Mass Communication Commons^™

2010 January-February, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to February of 2010.

Consumer Responses In Sales To Multiple Media Advertising Exposures : The Impact Of Synergy Based On A Study Of Project Apollo Single Source Data, Leslie Wood

Legacy Theses & Dissertations (2009 - 2024)

The primary focus of this dissertation is to answer the question: how does exposure to advertising affect purchasing behavior, and in particular, how does synergy resulting from exposure to advertising in multiple media influence purchasing behavior? This is a critical piece of information in the business decision process of media planning. It determines which media to include in a media plan and how to allocate a limited budget across media in order to optimize the return on investment from advertising. This question has been studied in many ways since it has been a central question for the advertising industry for …

Source-Message-Receiver In Integrated Marketing Communication: A Study Of U.S. Institutional Advancement, Sharee Leblanc Broussard

Dissertations

Because integrated marketing communication (IMC) research has traditionally been problematic, this study used an existing scale to determine that higher educational institutional advancement (alumni, marketing-communications, development) is an appropriate venue to study the process model. Responses from practitioners representing every department within advancement, every regional accrediting body and each of the baccalaureate to doctoral Carnegie Classification levels indicated the IMC process model is both understood and its tenets practiced by practitioners at all sizes and levels of institution. The study was of interest to the practitioners as more than half of the respondents requested a copy of the results. Additionally, …

Simpler Packaging, Tomiko Oden

Graphic Communication

This project explains how product packaging is become more "green", and thus more simple. Packaging needs to go beyond just simplifying materials and graphics - it needs to create a simpler process in order to reduce wasted time, energy, and resources.

Ua12/2/1 Looking Ahead, Wku Student Affairs

WKU Administration Documents

Special basketball section of the College Heights Herald. Articles:

• Men’s Basketball Regular Season Schedule
• Women’s Basketball Regular Season Schedule
• Lintner, Jonathan. Ken McDonald With the Toppers for the Long Haul
• Greenwell, Zach. Lady Toppers Using Disappointing Finish as Motivation
• Harten, David. Steffphon Pettigrew
• Lintner, Jonathan. Chemistry One of Toppers’ Greatest Assets
• Lintner, Jonathan. A.J. Slaughter
• Greenwell, Zach. Dominique Duck
• Lintner, Jonathan. Tops Say They’re Ready to Live Up to the Hype
• Greenwell, Zach. Arnika Brown
• Harten, David. Nonconference Slate Will Define Toppers’ Season
• Harten, David. Anthony Sally
• Greenwell, Zach. Kenzie Rich
• Basketball by the Numbers

Ua12/2/1 College Heights Herald, Vol. 85, No. 19, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles:

• Lintner, Jonathan. Wood Selig: WKU Gold Mine for Future Coaches – Football
• Stewart, Colleen. Regional Campus Enrollment Growing – WKU Glasgow, WKU Elizabethtown/Radcliff/Fort Knox, WKU Owensboro
• Hicks, Billy. City’s TIF District Strugglers – Tax Increment Financing, Downtown Redevelopment
• Wilson, Laurel. Crew Recycles Tailgating Trash – Facilities Management
• Harris, Shakia. Student Government Association Strengthen Attendance Policy
• Erskine, Anne. Editorial Cartoon re: Football Coach Search
• Open Letter to Search Committee: Western Should Choose Wisely – Football
• Rice, Adam. Sports Program Needs Overhaul – Athletics
• Dooper, Jennifer. Friendship Valuable, Worth Remembering …

Ua12/2/1 College Heights Herald, Vol. 85, No. 18, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles:

• Lintner, Jonathan. David Elson Fired, Will Finish Season – Football
• Ulber, Emily. Western Mails New Debit Cards – HigherOne, Scholarships, Student Financial Aid
• Barczak, Mary. Step It Up – Step Show, Delta Sigma Theta, Alpha Phi Alpha
• Ulber, Emily. Council on Postsecondary Education Approves Budgets
• McLaughlin, Ariana. A Thousand Words – World’s Greatest Studio Tour & Art Sale
• Wilson, Laurel. Gary Ransdell: Project Funding Unlikely – Capital Plan, Construction, Thompson Science Complex, Energy Infrastructure, Center for Research & Development, Gordon Ford College of Business, WKU Owensboro
• Erskine, Anne. …

2009 November-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from November to December of 2009.

Ua12/2/1 College Heights Herald, Vol. 85, No. 3, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles:

• Ulber, Emily. End to Campus Murder Lawsuit – Melissa Autry
• Oliver, Angela. Come Together: The Beatles Rock Band - Concerts
• Stewart, Colleen. Study Abroad Options Grow – Kentucky Institute for International Studies, KIIS, Semester at Sea
• Barczak, Mary. International Study Numbers Decline – Admissions
• Harris, Shakia. Kevin Smiley Follows Bro-code – Eric Smiley, Student Government Association
• Ulber, Emily. WKU Ready to Work with New Faces – Politicians, Legislators, Lobbying
• Erskine, Anne. Editorial Cartoon re: Nepotism in Student Government Association – Kevin Smiley, Eric Smiley
• Wrong Message: For Student …

2009 September-October, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from September to October of 2009.

Ua12/2/1 College Heights Herald, Vol. 84, No. 44, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Aricles:

• Hale, Marianne. Western Prepares for 4 Percent Budget Cuts
• Hale, Marianne. Small Business Meet Success as Auto Industry Feels Downturn – Imagine Cakes & Candies
• Stewart, Colleen. Corvette Plant Takes Hard Hit – Economics
• Diamond, Kala. A Thousand Words – Skyler Winters, Cheryl Obright
• Howerton, Christina. President’s Task Force on Quality & Access Releases Recommendations
• Former Dean Dies at Age 58 – Karen Adams
• Erskine, Anne. Editorial Cartoon re: Faculty Raises
• Faculty & Staff Should Consider Other Parties Involved with One-time Bonuses
• Smiley, Kevin. You Care. I Care. …

Niche Publications: Their Popularity And Profitability At Newspapers In Utah And West Virginia, Hilary Groutage Weible

Theses, Dissertations and Capstones

Newspapers have turned to niche, or specialty, publications as a way to boost revenue and readership since the popularity of the Internet and the rapidly changing ways of news delivery left many awash in a sea of red ink beginning in the mid 1990s. There is little empirical evidence that these publications benefit the host newspaper. This study is an attempt to add to that bank of knowledge. Editors, publishers and advertising managers in Utah and West Virginia were invited by e-mail to answer a Web-based survey about the popularity of niche publications among their readers and staffs. The study …

Ua12/4 Stall Street Journal, Vol. 1, Wku Health Services

WKU Administration Documents

Broadsides developed by WKU Health Services to convey public health information in students in bathroom stalls. Incomplete run.

Ua68/13/5 Potter College Of Arts & Letters Journalism & Broadcasting Student Organizations, Wku Archives

WKU Archives Collection Inventories

Records created by School of Journalism student organizations. These include the Advertising Club, PRSSA and ImageWest.

The Rise Of Private Equity Media Ownership In The United States: A Public Interest Perspective, Matthew Crain

Publications and Research

This article examines the logic, scope, and implications of the influx of private equity takeovers in the United States media sector in the last decade. The strategies and aims of private equity firms are explained in the context of the financial landscape that has allowed them to flourish; their aggressive expansion into media ownership is outlined in detail. Particular attention is paid to the public interest concerns raised by private equity media ownership relating to the frenzied nature of the buyout market, profit maximization strategies, and the heavy debt burdens imposed on acquired firms. The article concludes with discussion of …

Organizational Credibility Counts, Christine G. Springer

Public Policy and Leadership Faculty Research

As economic stressors increase and voting participation decreases, it is important for public administrators to find ways to minimize the negative consequences of distrust in government and to rebuild credibility by making the necessary changes to organizational culture, improving business practices, working with the media to build new more positive relationships, and by accentuating the good news about progress made. Events like Hurricane Katrina tragically teach us how long lasting one negative event can truly be because it is truly a disaster not only for those directly affected but also for those indirectly involved due to its negative affect on …

A Social Relational Model For Firm-Hosted Virtual Communities: The Role Of Firm Support, Tung Duy Cu

Theses and Dissertations in Business Administration

Since the ease of participation and the usefulness of information provided by online groups continue to proliferate in the World Wide Web, people increasingly participate in different forms of virtual community (i.e. online forums, bulletin boards, message boards, chat rooms) for their purposes, such as solving problems, building social relationships, sharing passions, developing professionals.

Accordingly, an increasing number of companies are now attempting to exploit this phenomenon by hosting and supporting their own online community for commercial and non-commercial purposes, such as building relationships with their customers, getting their feedback, strengthening the brand, and reducing customer service costs by enabling …

Ua12/2/1 College Heights Herald, Vol. 83, No. 37, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles:

• Ulber, Emily. WKU’s First Doctorate Program Approved – Educational Leadership
• Brown, Holly. Regents’ Closed Session Illegal – Open Meetings
• Day, Michelle. Gambling Survives Committee Against Odds – Legislation
• Hale, Marianne. Lake Wallace to be Drained – Flooding
• Morgan, Nathan. A Thousand Words – International Students, Xiaowei Wang
• Capillo, Greg. Kaleidoscope Seeks to Raise Awareness – Housing
• Rowell, Larry. Soldier Death in Barnes-Campbell Hall Determined Accidental – Lank Graves
• Day, Michelle. Bill Relieving Rising Costs for Retirees Passes in Subcommittee – Legislation
• Hunton, Ryan. On Your Mark, Get Set, …

Ua12/2/1 College Heights Herald, Vol. 83, No. 31, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Articles include:

• Day, Michelle. Gary Ransdell Announces More Budget Cuts
• Hyman, Sarah. Taking It to the House – Soccer
• Strupp, Alton. A Thousand Words – Samuel Drummond, Soccer
• Brown, Holly. College Heights Herald Files Complaint with Board of Regents – Open Meetings
• Capillo, Greg & Michelle Day. State Considers Bill Banning Domestic Partnerships – Gays, Lesbians
• Erskine, Annie. Editorial Cartoon re: Student Voters, Elections
• A Vote from Away from Home – Elections
• Davis, Ron. Soccer Cut: A Good Decision
• Goetz, Mike. Soccer: A Devastating Decision
• Ulber, Emily. Engineering Student …

Ua12/2/1 College Heights Herald, Vol. 83, No. 30, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles:

• Day, Michelle & Sarah Hyman. Soccer Cut
• Brown, Holly. Presidents Warn of Reductions’ Impact – Budget Cuts
• Rowell, Larry. WKU Police Increase Patrol in Area of Sexual Assault
• Booze, Alex. Founder of a Black Swim Team to Speak Today at Western – Jim Ellis
• Hunton, Ryan. Western Committee Interviews Final Judicial Affairs Candidates
• Day, Michelle. Alpha Gamma Rho in Dispute Over District Housing Review
• Erskine, Anne. Editorial Cartoon – Gary Ransdell Cuts Soccer
• The Death of a Family: Men’s Soccer Falls to Budget Cuts Despite Academic Excellence
• Smith, …

Ua12/2/1 College Heights Herald, Vol. 83, No. 28, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles:

• Brown, Holly & Michelle Day. Regents Make Reductions – Budget Cuts
• Day, Michelle. Fewer Transfer Students Add to Tuition Shortfall
• Rowell, Larry. Stepfather of Acquitted Melissa Autry Suspect Found Dead Friday – William Dugas aka Bruce
• Rowell, Larry. Crisis Management Team Gets Student Representation – Student Government Association
• Rowell, Larry. Memorial Service Held for Gatton Academy of Math & Science Student – John Adams
• Paul, Corey. Athletics Director Updates Regents on Division Change – Wood Selig, Football Bowl Subdivision
• Erskine, Anne. Editorial Cartoon re: Football Divisions
• Playing Head …

Ua12/2/1 College Heights Herald, Vol. 83, No. 27, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles:

• Day, Michelle. Buried by the Budget – Budget Cuts
• Rowell, Larry. Administration, Campus Police Creating Emergency Plans
• Day, Michelle. Big Red Loses First Round to Gabibbo
• Laun, Susie & Emily Ulber. Gatton Academy of Math & Science Students Learn to Adjust During First Semester
• Strupp, Dustin. A Thousand Words – A Leading American University with International Reach
• Siders, Neil. News Brief – Student Government Association, Budget Cuts
• Brown, Holly. Patrick Ledbetter Injury Lawsuit Ruled in Western’s Favor
• Brown, Holly. Visiting Scholar Alleges Civil Rights Infringement at Research Center …

Ua1f Wku Archives Vertical File - Regents 1995-2008, Wku Archives

WKU Administration Documents

Digitized vertical file materials regarding WKU Board of Regents.

Ua1f Wku Archives Vertical File - Center For Research & Development, Wku Archives

WKU Administration Documents

Digitized vertical file materials regarding WKU Center for Research & Development.

Ua1c9 Document Photos, Wku Archives

WKU Archives Collection Inventories

Images of documents from the WKU Archives digitized for publication or on-line exhibits.

Ua96/1 Southern Normal School Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by and about the Southern Normal School. Series includes recruitment materials such as advertisements and flyers; course catalogs; student newspaper The Southern Educator and the announcement that the Southern Normal School will become Western Kentucky State Normal School.

Ua1f Wku Archives Vertical File - Gordon Ford College Of Business, Wku Archives

WKU Administration Documents

Digitized vertical file materials regarding WKU Gordon Ford College of Business.

Ua96/2 Southern Normal School Board Of Directors, Wku Archives

WKU Archives Collection Inventories

Records created by and about the Southern Normal School Board of Directors. Series includes certificates of incorporation, meeting minutes, financial records, construction records, contracts, correspondence and scrapbooks.

Making The Message Matter, Christine G. Springer

Public Policy and Leadership Faculty Research

The article provides tips on how to make effective communication in business and political office. According to the author, speakers should be sincere and consistent in delivering their messages to ensure that the public has grasped the given information. It also mentions the need to use sound and texture to make the message more memorable and inspiring.

Advertising Of In-Flight Magazines In The Middle East: A Content Analysis, Mona Badran

Archived Theses and Dissertations

No abstract provided.