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2026

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Institution
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Articles 61 - 63 of 63

Full-Text Articles in Interpersonal and Small Group Communication

Beauty Isn't Always Better: How Salesperson Attractiveness Affects Consumers' Approach Behaviors, Veronica L. Thomas, Stephanie M. Mangus, Dora E. Bock Jan 2026

Beauty Isn't Always Better: How Salesperson Attractiveness Affects Consumers' Approach Behaviors, Veronica L. Thomas, Stephanie M. Mangus, Dora E. Bock

Marketing Faculty Publications

This research examines how a consumer's committed romantic relationship influences their decision to approach an attractive salesperson in a retail environment. To date, the majority of research espouses the benefits of salesperson attractiveness in enhancing consumers' perceptions of the salesperson and the represented retailer. This is problematic because it creates a managerial bias toward attractive salespeople and, as we propose, provides an incomplete view of the effect of salesperson attractiveness on consumers' behavior. Drawing on the interpersonal relationship literature on commitment, we propose that consumers in committed relationships activate relationship-maintenance motives that override the beauty bias when a salesperson's attractiveness …


“He Will Always Love Me”: Authentic Romance And Reciprocal Love In Otome Games, Elena Yifei Zhao, Nick Bowman Jan 2026

“He Will Always Love Me”: Authentic Romance And Reciprocal Love In Otome Games, Elena Yifei Zhao, Nick Bowman

Media Studies - All Scholarship

This study investigates how players construct and articulate emotionally meaningful relationships in otome games. Drawing from 293 open-ended responses from Chinese players, a thematic analysis identified six recurring themes: authentic romancecompanionshipshared experienceintegration into daily lifegame features, and personal growth. The most dominant theme, authentic romance, reveals that players often describe otome boyfriends as emotionally responsive partners who provide validation, support, and affection. Functional descriptions of gameplay mechanics were notably disconnected from other themes (primarily emotional engagement themes). A follow-up analysis of the most popular otome games in the same …


Impact Of Instagram Flyers In Higher Education: Within Resident Assistant Program Attendance Marketing, Mary J. Mcdonald Jan 2026

Impact Of Instagram Flyers In Higher Education: Within Resident Assistant Program Attendance Marketing, Mary J. Mcdonald

Liberal Studies (MA) Final Essays

This exploratory pilot study examines whether posting Instagram digital flyers affects Resident Assistant (RA) program attendance in the higher-education Housing and Residence Life (HRL) context. Instagram has emerged as a dominant channel of communication among Generation Z (1997-2012). As a result, higher education institutions have increasingly used social media to prompt student engagement and foster belonging, in hopes of strengthening retention. Using a quasi-experimental matched comparison design, attendance data from the 2024 academic year without Instagram flyers were compared to the 2025 academic year with Instagram flyers. The independent variable was the implementation of Instagram digital flyers, and the dependent …