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Articles 2071 - 2100 of 41440

Full-Text Articles in Journalism Studies

Jrsm 4940: Student Media Practicum (Syllabus), Kim Marks Malone Jan 2021

Jrsm 4940: Student Media Practicum (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at student media organizations. Students must work at least 50 hours per credit hour. May be repeated for up to 3 credits. NOTE: Students who have received credit for JOUR 3649, 3800, 4802 (Meeman 901) may not receive credit for JRSM 4940. May be repeated for up to six hours. PREREQUISITE: Permit required and must have earned 45 credit hours. (S/U)


Advr 3300: Introduction To Advertising (Syllabus), Joel M. Nichols Jan 2021

Advr 3300: Introduction To Advertising (Syllabus), Joel M. Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.


Advr 3300: Introduction To Advertising (Syllabus), Joel M. Nichols Jan 2021

Advr 3300: Introduction To Advertising (Syllabus), Joel M. Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.


Jrsm 4940: Student Media Practicum (Syllabus), Kim Marks Malone Jan 2021

Jrsm 4940: Student Media Practicum (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at student media organizations. Students must work at least 50 hours per credit hour. May be repeated for up to 3 credits. NOTE: Students who have received credit for JOUR 3649, 3800, 4802 (Meeman 901) may not receive credit for JRSM 4940. May be repeated for up to six hours. PREREQUISITE: Permit required and must have earned 45 credit hours. (S/U)


Advr 3320: Strategic Account Management (Syllabus), Andrea Wiley Jan 2021

Advr 3320: Strategic Account Management (Syllabus), Andrea Wiley

Journalism and Strategic Media Syllabi Archive

Course Description: Exploration of how advertising account management is the center of decision-making and problemsolving—critical skills in today’s advertising structure. Trends in account management such as the account management information system (AMIS) will be included. Paid media, business-to-business, and digital and interactive techniques will be explored, created and evaluated.


Jrsm 4940: Student Media Practicum (Syllabus), Kim Marks Malone Jan 2021

Jrsm 4940: Student Media Practicum (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at student media organizations. Students must work at least 50 hours per credit hour. May be repeated for up to 3 credits. NOTE: Students who have received credit for JOUR 3649, 3800, 4802 (Meeman 901) may not receive credit for JRSM 4940. May be repeated for up to six hours. PREREQUISITE: Permit required and must have earned 45 credit hours. (S/U)


Advr 4328: Strategic Advertising Campaign (Syllabus), Joel M. Nichols Jan 2021

Advr 4328: Strategic Advertising Campaign (Syllabus), Joel M. Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: Development of an integrative campaign and its execution in include all advertising and promotion applications.


Crmm 4140: Publication Design (Syllabus), Matthew J. Haught Jan 2021

Crmm 4140: Publication Design (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced skills and techniques for design of printed media, including magazine and newspaper design; emphasis on story and page design, graphics, headlines and other display typography; approaches to print design presentation on digital platforms.


Crmm 4500: Web Publishing I: Html/Css (Syllabus), Jin Yang Jan 2021

Crmm 4500: Web Publishing I: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.


Crmm 4500: Web Publishing I: Html/Css (Syllabus), Jin Yang Jan 2021

Crmm 4500: Web Publishing I: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.


Advr 3310: Branding & Strategic Media (Syllabus), Joel M. Nichols Jan 2021

Advr 3310: Branding & Strategic Media (Syllabus), Joel M. Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: Exploration of how branding and strategic media (advertising and public relations) move members of the target audience from the point of awareness to the point of engagement. Trends in branding such as targeted, viral and interactive techniques will be explored, and branding campaigns will be created and evaluated.


Crmm 4900/6900: Creative Media Lab (Syllabus), Michael Robinson Jan 2021

Crmm 4900/6900: Creative Media Lab (Syllabus), Michael Robinson

Journalism and Strategic Media Syllabi Archive

Course Description: Planning, development, design and execution of a multimedia project for print and digital display application, including data visualization, illustration, branding, video and photography.


Crmm 4560: Interactive Media Design (Syllabus), Michael Robinson Jan 2021

Crmm 4560: Interactive Media Design (Syllabus), Michael Robinson

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.


Jour 3120: Reporting (Syllabus), Pamela Denney Jan 2021

Jour 3120: Reporting (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi Archive

Course Description: Writing and reporting news and news feature stories using both traditional and new media techniques with an emphasis on developing sources and advanced skills for digital reporting.


Jour 3130: Feature Writing/Reporting (Syllabus), Candy Justice Jan 2021

Jour 3130: Feature Writing/Reporting (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced practice in reporting, writing and editing feature stories for magazines, newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on of work, editing and revision.


Jour 3526: Multimedia Storytelling (Syllabus), Robert Byrd Jan 2021

Jour 3526: Multimedia Storytelling (Syllabus), Robert Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to the basic elements of multimedia journalistic storytelling. Students will produce news-driven multimedia packages for various storytelling platforms, including photography, audio, video, and data visualization.


Jour 3526: Multimedia Storytelling (Syllabus), Jin Yang Jan 2021

Jour 3526: Multimedia Storytelling (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to the basic elements of multimedia journalistic storytelling. Students will produce news-driven multimedia packages for various storytelling platforms, including photography, audio, video, and data visualization.


Jour 3526: Multimedia Storytelling (Syllabus), Justin Fox Burks Jan 2021

Jour 3526: Multimedia Storytelling (Syllabus), Justin Fox Burks

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to the basic elements of multimedia journalistic storytelling. Students will produce news-driven multimedia packages for various storytelling platforms, including photography, audio, video, and data visualization.


Jour 3529: Broadcast Reporting (Syllabus), Jay Gilmore Jan 2021

Jour 3529: Broadcast Reporting (Syllabus), Jay Gilmore

Journalism and Strategic Media Syllabi Archive

Course Description: This course provides an introduction to radio and television newswriting style and formats, as well as the basics of reporting necessary to broadcast journalism. It is an applied course, with a strong emphasis on developing and practicing writing skills. Students will demonstrate knowledge of the community and news events within it.


Jour 4150: Sport Writing/Reporting (Syllabus), Jay Gilmore Jan 2021

Jour 4150: Sport Writing/Reporting (Syllabus), Jay Gilmore

Journalism and Strategic Media Syllabi Archive

Course Description: Gathering, writing and presentation of sports content for print and television. Students will shoot, write, edit and produce stories, and voice packages for use in both the reporting and producing classes.


Jour 4530: Innovative Storytelling Techniques (Syllabus), Terris King Jan 2021

Jour 4530: Innovative Storytelling Techniques (Syllabus), Terris King

Journalism and Strategic Media Syllabi Archive

Course Description: The course offers instruction, training, practice and analysis on YouTube channel development, including research, organization, branding, and content presentation skills. The course will focus on effective production and editing skills including videography, sound mixing and introductory-level motion graphics.


Jour 4629/6629: Tv News Writing/Reporting (Syllabus), Jay Gilmore Jan 2021

Jour 4629/6629: Tv News Writing/Reporting (Syllabus), Jay Gilmore

Journalism and Strategic Media Syllabi Archive

Course Description: Gathering, writing and presentation of news for television. Students will shoot, write, edit, and voice packages for use in both the reporting and producing classes.


Jour 4639: Tv News Producting (Syllabus), Joe Hayden Jan 2021

Jour 4639: Tv News Producting (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Producing, writing, editing and using electronic equipment to assemble a television newscast; emphasis on performing the various tasks in a working newsroom.


Jour 4830: Directed Individual Study (Syllabus), Matthew J. Haught Jan 2021

Jour 4830: Directed Individual Study (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Write, produce content for a personal beat-driven blog that will house multimedia stories on important, complex topics in the city of Memphis; course will mirror collaborative opportunities underway in industry and provide students with the strongest multimedia material possible for portfolios.


Pbrl 3400: Introduction To Public Relations (Syllabus), Teri Del Rosso Jan 2021

Pbrl 3400: Introduction To Public Relations (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of public relations and its relationship to marketing and communications. Traditional and non-traditional public relations will be studied, and emphasis will be placed on problem-solving and applications of modern tools and practices.


Jour 4801/6801: Reporting Social Justice (Syllabus), Joe Hayden Jan 2021

Jour 4801/6801: Reporting Social Justice (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Writing and reporting news and feature stories on issues concerning social justice.


Pbrl 3400: Introduction To Public Relations (Syllabus), Teri Del Rosso Jan 2021

Pbrl 3400: Introduction To Public Relations (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of public relations and its relationship to marketing and communications. Traditional and non-traditional public relations will be studied, and emphasis will be placed on problem-solving and applications of modern tools and practices.


Pbrl 3400: Introduction To Public Relations (Syllabus), Teri Del Rosso Jan 2021

Pbrl 3400: Introduction To Public Relations (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of public relations and its relationship to marketing and communications. Traditional and non-traditional public relations will be studied, and emphasis will be placed on problem-solving and applications of modern tools and practices.


Pbrl 3421: Public Relations Writing (Syllabus), Taylor Nicole Ackerman Jan 2021

Pbrl 3421: Public Relations Writing (Syllabus), Taylor Nicole Ackerman

Journalism and Strategic Media Syllabi Archive

Course Description: Emphasis on communication tactics; plan, write, and produce public relations tools; audience and media selection; print and electronic media and new media.


Pbrl 3421: Public Relations Writing (Syllabus), Taylor Nicole Ackerman Jan 2021

Pbrl 3421: Public Relations Writing (Syllabus), Taylor Nicole Ackerman

Journalism and Strategic Media Syllabi Archive

Course Description: Emphasis on communication tactics; plan, write, and produce public relations tools; audience and media selection; print and electronic media and new media.