's Theses
Using an experimental survey design, this study evaluated an advertising campaign developed by the College Republican National Committee targeting Millennials in the 2014 midterm elections. Three particular advertisements from “Operation Red Campus” were selected and tested using a pre-survey and two post-surveys. Due to data constraints, only the results of the first post-survey were used in this analysis. This campaign was designed in response to the Republican Party’s continued problems of low youth turnout and poor party perceptions. This thesis analyzes the effectiveness of the strategies employed by the CRNC to target 18-24-year-olds with this campaign, adding to the limited …
Engagement Across The Pond: The Nfl's Attempts To Increase Social Media Engagement Through The Cultural Targeting Of Messages, Isabelle Moore
Engagement Across The Pond: The Nfl's Attempts To Increase Social Media Engagement Through The Cultural Targeting Of Messages, Isabelle Moore
LSU Master's Theses
With more and more sports organizations reaching saturation points in their current home markets, the search for new, untapped, international audiences is on. Reaching out to these new markets has been made much more simple by the digitization of communication, and particularly the global spread of social media. The NFL, as the United States’ most popular sports league has been targeting the United Kingdom as it’s next market since the mid-2000s, and has gone as far as setting up a separate UK branch of their communications division (NFL UK). The NFL faces several challenges in engaging new fans in this …
Framing Theory And Its Application To The Fracking Controversy In St. Tammany Parish, Lindsay Colleen Rabalais
Framing Theory And Its Application To The Fracking Controversy In St. Tammany Parish, Lindsay Colleen Rabalais
LSU Master's Theses
When Helis Oil & Gas Company announced it was interested in drilling for oil in Louisiana’s St. Tammany Parish, it ignited a firestorm. The proposed drilling project would use hydraulic fracturing – or “fracking” – causing some residents to voice their concerns for the parish’s wellbeing. My thesis looks to framing theory to analyze how local media covered the issue, as well as the effects those frames might have on public policy and the lawsuits that arose out of the proposed drilling operation. I performed quantitative and qualitative content analyses of local media coverage of this issue from April 2014 …
In The Shadow Of Big Oil A Media Content Analysis Of The 'Big Oil' Stigma, Camille Nicole Ivy-O'Donnell
In The Shadow Of Big Oil A Media Content Analysis Of The 'Big Oil' Stigma, Camille Nicole Ivy-O'Donnell
LSU Master's Theses
This study examined media frames newspapers use in their coverage of the oil and gas industry. A content analysis was conducted to analyze if the oil and gas industry was portrayed positively or negatively in Louisiana newspapers compared to Texas newspapers and how the coverage between states differs. This comprehensive content analysis of print media coverage analyzed newspaper articles and provided a detailed explanation of results about how the oil and gas industry was portrayed over a five-year period of time as compared to other studies, which only analyzed the industry during a crisis period. Through categorization of the frames …
Natural Order: The Case For Applying Biomimetic Design Principles To Mass Communication Technology Design, William Glass
Natural Order: The Case For Applying Biomimetic Design Principles To Mass Communication Technology Design, William Glass
LSU Master's Theses
In this paper I tested the effectiveness of a biomimetically designed classifier algorithm in an effort to support a new argument for the systemic application of biomimetic design principles to mass communication technology. To supplement the purely system-level test, I conducted a series of interviews with interface-level designers regarding their own design strategies, generally accepted design strategies in the field of mass communication technology design, new design strategies, and the landscape of the field in general. The findings of my test lend strong credence to biomimicry's potential systemic contribution to mass communication technology design, and the tone of the interview …
What Female Candidates Need To Know: Current Research On Gender Effects In Campaigns And Elections, Lauren Michele Leist
What Female Candidates Need To Know: Current Research On Gender Effects In Campaigns And Elections, Lauren Michele Leist
LSU Master's Theses
Studies show that the vast majority of people have no problem voting for a woman and that when women run they win as often as men, yet female representation remains startlingly low in the U.S. Women are 50.8 percent of the U.S. population, but they account for merely 19.4% of the 535 seats in Congress, 24.5% of statewide executive positions, 24.2% of state legislatures, and 17.6% of mayors in cities with populations over 30,000 (Center for American Women and Politics 2015). There is certainly much research dedicated to gender and politics. But what is missing from current literature is an …
The Unattainable Ideal: Walter Lippmann And The Limits Of The Press And Public Opinion, Amy Solomon Whitehead
The Unattainable Ideal: Walter Lippmann And The Limits Of The Press And Public Opinion, Amy Solomon Whitehead
LSU Master's Theses
Walter Lippmann’s classic work, Public Opinion, crystallized thinking about the dynamic relationship between the press and public opinion, and clarified the role of each in democracy. Evaluations of that book, however, tend to be one-dimensional. Public Opinion captured just one iteration of his thinking on the subject, not his final statement on the matter. A comprehensive survey of his writing reveals Lippmann’s views on the press and public opinion were not static, yet the attention Public Opinion receives continues to overshadow his other works; his evolving views on the press and public opinion are rarely mentioned. Although his views shifted …
Organizational Twitter Use: A Qualitative Analysis Of Tweets During Breast Cancer Awareness Month, Pratiti Diddi
Organizational Twitter Use: A Qualitative Analysis Of Tweets During Breast Cancer Awareness Month, Pratiti Diddi
LSU Master's Theses
One in eight women will develop breast cancer in her lifetime. The best-known awareness event to fight the health issue is Breast Cancer Awareness Month (BCAM). Twitter is a growing source of health information amongst users; however, little research exists into understanding how various organizations use their Twitter accounts to communicate about breast cancer during BCAM, as well as implications of this use for the health information consumers. In this context, there is also a dearth of research about if, and how organizations use behavioral change theories to tailor their social media content or not. The paper explored through qualitative …
The Spiral Of Silence In Virtual Space: Examining How Expert Participation, Digital Media Form, And Opinion Congruency Relate To Opinion Expression, Yiwei Zhang
LSU Master's Theses
This study tested the spiral of silence in both Social Networking Sites (SNS) and online discussion forums. It argued that online expert participation may influence people's willingness to take part in an online discussion. A two (opinion climate) by two (expert participation) experiment was designed to examine how expert participation influenced the relationship between people’s willingness to speak out and opinion climate with the controversial topic: abortion. In this study, the spiral of silence effect was only found when experts were present in the discussion.
Rethinking Gender And Image Politics On Social Media In The 2016 Presidential Election: A Case Study Of Hillary Clinton’S And Carly Fiorina’S Twitter Accounts, Kira A. Schuette
Rethinking Gender And Image Politics On Social Media In The 2016 Presidential Election: A Case Study Of Hillary Clinton’S And Carly Fiorina’S Twitter Accounts, Kira A. Schuette
Honors Capstones
No abstract provided.
Public Perception Of Male Athletes Vs. Female Athletes In The Media, Kaleigh Elizabeth Dickson
Public Perception Of Male Athletes Vs. Female Athletes In The Media, Kaleigh Elizabeth Dickson
LSU Master's Theses
In this experiment, my goal was to determine if public perception of female athletes differed from public perception of male athletes. Female athletes are underrepresented in the media (Eastman and Billings, 2000), and because of this, public perception of male athletes might differ from their perceptions of female athletes in the media. I hypothesized that my respondents would best remember the female athletes appearance, best remember the male athletes interview content and that the female and male respondents who took my experiment would evaluate each athlete differently based on their own gender and the athletes’ gender. My results indicated that …
How Local Nonprofit Organizations Can Use Narratives To Build Organizational-Public Relationships On Digital Media, Ryan Patrick Delaune
How Local Nonprofit Organizations Can Use Narratives To Build Organizational-Public Relationships On Digital Media, Ryan Patrick Delaune
LSU Master's Theses
The nonprofit sector’s adaptation and implementation of digital media is one that has received surprisingly little exploration. While some research has been conducted in this area, these studies tend to generalize results across all organization types within the nonprofit sector. Often, these studies overlook specific advantages nonprofits of varying types, sizes, and locations may potentially have in regard to fostering relationships with their communities. This study explores how these differences may impact organizational use of digital media, and how organizations can potentially use these media to more efficiently achieve their goals. Specifically, this study focuses on the use of narratives …
Defining Dad: Media Depiction Of The Modern Father In Print Advertising, John Robert Evans
Defining Dad: Media Depiction Of The Modern Father In Print Advertising, John Robert Evans
LSU Master's Theses
From an advertising perspective fathers are a highly attractive consumer demographic. In order to market to this audience it is important to understand how fathers are framed. With an increase in the number of fathers identifying themselves as caregivers according to the 2012 census, effective marketers would be well-served if they understood what type of frame applies when fathers are employed vs. stay at home. This analysis used framing theory to determine how message givers use frames within their advertisements to explain which particular aspects of the father are given salience. This study is a content analysis of father frames …
Reporting For The State Department: Carl W. Ackerman's Cooperation With Government During Wwi, Meghan Elizabeth Menard
Reporting For The State Department: Carl W. Ackerman's Cooperation With Government During Wwi, Meghan Elizabeth Menard
LSU Master's Theses
The press was outraged when reports in 1973 exposed the CIA’s use of American journalists as undercover informants during the Cold War. The CIA-journalists link represented for the press a shocking break in the traditional line between journalists and government. A study of journalist Carl W. Ackerman’s experiences in the First World War suggests, however, that the CIA-journalists link has historical precedents in the practices of twentieth-century reporters. Ackerman, who later became the first dean of Columbia Journalism School, sent confidential reports to the State Department while reporting overseas for magazines and newspapers. He forged close relationships with a number …
Correcting The Conversation: An Argument For A Public Health Perspective Approach To University Timely Warnings About Sexual Assault, Ashley Hesson
Correcting The Conversation: An Argument For A Public Health Perspective Approach To University Timely Warnings About Sexual Assault, Ashley Hesson
LSU Master's Theses
Reports of sexual violence should be written from a public health perspective approach to appropriately frame the occurrence and encourage accurate understandings of sexual assault as a larger societal issue. This research consists of two studies to investigate the way universities do (and should) communicate about sexual violence with their students. For Study 1, interviews were conducted with a random sample of public state Universities regarding their emergency alert processes and template usage to determine current emergency communication practices. The majority of universities contacted do not have a template or best practice guidelines in place for creating timely warnings. For …
Different Approaches To Investigatory Journalism In The Muckraking Era, Tim Vest Klein
Different Approaches To Investigatory Journalism In The Muckraking Era, Tim Vest Klein
LSU Master's Theses
The muckraking era is seen as a golden age of investigatory journalism. This thesis argues that within the muckraking era, there were a number of distinct types of journalism. To understand the muckrakers, we must recognize these different types of investigatory journalism and the potential influence the different types of storytelling can have on public opinion. Fourteen of the preeminent muckrakers are analyzed based on their most important investigatory journalism articles
Sourcing And Framing Analysis Of Source Messages In The Coverage Of Armed Conflicts By American And British Foreign Reporters, Ellada Gamreklidze
Sourcing And Framing Analysis Of Source Messages In The Coverage Of Armed Conflicts By American And British Foreign Reporters, Ellada Gamreklidze
LSU Doctoral Dissertations
This dissertation contributes to closing several gaps in mass communication scholarship as well as indicates new avenues for further research in the area of sourcing and framing. This study explored whether reliance on official sources in foreign reporting of international crises is as heavy as the hypothesis predicts, and, by studying messages delivered by official sources in this coverage, revealed how those messages were framed. The results showed that officials were dominant sources of information in all the three media outlets studied. The results also supported the argument that the same indexing mechanisms are at force in foreign reporting and …
All The Science That Is Fit To Blog: An Analysis Of Science Blogging Practices, Paige Brown Jarreau
All The Science That Is Fit To Blog: An Analysis Of Science Blogging Practices, Paige Brown Jarreau
LSU Doctoral Dissertations
This dissertation examines science blogging practices, including motivations, routines and content decision rules, across a wide range of science bloggers. Previous research has largely failed to investigate science blogging practices from science bloggers’ perspective or to establish a sociological framework for understanding how science bloggers decide what to blog about. I address this gap in previous research by conducting qualitative in-depth interviews with 50 science bloggers and an extensive survey of blogging motivations, approaches, content decisions rules, values and editorial constraints for over 600 active science bloggers. Results reveal that science blog content is shaped heavily by not only individual …
Communicating Sustainability With Visuals: Issue Perception And Issue Engagement, Zeynep Melis Altinay
Communicating Sustainability With Visuals: Issue Perception And Issue Engagement, Zeynep Melis Altinay
LSU Doctoral Dissertations
Today the list of environmental disasters threatening lives and natural resources has expanded to include many causes. Even though sustainable solutions have never been so urgent, public still issues low priority to many of these serious threats. Many impacts of environmental deprivation, such as coastal land loss, are invisible to the untrained eye, causing individuals to distance themselves psychologically from the risks. The slow pace of environmental degradation constitutes one of the biggest challenges in sustainability communication. The success of sustainable development will require the public to undergo a significant shift in thinking about environmental issues. This dissertation systemically investigates …
Caring Is Sharing: Reconciling The Federal Trade Commission’S Online Privacy Suggestions With Young Social Media Users’ Privacy Reality, Katherine Macdonald
Caring Is Sharing: Reconciling The Federal Trade Commission’S Online Privacy Suggestions With Young Social Media Users’ Privacy Reality, Katherine Macdonald
Honors Capstones
No abstract provided.
Flaws In The Federal Communications Commission, Sally Kay Mcpherson
Flaws In The Federal Communications Commission, Sally Kay Mcpherson
Honors Capstones
No abstract provided.
Safer To Steal Than Score : Press Coverage Of Financial And Sexual Scandals, And Electoral Outcomes, Chance York
Safer To Steal Than Score : Press Coverage Of Financial And Sexual Scandals, And Electoral Outcomes, Chance York
LSU Doctoral Dissertations
This dissertation examines communication processes surrounding political scandal. It demonstrates that scandal coverage is improperly calibrated to the severity of scandal accusations, with trivial but salacious sex scandals tending to receive inordinate amounts of press attention while deeper forms of financial corruption go unreported or underreported. Patterns of scandal coverage, in turn, result in real-world effects on public perceptions and electoral outcomes. Specifically, sex scandals generate such intense media scrutiny that accused officials often resign their offices rather than generate unwanted publicity. Financial scandals are often downplayed, resulting in little or no ramifications for the accused. Recognizing basic differences in …
Exploring Influences On Gender Equality In Photojournalism: Is The Field Picture-Perfect?, Andrea Briscoe
Exploring Influences On Gender Equality In Photojournalism: Is The Field Picture-Perfect?, Andrea Briscoe
LSU Master's Theses
America prides itself on having a free press. Ideally, this free press would look like the communities in which they cover. However, research shows that gender discrepancies are quite common in newsrooms (Anderson 2014; Briscoe 2012; Norris 1997; Willnat and Weaver 2014). Women often have a marginal presence in newsrooms, and this is troublesome, because scholars have noted that men and women approach newsgathering and reporting differently (Beam and Cicco 2010; Briscoe 2012; Grabe et al. 2011; Weaver 1997). While research has focused on gender discrepancies in various types of media, little to no research has looked at the field …
The Future Of Broadcast Television: Online Streaming Infringement And The U.S. Supreme Court, Elizabeth Cuttner
The Future Of Broadcast Television: Online Streaming Infringement And The U.S. Supreme Court, Elizabeth Cuttner
LSU Master's Theses
Aereo and FilmOn X are online streaming services that allow subscribers to watch and record broadcast content online by capturing over-the-air signals through antennas assigned to each user and streaming that content to subscribers. The broadcasters and media owners who own copyrights in the content transmitted via the over-the-air signals that Aereo and FilmOn X capture argue that this service infringes upon their exclusive right of public performance, specifically under the Transmit Clause. The broadcasters have brought suit against both Aereo and FilmOn X for copyright infringement in several courts across the United States; some courts have found the online …
Message Appeals Used By Nonprofits On Twitter To Increase Public Engagement, Lilliana Laura Lopez
Message Appeals Used By Nonprofits On Twitter To Increase Public Engagement, Lilliana Laura Lopez
LSU Master's Theses
As social media becomes a more prominent tool for mass communication, nonprofit organizations are using social networking sites as a means to communicate with their target audiences and recruit supporters. This study explores how nonprofits are using Twitter, a microblogging website, to communicate with their audiences during the year-end charitable giving period and investigate which messaging acquires audience engagement. This was determined by investigating nonprofit organizations’ use of Twitter’s multimedia features and the different types of message appeals used when tweeting about their organization’s year-end campaign. Another aim of this study was to identify which message appeals in online charitable …
Leadership Bias: The Case Of The Cherokee Freedmen, Kristi Barnett Williams
Leadership Bias: The Case Of The Cherokee Freedmen, Kristi Barnett Williams
LSU Master's Theses
Journalists inform residents living on or near Native American reservations about key policy issues. Since most tribal councils own and operate their news outlets, retaliation towards journalists working for the tribe is a real concern if the leadership does not appreciate the message. In response to the threat of retaliation, some tribes, like the Cherokee Nation, have legal protections for journalists. The Cherokee Nation’s newspaper, the Cherokee Phoenix, operates under the guidelines of the Cherokee Independent Press Act (CIPA) originally passed in 2000 and amended in 2009. CIPA was the first of its kind in Indian Country. This thesis analyzes …
Journalism And The "Dark Arts" - A Comparative Study Of British And American Media Ethic Codes Against The Backdrop Of The British Phone Hacking Scandal, Paromita Saha
LSU Master's Theses
The British phone hacking scandal in 2011 raised questions about the influence of powerful media conglemorates, most notably, Rupert Murdoch’s News Corporation, on the culture of the media and democracy on both sides of the Atlantic. Both American and British media are the world’s leading examples of a free market press built on the same ideological foundations. This study argues that the phone hacking scandal calls for a revised and nunanced look at the differences and similarities between the American and British media systems. This comparative analysis uses British and American news media ethic codes as an unit of analysis. …
Social Media And The Church, Danielle Nicolette Kelley
Social Media And The Church, Danielle Nicolette Kelley
Honors Capstones
No abstract provided.
"Les Miserables: The Twitter Revolution" : A Study Of Fan Activity, Parasocial Relationships, And Audience-Persona Interactions, Lance Stephen Bordelon
"Les Miserables: The Twitter Revolution" : A Study Of Fan Activity, Parasocial Relationships, And Audience-Persona Interactions, Lance Stephen Bordelon
LSU Master's Theses
This study simulated a fan extension of the Broadway-renowned musical Les Miserables on a community level and measured the effects of fan interactions—both online and with the characters’ narratives as performed at Theatre Baton Rouge during summer 2013. The stimulus materials in this study were Tweets distributed via Twitter identities for each of the lead characters whereby their thoughts and narratives were communicated with audiences and Twitter followers—coinciding with the opening of the live theatrical production. Patrons of Theatre Baton Rouge were surveyed online after the closing of the production. This study served as a practical use of Twitter for …