Communication Technology and New Media Commons^™

Advocacy Campaign For Women's Reproductive Health And Access On Social Media, Rachel Crist, Jules Montes, Lauren Frank

Student Research Symposium

Advocacy organizations increasingly rely on social media (e.g. Twitter hashtags) to foster issue awareness. Social media platforms can be promising communication channels to reach diverse audiences; however, it is unclear how effective these campaigns are at reaching audience members whose views do not align with the campaign. Using diffusion of innovations as a theoretical framework, this study examines the #BirthControlHelpedMe campaign to better understand the response to an advocacy campaign promoted via Twitter. Focus groups were conducted separately for men and women. The moderator led participants in a semi-structured discussion of perceptions of birth control. Participants were then shown example …

The Effects Of Social Media On Music Sharing, Rachel Zucker

Senior Theses

Studying music and its evolution in a society can give researchers a clue about the culture of a group of people as a whole. I believe that studying the way that music is shared is an integral part of this. In my research, I explored the historical roots of the digitization of music, while simultaneously examining the evolution of social media networks and their role in music sharing. Through my research, I gained an understanding of the flow of music exchange in today’s society by identifying the current, dominant social media and music streaming platforms and examining how each platform …

Why Do People Continue Using Facebook: An Empirical Study From The Perspectives Of Technology Adoption And Social Contract, Chen-Wei Chang

Dissertations

Online stalking, identity theft, and other privacy-related issues have become the major reasons that impede users from continuously using their Facebook accounts. To better understand how privacy risks, among other factors, have come into play, in terms of affecting users’ intention to continue using social networking sites, the present study applies three theories (i.e., the unified theory of acceptance and use of technology 2, social contract theory, and technology continuance theory) to develop a new model for Facebook use continuance. An online survey (N = 450) was performed by administrating a random sampling method in January and February of 2014. …

Fandom And Social Media Marketing: Looking At Doctor Who Tumblr Engagement Through The Lens Of Participatory Culture, Elizabeth Demeo

Masters Theses

In social media marketing, the most important aspect that brands and companies try to reach for is engagement with their audience. Today’s audience is no longer filled with passive consumers, but active participants. Nowhere is this more obvious than with fans of entertainment television. When television fans go on social media, they look to actively discuss, share content, and engage with other fans of the show. In the realm of entertainment television and social media marketing, the Doctor Who Tumblr has both a strong presence and an engaged audience. In 2013, the Tumblr page won a Shorty Award for its …

Hit After Hit: Examining The Image Repair Strategies Of Johnny Manziel, Lisa Deruiter

Masters Theses

Over the past decades, the landscape of sports journalism has changed to where now, athletes are often in the news just as frequently for their positive on-the-field play as they are for their negative off-the-field issues. Following these issues, the athletes must find strategies to employ to fix their damaged reputations. This thesis includes a rhetorical analysis of the image repair strategies employed by Johnny Manziel after each of his countless reputation-damaging incidents. The paper examines each of Manziel’s problems in depth, gives an overview of his biography, and includes a thorough review of literature regarding Benoit’s Image Repair Theory …

The Ebola Crisis: A Communicative Response From Samaritan's Purse, Bailie Porter

Masters Theses

Crisis does not discriminate. It can strike without warning, at any time or place. Managers, organizations, and leaders alike, must be ready at all times to respond to them, whether they are planned for or not. An efficient and quick response is especially necessary when health crises or natural disasters strike, because human life may be at stake. Crisis communication has become more and more important in a world that is daily filled with catastrophes. This study uses W. Timothy Coomb’s situational crisis communication theory as a lens to view the Ebola crisis. The purpose of the research is to …

Adapting Nonverbal Coding Theory To Mobile Mediated Communication: An Analysis Of Emoji And Other Digital Nonverbals, Carley Durante

Masters Theses

Nonverbal communication has been an area of communication theory studied for decades. Despite more daily communication occurring over mediated communication, there is a lack of research surrounding digital communication, specifically mobile-mediated communication (MMC). While there has been research conducted regarding computer-mediated communication (CMC), specifically studies examining email communication and instant messaging (IM), the mobile conversation is relatively untouched by current scholarship. This paper will streamline nonverbal coding research to set the groundwork for application and translation of nonverbal coding elements to mobile-mediated communication and the text message conversation. Even more specifically, the elements of kinesics, vocalics, and chronemics will be …

Bryn Mawr Digital Competencies Framework, Bryn Mawr College

Blended Learning Research and Open Educational Resources

The digital competencies outlined here are the fruits of both top-down and bottom-up initiatives at Bryn Mawr College. The Board of Trustees' Digital Bryn Mawr Task Force Report has charged Library and Information Technology Services and the College generally with ensuring that students develop the digital competencies needed to succeed in and beyond college. In 2014, Bryn Mawr College received a three-year, $800,000 grant from the Mellon foundation to create curricular and co-curricular opportunities for students to develop these competencies. In working with faculty and students on projects supported by that grant, members of the Educational Technology Services team began …

This Machine Kills Fascists: Music, Speech And War, Robert J. Crisler

College of Journalism and Mass Communications: Theses

This thesis examines the history and persuasive power of rhetoric through the mass medium of popular music from Woody Guthrie to the modern era. It focuses on the Vietnam War era as a particularly significant and prolific era of topical (“protest”) music. Through interviews with media observers, historians and veterans of the Vietnam war, it seeks to understand the relevance of rhetorical speech in music within an overall mass media context, both within that era and extending to the present day. Through contemporaneous accounts of the intent of the songwriters and artists, an understanding is gained of the intent to …

Toddlers And Technology: An Examination Of How The Digital Surround May Be Related To Prototypic Vocabulary Development And Social Interactions During Play, Hannah Biarnesen Hutcheson

Graduate Theses and Dissertations

This study sought to examine how the digital technology that surrounds young children may be related to prototypic vocabulary development and Social interactions during play. Twenty-six families in the Northwest Arkansas region with children between 15-36 months of age participated in the study. Thirteen children attended a campus preschool, six children attended a grant-funded local preschool, and seven children, all from the Northwest Arkansas area, were part of an earlier home-based study. The materials for the study included a developmental-technology use questionnaire and the MacArthur-Bates Communicative Development Inventories. Archival videotaped play sessions with the seven home-based children utilized a “Little …

Inspiring Innovation, Suraya Sulaiman, Azim Pawanchik

Asian Management Insights

How large organisations can leverage the digital advantage for innovation.

Smartphones And Cognition: The Case For An Updated Theory Of Electronic Eloquence, Omar Adams

Masters Theses

As Marshall McLuhan first proposed, humanity has progressed through several stages of communication technology that have each fundamentally changed the way people think and behave within society at large. Electronic media redefined society in the 20th century, and now we stand at the cusp of a new revolution. This paper examines the changes brought about by the Internet and new media, with a particular focus on the effects of smartphone and social media use, through the lens of Kathleen Hall Jamieson’s theory of electronic eloquence. An anonymous survey was conducted to determine participants’ preferences on different forms of media as …

"Nobody Can #Dragmedown": An Analysis Of The One Direction Fandom's Ability To Influence And Dominate Worldwide Twitter Trends, Nicole Kelsey Santero

UNLV Theses, Dissertations, Professional Papers, and Capstones

With more than 25 million followers and counting, One Direction is currently the biggest boy band in the world, and its fans—known as “Directioners”—have become one of the most visible and recognizable fandoms to utilize social media, especially Twitter. Drawing upon an updated version of a fan theory highlighting the interpretive community and social hierarchy that exist within a fandom, this study examines the participatory culture among One Direction fans online that helps them create and dominate worldwide Twitter trends, as well as overshadow what is regarded as more serious news topics. Although previous research studies have examined Directioners and …

Investigating How Restaurant Week's Price Promotion Affects Diners' Online Perceptions, Jian Zhao

UNLV Theses, Dissertations, Professional Papers, and Capstones

Price promotion is being widely employed in the global restaurant industry. This exploratory study uses online user-generated content (UGC) to investigate how price promotion affects diners’ perceptions. The study uses secondary data extracted from a Chinese third-party review website, Dianping.com. The data was separated into Restaurant Week’s price promotion group and non-price promotion group for comparison. Structured content analysis and further chi-square tests were used to analyze qualitative data, and a two-way MANOVA was applied to analyze quantitative data. Empirical evidence shows that food, service, and environment are the top three determinant attributes for full-service restaurants, and they are not …

Branding Faith: Do Christian Ministries Reach Millennials With Branding?, Bolashade Hanson

Masters Theses

The purpose of this research study is to discover what branding techniques used by Christian organizations are effective in connecting with Millennials and why, and to determine what are effective branding practices in a religious context. A convergent parallel mixed–method research design was used to gather the data. It included a content analysis of the branding components of four Christian organizations that target Millennials—The Passion Conference, The VOUS Conference, Acquire the Fire and Winterfest. A survey of 150 Millennials of diverse racial and ethnic backgrounds within the age range of 18-34 was conducted to collect quantitative data on Millennials’ predispositions …

Position The Brand: Identify The Role Of Social Media For Public Accounting Firms In Digital Age, Linbo Yao

Masters Theses

Due to the popularity of social media, accounting industry gradually adapts to using social media for their social benefits and social business. Various social media platforms provide new approach for accounting companies to get involved in this modern digital age. The present study is intended to investigate the roles of social media in public accounting firms in modern digital age by comparing three largest public accounting firms’ social media usages in Facebook, Twitter, and LinkedIn. Facebook is community-based network that allows people to connect and make friends with each other. Twitter is a micro blogging network that delivers short and …

All Lives Matter: Media Agenda, Brittany Minard

Masters Theses

This thesis proposal addresses the role that the media play in influencing public opinion with specific attention paid to CNN and Fox News in the way that they covered the shooting of Mike Brown by officer Darren Wilson in August 2014, in Ferguson, Missouri. The research has been divided into several sections starting with an introduction which includes, a statement of the problem being addressed, the significance and purpose of this study, and a section about myself as the researcher. This is followed by a literature review which consists of explaining the Agenda Setting Theory to examine how the media …

Mixing It Up: Teaching Information Literacy Concepts Through Different ‘Ways Of Learning’, Lorna M. Dawes

University of Nebraska-Lincoln Libraries: Faculty Publications

The new ACRL Framework for Information Literacy (ACRL, 2015) has propelled librarians into new approaches to teaching that concentrate on the concepts and not the procedures or tasks that relate to the effective use of information. It is known that students vary their learning strategies in response to the context of their learning environment (Richardson, 2011) and so it is imperative that instruction facilitates various ways of learning, that can be accommodated in both the small and large classes. Historically librarians have focused on the teaching of the skills: how to search databases, how to find information, how to evaluate …

How Android App Developers Manage Power Consumption? An Empirical Study By Mining Power Management Commits, Lingfeng Bao, David Lo, Xin Xia, Xinyu Wang, Cong Tian

Research Collection School Of Computing and Information Systems

As Android platform becomes more and more popular, a large amount of Android applications have been developed. When developers design and implement Android applications, power consumption management is an important factor to consider since it affects the usability of the applications. Thus, it is important to help developers adopt proper strategies to manage power consumption. Interestingly, today, there is a large number of Android application repositories made publicly available in sites such as GitHub. These repositories can be mined to help crystalize common power management activities that developers do. These in turn can be used to help other developers to …

The Jjie Virtual World Journalism Project: Experimenting With Virtual Worlds As An Emerging Journalism Platform, Claire M. Bohrer

Symposium of Student Scholars

Although immersive journalism in the virtual world was pioneered by journalist and documentary filmmaker Nonny de la Peña years ago, traditional journalists are just now discovering its potential as an alternative platform to report the news. This study explores the singularities of immersive journalism in virtual worlds using the "Marginalized Youth Voices Amplified on Virtual Worlds" project, which a journalism professor at a southern public university received a grant to develop. The grant came from an Online News Association Challenge Fund for Innovation in Journalism Education, and has been involved in efforts to produce 3D-scenario machinimas (action videos inside virtual …

From Building Vocabulary To Talking About Family Traditions Together: Discussions On The Facebook Group “Hoisan Phrases 學講台山話”, Melissa Chen, Genevieve Leung

Creative Activity and Research Day - CARD

This poster focuses on online discourses of an online Facebook group - “Hoisan Phrases.” “Hoisan Phrases” is used to construct positive ideologies about Hoisan-wa. Using multicompetence and symbolic competence frameworks, these online interactions are sites where Hoisan-wa speakers engage in the ability “to perform and construct various historicities in dialogue with others” (Kramsch & Whiteside). Humor serves as a way of moving beyond negative ideologies of Hoisan-wa. Data comes from a corpus of three years’ worth of posts. The data demonstrates a re-envisioning of the way we view Hoisan-wa vis-à-vis online communication, and expands the domains of language use.

Uncovering America’S Horror Story: A Content And Critical Analysis Of American Horror Story., Jessica Maio

Honors Projects in Communication

The popular television series American Horror Story has captivated millions of Americans with its shocking and twisted plotlines that never fail to surprise. Perhaps one of the reasons that the show has become so popular is that it uses the horror genre as a way to explore controversial topics. The purpose of this project is to examine the controversial topics that are presented in American Horror Society and compare them with the current views of mainstream society to determine whether the show primarily reflects the views of the larger society or challenges them. In other words, how does American Horror …

News In Virtual Reality, Samantha Macy

Honors Theses

Virtual reality (VR) is the next frontier of news media, but we know little about the impact is has on viewers. The goal of this experiment is to gain a better understanding of the social presence and information retained by watching news in VR. Participants will either consumer news in a VR setting, a highly interactive online format, or print. Then, using a survey, social presence and information retention were assessed. Research participants were undergraduate students at a large Midwestern university. It is expected that VR news will result in higher social presence and information retention than news in highly …

The Comparison Of Effectiveness Between Print Media & Electronic Media In Terms Of Promotion And Recruitment, Katherine Dayton

Honors Theses

This research project’s objective was to determine whether print media such as brochures and booklets are more or less effective than electronic media such as e-mails and webpage advertisements in attracting consumers. A special interest was taken in higher education recruitment and the research was completed by advertising to high school students who are in the process of choosing a school for their higher education experience. The research featured an advertising campaign launched through both print and electronic platforms, directing the consumers to an online survey they were able to take to provide feedback about the experience. This project led …

He Used The Internet - I Used The Encyclopedia, Rebekah Mccloud

UCF Forum

I was talking recently with one of my students who will graduate in May. He told me about his first year in college and began his reminiscence with: “Back in the day…”

2nd Place Contest Entry: From A Chat In The Parlor To Viral Music Videos: An Analysis Of Music As A Social Occasion, Emma F. Plotnik

Kevin and Tam Ross Undergraduate Research Prize

This is Emma Plotnik's submission for the 2016 Kevin and Tam Ross Undergraduate Research Prize, which won second place. She wrote about the impact of salons on the musical world in past centuries, and created a modern virtual salon of her own.

Emma is a senior at Chapman University, majoring in Music with a minor in Law, Justice, and Social Control. Her faculty mentor is Dr. Jessica Sternfeld.

Implementation Of Software Community Radio Using Low Cost Resources, Amean Shareaf Ghazi Al-Safi

Research and Creative Activities Poster Day

Community radio is the third third model model of radio broadcasting besides besides the commercial and public systems systems. It aims to provide individuals with local news and information that are important to a small community. This poster presented a new method of implementing community community radio using low cost hardware and free software.The transmitter system consists of PC, USRP, and antenna while the receiver side consists of Raspberry Pi, RTL –SDR, and antenna .The main goal is to define and demonstrate a low, cost, flexible transmitter consisting of the USRP N210 and and commodity PC and a receiver consisting …

The Growth Of The Broadband Internet Access Market In California: Deployment, Competition, Adoption, And Challenges For Policy, James E. Prieger

School of Public Policy Working Papers

This report examines the great progress made in availability and adoption in the broadband market over the past few decades and shows how Californian residents and businesses have come to use broadband widely. The policy issues involved with continuing the tremendous strides already made are discussed, along with recommendations for policy-makers.

The report begins by documenting the rapid growth of Internet usage in the U.S. and California. There is a review of the current state of competition in voice and broadband markets, discussing the decline of traditional telephone service, which is rapidly approaching irrelevance, and the rise of wireless and …

Do We Really Need More 'Stuff'?, Michael Bass

UCF Forum

Since most people are busy acquiring more and more things, it may be past time to start thinking about the question: Do we really need more “stuff”? However, it can’t be too late if “stuff” is defined properly.

Craft Publishing: A Proposal For A Programmatic Paradigm Shift In Academic Libraries, Sue Ann Gardner, Paul Royster, Linnea Fredrickson, Brian Rosenblum, L. Ada Emmett

University of Nebraska-Lincoln Libraries: Presentations

This presentation will include the parameters by which an effective, at-cost publishing program may be structured in academic libraries. With advances in technology, electronic storage, and connectivity, and contrary to the claim that such activities may result in a “race to the bottom,” libraries have proven to be natural entities within which to effect a paradigm change in scholarly publishing. Activities to date, however, have been more often than not underfunded and understaffed. Even among those that have been well supported, efforts across the community have been ad hoc. Within the context of recent initiatives and discussions, the authors will …