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Articles 61 - 64 of 64

Full-Text Articles in Graphic Communications

Embracing Change: Exploring How Creative Professionals Use Interactive Media In Advertising Campaigns, Adam Wagler Oct 2013

Embracing Change: Exploring How Creative Professionals Use Interactive Media In Advertising Campaigns, Adam Wagler

College of Journalism and Mass Communications: Faculty Publications

Advertising agencies are incorporating new forms of interactive media into campaigns as media continues to rapidly change. The purpose of this phenomenological qualitative study is to explore how five creative professionals at leading advertising agencies in the Midwest are integrating interactive media into campaigns. Through a series of interviews this project helps solidify what it means to integrate interactive media. The findings illustrate a fundamental shift in an industry that is moving away from “advertising.” An industry built around traditional media now requires creatives to incorporate dynamic, mobile, and social media into the marketing mix. Advertising agencies must engage audiences …

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Changing Workplace Culture And Building Community With Student Outreach, Aaron Nichols, Anne R. Dixon, Angus Robertson Aug 2013

Changing Workplace Culture And Building Community With Student Outreach, Aaron Nichols, Anne R. Dixon, Angus Robertson

UVM Libraries Conference Day

This presentation discusses how the Bailey/Howe Library created a student-run outreach program to help create a major cultural change in its student workforce. The presentation discusses the problems Bailey/Howe faced with the student workforce, the planning for changes to be made in the student workforce, and how an outreach program run by student employees created a greater sense of community in the workplace.

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Manifesting Stories: The Progression Of Comics From Print To Web To Print, Hannah Fattor Jan 2013

Manifesting Stories: The Progression Of Comics From Print To Web To Print, Hannah Fattor

Summer Research

Publishing comics via the Internet is a growing practice among creative individuals who desire artistic and personal autonomy, and also wish to share a diverse range of stories. These webcomics have expanded the creative boundaries of storytelling with the digital medium. Additionally, publishing on the Internet offers the possibility to engage with markets that print comic books have ignored (particularly stories about minorities, stories which contain explicit or crude content, and stories with character designs deemed 'unattractive' and therefore unmarketable). Despite these opportunities the Internet presents, webcomics have returned to print culture as webcomic creators seek to print their webcomics. …

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Advertising The Thin Ideal-The Effect On Women, Christine Murphy Jan 2012

Advertising The Thin Ideal-The Effect On Women, Christine Murphy

Irish Business Journal

Debate on the thin ideal has been prevalent for many decades, however given the substantial increase in eating disorders and the omnipresent influence of the media the time is now ripe for decisive action in the area of women in advertising. Most research in this area has focused on the psychological impact of the thin ideal. The new research presented in this paper is important as it explores the marketing implications of the portrayal of women in the fashion and cosmetic industry. The success of this industry depends entirely on how receptive consumers are to the images portrayed. This paper …

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