Communication Technology and New Media Commons^™

If You Can't Take The Tweet: Understanding Corporate Social Responsibility Through The Lens Of Social Media Marketing, Julia Winterhalter

Honors Projects in Communication

Companies are increasingly taking action on societal issues and are aware of the impact that their corporate voice has on impressionable publics. Existing research focuses greatly on corporate social responsibility and the moral standards that set up companies to market themselves authentically to the values they build themselves on. The current study explores how three companies utilize their platform to share their values in relation to ethical issues arising in the modern world. Through the Twitter accounts of Ben & Jerry's, Patagonia, and Starbucks, a content analysis was conducted on their use of language related to their ethical standpoints on …

The Effectiveness Of Policy Communication In Promoting #Kangpisman Program Among University Students, Heni Nuraeni Zaenudin, Rika Sartika, Muhammad Endriski Agraenzopati Haryanegara

Informasi

This study is aimed at measuring the effectiveness of policy communication in promoting #KangPisMan program among university students. #KangPisMan is a top priority program of Bandung Municipal Government to tackle waste management problem. In this sense, the problem of plastic waste has become a global concern about environment, therefore it is a hope that, by promoting #KangPisMan, a new lifestyle will make people more aware of environmental sustainability. The program was established in 2018, so it is necessary to measure the effectiveness of its communicating strategy. In terms of public communication, the realization of promoting the program should be measured …

Higher Education Students’ Social Media Literacy In Ethiopia: A Case Of Bahir Dar University., Atinafu Behailu

Journal of Media Literacy Education

This study investigates the status of Bahir Dar University students’ social media literacy and how associated factors affect developing core competencies. A combination of qualitative and quantitative research methods have been employed in the study. Both descriptive and inferential statistics of means core, standard deviation, one sample t-test, independent sample t-test, correlation and multiple regressions were used to analyze data gathered from the quantitative design. Data gathered from FGD were analyzed qualitatively. Accordingly, the students’ overall social media level was found to be low. Female students perform slightly lower than their counterpart male students. Among the five skills of social …

The Effects Of Deepfakes And Synthetic Media On Communication Professionals, Axel Ebermann

Student Theses and Dissertations

The spread of misinformation and disinformation is regarded as one of the most salient challenges for communication professionals around the world.

Now, a new technology called "DeepFakes" or “Synthetic Media” has the potential to further uproot the infosphere. Artificial Intelligence (AI) will enable the mass creation of synthetic audio-visual content that resembles real videos, in which people will appear to say or do things they never actually said or did.

The existing literature predominantly focuses on three aspects of DeepFakes and Synthetic Media: the technical background, coverage of preexisting DeepFakes and possible solutions to combat the malicious use of the …

A Uniquely Jesuit Approach To Engagement Through Social Media, Karl F. Kozlowski, Shawn M. O'Rourke

Jesuit Higher Education: A Journal

Social media is a relevant and powerful instrument of communication in higher education, especially in the college age population. The use of social media in and out of the classroom on the college campus allows faculty to meet students where they are. Content shared by faculty on social media is a means to continue to educate our students and alumni outside of the classroom and build relationships regardless of geographic boundaries. Through the use of social media platforms, we can also continue to relay and demonstrate our Jesuit ideals. This engagement can help build a relationship between faculty and students …

Les Technologies De L’Information Et De La Communication Dans Les Pays Du Sud Cas Du Maroc, Fathallah Daghmi, Farid Toumi

Dirassat

Information Technologies and Communication in Southern countries. The case of Morocco

The United Nations insist on the principle of a global digital revolution which would promote the revival of developing countries as evidenced by their various declarations at the Geneva Summits in 2003 with the motto "ICTs for development" and that of Tunis in 2005 " ICTs for all ”: Also, we can read in the Abstract to the press release of the United Nations Program for development (UNDP) dated September 2000, "the countries which will succeed in best use of ICT can hope to achieve economic growth sharply increased, …

The Use Of Information Dissemination To Reflect Altruism Of Corporate Social Responsibility Projects In Ghana., Jonny Kwasi Owusu-Achaw, Philip Kwaku Kankam

Library Philosophy and Practice (e-journal)

It is evident from literature that organisations embark on Corporate Social Responsibility as a philanthropic approach and initiative to give back to society. In Ghana, Multi-National Companies (MNCs) such as Mobile Telecommunication Network (MTN) employ information dissemination techniques and processes to broadcast these projects to the public in a manner that reflect altruism. This study looked into MTN Ghana’s CSR `project at Akim Asafo Senior High School (SHS) to ascertain whether the altruism portrayed to the public via information dissemination of CSR projects reflect reality or mere publicity. Twenty (20) participants were sampled through the use of purposive and convenience …

Missional Social Media: Content And Strategies For Missions Organizations, Kathryn Larson

Senior Honors Theses

Technology can be used in amazing and creative ways to spread the gospel and create community across borders. The Apostle Paul used the communication tool of his time, letters, to communicate with churches from a distance. Today’s tools include social media which, when used properly and with intent, can positively influence an organization in the name of the gospel. Missions organizations have an incredible opportunity to use strategies and content to create a viable social media ministry. Theories such as the Community Development Theory and various reception theories contribute to an understanding of two-way communication and engagement between organization and …

What Makes A Successful Social Media Influencer?, Catherine Jokela

Honors Projects in Communication

Social media have changed the way people communicate and live their lives. And as might be imagined, with new platforms come new opportunities. One of those opportunities is becoming a social media influencer. Social media influencers can earn fame and fortune, but how is that success measured? In depth interviews with Katy Bellotte and Mikayla Nogueira, two successful social media influencers, will be analyzed to answer the question, “What makes a social media influencer successful?”

Integrating Persuasive Messaging Strategies Into Higher Education Early Alert Interventions To Improve Student Academic Behaviors, Joseph Gayheart

Theses and Dissertations--Communication

Higher Education is at a critical juncture as both public and private institutions seek to attract, retain, and graduate students. Institutions of higher education have traditionally developed communication and engagement strategies that become part of early warning/alert systems intended to increase student positive academic behaviors and improve student success. Persuasion can be a powerful tool in improving communication—especially when persuasive messages are deployed within the complex and ever-changing media landscape. Communication and persuasion scholars, for example, have applied persuasive messaging interventions in a variety of contexts but have yet to substantially apply these persuasive tactics in a higher education setting. …

Teaching College Athletes Social Media Appropriateness, Christina Murray

University of the Pacific Theses and Dissertations

It may come as no surprise that Twitter is the most popular social media platform where student athletes, particularly men, post inappropriate content. Male student athletes’ inappropriate tweets have become such a problem for universities, athletic departments, and the NCAA that coaches are forced to place a ban on their players’ social media usage or hire third party monitoring systems. Unfortunately, these reactive responses have not alleviated the problem of athletes differentiating what content is appropriate or inappropriate to tweet on their Twitter accounts. Analysis of the data collected from scholarly journal articles, textbooks, and popular press articles revealed that …

The Dangers Of Free Speech In The Modern World, Katie Yoak

Williams Honors College, Honors Research Projects

In our modern day individuals often feel safe being able to say whatever they want from behind a computer. The ability to say whatever we want online has both positive and negative effects. This digital form of communication can bring out both the best and worst in us. Many people in our modern age take this technology and use it to engage in aggressive behavior that may not normally occur or be seen by as many people. In this modern day of internet aggression I wish to explore how the ability to speak freely online and through social media services …

Overcoming Team Boundaries In Agile Software Development, Scarlet Rahy, Julian Bass

Journal of International Technology and Information Management

Abstract: The usage of agile software development methods is increasing and so is the need for enhancing the collaboration between the different stakeholders. Thus, we chose to investigate the communication tools and challenges across the different boundaries and consequently deduce implications for practitioners. This research addresses inter-team communication by exploring the practitioners' perception on the different communication tools and the challenges faced at the three different boundaries, inter-team, team and customers, and geographically separated teams. We aim to enhance the productivity of software development through enhancing the communication between the different stakeholders. In this research, we use grounded theory approach …

An Analysis Of The Skill Sets Needed To Be Successful In Nonprofit Public Relations, Hannah Williamson

Honors Theses

The public relations industry is ever-changing, as it evolves to adapt to societal changes. Technological advancements and social media have largely contributed to changes in the way public relations professionals attempt to reach their target publics. In fact, research shows many public relations professionals do not think the term “public relations” will accurately define the work they will be doing in the near future. As the industry changes, the job duties of public relations professionals adapt as well.

This study researched the public relations industry to understand what skill sets professionals should possess in order to be successful. The study’s …

Friendship In The Digital Age: Implications From A Philosophy Of Communication Approach, Tiffany Petricini

Electronic Theses and Dissertations

Friendship is a central relationship-style that grounds us. Much of the literature on the effects of technology on our relationships, especially friendship, has taken a skeptical approach. The notion of friendship is historically-situated, thus, it requires attention in each era and has prompted questions throughout human history. Our time is no exception. Changing cultures and redefinitions of basic human institutions have led us to our current moment, in which we are experiencing a loud and continuing debate on the effect of technology on our lives. Advancements in science have allowed us to understand our past and present in new ways. …

Lobbying On The German Federal Level: The Unknown Shift Through Digital Transformation, Kathrin Stürmer, Gearóid Ó' Súilleabháin, Pio Fenton, Lars Rademacher

Dept. of Marketing & International Business Publications

Against the background of technological change, increasing information flow, and a rising number of communication channels, new opportunities and challenges are arising for communication between interest groups and federal policymakers in Germany. To keep up with further technological developments and the increasingly fast-paced political communication system, it is crucial to analyze lobbying in the context of digital transformation in greater detail. Lobbying as a traditionally non-public part of political communication has been a challenging setting for research. Understanding the general contours of this activity is an important public need - especially for digital lobbying, where a lack of academic research …

Advanced Audio Media Com/Flm 406, Joanna Burkhardt

Library Impact Statements

No abstract provided.

Let’S Get Personal: The Influence Of Personality Type Assessments On Team Communication And Structure, Kylee Baldwin, Selena Moua, Taylor Perryman, Alyssa Hayden

Concordia Journal of Communication Research

The balance of understanding and discussing personality types is a potential advantage to the effectiveness of a team’s work ethic and communication. Working in a team with members of different personality types that know how to work well with other personality types will achieve team effectiveness more efficiently than a team with a lack of understanding on their own and others’ personality types. It is predicted that the Truity's Type Finder Personality Test on personality types will have a strong, positive impact on overall team performance and team effectiveness. In addition, it can also be predicted that the team that …

Exploring Artificial Intelligence-Mediated Communication (Aimc) As A Sub-Field Of Communication Studies. A Textual Examination, Md Nurul Karim Bhuiyan

All Graduate Theses, Dissertations, and Other Capstone Projects

From the book "Speaking into the Air: A History of the Idea of Communication," written by John Durham Peters, we understand a notion about developing one’s destiny; people have the freedom to choose multiple paths to follow (Peters, 2012). If we reject this idea, it is also easy for people to come up with distinct explanations. Even though the meaning of the same issues might vary subject to who is interpreting them, the primary concepts can be interpreted as more or less the same. If we study these two--"artificial intelligence" and "communication"- simultaneously, we can assume some characteristics. Thus, this …

Work In Progress: A Meta-Literature Review Of Moral Foundations Theory As Applied In Game Studies, Sarah E. Hodge, Nicholas D. Bowman, Sven Jockel, Alyssa Wright

Faculty & Staff Scholarship

This paper outlines an in-progress systematic review of extant research in game studies that has incorporated Moral Foundations Theory (MFT), or relevant extensions of that theory to media entertainment, such as the Moral Intuition and Media Entertainment/Model of Intuitive Morality and Exemplars (MIME). Due to the interdisciplinary nature of these theoretical perspectives as well as game studies broadly, systematic review is critical to helping us collectively understand and collate the research in this area. The systematic review is done in two parts, one as a deep description of the characteristics of included studies, and one as a statistical analysis (as …

When Humanity Meets Technology: Contemplating Neil Postman's Critique Of Advertising, Yingwen Wang

Electronic Theses and Dissertations

This project aims to contemplate Postman’s critique of advertising and offer insights to understand Integrated Marketing Communication (IMC) in today’s mediated environment. As an essential component of IMC, the history of advertising demonstrates and documents that the medium of communication has an extensive influence on IMC practices. The concern about how communication media affect human perception, understanding, and behavior, resides within the central claim of the study of media ecology. Thus, this project investigates IMC through the lens of Postman’s media ecology perspectives, and argues that Postman’s prescient ideas provide both hope and constructive insights. Moreover, Postman’s thermostatic perspective, rooted …

Interdisciplinary Major In Sports Media And Communication, Joanna Burkhardt

Library Impact Statements

No abstract provided.

Social Networking Sites And Indian Students: A Study On The Usage Pattern, Dhanyasree V.K., Jaideep Sharma

Library Philosophy and Practice (e-journal)

Social networking has become an inevitable part of our routine life. Such media open up a wide variety of tools that facilitate communication with fellow beings. This study tried to understand the use of social networking sites by the youth; especially the engineering students. Data was collected through survey method using a structured questionnaire. The results show that students keep profiles on multiple social networking sites, but use only one site actively. Majority of the students use them at least once a day, major purpose of visit being keeping in touch with their existing friends and finding old friends. Chat …

Communication And Trust In Virtual And Face-To-Face Teams, Anthony Lee Baker

Doctoral Dissertations and Master's Theses

Virtual teams (VTs) accomplish shared goals by relying on technology-mediated communication to counteract geographic disparities. Rapid advances in technology have led to the near-ubiquity of VTs within modern organizations, but gaps in existing research designs afflict extant empirical VT research. This experiment evaluates the constructs of trust, communication, and effectiveness in VTs. Two-hundred six participants (103 teams) completed an interdependent task either face-to-face, mediated by a videoconferencing telepresence robot, or mediated by a voice call. I collected measures of cognitive trust, trust propensity, communication quality, and team effectiveness, and conducted in-depth communication analyses. Results suggest that while virtual teamwork does …

Emotional Tweeters: What Causes Individuals To React During A Crisis? A Mixed-Methodological Analysis Examining Crisis Response Tweets To The 2018 Stoneman Douglas High School Shooting, Gabriel John Fiore Iii

Seton Hall University Dissertations and Theses (ETDs)

All entities and individuals can use, design or generate content appealing to emotions to maximize message saturation, audience reach, and engagement on Twitter during a crisis. The purpose of this study was to identify which specific emotion(s) yielded the highest engagement during the 2018 Stoneman Douglas High School Shooting. Specifically, tweets conveying the emotional appeals of fear, anger, empathy, and advocacy were measured in terms of average likes, retweets, replies, and overall engagement using a content analysis and the constant comparative method. Results revealed which emotional appeal(s) yield the most likes, retweets, replies, and overall engagement with tweets.

Think Before You Click: An Analysis Of Facebook As A Source Of News, Lauren Malone

Honors Projects in Communication

The purpose of this study is to analyze how millennial college students perceive and interpret the news-related content that is posted on the social networking website Facebook. The news that this study is focused on is related to major events in American politics, especially this past Presidential election. One research question was developed to compete this study: what influence are news stories being shared on Facebook having on millennials? In order to determine the answer to this question, focus groups with college students at Bryant University were held in which the students were asked to evaluate a news article and …

Name Of The Game: A Media Analysis Of Concussion Terminology In Documentary Film, Kaitlyn Graham

Honors Projects in Communication

This project explores the way concussions are communicated to us through the use of documentary film. By examining the use of concussion related terms, as well as the tone and general word choice, it can be seen that there are certain words and phrases that are commonly left out, and others that are used too much. The differences in the usage of these words and tones reflects the current concussion crisis occurring in many contact sports around the world. This media analysis was conducted with the goal of finding trends in how concussions are discussed depending on the sport and …

Agricultural Information Needs And Food Access In The Stann Creek District Of Belize, Sam Harris

Agricultural Education, Communications and Technology Undergraduate Honors Theses

The purpose of this study was to describe agricultural information sources available to farmers and to describe food access and availability for the people of Dangriga, Stann Creek, Belize. This study used descriptive survey research methods with convenience sampling of the general public (n=22) and of farmers (n = 38) in the summer of 2017. Farmers use a variety of agricultural information sources with the extension service cited most often, followed by friends and fellow farmers. Weather, lack of information, pests, and inadequate access to capital were of primary concern for farmers. Face to face meetings were …

Instagram Use And Its Effect On Well-Being And Self-Esteem, Briana Trifiro

Master of Arts in Communication

Over the last ten years, social media has become an integral facet of modern society. In particular, image-based social networking sites such as Instagram have become increasingly popular among adolescents and young adults. However, despite this proliferation of use, the literature remains divided regarding the potential impacts of social media, particularly in regards to image-based platforms. The present study sought to analyze the relationship between social media usage patterns and its subsequent effects on user self-esteem and well-being. However, the study’s results show that, despite the existing literature, intensity of Instagram use serves as a mediating variable in this relationship. …

The Challenge Of Anonymous And Ephemeral Social Media: Reflective Research Methodologies & Student-User Composing Practices, Sara Elyse West

Graduate Theses and Dissertations

This project seeks to provide a framework for navigating anonymous and ephemeral research spaces to theorize student-user composing practices on these social media platforms. This project reflects on and builds from the difficulties that arose during a previous project for which I collected data from a space that was both ephemeral and anonymous. That experience led me to the questions of use and research methods that I consider in this project, wherein I rely on critical reflective research practices to provide an effective methodology for examining the type of data in question. In this work, I consider how past and …