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Articles 7111 - 7140 of 41441

Full-Text Articles in Journalism Studies

Jour 7375: Integrated Communication (Syllabus), Sandra H. Utt Jan 2013

Jour 7375: Integrated Communication (Syllabus), Sandra H. Utt

Journalism and Strategic Media Syllabi Archive

Course Description: Integration of advertising, direct mail, public relations, and other strategic communication tools to produce a singular message that reaches every target audience segment; emphasis on application of theories to a particular case study.


Jour 3400: Introduction To Public Relations (Syllabus), Robert L. Willis Jan 2013

Jour 3400: Introduction To Public Relations (Syllabus), Robert L. Willis

Journalism and Strategic Media Syllabi Archive

Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.


Jour 7400: Public Relations Principles & Issues (Syllabus), Rick Fischer Jan 2013

Jour 7400: Public Relations Principles & Issues (Syllabus), Rick Fischer

Journalism and Strategic Media Syllabi Archive

Course Description: This class will analyze the research, theory, and practices of public relations in order to help you understand how public relations works, in both professional and academic areas. We’ll look at theories and areas of evolving interest in public relations, including but not limited to relationship management, persuasion, activism, social media, global public relations, the impact of gender/culture/race, and risk and crisis communication, in order to gain a more holistic understanding of the field.


Jour 4700: Mass Communication Law (Syllabus), David Arant Jan 2013

Jour 4700: Mass Communication Law (Syllabus), David Arant

Journalism and Strategic Media Syllabi Archive

Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright, and other statutes limiting communication in fields of publishing and broadcasting.


Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice Jan 2013

Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Jour 1700: Survey Of Mass Communication (Syllabus), Otis L. Sanford Jan 2013

Jour 1700: Survey Of Mass Communication (Syllabus), Otis L. Sanford

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice Jan 2013

Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Jour 1700: Survey Of Mass Communication (Syllabus), Tori Cliff Jan 2013

Jour 1700: Survey Of Mass Communication (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice Jan 2013

Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Jour 1700: Survey Of Mass Communication (Syllabus), R. Spielberger Jan 2013

Jour 1700: Survey Of Mass Communication (Syllabus), R. Spielberger

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Jour 2121: Media Writing (Syllabus), Joe Hayden Jan 2013

Jour 2121: Media Writing (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.


Jour 2121: Media Writing (Syllabus), David Royer Jan 2013

Jour 2121: Media Writing (Syllabus), David Royer

Journalism and Strategic Media Syllabi Archive

Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.


Jour 2121: Media Writing (Syllabus), Pamela Denney Jan 2013

Jour 2121: Media Writing (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi Archive

Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.


Jour 2121: Media Writing (Syllabus), Otis L. Sanford Jan 2013

Jour 2121: Media Writing (Syllabus), Otis L. Sanford

Journalism and Strategic Media Syllabi Archive

Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.


Jour 2121: Media Writing (Syllabus), Thomas J. Hrach Jan 2013

Jour 2121: Media Writing (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.


Jour 2121: Media Writing (Syllabus), Tori Cliff Jan 2013

Jour 2121: Media Writing (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.


Jour 2121: Media Writing (Syllabus), Thomas J. Hrach Jan 2013

Jour 2121: Media Writing (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.


Jour 2123: Editing (Syllabus), Pamela Denney Jan 2013

Jour 2123: Editing (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi Archive

Course Description: Practice in copy editing, headline writing, photo editing, and presentation of news for print and online publications; issues faced by editors in all media are addressed.


Jour 3120: Reporting (Syllabus), Pamela Denney Jan 2013

Jour 3120: Reporting (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi Archive

Course Description: Gathering news using basic journalistic tools and techniques. Writing assignments will take place in lab and field.


Jour 3120: Reporting (Syllabus), Pamela Denney Jan 2013

Jour 3120: Reporting (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi Archive

Course Description: Gathering news using basic journalistic tools and techniques. Writing assignments will take place in lab and field.


Jour 3130: Feature Writing (Syllabus), R. Spielberger Jan 2013

Jour 3130: Feature Writing (Syllabus), R. Spielberger

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced practice in writing, publishing feature stories for magazines and newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on leads, endings, description, effective use of anecdotes and quotations; critiques of student work.


Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger Jan 2013

Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger

Journalism and Strategic Media Syllabi Archive

Course Description: Exploration of creative function of advertising; emphasis on role of media.


Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger Jan 2013

Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger

Journalism and Strategic Media Syllabi Archive

Course Description: Exploration of creative function of advertising; emphasis on role of media.


Jour 3324: Advertising Copywriting/Layout (Syllabus), Jim Tumbrink Jan 2013

Jour 3324: Advertising Copywriting/Layout (Syllabus), Jim Tumbrink

Journalism and Strategic Media Syllabi Archive

Course Description: Principles of advertising psychology in relation to proven techniques for writing effective copy, approximately half of the course devoted to practice in writing copy and preparing rough layouts. One lecture/four laboratory hours.


Jour 3400: Introduction To Public Relations (Syllabus), Robert Willis Jan 2013

Jour 3400: Introduction To Public Relations (Syllabus), Robert Willis

Journalism and Strategic Media Syllabi Archive

Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.


Jour 3400: Introduction To Public Relations (Syllabus), Darrin M. Devault Jan 2013

Jour 3400: Introduction To Public Relations (Syllabus), Darrin M. Devault

Journalism and Strategic Media Syllabi Archive

Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.


Jour 3409: Public Relations Case Studies (Syllabus), Darrin M. Devault Jan 2013

Jour 3409: Public Relations Case Studies (Syllabus), Darrin M. Devault

Journalism and Strategic Media Syllabi Archive

Course Description: Case studies and typical public relations problems; planning and preparation of communications materials for various media; application of public relations techniques.


Jour 3421: Public Relations Writing (Syllabus), Erin Willis Jan 2013

Jour 3421: Public Relations Writing (Syllabus), Erin Willis

Journalism and Strategic Media Syllabi Archive

Course Description: Emphasis on communication tactics; plan, write and produce public relations tools; audience and media selection; print and electronic media. Two lecture hours, two laboratory hours per week.


Jour 3421: Public Relations Writing (Syllabus), Kimberly Keller Jan 2013

Jour 3421: Public Relations Writing (Syllabus), Kimberly Keller

Journalism and Strategic Media Syllabi Archive

Course Description: Emphasis on communication tactics; plan, write and produce public relations tools; audience and media selection; print and electronic media. Two lecture hours, two laboratory hours per week.


Jour 3526: Photojournalism/Digital Image (Syllabus), Jay Adkins Jan 2013

Jour 3526: Photojournalism/Digital Image (Syllabus), Jay Adkins

Journalism and Strategic Media Syllabi Archive

Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.