Communication Technology and New Media Commons^™

Technical Communication In Place-Making Professions: Exploring The Network Pictures Of Urban Designers, Fernando Sanchez

Open Access Dissertations

This dissertation addresses how professional writing as a field can pay attention to broader definitions of design in order to help further conversations of spatial justice (the act of helping to promote equity in matters of development in urban spaces). I begin by noting the conversations that have circulated regarding the relationship between urban design and rhetoric, noting that professional writing can help add a unique lens to the conversation. The second chapter provides an overview of how design is discussed in technical communication scholarship. Here, I showcase how most of these discussions regarding research in design have centered on …

From Consumers To Creators: Wikistoriograhy And The Consensus Of Collaborative Learning In The Landscape Of Web 2.0, Curran Mcquade

Selected Honors Theses

This thesis reviews the significance of Wikipedia in an approach to internet historiography. Wikipedia incorporates Web 2.0 methods to create a new way to study and revise history through a consensus of multiple users and editors. The argument of the thesis is structured to address some of the qualms many academics have about Wikipedia, examine how historiography functions in an internet driven world, and finally how Wikipedia fits into the puzzle of internet historiography. It concludes that Wikipedia, the largest user-based information site in the world, must be at the forefront of discussion surrounding internet historiography.

Effects Of Data Collection Mode And Response Entry Device On Survey Response Quality, Louisa Ha, Chenjie Zhang, Weiwei Jiang

School of Media and Communication Faculty Publications

Survey has been widely used as a data collection method for both academic andadministrative research. Different modes of conducting surveys have been created andcontinuously developed (Groves, 2011). With the fast-growing penetration of smartphones andother mobile media, survey researchers are faced with the challenge of how to make use of themin surveys while ensuring high data quality and minimizing bias in the coverage (Watson,Zamith, Cavanah & Lewis, 2015). It is especially important to note that Web surveys are nowdisplayed on different devices with different screen sizes and entry methods. So how responseentry devices affect response quality is another important question for …

Chinese To English Translation: Identifying Problems And Providing Solutions, Shihua Brazill

Graduate Theses & Non-Theses

The purpose of this study was to identify problems and provide solutions for improving Chinese to English translation quality, including ways to avoid Chinglish. Both qualitative and quantitative research methods were used, including interviews of 20 faculty members and a survey of over 300 students at 7 universities in China. The study researched four problem areas: Chinglish, cultural awareness, machine translation (MT), and translation profession. The results indicated that causes for Chinglish stem from different levels including vocabulary, syntax, and cultural levels. Cultural awareness was found to be a key factor for improving translation quality, especially when it comes to …

Social Media & Political Engagement: Environmental Organizations, Social Media And Political Engagement, Tyler Cate

Political Science Theses and Capstones

Social media is becoming more important in today’s digital society, but how effective is the use of social media when it comes to political engagement? How do environmental organizations use social media and is it effective in encouraging their “followers” to engage in online and/or offline political activity? I collected Facebook and Twitter data from ten environmental organizations to assess the effectiveness of each posting. I hypothesize that the groups making direct calls for action via social media receive a greater response – beyond “clicktivism” or “slacktivism” – than the groups that do not. The data includes the number of …

Wet Grain Delivery Advice: A Previously Impossible Extension Challenge Solved Through App Technology, Joseph S. Dvorak, Sam Mcneill, Clint Hardy

Biosystems and Agricultural Engineering Faculty Publications

The delivery of wet grain during harvest is a complex and constantly changing problem about which Extension professionals have been unable to offer more than general advice. By capitalizing on important characteristics of mobile devices, a new app enables producers to fully benefit from detailed information universities have generated on grain drying and costs associated with delivery of grain to different locales. Development of such an app demonstrates the power of apps and mobile devices in allowing Extension to deliver previously unattainable services to its clientele.

Personal Communication Networks And Their Positive Effects On Online Collaboration And Outcome Quality On Wikipedia, Michail Tsikerdekis

Information Science Faculty Publications

Online collaborative projects have been utilized in a variety of ways over the past decade, such as bringing people together to build open source software or developing the world's largest free encyclopedia. Personal communication networks as a feature do not exist in all collaborative projects. It is currently unclear if a designer's decision to include a personal communication network in a collaborative project's structure affects outcome quality. In this study, I investigated Wikipedia's personal communication network and analyzed which Wikipedia editors are utilizing it and how they are connected to outcome quality. Evidence suggests that people who utilize these networks …

"We Can't Do It Without You!" Crowdfunding As Cultural And Economic Negotiations Within Neoliberal Culture, David Zachary Gehring

Institute for the Humanities Theses

This thesis is a qualitative study that critically examines crowdfunding campaigns established to fund music projects. It argues that these campaigns are instantiations of neoliberalism, influenced by and reflective of cultural commitments operative within music communities and a shifting industrial context. For this study, neoliberalism represents a particular mode of free market capitalism characterized by discourses emphasizing individual agency free from regulatory constraints, and the rearticulation of cultural values rhetorically prioritized over market interests. Emerging within this cultural and industrial ecology informed and motivated by neoliberalism, and shaped through the dynamic flux of fan/artist relationships and industrial uncertainty, the crowdfunding …

Media Literacy Definitions, R. M. Wenner

Communication & Theatre Arts Theses

This thesis conducts a critical discourse analysis on definitions of the term “media literacy” used by researchers in media literacy educational interventions. These definitions are compared to the skills developed in participants of media literacy interventions. This comparison reveals if and how researchers are operationalizing their stated definition of media literacy. Over half of researchers are using the definition proffered by the National Association for Media Literacy Education. However the disagreement in the field around a definition of the term “media literacy” has created confusion. This confusion has left educators falling back on practices scaffolded by the previous educational paradigm. …

The Strength Of Weak Social Ties: Social Activism And Facebook, Nichole Akai Giraldi

Sociology & Criminal Justice Theses & Dissertations

The use of Social Networking Sites, Facebook in particular, has become a major avenue of communication; Facebook has become a platform where people can discuss any topic of their choice to include social issues within society. While some argue Facebook is only a disseminator of information, others argue that in addition to being a disseminator of information it is also a motivator of social activism. Facebook profiles consist of one’s social ties, both strong and weak, which have the potential to expose users to different information daily. Using Mark Granovetter’s strength of weak social ties theory as a framework, the …

Your Face Betrays You: A Fantasy Theme Analysis Of Lie To Me, Caroline Campbell

Electronic Theses and Dissertations

Research concerning the consequences of edutainment has revealed that television shows have the capability to influence audience members. As the lines between education and entertainment are becoming increasingly blurred, viewers may not be aware of how watching such shows impacts them. Lie to Me is a popular edutainment television series that educates viewers about the power of micro expressions. Ekman has dedicated a large part of his life to the development of research related to micro expressions. The show’s main character, Cal Lightman, portrayed Paul Ekman’s special talents and knowledge through his ability to detect micro expressions. The first three …

Differential Media Portrayal Of The Pope, Keara King, James Morris

Undergraduate Research Conference

This project presented the media portrayals of Pope Benedict XVI and Pope Francis. It examined theories of media impact on media consumers, and applied these to media coverage of the Popes and perceptions of Catholicism in America.

The Growth Of The Broadband Internet Access Market In California: Deployment, Competition, Adoption, And Challenges For Policy (Research Brief), James E. Prieger

School of Public Policy Working Papers

This report is a brief version of a longer study of the California broadband market (Paper 63). Readers interested in more background information, more empirical analysis, and more complete documentation of sources and methodology can refer to the longer report, which is available at: http://digitalcommons.pepperdine.edu/sppworkingpapers/63/.

Saving The Internet: Why Regulating Broadband Providers Can Keep The Internet Open, Emma N. Cano

BYU Law Review

No abstract provided.

Exposure To Video Media And Its Effects On Attitudes Towards Law Enforcement, Amante Gonzalez

Honors Theses

This study examined how exposure to video media (specifically media geared toward a social media platform) depicting either negative or positive police interactions with individuals will influence perception of law enforcement officials. Using a modified version of the Building a Relationship of Trust Community Perception Survey (BRTCPS) subjects (N=43) responses were analyzed using a two way ANOVA. Results indicated a strong main effect for exposure to both the negative and positive police interaction videos in regards to attitudes towards law enforcement. These findings support the thesis that the videos emotional valence is extremely successful in altering individual’s attitudes towards law …

Computer Mediated Communication And Adult Learners: A Case Study Of Messages Using The Hyperpersonal Framework, Linda B. Dickmeyer, Ronda Knox

Speaker & Gavel

There is an increasing amount of research examining the role of computer-mediated communication (CMC) in a variety of educational settings. Online courses are of particular interest to adult learners. In addition, we notice that communication research rarely studies adult learners, who provide increasing numbers in our face-to-face and computer-mediated classrooms. The purpose of this research is to investigate the interaction that occurs between adult learners in an online course. Specifically, the hyperpersonal framework is used as a lens to examine how participants communicate with one another. The hyperpersonal framework components (receiver, sender, channel, and feedback) were evident through a qualitative …

Reading Is Remembering: The Effect Of Reading Vs. Watching News On Memory And Metamemory, Hesham M. Mesbah

Speaker & Gavel

From which news medium can audiences acquire information best? To what extent does the news source affect receivers’ feelings of knowing? Will the effect of a news source on confidence in knowledge, if any, stay over time?

Exposure to either print or electronic news media is a daily habit for an average person in today’s world. Computerized news transmitted via networks and online services led to more diversification in news presentations. Such diversity inspired many scholars to investigate the comparative effectiveness of news media on memory processes. The study reported here examines the effect of exposure to different news media …

Washington State School District Superintendent Use Of Social Media For Public Relations And Communication, Jonathan R. Tienhaara

Education Dissertations

The purpose of this study was to determine usage and perception of superintendent participation in social media for the purposes of public relations and communication in the State of Washington. Tenets of Social-Customer Relationship Management (Social-CRM) were used as the theory to support how social media can be used to establish and enhance public relations with school district stakeholders. Washington’s (N = 295) school district superintendents were electronically surveyed to collect data on their use and perception of social media utilization for public relations and communication. The data were analyzed to determine how Washington superintendents use social media for …

The Effect Of Relational And Interactive Aspects Of Parasocial Experiences On Attitudes And Message Resistance, Riva Tukachinsky, Angeline Sangalang

Communication Faculty Articles and Research

This study examines direct and interaction effects of parasocial interactions (PSIs) and relationships (PSRs) on message resistance (reactance and counterarguing) and message-consistent attitudes. PSI involves the give-and-take within the media encounter, whereas PSR entails the relational bonding with the media figure that continues to exist outside the context of any particular media exposure. A 2 (high/low PSI) × 2 (high/low PSR) experiment revealed that PSI (but not PSR) can increase message resistance, particularly when PSR is low. No significant effects of PSR/PSI on attitudes were found. The study suggests that, contrary to past theorization, PSIs may facilitate, rather than reduce, …

The Big Short, Elizabeth Armon

Communication Studies

The Big Short (McKay, 2015), adapted from the non-fiction novel The Big Short: Inside the Doomsday Machine by Michael Lewis (2010), follows three separate but parallel stories leading up to the United States housing crisis of 2008. On a macro-level, the film brilliantly depicted the creation, and the ultimate burst, of the credit and housing market bubble. However, on a micro-level the audience is given an opportunity to realize and empathize with the internal struggle that many of the main characters faced as they grappled with the fact that their financial gain from shorting the market came with the caveat …

Semantic, Cognitive, And Perceptual Computing: Paradigms That Shape Human Experience, Amit P. Sheth, Pramod Anantharam, Cory Henson

Kno.e.sis Publications

Unlike machine-centric computing, in which efficient data processing takes precedence over contextual tailoring, human-centric computation provides a personalized data interpretation that most users find highly relevant to their needs. The authors show how semantic, cognitive, and perceptual computing paradigms work together to produce actionable information.

Cal Poly Sustainability Activities Newsletter Design, Alek C. Johnson

Communication Studies

This project was designed and intended for the use of Cal Poly's Sustainability and Energy department. This project will ultimately influence the upcoming development and implementation of an official Cal Poly Sustainability Newsletter.

Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, Megan Rodrigues

Journalism

This paper was conducted as a Senior Project for the Journalism Department at California Polytechnic State University in San Luis Obispo, California during a 10 week quarter. This paper explores the topic of wine branding through social media and image. The research for this paper consisted of interviews with three experts that are currently working in the wine industry as well as a literature review of several articles and books that support the topic. The questions that arose about wine branding, brand recognition, social media, wine label and image during the literature review were then asked to the three experts: …

Public Relations In The Restaurant Industry: Using Visual Social Media To Increase Consumer Relationships, Carly M. Cady

Journalism

As daily social media usage grows, marketing through these platforms become increasingly important for public relations professionals. Instagram, one of the most popular social media platforms, provides a new way to instantaneously reach millions of potential customers through the use of visuals. However, with limited knowledge of this new public relations tool, standing out and creating a successful presence for your business is difficult. This study is to explore how visual social media, specifically Instagram, can be used to increase consumer knowledge in the restaurant industry.

Investigation of current literature regarding the topic and gathered opinions of industry professionals will …

Social Incentives In Pervasive Fitness Apps For Obese And Diabetic Patients, Yu Chen, Mirana Randriambelonoro, Antoine Geissbuhler, Pearl Pu

Faculty Publications, Information Systems & Technology

Social incentives such as cooperation and competition are found to motivate users in pervasive fitness applications. This work investigates how social incentives work for individuals with obesity and diabetes. We used a mobile fitness application called HealthyTogether as an experimental platform, which allows dyads to achieve fitness goals together and compete in an online community. We conducted a fourweek study with 16 obese and diabetic patients who used HealthyTogether to exercise with a buddy. Results show that participants exercised more with social incentives compared with their baseline. Collaborating with buddies to compete in a community was reported as motivating for …

When More Information Does Not Help: The Connection Between Facebook Monitoring Behavior, Relationship Uncertainty, And Relationship Quality, Tyler Morgan, Mackenzie Salitsky, Katjana Stutzer, J R. Thomas

Communication Studies Student Scholarship

This study examines the connection between relationship uncertainty, relationship satisfaction, and Facebook monitoring activity. We hypothesized that (1) people who monitor a romantic partner’s Facebook activity will also report feeling less satisfied in their current relationship, (2) increased monitoring of Facebook will correlate with greater uncertainty in romantic relationships, and that (3) greater uncertainty in a relationship will adversely affect relationship quality. Using an online survey taken by a volunteer sample of 77 participants across the United States, we found support for these hypotheses.

Layer-Switching Cost And Optimality In Information Spreading On Multiplex Networks, Byungjoon Min, Sang-Hwan Gwak, Nanoom Lee, K. I. Goh

Publications and Research

We study a model of information spreading on multiplex networks, in which agents interact through multiple interaction channels (layers), say online vs. offline communication layers, subject to layerswitching cost for transmissions across different interaction layers. The model is characterized by the layer-wise path-dependent transmissibility over a contact, that is dynamically determined dependently on both incoming and outgoing transmission layers. We formulate an analytical framework to deal with such path-dependent transmissibility and demonstrate the nontrivial interplay between the multiplexity and spreading dynamics, including optimality. It is shown that the epidemic threshold and prevalence respond to the layer-switching cost non-monotonically and that …

A Pilot Test Of A Mobile App For Drug Court Participants, Kimberly Johnson, Stephanie Richards, Ming-Yuan Chih, Tae Joon Moon, Hilary Curtis, David H. Gustafson

Health and Clinical Sciences Faculty Publications

The U.S. criminal justice system refers more people to substance abuse treatment than any other system. Low treatment completion rates and high relapse rates among addicted offenders highlight the need for better substance use disorder treatment and recovery tools. Mobile health applications (apps) may fill that need by providing continuous support. In this pilot test, 30 participants in a Massachusetts drug court program used A-CHESS, a mobile app for recovery support and relapse prevention, over a four-month period. Over the course of the study period, participants opened A-CHESS on average of 62% of the days that they had the app. …

Exploring The Use Of An Iphone App: A Novel Approach To Dietary Assessment, Melissa Keeney, Ming-Chin Yeh, Rissa Landman, May May Leung, Ann Gaba, Khursheed Navder

Publications and Research

Recent advancements in smartphone technology have provided new methods of dietary assessment. An iTunes application (app) called Meal Snap lets users take pictures of the meal they eat, and then estimates the calories of the food items eaten. We conducted a pilot study to explore the user-friendliness and calorie estimation functions of the Meal Snap app. Two female nutrition graduate students pilot-tested the Meal Snap app. Using the app, each student took pictures of foods and drinks consumed daily for two weeks. The data were analyzed using the Nutritionist ProTM software, version 4.4.0. The mean daily caloric intake obtained from …

The New Reflexivity: Puzzle Films, Found Footage, And Cinematic Narration In The Digital Age, Jordan Lavender-Smith

Dissertations, Theses, and Capstone Projects

“The New Reflexivity” tracks two narrative styles of contemporary Hollywood production that have yet to be studied in tandem: the puzzle film and the found footage horror film. In early August 1999, near the end of what D.N. Rodowick refers to as “the summer of digital paranoia,” two films entered the wide-release U.S. theatrical marketplace and enjoyed surprisingly massive financial success, just as news of the “death of film” circulated widely. Though each might typically be classified as belonging to the horror genre, both the unreliable “puzzle film” The Sixth Sense and the fake-documentary “found footage film” The Blair Witch …