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Journalism Studies Commons™

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2012

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Articles 571 - 600 of 637

Full-Text Articles in Journalism Studies

Jour 7400: Public Relations Principles & Issues (Syllabus), Rick Fischer Jan 2012

Jour 7400: Public Relations Principles & Issues (Syllabus), Rick Fischer

Journalism and Strategic Media Syllabi Archive

Course Description: This class will analyze the research, theory, and practices of public relations in order to help you understand how public relations works, in both professional and academic areas. We’ll look at theories and areas of evolving interest in public relations, including but not limited to relationship management, persuasion, activism, social media, global public relations, the impact of gender/culture/race, and risk and crisis communication, in order to gain a more holistic understanding of the field.


Jour 7400: Public Relations Principles & Issues (Syllabus), Vickye Hester Jan 2012

Jour 7400: Public Relations Principles & Issues (Syllabus), Vickye Hester

Journalism and Strategic Media Syllabi Archive

Course Description: This class will analyze the research, theory, and practices of public relations in order to help you understand how public relations works, in both professional and academic areas. We’ll look at theories and areas of evolving interest in public relations, including but not limited to relationship management, persuasion, activism, social media, global public relations, the impact of gender/culture/race, and risk and crisis communication, in order to gain a more holistic understanding of the field.


Jour 7600: Media Internship (Syllabus), Sandra H. Utt Jan 2012

Jour 7600: Media Internship (Syllabus), Sandra H. Utt

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media under supervision of qualified practitioners.


Jour 7600: Media Internship (Syllabus), Sandra H. Utt Jan 2012

Jour 7600: Media Internship (Syllabus), Sandra H. Utt

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media under supervision of qualified practitioners.


Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice Jan 2012

Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Jour 1700: Survey Of Mass Communication (Syllabus), Beena White Jan 2012

Jour 1700: Survey Of Mass Communication (Syllabus), Beena White

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Jour 2121: Media Writing (Syllabus), Pamela Denney Jan 2012

Jour 2121: Media Writing (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi Archive

Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.


Jour 2121: Media Writing (Syllabus), Joe Hayden Jan 2012

Jour 2121: Media Writing (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.


Jour 2121: Media Writing (Syllabus), Otis L. Sanford Jan 2012

Jour 2121: Media Writing (Syllabus), Otis L. Sanford

Journalism and Strategic Media Syllabi Archive

Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.


Jour 2121: Media Writing (Syllabus), Pamela Denney Jan 2012

Jour 2121: Media Writing (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi Archive

Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.


Jour 2123: Editing (Syllabus), Darrin M. Devault Jan 2012

Jour 2123: Editing (Syllabus), Darrin M. Devault

Journalism and Strategic Media Syllabi Archive

Course Description: Practice in copy editing, headline writing, photo editing, and presentation of news for print and online publications; issues faced by editors in all media are addressed.


Jour 3120: Reporting (Syllabus), Pamela Denney Jan 2012

Jour 3120: Reporting (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi Archive

Course Description: Gathering news using basic journalistic tools and techniques. Writing assignments will take place in lab and field.


Jour 3120: Reporting (Syllabus), Pamela Denney Jan 2012

Jour 3120: Reporting (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi Archive

Course Description: Gathering news using basic journalistic tools and techniques. Writing assignments will take place in lab and field.


Jour 3130: Feature Writing (Syllabus), Jane Schneider Jan 2012

Jour 3130: Feature Writing (Syllabus), Jane Schneider

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced practice in writing, publishing feature stories for magazines and newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on leads, endings, description, effective use of anecdotes and quotations; critiques of student work.


Jour 3130: Feature Writing (Syllabus), R. Spielberger Jan 2012

Jour 3130: Feature Writing (Syllabus), R. Spielberger

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced practice in writing, publishing feature stories for magazines and newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on leads, endings, description, effective use of anecdotes and quotations; critiques of student work.


Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger Jan 2012

Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger

Journalism and Strategic Media Syllabi Archive

Course Description: Exploration of creative function of advertising; emphasis on role of media.


Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger Jan 2012

Jour 3300: Survey Of Advertising (Syllabus), R. Spielberger

Journalism and Strategic Media Syllabi Archive

Course Description: Exploration of creative function of advertising; emphasis on role of media.


Jour 3324: Advertising Copywriting/Layout (Syllabus), R. Spielberger Jan 2012

Jour 3324: Advertising Copywriting/Layout (Syllabus), R. Spielberger

Journalism and Strategic Media Syllabi Archive

Course Description: Principles of advertising psychology in relation to proven techniques for writing effective copy, approximately half of the course devoted to practice in writing copy and preparing rough layouts. One lecture/four laboratory hours.


Jour 3400: Introduction To Public Relations (Syllabus), Robert L. Willis Jan 2012

Jour 3400: Introduction To Public Relations (Syllabus), Robert L. Willis

Journalism and Strategic Media Syllabi Archive

Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.


Jour 3400: Introduction To Public Relations (Syllabus), Darrin M. Devault Jan 2012

Jour 3400: Introduction To Public Relations (Syllabus), Darrin M. Devault

Journalism and Strategic Media Syllabi Archive

Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.


Jour 3410: Public Relations Research (Syllabus), Deborah Townsend Jan 2012

Jour 3410: Public Relations Research (Syllabus), Deborah Townsend

Journalism and Strategic Media Syllabi Archive

Course Description: Identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures include sampling, instrument design, information gathering, data processing, analysis and reporting.


Jour 3421: Public Relations Writing (Syllabus), Erin Willis Jan 2012

Jour 3421: Public Relations Writing (Syllabus), Erin Willis

Journalism and Strategic Media Syllabi Archive

Course Description: Emphasis on communication tactics; plan, write and produce public relations tools; audience and media selection; print and electronic media. Two lecture hours, two laboratory hours per week.


Jour 3421: Public Relations Writing (Syllabus), Kimberly Keller Jan 2012

Jour 3421: Public Relations Writing (Syllabus), Kimberly Keller

Journalism and Strategic Media Syllabi Archive

Course Description: Emphasis on communication tactics; plan, write and produce public relations tools; audience and media selection; print and electronic media. Two lecture hours, two laboratory hours per week.


Jour 3526: Photojournalism/Digital Image (Syllabus), Jay Adkins Jan 2012

Jour 3526: Photojournalism/Digital Image (Syllabus), Jay Adkins

Journalism and Strategic Media Syllabi Archive

Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.


Jour 3526: Photojournalism/Digital Image (Syllabus), Greg Campbell Jan 2012

Jour 3526: Photojournalism/Digital Image (Syllabus), Greg Campbell

Journalism and Strategic Media Syllabi Archive

Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.


Jour 3900: Visual Media (Syllabus), Lana Sumpter Jan 2012

Jour 3900: Visual Media (Syllabus), Lana Sumpter

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.


Jour 3900: Visual Media (Syllabus), Jason R. Terrell Jan 2012

Jour 3900: Visual Media (Syllabus), Jason R. Terrell

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.


Jour 3900: Visual Media (Syllabus), Andrew A. Smith Jan 2012

Jour 3900: Visual Media (Syllabus), Andrew A. Smith

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.


Jour 4120/6120: Advanced Reporting (Syllabus), Otis L. Sanford Jan 2012

Jour 4120/6120: Advanced Reporting (Syllabus), Otis L. Sanford

Journalism and Strategic Media Syllabi Archive

Course Description: Analyzing and writing news reports about government, courts, energy, economy, taxes, education, environment, medicine and science; emphasis on relationship between current issues and public’s need to be informed; topics vital to large urban society.


Jour 3900: Visual Media (Syllabus), Jin Yang Jan 2012

Jour 3900: Visual Media (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.