Jour 7450/8450: Public Relations Mgmt (Syllabus), Rick Fischer

Journalism and Strategic Media Syllabi Archive

Course Description: Development and management of public relations practice, department, or consultancy through study of planning and decision-making techniques; aspects of public relations practice that differ significantly from other enterprises; development of proposals and presentations; and management of financial and human resources.

Internationalization As De-Westernization Of The Curriculum: The Case Of Journalism At An Australian University, Rhonda Breit, Levi Obijiofor, Richard Fitzgerald

Graduate School of Media and Communications

Internationalization of the curriculum points to the interdependent and interconnected (globalized) world in which higher education operates. However, while international awareness is crucial to the study of journalism, in practice this often means an Anglo-American curriculum based around Western principles of journalism education and training that are deeply rooted in Western values and traditions. This tendency to privilege Western thought, practice, and values obscures from view other journalism practices and renders Western models of journalism desirable, replicable, and transplantable to any part of the world. This article discusses the engagement of a small group of staff in the process of …

Untangling Neoliberalism’S Gordian Knot: Cancer Prevention And Control Services For Rural Appalachian Populations, George F. Bills

Theses and Dissertations--Sociology

In eastern Kentucky, as in much of central Appalachia, current local storylines narrate the frictions and contradictions involved in the structural transition from a post-WWII Fordist industrial economy and a Keynesian welfare state to a Post-Fordist service economy and Neoliberal hollow state, starving for energy to sustain consumer indulgence (Jessop, 1993; Harvey, 2003; 2005). Neoliberalism is the ideological force redefining the “societal infrastructure of language” that legitimates this transition, in part by redefining the key terms of democracy and citizenship, as well as valorizing the market, the individual, and technocratic innovation (Chouliaraki & Fairclough, 1999; Harvey, 2005). This project develops …

Making Stewardship Meaningful For Nonprofits: Stakeholder Motivations, Attitudes, Loyalty And Behaviors, Geah N. Pressgrove

Theses and Dissertations

This dissertation explores the ways in which stewardship motivates nonprofit stakeholder attitudes, behaviors and loyalty. Using an online survey of stakeholders from eight local United Ways in one southern state (N=660), this research has three major focuses. First, it seeks to validate a scale to measure perceptions of the relationship cultivation strategies of stewardship. Second, it investigates group differences between nonprofit stakeholder types (donor only versus both donor and volunteer). Third, the study explores opportunities to extend existing relationship management models beyond assessments of perceived relationship quality to include desirable behavioral outcomes.

Findings offer a new conceptualization of stewardship comprised …

Short And Tweet, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

The goal is to help students learn to write clearly and concisely. It reinforces William Zinsser’s advice in “On Writing Well.” He said, “Examine every word you put on paper. You’ll find a surprising number that don’t serve any purpose.” The exercise helps students learn to find the focus of stories. It helps editing students write concise, clear headlines that pull readers into stories. It also helps reporting students learn to summarize stories accurately and briefly — a skill they need as they craft their own ledes.

The Amazing Twitter List Race, Michelle Carr Hassler

College of Journalism and Mass Communications: Faculty Publications

The goal of this assignment is to show students how curating lists on Twitter can help them discover news sources, monitor what is happening in their community and develop story ideas. They complete the assignment as part of a friendly competition in which each student tries to develop a Twitter list with the most news sources. Students often do not follow local news closely and struggle to come up with strong story ideas. This assignment helps them focus by creating one place where they can keep current on events and be inspired.

Prowatch: Critically Thinking About Reporters’ Work, Carla Kimbrough

College of Journalism and Mass Communications: Faculty Publications

ProWatch, an activity in critical thinking, is an assignment that I use in beginning reporting and editing classes, but it can be adapted easily for use in editing and advanced reporting classes. It is designed to make students read the newspaper, identify sources of story ideas, develop interviewing skills, identify Associated Press style, think about presenting stories across platforms and strengthen story organization skills. This assignment is used throughout the semester so that students can gain these skills by critically examining the published work of professional journalists.

International Advertising Education In A Digital World: Achieving Global Competency, Frauke Hachtmann, Nancy Mitchell, Bruce Mitchell, Sheila Sasser

College of Journalism and Mass Communications: Faculty Publications

No abstract provided.

Book Review: Alphabet To Internet: Media In Our Lives, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

Technology has changed virtually every aspect of communication. As more of us adapt to news and information delivered almost instantly on devices that handily fit into a pocket, we’ve become accustomed to new tools and quick changes. Irving Fang’s second edition of Alphabet to Internet puts it all in perspective, starting with the dawn of writing and including today’s 140-character Tweet. In a word, the impact is mind-boggling.

Integrating Evidence-Based Practices Into Public Relations Education, Karen Freberg, David L. Remund, Kathy Keltner-Previs

College of Journalism and Mass Communications: Faculty Publications

Public relations continue to play an essential and changing role in society, requiring the regular reassessment of the education of future public relations practitioners. Academics and practitioners often differ in how they view the public relations field, how they define the discipline, and how they view the major pedagogical approaches. This paper explores the impact of integrating three different perspectives in public relations education, including practitioner perspective, client perspective, and the evidence-based perspective. Results from students’ reaction papers and an online questionnaire suggest that integrating an evidence-based approach improves the competence and clarity of communications counsel provided by aspiring practitioners.

Governing Through Permanent Campaigning: Media Usage And Press Freedom In Ecuador, Maria J. Flor Agreda

Calvert Undergraduate Research Awards

In Ecuador, media and politics have been historically tied together. Over time, the banking industry has had financial stakes in the media and vice versa. Yet, from the time that President Rafael Correa took office in 2007, the situation has been turned around. Correa has used a permanent campaign to appeal to the public and change the media ownership environment of the country. The President’s strategy has included the acquisition of private media such as newspapers, and radio and television station; as well as the establishment of governmental media entities. Additionally, as part of Correa’s permanent campaign scheme, the president …

Are Individuals Better Able To Acquire And Retain News Information That Is Consonant Or Dissonant With Their Ideological Beliefs?, James Lee Jenkins

Communication & Leadership Dissertations and Theses

The purpose of this study was to find out whether people can better recall news information that is consonant or dissonant with their personal ideological beliefs. This study is a follow-on study to Joel Turner’s study (2007) that found that people’s perceived biases in the news are often triggered prior to the people reading the actual news information. The scope of this research was to determine the type of news information people are better able to recall. The two main research questions this study was attempting to find answers for were:

• RQ1: Are conservatives better able to recall news information …

Jomc 486: Mass Media Law—A Peer Review Of Teaching Project Benchmark Portfolio, John R. Bender

UNL Faculty Course Portfolios

Mass Media Law, JOMC 486, is a required course for all majors in the College of Journalism and Mass Communications. This includes majors in journalism (traditional print journalism and online journalism), broadcasting and advertising-public relations. The purpose of this portfolio is to assess whether the learning objectives of the course are achieved. The evidence compiled for this portfolio suggests that the students are learning basic information about mass media law. Further, analysis of the tests shows that they are also learning how to apply the principles of media law to situations they have not encountered, thus preparing them for dealing …

Political Advertising In Kuwait - A Functional Discourse Analysis, Jasem Alqaseer

Theses and Dissertations

Most political advertising studies focus on the U.S. or other western democracies like the U.K. and other European countries. In general, political advertising studies focused on the content of political advertising especially on the subject of issues vs. images in advertising. In addition, many studies of political advertising content focus on the topic of negative advertising. The practice of political advertising has been found to vary depending on the political and media structure within a country as well as cultural and legal elements. Therefore, the gap in the literature about the practice of political advertising in the Middle-East is worth …

An Alternative Path: The Intellectual Legacy Of James W. Carey, Matthew Ross

Theses and Dissertations

The following is an inquiry into the intellectual Legacy of James W. Carey. This study locates, classifies and critiques the three most salient currents of his work: (1) His critique of the intellectual history of mass communications and the positivism of the media 'effects tradition,' (2) his North American cultural studies alternative to the dominant ways of knowing in his discipline, (3) and his technological criticism. All three of these currents are discussed and evaluated in terms of Carey's contribution to the discipline. While Carey was neglectful is his analysis of institutions and issues of political economy, the author argues …

What Can Reader Comments To News Online Contribute To Engagement And Interactivity? A Quantitative Approach, Brett A. Borton

Theses and Dissertations

This dissertation addresses the relationship between journalism and computer-mediated communication by exploring the degree to which newly empowered audience members are using the reader comment forum on newspaper websites to participate in democratic discourse - a key component of civic engagement. Twenty-first century journalism has evolved from the traditional asynchronous, 'one-to-many' model into a process involving producers, content and audiences. The interactive capabilities of Internet-based news products have enabled legacy media to connect with audiences in unprecedented fashion. Perhaps more than any other interactive platform, the reader comment forum on online news sites reflects the ideal of the 'public sphere,' …

The Corporation In The Marketplace Of Ideas: The Law And Economics Of Corporate Political Speech, Matthew W. Telleen

Theses and Dissertations

In 2010, the Supreme Court decided Citizens United v. FEC, and raised the ire of commentators around the country. The President even criticized the ruling during the State of the Union Address. But corporate political speech has existed at various levels throughout history, and the debate is often clouded by complex balancing tests and convoluted reasoning. In this dissertation, the methodology of law and economics is utilized to analyze the value of corporate political speech to the marketplace of ideas. Chapter 1 introduces Tracing the history of Supreme Court decisions dealing with corporate political speech, variables can be isolated that …

Legal Avenues For Ending Impunity For The Death Of Journalists In Conflict Zones: Current And Proposed International Agreements, Kayt H. Davies, Emily Crawford

Research outputs 2013

Every bullet that kills a journalist in a warzone adds passion and urgency to calls for “something” to be done to better protect frontline media workers. International humanitarian law (the body of law that includes the Geneva Conventions) offers some avenues for legal redress, but problems with compliance and policing have contributed to a sense of impunity among perpetrators of these crimes. Consequently, calls for additional laws have reemerged. This article analyzes the current legal protections, examines a proposed new international convention, and discusses obstacles to ending impunity. It also analyzes whether a new convention would be a useful addition …

A Comparison Of Australian And German Literary Journalism, Christine Boven

Theses: Doctorates and Masters

The purpose of this thesis is to investigate and compare the traditions shaping the development of literary journalism in Australia and Germany. Tracing the different historical developments of the form in the two countries provides the contextual basis for an in-depth comparative analysis, which concentrates on the concepts of credibility and authenticity. The thesis explores whether different attitudes to news and opinion in journalism in the two countries influence these notions that are central to literary journalism. However, in the comparative analysis other significant factors become apparent. In four case studies, two from each country, consisting of book-length examples of …

Bowl Survey, Richard C. Crepeau

On Sport and Society

Over the next two days and nights ten bowl games will be played across the expanse of our great nation. At the end of the bowl season, culminating with the BCS Championship Game on January 7, thirty-five bowl games will have been played. The first, the Gildan New Mexico Bowl, took place on December 15.

College Sport, Richard C. Crepeau

On Sport and Society

It’s been some time since I sat down and watched as much as a half of a college football game. Last fall I was in London, a city not infected by intercollegiate athletics, and this fall I simply never got enough time or interest to watch. Then a few weeks ago I did see several games. Florida and Florida State always draws my interest, and the Notre Dame run has been an interesting one.

The Justices And News Judgment: The Supreme Court As News Editor, Amy Gajda

BYU Law Review

No abstract provided.

U.S. Supreme Court Justices And Press Access, Ronnell Andersen Jones

BYU Law Review

No abstract provided.

Not A Free Press Court?, Lyrissa Barnett Lidsky

BYU Law Review

No abstract provided.

Cameras At The Supreme Court: A Rhetorical Analysis, Lisa T. Mcelroy

BYU Law Review

No abstract provided.

The Monster In The Courtroom, Sonja R. West

BYU Law Review

No abstract provided.

Moving Beyond Cameras In The Courtroom: Technology, The Media, And The Supreme Court, Mary-Rose Papandrea

BYU Law Review

No abstract provided.

Cameras In The Courtroom In The Twenty-First Century: The U.S. Supreme Court Learning From Abroad?, Kyu Ho Youm

BYU Law Review

No abstract provided.

Tags And Roger, Richard C. Crepeau

On Sport and Society

Is there anyone out there who thought that Paul Tagliabue would overturn the player suspensions imposed by NFL Commissioner Roger Goodell in the New Orleans bounty case? Maybe someone somewhere had predicted this, but if they did they would be members of an extremely small club.

The Media Is A Funhouse Mirror: Comparing Economic Interaction Issues In The U.S. And Chinese Media, Yiye Zhang

Master's Theses

ABSTRACT

This project studied the differences between mainstream news reporting in the U.S. and China. I employed content analysis to analyze the major features of 427 news reports about the economic interaction between the two countries. The research focused on the key media frames in the two sets of news media, the factors that shaped these media frames, and the real meanings behind those reports. The study found both similarities and differences. The two sets of media showed significant differences in their reporting of news and events about economic issues in terms of the selection of topics, and the discourse …