Communication Technology and New Media Commons^™

Division I Female Student Athletes’ Self-Image Perceptions And The Association With Photo Centric Social Media Platforms, Logan Paul

Honors Projects in Applied Psychology

The purpose of this study is to describe self-image (body image) perceptions of female, Division I student athletes and discover how photo centric social media platforms and the frequency of their use may shape these perceptions. Body image is a complex phenomenon influenced by many factors including peers, parents, coaches, and social constructs. In the general population, data has shown that media messages play a powerful role in shaping perceived self-image and body satisfaction. Body image may not match the actual body and the athlete may strive more often to achieve a body ideal. It is hypothesized that female athletes …

Chasing Success: A Cultivated Reality, Anastasia Bevillard

Honors Projects in Communication

George Gerbner’s cultivation theory claims that people who consume heavy amounts of media are more likely to be influenced by those messages to believe the media reality as opposed to actual reality. Using cultivation theory as the basis for study, I performed a cultivation analysis examining the intersection of mass media and perceptions of success among college-aged young adults living in the United States. The analysis focused on three main points: (1) How mass media perceives and subsequently demonstrates success. (2) The impact of mass media on young adults living in America. (3) What reality of success is cultivated by …

To Thrive In Today’S Marketing Landscape, Embrace Schizophrenia!, Rishad Tobaccowala, Valerie Jones

College of Journalism and Mass Communications: Faculty Publications

We are entering the third connected age, powered by deep connectionsamong data, interconnected and Internet-connected objects, and engag-ing, immersive communication. Communication and media are undergoingradical transformations–influenced by artificial intelligence, the Internet ofThings, virtual and augmented reality, and voice-powered devices–and asa result, the advertising landscape is transforming as well. Brands connectdirectly with consumers, built on rich, data-driven relationships. As theway brands are built changes, so must the skill sets and approachesneeded for building and advertising brands. We outline a new model forsuccess and discuss future challenges and opportunities for academics, stu-dents, and professionals, to thrive.

A Content Analysis Of Jihadist Magazines: Theoretical Perspectives, Catalina M. Udani

Honors Undergraduate Theses

During its violent spread across the Middle East, the Islamic State of Iraq and Sham (ISIS) amassed both a local and international following in large part due to its usage of emergent media distribution. Beginning in 2014, ISIS’s Ministry of Media published an English-language magazine, Dabiq, disseminating its issues through online platforms. Dabiq and its successor Rumiyah both serve as propagandistic recruitment material for ISIS’s international community as well as broadcasting the message of the jihadist movement to ISIS’s enemies. This study analyzed ISIS’s publications using a qualitative content analysis in order to identify jihadist recruitment strategies through the perspectives …

Budweiser In The 2017 Super Bowl: Dialectic Values Advocacy And The Rhetorical Stakeholder, Benjamin P. Windholz

Theses and Dissertations--Communication

Organizational-public relations discourse is changing given the advent of social media, and corporate statements are evaluated under different criteria in the digital age. Grounding Budweiser’s response to controversy over their 2017 Super Bowl advertisement in terms of consumer expectations for corporate social responsibility provides a new perspective for approaching Bostdorff and Vibbert’s (1994) conceptualization of values advocacy. This study recognizes the power of the rhetorical stakeholder, a discursively created public, and demands re-evaluation of the values common to society from a co-creational OPR perspective. Conceptualizing dialectic values advocacy outlines the changing values among contemporary, common stakeholders as well as the …

Public Media At 50: Commemorating The 50th Anniversary Of The Public Broadcasting Act, Michael Huntsberger

Faculty Presentations

“The Politics of Public Media" was the theme for the 2017 Jim Joyce Symposium on Political Communication at the University of Nevada-Reno. The symposium, co-sponsored by KNPB Public Television and KUNR/Reno Public Radio, commemorated the 50th anniversary of the Public Broadcasting Act. The Public Broadcasting Act was signed by President Lyndon Baines Johnson on November 7, 1967; it established the framework for public broadcasting in the United States, creating the Corporation for Public Broadcasting (CPB) and leading eventually to PBS and NPR. These prepared remarks from Dr. Michael Huntsberger (associate professor of Mass Communication at Linfield College) speak to the …

Strategic Sport Communication And Media Prs 360, Joanna Burkhardt

Library Impact Statements

No abstract provided.

Trolling Twitter, Eric Vorst

Dissertations

Political polarization is a defining feature of the contemporary American political landscape. While there is little doubt that elite polarization levels have risen dramatically in recent decades, there is some debate over the existence of a corresponding rise in mass polarization. Recent scholarship on mass polarization has cited evidence related to citizens’ positions on public policy issues, party sorting, and geographic polarization; however, questions remain as to the nature and extent of mass polarization in online spaces. Specifically, more needs to be known regarding how expressions of elite polarization influence the formation of polarized communities within social media.

This dissertation …

The History Of The Ipad, Michael Scully

Proceedings of the New York State Communication Association

The purpose of this paper is to review the history of the iPad and its influence over contemporary computing. Although the iPad is relatively new, the tablet computer is having a long and lasting affect on how we communicate. With this essay, I attempt to review the technologies that emerged and converged to create the tablet computer. Of course, Apple and its iPad are at the center of this new computing movement.

Tools Of Change: Equipping Nonprofits With The Tools To Inspire Change, Nicole Irons

Masters Theses

Whether I am working for a small nonprofit in Indiana or at an elephant sanctuary in Cambodia I have seen consistent areas of struggle and shortcomings in nonprofit organizations. After years of working in different organizations the struggles nonprofits consistently face are a lack of resources in three main areas. These main areas of struggle are: visibility, funding, and people. The idea then occurred to me of why? And while these resources seem to appear unconnected, what if they all stem from one problem? Could we create a tool (or set of tools) to help alleviate these main struggles? Is …

Media Industry History And Practice Flm/Com 417, Joanna Burkhardt

Library Impact Statements

No abstract provided.

Ignatian Pedagogy Certificate Final Project, Pamela K. Morris

Ignatian Pedagogy Educational Resources

No abstract provided.

Perspectives Of Healthcare Practitioners: An Exploration Of Interprofessional Communication Using Electronic Medical Records, Shoshana H. Bardach, Kevin Real, David R. Bardach

Graduate Center for Gerontology Faculty Publications

Contemporary state-of-the-art healthcare facilities are incorporating technology into their building design to improve communication and patient care. However, technological innovations may also have unintended consequences. This study seeks to better understand how technology influences interprofessional communication within a hospital setting based in the United States. Nine focus groups were conducted including a range of healthcare professions. The focus groups explored practitioners’ experiences working on two floors of a newly designed hospital and included questions about the ways in which technology shaped communication with other healthcare professionals. All focus groups were recorded, transcribed, and coded to identify themes. Participant responses focused …

Communication Through Social Technologies: A Study Of Israeli Women, Jeretta Horn Nord 405-747-0320, Dafni Biran Achituv, Joanna Paliszkiewicz

Journal of International Technology and Information Management

Social technologies have changed the way we communicate allowing users to interact, share knowledge, reach out to friends and family, keep up with the news, and even promote and support a business. A study of Israeli women was conducted to determine how social technologies platforms — Facebook, Twitter, LinkedIn, YouTube, and Google+ — are used and the benefits realized. Women worldwide face challenges including economic, educational, health, and political. Israel women, like women in every other country in the world, are challenged with gender inequity. Do women who use social technologies believe that these platforms provide empowerment leading to greater …

An Investigation Into How Degree Of Distraction With Mobile Device Users Influences Attention To Detail, Jeffery Craig Allen

ETD Archive

Previous research has indicated that the overuse of mobile devices by youths, especially at work or in class, can be disruptive to others, and be detrimental to the individual engaged in this activity in regards to task performance. The purpose of this study was to investigate the relationship between distraction due to use of mobile devices, while engaged in a task, and subsequent recall of details being presented during exposure to a stimulus.

Due to the ubiquitous and pervasive nature of mobile devices in today's youth culture, and in our society as a whole, understanding and explaining what personality types …

Connections With The Current Generation Of College Students Using Digital Marketing Practices, Michael Galindo

Dissertations, Masters Theses, Capstones, and Culminating Projects

Higher education professionals in college and university admissions utilize various forms of communication in enrolling their fall class. The problem with the digital generation, also known as the Millennials, is that students have disconnected from the personal touch - the connection that is established between the student, their admissions counselor and the institution. Often it is found that this connection helps prospective students find that perfect fit in selecting a college.

This study identifies several technological approaches and evaluates their effectiveness in undergraduate admissions recruitment. A review of the literature revealed that recent technological advances such as social media, personal …

Sharpening Career And Networking Skills For Fun And Profit, Tracy Z. Maleeff

SLA Student Chapter Events Archive

Congratulations, you will have an MLIS degree soon! Now, what? Whether library and information science is your first, second, or third career, learn how there are skills to be honed that you can use in both your professional and personal life. Learn tricks and tips about networking, public speaking, and research that can help you reach your life goals. Tracy Z. Maleeff will share her story of recognizing her transferable skills along her career path as well as how fine-tuning her networking skills brought great results.

Book Reviews: Volume 7

Irish Communication Review

Quality Assessment of Television, reviewed by Adrian Moynes

Communication Concepts 6: Agenda-Setting, reviewed by David Quin

News on a knife-edge: Gemini journalism and a global agenda, reviewed by David Quin

Promoting A Healthy Lifestyle Through Public Communication: Experiences And Results Of The Kilkenny Health Project, Peter Murray

Irish Communication Review

In 1985 the Kilkenny Health Project was initiated with the aim of reducing coronary heart disease among the people of County Kilkenny. Coronary heart disease is the biggest single cause of death in Ireland (Kilkenny Health Project 1992: 4-10). The risk of developing it is widely agreed to be related to how people live their everyday lives - to the diet they eat, to whether or not they take exercise, to cigarette smoking, etc. (World Health Organization 1982). Many premature deaths and episodes of serious illness could therefore be prevented by changes in currently prevailing lifestyles. The Kilkenny Health Project …

Academic Freedom, Public Art, & Private Universities: Examining The Expression Of Communication At Usd, Ivy M. Guild

Undergraduate Honors Theses

This present case study explores how language styles and power distance led to miscommunication between an administrator and student via computer mediated communication. Email exchanges were examined using textual analysis between an administrator and an undergraduate student. Results indicate high-context and low-context communication and power distance roles led to problematic actions and decisions. Furthermore, divergent speech with regard to communication styles was an additional problematic. Implications of the results specific examples of how this interaction could have been prevented were discussed.

Uncovering America’S Horror Story: A Content And Critical Analysis Of American Horror Story., Jessica Maio

Honors Projects in Communication

The popular television series American Horror Story has captivated millions of Americans with its shocking and twisted plotlines that never fail to surprise. Perhaps one of the reasons that the show has become so popular is that it uses the horror genre as a way to explore controversial topics. The purpose of this project is to examine the controversial topics that are presented in American Horror Society and compare them with the current views of mainstream society to determine whether the show primarily reflects the views of the larger society or challenges them. In other words, how does American Horror …

Your Face Betrays You: A Fantasy Theme Analysis Of Lie To Me, Caroline Campbell

Electronic Theses and Dissertations

Research concerning the consequences of edutainment has revealed that television shows have the capability to influence audience members. As the lines between education and entertainment are becoming increasingly blurred, viewers may not be aware of how watching such shows impacts them. Lie to Me is a popular edutainment television series that educates viewers about the power of micro expressions. Ekman has dedicated a large part of his life to the development of research related to micro expressions. The show’s main character, Cal Lightman, portrayed Paul Ekman’s special talents and knowledge through his ability to detect micro expressions. The first three …

Computer Mediated Communication And Adult Learners: A Case Study Of Messages Using The Hyperpersonal Framework, Linda B. Dickmeyer, Ronda Knox

Speaker & Gavel

There is an increasing amount of research examining the role of computer-mediated communication (CMC) in a variety of educational settings. Online courses are of particular interest to adult learners. In addition, we notice that communication research rarely studies adult learners, who provide increasing numbers in our face-to-face and computer-mediated classrooms. The purpose of this research is to investigate the interaction that occurs between adult learners in an online course. Specifically, the hyperpersonal framework is used as a lens to examine how participants communicate with one another. The hyperpersonal framework components (receiver, sender, channel, and feedback) were evident through a qualitative …

Washington State School District Superintendent Use Of Social Media For Public Relations And Communication, Jonathan R. Tienhaara

Education Dissertations

The purpose of this study was to determine usage and perception of superintendent participation in social media for the purposes of public relations and communication in the State of Washington. Tenets of Social-Customer Relationship Management (Social-CRM) were used as the theory to support how social media can be used to establish and enhance public relations with school district stakeholders. Washington’s (N = 295) school district superintendents were electronically surveyed to collect data on their use and perception of social media utilization for public relations and communication. The data were analyzed to determine how Washington superintendents use social media for …

Cal Poly Sustainability Activities Newsletter Design, Alek C. Johnson

Communication Studies

This project was designed and intended for the use of Cal Poly's Sustainability and Energy department. This project will ultimately influence the upcoming development and implementation of an official Cal Poly Sustainability Newsletter.

The Future Of Advertising: What You Should Know, Valerie K. Jones, Rishad Tobaccowala

College of Journalism and Mass Communications: Faculty Publications

We live in an empowered age with empowered consumers. Technology has become a slingshot enabling each of us consumers to defeat Goliath, the big companies and marketers. Consumers have god-like power, able to see, hear, discover, and uncover almost anything through all of the devices available today. Digitization, globalization and demographic shifts are requiring us to replace old models of thinking about communication and advertising. The chapter introduces new models of thinking about about the future of advertising, guided by a few fundamental principles: delivering utilities and services, as opposed to a message; reaggregating audiences, as opposed to segmenting them; …

Perceptions Of Ict Use In Rural Brazil: Factors That Impact Appropriation Among Marginalized Communities, Paola Prado, Alejandro Tirado-Alcaraz, Mauro Araújo Câmara

Arts & Sciences Faculty Publications

This study of digital inclusion among the rural poor examines how residents of remote mountain communities in Brazil perceive the use of information and communication technologies (ICTs). It analyzes social factors that impact ICT appropriation and the behaviors and attitudes that advance digital literacy among marginalized rural populations. The authors conducted factor analysis and logistic regressions to survey data collected. Results confirm the presence of a gender divide in ICT adoption. Women were more likely to perceive that ICT use brings social benefits to the community, and considered that ICTs provide better opportunities for the young.

Technology At Every Moment, Justin Vander Werff

Faculty Work Comprehensive List

"We interact with technology every day, every minute, pretty much every second. And on rare occasions, we may stop to ponder how technology is affecting our lives and relationships."

Posting about ­­­­­­­­how technology affects the way people relate to each other from In All Things - an online hub committed to the claim that the life, death, and resurrection of Jesus Christ has implications for the entire world.

http://inallthings.org/technology-at-every-moment/

Organizational Use Of Social Media: The Shift In Communication, Collaboration And Decision-Making, Dhruvi A. Naik

Masters Theses, 2010-2019

Organizational use of social media: The shift in communication, collaboration and decision-making

Social media has driven organizational communication, collaboration and decision-making in recent times. This thesis focuses first on the popularity and widespread usage of social media like Facebook, Twitter and LinkedIn and how it has provided businesses with platforms to collaborate and communicate virtually. It then explores how organizations can implement social media for the purpose of external marketing and advertising, to connect to consumers and for the purpose of internal communications. For example, how can organizations tap the potential of social media and connect with consumers? Social media …

The Actual Cost Of Cell Phones, Kelsey Engelhardt

Undergraduate Honors Theses

The Actual Cost of Cell Phones