Graphic Communications | Open Access Articles

The Founding And Process Behind Neutral Zone Reaction, Jules B. Bergman

Chancellor’s Honors Program Projects

No abstract provided.

Making The World’S Favorite, America’S Favorite - A Campaign Focused On Promoting Major League Soccer To Young Adult Americans, Zion Deon Sealy

Global Strategic Communications Student Work

Longevity through connecting with multiple ages groups is key to any brand’s success. For sporting brands, it is crucial that the brand is able to connect to the millennial and Gen Z age groups in order to begin introducing newer audiences to the brand; gaining a deeper appreciation for the brand, the teams, and their players. As the youngest premier league in North America sporting and highest league for North American soccer, Major League Soccer (MLS) is currently growing its market size, although, there are not many fans between the ages of 18-30. With the introduction of world renowned players …

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Consumer Response To Green Brands Vs. Traditional Brands On Digital Platforms: An Analysis Through A Series Of Case Studies, Madison Busick

Honors Scholar Theses

In the age of environmental crisis, consumers are increasingly aware of the environmental impact of their decisions. Accordingly, many companies seek to provide more eco-friendly and sustainable products while building their brand around these values. Consumers also are increasingly using and engaging on social media and other digital platforms. But just how well do these "green" brands do in the digital space? This study aims to compare differences between brands that embody environmentalist values and traditional brands with a variety of case studies across several consumer goods segments including clothing, cosmetics, and technology. The data is collected from a variety …