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Journalism Studies Commons™

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2012

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Articles 601 - 630 of 637

Full-Text Articles in Journalism Studies

Jour 4120/6120: Advanced Reporting (Syllabus), Thomas J. Hrach Jan 2012

Jour 4120/6120: Advanced Reporting (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Analyzing and writing news reports about government, courts, energy, economy, taxes, education, environment, medicine and science; emphasis on relationship between current issues and public’s need to be informed; topics vital to large urban society.

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Jour 4130/4330/4430/4630/7600: Internship (Syllabus), Erin Willis Jan 2012

Jour 4130/4330/4430/4630/7600: Internship (Syllabus), Erin Willis

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media under supervision of qualified practitioners.

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Jour 4326: Advertising Research (Syllabus), Sandra H. Utt Jan 2012

Jour 4326: Advertising Research (Syllabus), Sandra H. Utt

Journalism and Strategic Media Syllabi Archive

Course Description: Fundamentals in advertising research; nature of the market, appropriate advertising strategies, message effectiveness and media audiences; primary and secondary research, sampling, questionnaire design, survey, and data processing and analysis.

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Jour 4327: Media Planning (Syllabus), Sandra H. Utt Jan 2012

Jour 4327: Media Planning (Syllabus), Sandra H. Utt

Journalism and Strategic Media Syllabi Archive

Course Description: Procedures for analyzing the advertising situation, writing advertising and media goals, and setting advertising appropriations. Use of a microcomputer program to develop and evaluate optimum advertising media schedules.

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Jour 4420: Public Relations Case Study (Syllabus), Erin Willis Jan 2012

Jour 4420: Public Relations Case Study (Syllabus), Erin Willis

Journalism and Strategic Media Syllabi Archive

Course Description: Case studies and typical public relations problems; planning and preparation of communications materials for various media; application of public relations techniques.

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Jour 4440: Public Relations Campaigns (Syllabus), Darrin M. Devault Jan 2012

Jour 4440: Public Relations Campaigns (Syllabus), Darrin M. Devault

Journalism and Strategic Media Syllabi Archive

Course Description: Application of theory, research data, and problem-solving techniques in the development of comprehensive public relations strategies.

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Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Grant Smith Jan 2012

Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Grant Smith

Journalism and Strategic Media Syllabi Archive

Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.

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Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Will Dotson Jan 2012

Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Will Dotson

Journalism and Strategic Media Syllabi Archive

Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.

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Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Jin Yang Jan 2012

Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.

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Jour 4560/6560: Interactive News/Flash (Syllabus), Jin Yang Jan 2012

Jour 4560/6560: Interactive News/Flash (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Creation and development of interactive news story for web using Flash and its ActionScript; integrating writing, reporting, designing and presenting audio, video, slideshows elements in production of multimedia story

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Jour 4629: Tv News Writing/Reporting (Syllabus), Lurene Kelley Jan 2012

Jour 4629: Tv News Writing/Reporting (Syllabus), Lurene Kelley

Journalism and Strategic Media Syllabi Archive

Course Description: Gathering, writing and presentation of news for television. Students will shoot, write, edit, and voice packages for use in both the reporting and producing classes.

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Jour 4639: Tv News Producing (Syllabus), Joe Hayden Jan 2012

Jour 4639: Tv News Producing (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Producing, writing, editing and using electronic equipment to assemble a television newscast; emphasis on performing the various tasks in a working newsroom.

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Jour 4700: Mass Communication Law (Syllabus), Alexis Luttrell Tutor Jan 2012

Jour 4700: Mass Communication Law (Syllabus), Alexis Luttrell Tutor

Journalism and Strategic Media Syllabi Archive

Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright, and other statutes limiting communication in fields of publishing and broadcasting.

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Jour 4716/6716: History Of Mass Communication (Syllabus), Thomas J. Hrach Jan 2012

Jour 4716/6716: History Of Mass Communication (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Major events, stories, personalities, and issues shaping development of mass communication with special emphasis on the history of American journalism, from advent of printing to the age of the Internet.

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Jour 4900/6900: Multimedia Mass Comm (Syllabus), Andrew A. Smith Jan 2012

Jour 4900/6900: Multimedia Mass Comm (Syllabus), Andrew A. Smith

Journalism and Strategic Media Syllabi Archive

Course Description: Using computers to learn process/software/production design concepts involved in multimedia primarily designed for computer communication; digital editing of still images, off-line video editing, animation and production techniques for assembling all into a single CD or video to convey advertising, public relations, or news editorial concepts.

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Jour 4998: Multimedia News Lab (Syllabus), Lurene Kelley Jan 2012

Jour 4998: Multimedia News Lab (Syllabus), Lurene Kelley

Journalism and Strategic Media Syllabi Archive

Course Description: Applied skills in writing, videography, editing and studio work to present a multi-media product.

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Jour 7000: Media Writing/Editing (Syllabus), Thomas J. Hrach Jan 2012

Jour 7000: Media Writing/Editing (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Information-gathering, writing, and editing skills necessary for any field within journalism and mass communication through lectures, discussions, and exercises that meld theory to technique; both laboratory writing and field assignments.

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Jour 7015: Advanced Media Writing (Syllabus), David Waters Jan 2012

Jour 7015: Advanced Media Writing (Syllabus), David Waters

Journalism and Strategic Media Syllabi Archive

Course Description: Designed to help students become more precise as well as versatile writers by diagnosing their writing, polishing their grammar and editing skills, and teaching them to write with clarity, cohesiveness, and conciseness.

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Jour 7025/8025: Law Mass Communications (Syllabus), David Arant Jan 2012

Jour 7025/8025: Law Mass Communications (Syllabus), David Arant

Journalism and Strategic Media Syllabi Archive

Course Description: The study of laws and regulations affecting mass media with attention to social and political forces that shape the law; exploration of First Amendment theories as well as the constitutional framework of the legal system; in-depth legal research in the student's selected area of interest.

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Jour 7050/8050: Mass Communication Theory (Syllabus), Erin Willis Jan 2012

Jour 7050/8050: Mass Communication Theory (Syllabus), Erin Willis

Journalism and Strategic Media Syllabi Archive

Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidisciplinary overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects.

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Jour 7075: Mass Communication Research Methods (Syllabus), Rick Fischer Jan 2012

Jour 7075: Mass Communication Research Methods (Syllabus), Rick Fischer

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.

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Jour 7015: Advanced Media Writing (Syllabus), David Waters Jan 2012

Jour 7015: Advanced Media Writing (Syllabus), David Waters

Journalism and Strategic Media Syllabi Archive

Course Description: Designed to help students become more precise as well as versatile writers by diagnosing their writing, polishing their grammar and editing skills, and teaching them to write with clarity, cohesiveness, and conciseness.

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Jour 7100: Entrepreneurial Journalism (Syllabus), Carrie Brown-Smith Jan 2012

Jour 7100: Entrepreneurial Journalism (Syllabus), Carrie Brown-Smith

Journalism and Strategic Media Syllabi Archive

Course Description: This course will examine business models and new media tools that can encourage entrepreneurial thinking and planning in various fields of mass communication, as well as the theory and practices of traditional media management. Subjects will include environment assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.

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Jour 7330: Social Media Theory & Practice (Syllabus), Carrie Brown-Smith Jan 2012

Jour 7330: Social Media Theory & Practice (Syllabus), Carrie Brown-Smith

Journalism and Strategic Media Syllabi Archive

Course Description: This course will combine theory and practice to help you develop your understanding of the many changes rocking the media landscape and build the skills you will need to join the fray. Social media is altering how journalists, advertisers and public relations professionals do their jobs and how we communicate in a Web 2.0 world. You will read research and theory by some of the most formative thinkers in our field examining the impact of social and new media, and then you will apply these core concepts to your real-world use of digital tools. We will be actively …

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Jour 7450/8450: Public Relations Management (Syllabus), Vickye Hester Jan 2012

Jour 7450/8450: Public Relations Management (Syllabus), Vickye Hester

Journalism and Strategic Media Syllabi Archive

Course Description: Development and management of public relations practice, department, or consultancy through study of planning and decision-making techniques; aspects of public relations practice that differ significantly from other enterprises; development of proposals and presentations; and management of financial and human resources.

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Jour 7450/8450: Public Relations Management (Syllabus), Rick Fischer Jan 2012

Jour 7450/8450: Public Relations Management (Syllabus), Rick Fischer

Journalism and Strategic Media Syllabi Archive

Course Description: Development and management of public relations practice, department, or consultancy through study of planning and decision-making techniques; aspects of public relations practice that differ significantly from other enterprises; development of proposals and presentations; and management of financial and human resources.

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News’ Australian Story Of Ethics And Self-Regulation: A Cautionary Tale, Rhonda Breit, Matthew Ricketson Jan 2012

News’ Australian Story Of Ethics And Self-Regulation: A Cautionary Tale, Rhonda Breit, Matthew Ricketson

Graduate School of Media and Communications

I know the newsrooms, I know how cultures develop, and I’m hugely confident that there is no improper or unethical behaviour in our newsrooms.

(ABC 2011, 14 July)
This is how News Limited Chairman and Chief Executive John Hartigan publicly defended the ethical culture of News’ Australian operations in the week following News of the World’s (NoW’s) closure. Speaking during an interview on ABC’s 7.30 Report, Hartigan continued in his defence of Rupert Murdoch’s Australian stable, following shock revelations that NoW had hacked into the phone messages of murdered teenager Milly Dowler:

We’re a company of values, like most companies, …

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College World Series In Omaha: In A League Of Its Own, Albert Chen, Bruce Thorson Jan 2012

College World Series In Omaha: In A League Of Its Own, Albert Chen, Bruce Thorson

College of Journalism and Mass Communications: Faculty Publications

Photo caption: This 2011 Cal-Virginia hurlers' duel produced the longest CWS scoreless stretch in 24 years: 6-1/2 innings. (Photo by Bruce Thorson)

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Writing For The Web: Twitter As A Starting Point For Breaking News, Sue Burzynski Bullard, Michelle Carr Hassler Jan 2012

Writing For The Web: Twitter As A Starting Point For Breaking News, Sue Burzynski Bullard, Michelle Carr Hassler

College of Journalism and Mass Communications: Faculty Publications

Students enrolled in a multimedia reporting course use Twitter to cover breaking news events as they unfold, capitalizing on the immediacy of the social media network and the Web. Using cellphones or laptops, they learn to tell stories 140 characters at a time. The second half of this assignment requires students to build on their Twitter stories by posting follow-up stories and photographs to a class website. The follow- ups, written within six hours of events, must include additional reporting. The assignment marries traditional writing and reporting skills with digital tools increasingly being used in the real world.

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Print Media In The Digital Age: Creating Conversation And Community, Hilary E. Parker Jan 2012

Print Media In The Digital Age: Creating Conversation And Community, Hilary E. Parker

Communication & Leadership Dissertations and Theses

With the rise of the Internet, print media has been forced to reinvent itself. Now, with the growing acceptance of social media networks such as Facebook, the industry must once again find relevance within the new technology. As social networks have become widely accepted within the general population, it behooves print publications to be involved in the same milieu as its readers. Becoming part of the social networking community as well as a publication’s geographic community may reap rewards as publications begin to participate in and foster conversations around topics of interest in the community. This thesis discusses the link …

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