Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Graphic Communications
Cda: Glitz & Glam Of Youtube, Haley Enriquez
Cda: Glitz & Glam Of Youtube, Haley Enriquez
Creative Activity and Research Day - CARD
My analysis demonstrates a critical discourse analysis by taking a closer look at a textual analysis of two videos of two very different Youtube beauty influencers. My main goal was to find main themes that could potentially correspond with the level of success that these two influencers have reached. My findings connect with my literature review as we know that formulaic expressions and constructing an identity are two very important mechanics that play into the behind the scenes blueprint of how a makeup tutorial usually looks. With my two main themes being presentation of self and self promotion, my themes …