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Full-Text Articles in Mass Communication

Communicating With Students Via E-Mail: Creating No Excuse For “There’S Nothing To Do On Campus”, Jessica Rusack May 2007

Communicating With Students Via E-Mail: Creating No Excuse For “There’S Nothing To Do On Campus”, Jessica Rusack

Senior Honors Projects

In the past decade, technology has transformed how society communicates. From the internet to cell phones to iPods and video games, interactive communication has become the norm. At the University of Rhode Island, students adapt quickly to the constantly changing technology. Yet student organizations and the University as a whole have not adapted as quickly to such changes. This has led to an uninformed and uninterested student body when it comes to programming and events on campus. As students instant message on their laptops and text message on their cell phones (simultaneously, of course), organizations, clubs and athletics struggle to …


2007 January-December, Morehead State University. Office Of Athletics. Jan 2007

2007 January-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to December of 2007.


"That Dog Don't Hunt": Persuasive Language And Imagery In An Nra Advertisement, James Whittle Jan 2007

"That Dog Don't Hunt": Persuasive Language And Imagery In An Nra Advertisement, James Whittle

Undergraduate Review

No abstract provided.


Managing News In A Managed Media: Mediating The Message In Malaysiakini.Com, Augustine Pang Dec 2006

Managing News In A Managed Media: Mediating The Message In Malaysiakini.Com, Augustine Pang

Research Collection Lee Kong Chian School Of Business

Widely regarded as an anomaly in the neo-authoritarian system in Malaysia, Malaysiakini.com is proving that managing an independent media in a government-managed media landscape is more than a Sisyphean struggle. Employing participant observation and interviews, supplemented by artifacts and media accounts, this study seeks to understand the media management of Malaysiakini.com through news management, using Shoemaker and Reese’s (1996) hierarchy of influence model, which posits a framework of internal and external forces that affect news management. The study found determined attempts to minimize ideological influences through media socialization by accentuating on the direct influences, such as the journalists’ role in …


Internet Pr And New Gratifications In Sports: A New Way Of Communication Between Sports Organizations And Fans, Chang Wan Woo Aug 2006

Internet Pr And New Gratifications In Sports: A New Way Of Communication Between Sports Organizations And Fans, Chang Wan Woo

All-Inclusive List of Electronic Theses and Dissertations

This thesis uses content analysis, specifically thematic analysis, to investigate the message boards on Major League Baseball (MLB) teams' Web sites in order to 1) recognize in what ways sports teams' Internet message boards meet the unique gratifications of sports fans; and, 2) identify ways that sports PR practitioners can use Internet message boards for better (more gratifying) communication with sports fans. Thematic analysis of eight MLB teams' Web sites (the four with the highest winning percentages and the four with the lowest winning percentages) was conducted using Katz, Gurevitch, and Hass (1973) five gratifications categories and one additional "other" …


2006 May-December, Morehead State University. Office Of Athletics. May 2006

2006 May-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from May to December of 2006.


Ua12/2/1 College Heights Herald, Vol. 81, No. 28 [32], Wku Student Affairs Feb 2006

Ua12/2/1 College Heights Herald, Vol. 81, No. 28 [32], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

  • Paul, Corey. Western Students Enjoy Performance at Ag Center - Rodeo
  • Harrell, Bobby. Diversity Sees 50th Year on Hill
  • Caudle, Leah. Taxis Confused with Free Rides
  • Coulter, Amber. Smaller Increase Expected – Budget
  • Pell Grants are Vital
  • Wallace, Robert. Campus Rudeness is Not Welcome
  • Walker, Carli. Campus Should Carry Non-Dairy Products
  • North, Amber. Valentine’s Day Should Be Great Day for Everyone
  • Coulter, Amber. Discrimination Case Delayed – Ingrid Woods
  • Brandenburg, Katie. Student Organizations Discuss Diversity – Diversity Council
  • Brandenburg, Katie. Student Government Association May …


2006 January-April, Morehead State University. Office Of Athletics. Jan 2006

2006 January-April, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to April of 2006.


Ua12/2/1 College Heights Herald, Vol. 81, No. 21, Wku Student Affairs Nov 2005

Ua12/2/1 College Heights Herald, Vol. 81, No. 21, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

  • Coulter, Amber. Money Missing from Faculty Insurance Fund
  • Coulter, Amber. Parking Initiative to Begin
  • Brandenburg, Katie. Four People Receive Positive Results in TB Skin Tests – Tuberculosis
  • Teague, Hawkins. ‘Simpsons’ Star Nancy Cartwright Keeps Audience Laughing
  • McNamara, Andrew. Bomb Threat Causes Evacuation – Mass Media & Technology Hall (WKU)
  • Equilibrium Point – Enrollment
  • Ashby, Robert. A Man’s Perspective – Girls Gone Wild
  • Dillon, Ryan. Girls Gone Stupid
  • Salsman, Andrew. Rest Room Usage 101
  • Richardson, Kelly. Gary Ransdell Appointed to Equine Education Board
  • Caudle, Leah. Exhibit …


Ua12/2/1 College Heights Herald, Vol. 81, No. 19, Wku Student Affairs Nov 2005

Ua12/2/1 College Heights Herald, Vol. 81, No. 19, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

  • Coulter, Amber. College Heights Boulevard Redesign Planned
  • Fontana, Alex. Indiana, Kentucky Students Cope with Twisters - Tornadoes
  • Coulter, Amber. Source of Wellness Funds Debated
  • Wimnatt, Alex. Leadership Group Sees Growth – Dynamic Leadership Insitute
  • Leslie, Joey. Kevin DeFebbo Hired as City Manager
  • Terrible Tuberculosis
  • Benetti, Vincent. Smokers Unite; Let Us Create Our Own Paradise
  • Barati, Darius. Let’s Look at the Oil Companies
  • Richardson, Kelly. Technical College Temporarily Closed – Bowling Green Technical College
  • Erd, Mackenzie. Government to Survey View of City Life
  • Shull, Abbey. Choral …


Ua12/2/1 College Heights Herald, Vol. 81, No. 15, Wku Student Affairs Oct 2005

Ua12/2/1 College Heights Herald, Vol. 81, No. 15, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

  • Coulter, Amber. University Senate Vote Asks Western to Defend Benefits
  • Richardson, Kelly. Tuitions Outpace Inflation
  • Hupman, Samantha. Mobile Unit Provides Low-cost Health Care – Mobile Health & Wellness Unit
  • Teague, Hawkins. Porn Addiction Ruined Life, Speaker Says
  • Coulter, Amber. Parking Citation Board Hears Formal Appeals
  • Caudle, Leah. Fair to Help Study Abroad
  • Parking Predicament
  • Barati, Darius. Harriet Miers is Not the Right Person for the Supreme Court
  • Lawalin, Nick. Green Lights 101: Some People Need Traffic Education
  • Coulter, Amber. Dialogue Day Fosters Familiarity
  • Hupman, Samantha. …


Inside Unlv, Lori Bachand, Mamie Peers, Carol C. Harter, Tony Allen, Holly Ivy De Vore Oct 2005

Inside Unlv, Lori Bachand, Mamie Peers, Carol C. Harter, Tony Allen, Holly Ivy De Vore

Inside UNLV

No abstract provided.


2005 September-December, Morehead State University. Office Of Athletics. Sep 2005

2005 September-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from September to December of 2005.


Mtv: Sounds Of A Generation, Amanda Evens May 2005

Mtv: Sounds Of A Generation, Amanda Evens

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.


Interactive Advertising Vs. Traditional Print Mediums, Jennifer Finnvik Apr 2005

Interactive Advertising Vs. Traditional Print Mediums, Jennifer Finnvik

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.


Ua12/2/1 Job Fair 2005, Wku Student Affairs Mar 2005

Ua12/2/1 Job Fair 2005, Wku Student Affairs

WKU Administration Documents

Special job fair magazine of the College Heights Herald.

  • Hamilton, Scott. Hot Jobs: Going Once, Going Twice . . .
  • Green, Tavia. Students Prepare for Graduation & the Real World
  • Teague, Hawkins. Polished Interviewing Skills Can Set Candidates Apart
  • Sainlar, Lindsay. Nursing It
  • North, Amber. Time to Prepare for the Job World & Enjoy Your Life
  • Salmon, Emily. New Jobs, Cities Loom as Graduation Nears


2005 January-August, Morehead State University. Office Of Athletics. Jan 2005

2005 January-August, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to August of 2005.


2004 September-December, Morehead State University. Office Of Athletics. Sep 2004

2004 September-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from September to December of 2004.


Ua1d Arndt Stickles Personnel File, Wku Human Resources Jan 2004

Ua1d Arndt Stickles Personnel File, Wku Human Resources

WKU Administration Documents

Personnel file of Arndt Stickles, History department 1908-1954.


2004 January-August, Morehead State University. Office Of Athletics. Jan 2004

2004 January-August, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to August of 2004.


Ua12/2/1 Ballin': Hilltopper Basketball 2003, Wku Student Affairs Nov 2003

Ua12/2/1 Ballin': Hilltopper Basketball 2003, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald regarding basketball.

  • Buckman, Josh. Road to NCAA Filled with Challenges
  • Schoenbaechler, Danny. Paul Sanderford Returning to Bench
  • Casagrande, Michael. Camryn Whitaker, Todor Pandov Return After ACL Rehab Sessions
  • Casagrande, Michael. Post Players Don’t Stand Tall
  • Wilberding, Beth. After Three Years of Change, Seniors Ready to Lead by Example
  • Buckman, Josh. Women’s Schedule Dotted with Southeastern Conference Foes
  • North, Amber. Towering True Centers Give Foes Reason for Concern
  • Schoenbaechler, Danny. The Chosen One – Darrin Horn


Ua12/2/1 Careers, Wku Student Affairs Oct 2003

Ua12/2/1 Careers, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald regarding job searches and employment.

  • McDowell, Dedra. Careers
  • Sainlar, Lindsay. Employers Want Star Qualities
  • Lester, Kevin. Career Services Center Useful for Students
  • Hagan, Laura. 22 Percent of Employers Will Increase Hiring
  • Mason, Kristy. Expo Might Help Freshman
  • Pike, Daniel. Job Search Getting Less Appealing
  • Toone, Stephanie. Applicants Must Start Searches Early


Ua12/2/1 Heir Apparent, Wku Student Affairs Aug 2003

Ua12/2/1 Heir Apparent, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald regarding football.

  • Schoenbaechler, Danny. After Seven Years as an Assistant, David Elson Takes the Reigns
  • Schoenbaechler, Danny. Defense Drops the Hammer
  • Casagrande, Michael. Teammates Try to Keep Trey McMiller’s Memory, Spirit Alive
  • Buckman, Josh. Casey Rooney & Perez Smith Look for More Airtime in Upcoming Season
  • Casagrande, Michael. Chris Miller Sticks Around, Wins Job
  • Watt, Wes. Brian Claybourn, Antonio Veals Lead Unit


Ua12/2/1 A Year In Review: Sports, Wku Student Affairs Aug 2003

Ua12/2/1 A Year In Review: Sports, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald regarding athletics. Articles:

  • Hightower, Kyle. Hiring David Elson Good Choice – So Was Willie Taggart – Football
  • Moore, Michael. Hilltoppers Make Swell Choice in Good Ol’ Boy with Western Ties – Darrin Horn
  • Ford, Brittany. Find Out Who You Are While You’re at Western
  • Ford, Brittany. Food Services Getting Major Facelift
  • Dining Dollars, Big Red Dollars Or Cash?
  • Ford, Brittany. Senior Shares Experience on Class Scheduling


2003 June-December, Morehead State University. Office Of Athletics. Jun 2003

2003 June-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from June to December of 2003.


Ua12/2/1 Getting In The Door, Wku Student Affairs Mar 2003

Ua12/2/1 Getting In The Door, Wku Student Affairs

WKU Administration Documents

College Heights Herald job fair magazine with articles:

  • Reed, Lindsay. Networking Important
  • Job Fair Participants
  • Coffman, Josh. Major-Related Jobs Prove Hard to Find
  • Mills, Zach. Tawanda Chitapa’s Story: Still Searching
  • Brueggemann, Marlene. Employers Look Beyond Resume
  • Damron, Catherine. Increasing Number of Companies Give Job Perks to Attract Employees
  • Mason, Kristy. Service Hours Only an Attractive Plus
  • Sebastian, Kandace. Career Services Center Offers Resume Tips for Students
  • Hellmueller, Anthony. Minority Status Shouldn’t Be Factor in Job Selection
  • Hoang, Mai. Fun More Important Than Money
  • Sainlar, Lindsay. Computer Knowledge Valuable Tool
  • Hagan, Laura. Connections Pay Off
  • Toone, Stephanie. Knowing Multiple Languages Attractive …


Ua19/16/1 Western Kentucky Hilltopper Soccer, Wku Athletic Media Relations Jan 2003

Ua19/16/1 Western Kentucky Hilltopper Soccer, Wku Athletic Media Relations

WKU Administration Documents

Media guide for the 2003 soccer season.


2003 January-May, Morehead State University. Office Of Athletics. Jan 2003

2003 January-May, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to May of 2003.


Ua12/2/1 Keys To Success, Wku Student Affairs Oct 2002

Ua12/2/1 Keys To Success, Wku Student Affairs

WKU Administration Documents

College Heights Herald magazine regarding job fair. Articles include:

  • Sigman, Amber. Making Contacts Key to Landing Perfect Job
  • Career Expo Participants
  • McBride, Ryan. Bowling Green Job Market Hot, National Economy Not
  • Sainlar, Lindsay. Career Search Leads Graduates to Internet, Yellow Pages, Classifieds
  • Peak, Sara. Potter College Graduates Most
  • Engle, Megan. Help for Finding Jobs Lies Right here on Campus
  • Sasseen, Jessica. Job Hunting for Two Twice the Trouble
  • Cronin, Olga. Getting the Job You Want – Resumes
  • Hagan, Laura. Location Is Key After Diploma
  • Toone, Stephanie. Good Attitude, Attire Equal Success
  • Holm, Hollan. Job Tip: Quitters Always Prosper
  • Robinson, Jocelyn. …


Branding Of Professional Service Firms, Aditi Balasubramaniam Aug 2002

Branding Of Professional Service Firms, Aditi Balasubramaniam

Honors Capstones

No abstract provided.